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Shure Announces New Solutions for Superior Meeting Experiences at LEAP 2025 Tech Conference
Shure announced recently a series of new conferencing and collaboration solutions designed to offer AV and IT managers and integrators in the Middle East region unparalleled sound quality and operation for conference and meeting rooms.
The new product lineup is set to take center stage in the highly anticipated LEAP 2025 – the region’s leading technology platform that fosters the growth of ideas, partnerships, and the collaborative shaping of the future of technology. Taking place in the Kingdom of Saudi Arabia, the new solutions unveiling underscores Shure’s leadership in pioneering innovation, exceptional quality, and unyielding commitment to audio excellence in the region.
“LEAP is an important calendar event for us, largely because it’s an opportunity to showcase and demonstrate leadership and expertise in audio engineering. This is why as part of our showcase this year; we’ll be taking our participation a notch higher by unveiling need-driven audio solutions that not only deliver exceptional experiences, but, most importantly, align with the needs of regional AV and IT managers and integrators,” said Yassine Mannai, associate sales director, Shure MEA.
Boosting collaborations in Microsoft Teams Rooms
For the effortless deployment in small to large meeting rooms, up to 33 x 18 ft (10 x 5.5 m), Shure has launched the new IntelliMix Room Kits, complete Microsoft Teams Room systems. With industry-leading audio and video performance, incredibly easy setup, and robust security and cloud management, IntelliMix Room Kits are set to transform the modern meeting experience. Clear audio quality is crucial for meeting participants and the accuracy of AI-driven tools. In the workplace, AI tools, like Microsoft 365 Copilot, rely on the intelligibility of the audio input to generate accurate transcriptions and summaries, ensure key points and action items are understood, and correctly identify and attribute spokespeople.
Next generation of wireless

To meet the needs of regional AV integrators and IT managers who demand robust and flexible wireless systems that are easy to get up and running in minutes with the touch of a button, Shure launched the Microflex Wireless neXt 4 and neXt 8 (MXW neXt 4 and neXt 8). Building on the release of the award-winning 2-channel system in 2024, MXW neXt is now available in four and eight channel count options – offering fully reimagined wireless collaboration with contemporary industrial design, pristine audio quality, and groundbreaking speed of set-up. Scalable to a variety of meeting and classroom environments, MXW neXt sets the standard for best-in-class wireless. The MXW neXt portfolio, MXW neXt 4 and neXt 8 feature a unique combination of IntelliMix digital signal processing capabilities and comprehensive I/O connections, including USB, Dante networked audio, and analog audio.
New Microflex Loudspeakers lineup for conferencing

Shure has expanded its Microflex Ecosystem portfolio with an innovative lineup of passive loudspeakers and a new networked amplifier. Designed specifically for conference rooms, the new Microflex (MX) Loudspeakers offer premium audio quality, flexibility for customization, straightforward installation, and seamless interoperability. The expanded MX Loudspeaker range includes four new passive speakers – ceiling and wall-mounted – as well as a networked conferencing amplifier, joining Shure’s existing networked loudspeaker MXN5W-C. With other Microflex Ecosystem devices, customers now have a complete solution that includes microphones, digital signal processing, and loudspeakers, all working seamlessly to deliver unmatched performance, security, and installation efficiency.
VAR
HONOR Announces the Official Availability of HONOR X7e Plus 5G
HONOR, a global AI device ecosystem company, today announced the official open sale of the HONOR X7e Plus 5G, delivering exceptional battery life, industry-leading durability, and advanced AI features at an accessible price point. Designed for everyday users who need a reliable smartphone that can keep up with demanding days, the HONOR X7e Plus 5G sets a new benchmark for smartphones available within its range.
The Biggest Battery in Its Segment
At the heart of the HONOR X7e Plus 5G is its massive 8100mAh battery[1], the largest battery in its category, engineered to keep up with demanding lifestyles from morning until night and beyond. The device also supports 45W HONOR SuperCharge, allowing for fast and efficient power recovery whenever needed.
Built for Real-Life Durability
Built for real life, the HONOR X7e Plus 5G brings durability features rarely seen at this price point. The device offers up to 2.5m drop resistance, supported by an all-round drop protection architecture and backed by SGS Premium Performance Certification with a 5-Star industry leading Drop Resistance rating.
Industry-Leading Water and Dust Resistance
The durability story continues with IP68, IP69 and IP69K water and dust resistance, helping the device withstand challenging everyday conditions including rain, dust, splash exposure, and even 1.5m water submersion.
Wet-hand Touch also helps the display remain responsive when users’ hands or the screen are damp, making it easier to continue navigating, messaging or answering calls when moisture gets in the way.
Creativity Powered by AI Image-to-Video 2.0
HONOR X7e Plus 5G introduces AI Image-to-Video 2.0, enabling users to transform still images into dynamic video content using natural language prompts and built-in templates. This next-generation feature unlocks new creative possibilities, allowing users to bring static memories to life in a more immersive, cinematic format.
Intuitive AI Integration and Superior Processing
Furthermore, the newly launched smartphone comes with a dedicated AI Button, separate from the power key, for quick access to smart tools. A double press instantly opens the camera—even from the lock screen—while customizable gestures allow users to launch apps or access features.
Flagship-Level AI for Everyday Convenience
Beyond endurance and protection, the HONOR X7e Plus 5G delivers an intelligent user experience powered by MagicOS 10.0 based on Android 16.
The device comes equipped with a range of AI-powered productivity and creativity tools, including AI Translation, AI Image to Video 2.0, AI Eraser, AI Upscale, AI Notes, AI Recorder and Magic Portal, bringing flagship-level AI capabilities to more users.
Color, Price and Availability
HONOR X7e Plus 5G is available for purchase in three stunning color variants: Velvet Black, Meteor Silver and Desert Gold for an affordable price starting from AED 899. Consumers can buy HONOR X7e Plus 5G through HONOR’s official online store and authorized retail partners across the UAE.
VAR
HONOR Announces the Official Availability of HONOR X7e Plus 5G
Built for demanding days, with an 8100mAh battery, industry-leading durability and AI Image to Video 2.0
HONOR, today announced the official open sale of the HONOR X7e Plus 5G, delivering exceptional battery life, industry-leading durability, and advanced AI features at an accessible price point. Designed for everyday users who need a reliable smartphone that can keep up with demanding days, the HONOR X7e Plus 5G sets a new benchmark for smartphones available within its range.
The Biggest Battery in Its Segment
At the heart of the HONOR X7e Plus 5G is its massive 8100mAh battery, the largest battery in its category, engineered to keep up with demanding lifestyles from morning until night and beyond. The device also supports 45W HONOR SuperCharge, allowing for fast and efficient power recovery whenever needed.
Built for Real-Life Durability
Built for real life, the HONOR X7e Plus 5G brings durability features rarely seen at this price point. The device offers up to 2.5m drop resistance, supported by an all-round drop protection architecture and backed by SGS Premium Performance Certification with a 5-Star industry leading Drop Resistance rating.
Industry-Leading Water and Dust Resistance
The durability story continues with IP68, IP69 and IP69K water and dust resistance, helping the device withstand challenging everyday conditions including rain, dust, splash exposure, and even 1.5m water submersion.
Wet-hand Touch also helps the display remain responsive when users’ hands or the screen are damp, making it easier to continue navigating, messaging or answering calls when moisture gets in the way.
Creativity Powered by AI Image-to-Video 2.0
HONOR X7e Plus 5G introduces AI Image-to-Video 2.0, enabling users to transform still images into dynamic video content using natural language prompts and built-in templates. This next-generation feature unlocks new creative possibilities, allowing users to bring static memories to life in a more immersive, cinematic format.
Intuitive AI Integration and Superior Processing
Furthermore, the newly launched smartphone comes with a dedicated AI Button, separate from the power key, for quick access to smart tools. A double press instantly opens the camera—even from the lock screen—while customizable gestures allow users to launch apps or access features.
Flagship-Level AI for Everyday Convenience
Beyond endurance and protection, the HONOR X7e Plus 5G delivers an intelligent user experience powered by MagicOS 10.0 based on Android 16.
The device comes equipped with a range of AI-powered productivity and creativity tools, including AI Translation, AI Image to Video 2.0, AI Eraser, AI Upscale, AI Notes, AI Recorder and Magic Portal, bringing flagship-level AI capabilities to more users.
Color, Price and Availability
HONOR X7e Plus 5G is available for purchase in three stunning color variants: Velvet Black, Meteor Silver and Desert Gold for an affordable price starting from AED 899. Consumers can buy HONOR X7e Plus 5G through HONOR’s official online store and authorized retail partners across the UAE.
VAR
More Than a Storage Device, Less Than a Collector’s Trophy: SanDisk FIFA World Cup 2026 Global Edition USB-C Flash Drive
SanDisk has given one of its everyday USB-C flash drives a football-inspired makeover with the FIFA World Cup 2026 Global Edition, and the result is a storage accessory that blends practicality with collector appeal. While the internals remain familiar, it is the packaging, colourful finish and official FIFA branding that make this version stand out.
This review unit comes with 128GB of storage, USB 3.2 connectivity and quoted read speeds of up to 300MB/s, making it suitable for quickly transferring large photo libraries, 4K videos or project files between smartphones, tablets and laptops equipped with USB-C ports. It also supports SanDisk’s mobile backup application for users looking to automate backups from compatible Android devices.
Design is where this limited edition earns its personality. The drive adopts a compact, cap-style construction, with the USB-C connector protected by a removable cover that fits securely during use.
The colourful geometric artwork inspired by the FIFA World Cup 2026 branding gives the drive a fresh, premium appearance, while the embossed football pattern on the rear adds a subtle finishing touch.
Unlike many novelty editions, this one doesn’t feel overly flashy and still looks professional enough to carry daily.

A welcome addition is the included official FIFA World Cup 2026 lanyard. Besides adding collector value, it makes the tiny drive significantly easier to carry or attach to a backpack, camera bag or key organiser, reducing the chances of misplacing such a compact storage device.
In everyday handling, the flash drive feels lightweight yet well assembled. Its compact size means it occupies very little space when plugged into laptops or tablets, although, like most cap-based drives, users will need to keep track of the removable cap when in use.
Overall, the SanDisk FIFA World Cup 2026 Global Edition USB-C Flash Drive is a simple but attractive limited-edition product.
It combines dependable USB-C storage performance with official tournament branding that football fans will appreciate.
For users already looking for a high-speed USB-C flash drive, the FIFA edition adds enough exclusivity and thoughtful presentation to make it more memorable than a standard storage device, without compromising the practicality SanDisk is known for.
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