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Halal-Certified Excellence: How Australian Red Meat Dominates the MENA Market

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Australian meat MENA

An exclusive interview with Andrew Cox, General Manager of International Markets, Meat & Livestock Australia (MLA)

Can you elaborate on the importance of the Australian Government Authorised Halal Program and how it ensures that 100% of Australian red meat exported to the MENA region is Halal-certified?

The Australian Government Authorised Halal Program (AGAHP) is a world-class system that guarantees all Australian red meat exported to the MENA region is genuinely Halal-certified. It’s a government-backed program that works hand-in-hand with accredited Islamic organisations to ensure every step of the process is fully compliant with Halal requirements.

What sets Australia apart is the level of oversight and integrity in the system. Every aspect, from animal welfare to meat labeling, adheres to strict Islamic dietary laws and international food safety standards. This high level of assurance is crucial for consumers and businesses in the MENA region and is one of the reasons Australian red meat is so highly regarded in the region.

What role does Halal certification play in building trust with consumers and businesses in the MENA region, and how has it impacted Australian meat exports to this market?

Halal certification is more than just a label—it’s a commitment to authenticity, superior quality, and trust. In the MENA region, where Halal compliance is non-negotiable for many consumers, having that certification means businesses and individuals can buy Aussie Beef and Lamb with absolute confidence knowing that 100% of our exported red meat is Halal, regardless of which market it is going to.

Aussie Beef and Lamb has built a solid reputation over the years by consistently delivering premium, fully Halal-certified red meat. This trust has driven incredible export growth— for example, boxed and carcass red meat now make up 98% of our trade to MENA, hitting a massive $2 billion in 2023. Compare that to two decades ago when it was just 42%, and you can see how much the market has evolved.

Beyond numbers, it’s about meeting the needs of a diverse and dynamic food culture. Whether it’s high-end restaurants, supermarkets, or traditional butcher shops, Australian Halal-certified beef and lamb have become staples in the region’s local culinary scene.

Australia is the largest exporter of lamb and the 4th largest exporter of beef globally. What do you think makes Australian beef and lamb stand out in such a competitive international market?

It really comes down to three things—quality, consistency, and sustainability. Aussie Beef and Lamb are renowned for their exceptional taste and tenderness, thanks to the country’s ideal grazing conditions and strict grading system. Whether it’s pasture-raising lamb, premium Wagyu, or grain-fed or grass-fed beef, every cut is produced to the highest standards, making it a go-to choice for chefs, retailers, and consumers worldwide.

What also gives Australia an edge is its world-class traceability system. From farm to fork, every animal is tracked, ensuring top-tier food safety and transparency—something that’s becoming increasingly important in today’s health-conscious market. This ties in with sustainability, and the Australian red meat industry is on track to be carbon neutral by 2030, which is a game-changer for environmentally conscious buyers. Consumers are looking for responsibly farmed, high-quality meat, and Aussie Beef and Lamb is leading the way in meeting those expectations.

What factors contribute to the growing popularity of Australian Wagyu beef in the UAE, both in fine dining establishments and casual dining spots like gourmet burger joints?

Australian Wagyu has taken the UAE by storm, and it’s easy to see why—it’s all about that incredible marbling, buttery texture, and rich, umami-packed flavour. Top chefs are always looking for ingredients that can elevate their menus, and Australian Wagyu delivers a melt-in-your-mouth experience that’s second to none. It’s the kind of meat that turns a good dish into something extraordinary.

And it’s not just high-end steakhouses—gourmet burger spots have also embraced Australian Wagyu with diners now willing to pay for top-quality beef, and Wagyu’s unmatched juiciness and flavour provide just that.

Another key factor that makes Australian Wagyu particularly appealing to industry professionals is its consistency. Thanks to advanced breeding programs and carefully controlled feeding regimens, chefs and restaurants know they’re getting top-notch quality every time. With the UAE’s booming hospitality industry, it’s no surprise that demand for Australian Wagyu keeps growing across all dining segments.

Australia is the largest exporter of Wagyu beef in the world. In your view, what sets Australian Wagyu apart?

Australian Wagyu is a perfect balance of tradition and innovation. It starts with elite genetics—Australia has successfully blended traditional Japanese Wagyu bloodlines with modern, sustainable farming techniques to create beef that delivers exceptional marbling and flavour.

One of the biggest advantages is Australia’s grain-feeding programs. These carefully designed diets, fed over extended periods, enhance the signature rich texture and deep flavour that makes Wagyu so popular. Combine that with Australia’s ideal environment, strong biosecurity measures, and rigorous processing standards, and you get a consistently premium product that can be supplied 12 months of the year to the highest global standards.

Whether it’s destined for a high-end steakhouse or a top-tier supermarket like Spinneys, Australian Wagyu is known for its quality, making it a favourite among chefs and consumers in the UAE.

What are some of the key trends you’ve observed in the MENA region regarding red meat consumption?

The way people in the MENA region consume red meat has changed a lot over the years. In 2024, Australian beef exports to the region jumped by 27% compared to the previous year, with the biggest increases going to Saudi Arabia, the UAE, Oman, and Qatar.

There’s also been a noticeable shift toward convenience, with more people opting for pre-portioned, vacuum-packed meats that last longer—up to 120 days in the case of Aussie Beef and Lamb. These options are perfect for busy lifestyles, making it easier for home cooks to enjoy high-quality meals with minimal prep time.

Health-conscious consumers are also shaping the market, driving demand for leaner, naturally raised meats. Grass-fed and free-range options are gaining traction, aligning with the growing focus on wellness. At the same time, sustainability is becoming a key concern, with more buyers looking for responsibly farmed and eco-friendly products.

With Australia’s strong commitment to carbon neutrality by 2030 and its dominant 70% share of MENA’s sheep meat imports, the country continues to be a trusted supplier—meeting both traditional and modern culinary needs across the region.

Hospitality

SUN SIYAM VILU REEF SHOWCASES THE SOUL OF MALDIVIAN CUISINE THROUGH ITS SIGNATURE “KANDU KUKULHU” COOKING EXPERIENCE

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A chef is demonstrating a cooking technique over a large frying pan in an outdoor, thatched-roof cooking class area, with several Maldivian dishes laid out on a table in front of him.

At Sun Siyam Vilu Reef, Maldivian cuisine is honoured not merely as food but as a reflection of island heritage and identity. One of its most meaningful traditions is the preparation of Kandu Kukulhu, the Maldives’ iconic rolled tuna curry. Rooted in local custom and shared across generations, this dish has become the heart of Vilu Reef’s weekly Maldivian cooking classes, offering an intimate encounter with the flavours, techniques, and stories that define the islands. As part of the resort’s signature culinary journey, it brings the Maldivian spirit to life through authentic tastes and thoughtful storytelling.

Deeply rooted in local tradition, Kandu Kukulhu reflects centuries of craft and care. At Vilu Reef, the experience is guided by the resort’s Maldivian chefs, who demonstrate each step with the precision and intuition that comes from generations of practice. Guests will discover to artfully slice the tuna and layer it with aromatic spices to binding the rolls with coconut or pandan leaf. As the curry slowly cooks in coconut milk, its scent fills the atmosphere, offering a vivid glimpse into everyday island cooking. It is an experience that lingers long after the final tasting.

Kandu Kukulhu, which literally translates to “chicken of the sea,” is the Maldivian special tuna curry, a remarkable tribute to the Maldives islands’ deep-rooted connection to the ocean.

Sun Siyam Vilu Reef’s culinary story celebrates Maldivian heritage, moving beyond simply serving fresh seafood,” says Chef de Cuisine Mohamed Hameed, known as Chef Printey. ” It is a connection to our islands, our people, and the traditions that shaped Maldivian cuisine. By sharing these methods, we bring our cultural narrative to life in the most sincere way.”

The cooking class forms a key part of the Maldivian Roots Signature Experience, that highlights the flavours, crafts, and cultural expressions that define the Maldives. It embodies the Sun Siyam philosophy of celebrating island life through meaningful encounters and genuine Maldivian spirit. This experience is available for all guests at Sun Siyam Vilu Reef and can be booked in advance during their stay.

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Hospitality

Rohini at Mövenpick JLT, A Modern Expression of Timeless Indian Flavours

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A modern Indian restaurant interior features dark wooden ceilings and seating, geometric patterned dividers, and decorative brass lanterns hanging above a row of banquette seating.

Rohini at Mövenpick Jumeirah Lakes Towers has earned its place as a trusted favourite among Dubai diners. Its central location makes it an easy choice for residents and visitors, while the setting inside the hotel gives it a calm, steady rhythm that suits everyday meals and special evenings with equal ease. The restaurant sits just beyond the lobby, opening into an elegant space shaped by soft lighting, muted tones, and subtle cultural details that add warmth.

Rohini takes its name from the revered “red star” in Indian astronomy, a symbol of vitality and auspicious beginnings. That inspiration flows into the restaurant’s design and culinary approach. The interiors blend modern refinement with an underlying warmth that reflects Indian hospitality. A small gesture inspired by the traditional tika greets diners at the entrance, offering a quiet moment of connection that sets the tone for what follows. It is thoughtful details like this that make the restaurant feel personal without overstating its intentions.

Rohini’s menu reflects a clear understanding of Indian cooking techniques and regional influences. The selection focuses on thoughtfully curated classics. The tandoor section shows the kitchen’s strength with smoky, tender kebabs and paneer that holds it’s shape and flavour. Familiar favourites like Butter Chicken and Dal Makhani arrive with layered spices and texture, staying true to their origins while being refined just enough for contemporary palates. Vegetarian dishes receive equal attention, offering vibrant, balanced options that stand confidently alongside the non-vegetarian mains

The beverage offering complements the menu with ease. A small but thoughtful selection of mocktails, cocktails, and grape options provides refreshing pairings while keeping the focus firmly on the food. Each drink is crafted to balance the warmth and richness of Indian cuisine, making the overall dining experience feel cohesive.

Rohini’s atmosphere strengthens its sense of togetherness. Portions encourage sharing, and the room carries an inviting warmth that suits family gatherings, group dinners, and relaxed weekend meals. Lighting inspired by traditional Indian lamps adds a gentle glow, while cultural elements remain understated and contemporary. On select evenings, the experience extends into performance with contemporary Indian dance. These artistic moments enrich the restaurant’s personality without overwhelming the dining experience.

Service at Rohini carries a friendliness that fits the space. The team is knowledgeable about the menu and confident in guiding guests through flavours and spice profiles. The approach is relaxed and attentive, which contributes significantly to the restaurant’s inviting energy.

What ultimately defines Rohini is its ability to find harmony between tradition and modernity. It is rooted in authentic Indian flavours yet shaped with a contemporary sensibility. It continues to stand out as a preferred destination for diners seeking honest cooking, a calm atmosphere, and service delivered with sincerity. Rohini offers its signature flavours at Mövenpick Hotel Jumeirah Lakes Towers and through Rohini on Wheels, the vibrant food truck operating at TH8 Palm Dubai Beach Resort.

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Hospitality

A RELAXED NEIGHBOURHOOD CLASSIC: DISCOVER AUTHOR’S LOUNGE AT VOCO BONNINGTON JLT

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Authors' Lounge interior at voco Bonnington Dubai featuring grand piano, elegant seating, bookshelves, and crystal chandeliers

Author’s Lounge at Voco Bonnington, JLT is one of the neighbourhood’s most relaxed and welcoming spots for easy, all-day dining. The ambience is calm and inviting. Soft neutral tones, spacious seating, and warm lighting create a laid-back atmosphere that works for every part of the day. Whether you want a peaceful corner to unwind with a book or a bright spot for a morning meeting, the lounge keeps the experience effortless.

tray of delectable desserts

The menu offers reliable favourites and fresh flavours that suit every mood. Breakfast brings familiar plates served with enough substance to start the day well. Lunchtime leans toward crisp salads, sandwiches, and light plates perfect for a quick bite. The offering expands to comforting mains that suit both hotel guests and regular visitors from the community. The pastry counter adds another layer of appeal, especially for those looking for a quick treat or a simple accompaniment to their coffee.

The beverage programme is a defining element of Author’s Lounge. A focused team of baristas maintains consistency across every cup. Espresso-based drinks are balanced, iced coffees remain smooth without heavy sweetness, and the tea selection caters to guests who prefer clean, refreshing profiles. It is a menu designed around dependability rather than novelty, which is exactly why it resonates with its regulars. In a city that gravitates toward spectacle, Author’s Lounge succeeds by keeping the experience grounded. Its appeal comes from thoughtful details, consistent quality.

As part of voco Bonnington JLT’s broader dining landscape, Author’s Lounge supports the hotel’s vision of accessible, high-quality hospitality. It serves hotel guests, working professionals, and JLT residents with equal consideration, offering a space that adapts to the rhythm of daily life in a seamless and welcoming way. Its long operating hours add to its convenience, making it a reliable option from early mornings through late evenings.

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