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Halal-Certified Excellence: How Australian Red Meat Dominates the MENA Market

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1 month ago

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Australian meat MENA

An exclusive interview with Andrew Cox, General Manager of International Markets, Meat & Livestock Australia (MLA)

Can you elaborate on the importance of the Australian Government Authorised Halal Program and how it ensures that 100% of Australian red meat exported to the MENA region is Halal-certified?

The Australian Government Authorised Halal Program (AGAHP) is a world-class system that guarantees all Australian red meat exported to the MENA region is genuinely Halal-certified. It’s a government-backed program that works hand-in-hand with accredited Islamic organisations to ensure every step of the process is fully compliant with Halal requirements.

What sets Australia apart is the level of oversight and integrity in the system. Every aspect, from animal welfare to meat labeling, adheres to strict Islamic dietary laws and international food safety standards. This high level of assurance is crucial for consumers and businesses in the MENA region and is one of the reasons Australian red meat is so highly regarded in the region.

What role does Halal certification play in building trust with consumers and businesses in the MENA region, and how has it impacted Australian meat exports to this market?

Halal certification is more than just a label—it’s a commitment to authenticity, superior quality, and trust. In the MENA region, where Halal compliance is non-negotiable for many consumers, having that certification means businesses and individuals can buy Aussie Beef and Lamb with absolute confidence knowing that 100% of our exported red meat is Halal, regardless of which market it is going to.

Aussie Beef and Lamb has built a solid reputation over the years by consistently delivering premium, fully Halal-certified red meat. This trust has driven incredible export growth— for example, boxed and carcass red meat now make up 98% of our trade to MENA, hitting a massive $2 billion in 2023. Compare that to two decades ago when it was just 42%, and you can see how much the market has evolved.

Beyond numbers, it’s about meeting the needs of a diverse and dynamic food culture. Whether it’s high-end restaurants, supermarkets, or traditional butcher shops, Australian Halal-certified beef and lamb have become staples in the region’s local culinary scene.

Australia is the largest exporter of lamb and the 4th largest exporter of beef globally. What do you think makes Australian beef and lamb stand out in such a competitive international market?

It really comes down to three things—quality, consistency, and sustainability. Aussie Beef and Lamb are renowned for their exceptional taste and tenderness, thanks to the country’s ideal grazing conditions and strict grading system. Whether it’s pasture-raising lamb, premium Wagyu, or grain-fed or grass-fed beef, every cut is produced to the highest standards, making it a go-to choice for chefs, retailers, and consumers worldwide.

What also gives Australia an edge is its world-class traceability system. From farm to fork, every animal is tracked, ensuring top-tier food safety and transparency—something that’s becoming increasingly important in today’s health-conscious market. This ties in with sustainability, and the Australian red meat industry is on track to be carbon neutral by 2030, which is a game-changer for environmentally conscious buyers. Consumers are looking for responsibly farmed, high-quality meat, and Aussie Beef and Lamb is leading the way in meeting those expectations.

What factors contribute to the growing popularity of Australian Wagyu beef in the UAE, both in fine dining establishments and casual dining spots like gourmet burger joints?

Australian Wagyu has taken the UAE by storm, and it’s easy to see why—it’s all about that incredible marbling, buttery texture, and rich, umami-packed flavour. Top chefs are always looking for ingredients that can elevate their menus, and Australian Wagyu delivers a melt-in-your-mouth experience that’s second to none. It’s the kind of meat that turns a good dish into something extraordinary.

And it’s not just high-end steakhouses—gourmet burger spots have also embraced Australian Wagyu with diners now willing to pay for top-quality beef, and Wagyu’s unmatched juiciness and flavour provide just that.

Another key factor that makes Australian Wagyu particularly appealing to industry professionals is its consistency. Thanks to advanced breeding programs and carefully controlled feeding regimens, chefs and restaurants know they’re getting top-notch quality every time. With the UAE’s booming hospitality industry, it’s no surprise that demand for Australian Wagyu keeps growing across all dining segments.

Australia is the largest exporter of Wagyu beef in the world. In your view, what sets Australian Wagyu apart?

Australian Wagyu is a perfect balance of tradition and innovation. It starts with elite genetics—Australia has successfully blended traditional Japanese Wagyu bloodlines with modern, sustainable farming techniques to create beef that delivers exceptional marbling and flavour.

One of the biggest advantages is Australia’s grain-feeding programs. These carefully designed diets, fed over extended periods, enhance the signature rich texture and deep flavour that makes Wagyu so popular. Combine that with Australia’s ideal environment, strong biosecurity measures, and rigorous processing standards, and you get a consistently premium product that can be supplied 12 months of the year to the highest global standards.

Whether it’s destined for a high-end steakhouse or a top-tier supermarket like Spinneys, Australian Wagyu is known for its quality, making it a favourite among chefs and consumers in the UAE.

What are some of the key trends you’ve observed in the MENA region regarding red meat consumption?

The way people in the MENA region consume red meat has changed a lot over the years. In 2024, Australian beef exports to the region jumped by 27% compared to the previous year, with the biggest increases going to Saudi Arabia, the UAE, Oman, and Qatar.

There’s also been a noticeable shift toward convenience, with more people opting for pre-portioned, vacuum-packed meats that last longer—up to 120 days in the case of Aussie Beef and Lamb. These options are perfect for busy lifestyles, making it easier for home cooks to enjoy high-quality meals with minimal prep time.

Health-conscious consumers are also shaping the market, driving demand for leaner, naturally raised meats. Grass-fed and free-range options are gaining traction, aligning with the growing focus on wellness. At the same time, sustainability is becoming a key concern, with more buyers looking for responsibly farmed and eco-friendly products.

With Australia’s strong commitment to carbon neutrality by 2030 and its dominant 70% share of MENA’s sheep meat imports, the country continues to be a trusted supplier—meeting both traditional and modern culinary needs across the region.

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Hospitality

MaltLive Dubai 2025 sets a Guinness Record for a Masterclass in the UAE

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1 day ago

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March 20, 2025

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Over the course of two exhilarating days on February 21 and 22, MaltLive Dubai 2025 attracted more than 6,000 enthusiasts and close to 95 renowned distilleries and paid a tribute to the passion and the labor of men and women who selflessly toil day in and day out to create a near perfect harmony of fine flavors and a deeply spiritual experience!

Embracing a spirit of innovation and cultural fusion, MaltLive Dubai 2025 offered a vibrant mix of immersive experiences designed to ignite passion and curiosity among connoisseurs and industry experts alike.

Nearly 500 global brands showcased their finest expressions, providing attendees with unparalleled opportunities to interact with master distillers, blenders, and brand ambassadors.

 A dedicated VIP Lounge allowed guests exclusive access to prestigious new releases, single casks, limited editions, and independent bottlings.

The Cigar Park provided a refined setting for aficionados to explore premium cigar craftsmanship while the Food Arcade delivered a gastronomic adventure with multinational cuisine paired with the rich, complex flavours on display. An outdoor stage, alive with live performances and a live cricket telecast, rounded up the entertainment ensuring that every moment was as engaging as it was memorable.


The festival’s innovative and reimagined avatar was highlighted by three marquee initiatives that set it apart from previous editions:

  • In an unprecedented masterclass session held on February 22, MSA Events FZCO, in collaboration with BenbeculaDistillery, orchestrated a record-breaking masterclass that brought together 60 participants representing an array of nationalities. This feat set a new benchmark for diversity and global engagement in the industry, underscoring the event’s commitment to inclusivity and international camaraderie.
  • A dynamic bartending competition featuring the best of local talent highlighted the artistry and precision required to create a near perfect harmony of fine flavors and a deeply immersive personal experience
  • The Icons Of Whisky Middle East & Africa 2025 Awards made its debut at MaltLive Dubai 2025 and recognized the contribution of 26 individuals and corporations for their exceptional craftsmanship, expertise and dedication to the regional industry.

Adding a royal touch to the festivities, His Grace The 13th Duke Of Argyll and Global Brand Ambassador, Royal Salute graciously consented to conduct a personal master class for a discerning and enthralled audience as he talked and walked his way through some of the finest expressions from the Royal Salute portfolio.

The Core Committee places on record their gratitude to sponsors, participants and guests for making MaltLive Dubai 2025 a rousing success and reinforcing Dubai’s status as a leading regional hub for beverages and gastronomy.

As we bid farewell to MaltLive Dubai 2025, we shall continue our relentless endeavor to raise the bar at MaltLive Dubai 2026 and look forward to welcoming everyone once again.

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Hospitality

Crown Farms Introduces Organic Fertilizer to Boost UAE’s Sustainable Agriculture

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1 week ago

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March 13, 2025

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Sustainable Agriculture

By Adrian Galben, General Manager, Crown Farms

Crown Farms, the Fujairah-based organic farm management company, is excited to unveil its new line of organic fertilizers, marking a pivotal step in advancing the UAE’s vision for sustainable agriculture and organic farming. This groundbreaking initiative not only reinforces Crown Farms’ commitment to eco-friendly agricultural practices but also strengthens its portfolio by increasing In-Country Value (ICV) and reducing reliance on imports. With a focus on complete traceability and sustainability, Crown Farms aims to foster a self-sufficient, independent agricultural ecosystem that supports the nation’s long-term environmental and food security goals.

Crown Farms’ organic fertilizers are formulated to enhance soil fertility by enriching it with organic matter, improving both water retention and nutrient absorption. This process leads to healthier soil capable of supporting sustainable crop growth over the long term. With a rich blend of essential nutrients including Nitrogen, Phosphorus, and Potassium, these fertilizers ensure that crops receive the necessary components to thrive. The balanced nutrient profile helps maintain consistent and robust growth, making it a valuable solution for modern farming.

Additionally, these fertilizers adhere to the strict organic standards set by the UAE Ministry of Climate Change and Environment, ensuring safe and sustainable use in certified organic farms across the country. Free from harmful industrial chemicals, Crown Farms’ fertilizers protect the environment by preventing contamination of soil, water, and crops. This chemical-free composition supports the health of agricultural ecosystems and reduces dependency on synthetic fertilizers. Moreover, the natural formulation promotes strong root growth, helping plants develop resilience to harsh environmental conditions. Produced to the highest standards, these fertilizers are fully certified for use in organic farming, making them a trusted choice for farmers dedicated to sustainability.

Adrian Galben, General Manager of Crown Farms, said: “At Crown Farms, we are proud to be playing a pivotal role in shaping the future of sustainable agriculture in the UAE. Our new organic fertilizer is more than just a product—it is a step toward achieving agricultural independence and reinforcing the UAE’s commitment to sustainability and food security. By empowering local farmers with cutting-edge, eco-friendly solutions, we are helping to reduce reliance on imports, ensuring traceability from farm to table, and building a resilient agricultural ecosystem. This project reflects our dedication to aligning with the UAE’s vision for a greener, more self-sufficient future in food production.”

Crown Farms’ organic fertilizers are versatile and well-suited for a diverse array of crops, from vegetables and fruits to herbs. Whether used in home gardens, large-scale commercial farms, or fully organic agricultural setups, these fertilizers integrate seamlessly into any farming practice. They are designed to work effortlessly with drip irrigation systems or direct soil applications, providing a natural, efficient boost to productivity while nurturing soil health.

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Hospitality

Akabeko Launches The Matcha Experience: An Afternoon Tea with a Japanese Twist

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1 week ago

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March 13, 2025

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Matcha

Akabeko, Dubai’s first table-top Yakiniku Japanese restaurant is introducing a unique matcha experience, where guests can immerse themselves in a specially crafted afternoon tea spread. Running from February 2nd to March 31st between 12 pm to 4 pm, the afternoon tea celebrates the art of Japanese tea with uniquely conceptualized matcha desserts paired with an array of savory Wagyu delicacies and an indulgent tea selection from Mucharaka Tea. The one-of-a-kind experience offers an authentic taste of Japan in a serene setting, perfect for sharing with friends and family.

The afternoon tea presents a harmonious blend of savory and sweet creations, thoughtfully curated by the owner from menu to plating to bring an exquisite spread for guests. Staying true to Akabeko’s nose-to-tail philosophy, the savory Wagyu bites are transformed into delectable culinary creations where every section of the meat is efficiently utilized. These include a Bao Bun with Japanese A5 Wagyu slices, greens and garlic chips, a Mini Croissant with Japanese A5 Wagyu slices, shiso leaf and spicy mayo, a Japanese A5 Wagyu Cheese Burger Slider and a Grilled Rice Ball.

For matcha lovers with a sweet tooth, the menu features uniquely crafted Matcha-infused sweets and pastries including a rich Caramel Matcha Pudding with sesame snap, an airy Matcha roll cake with Matcha cream, a Matcha macaron and a Matcha Dorayaki – a traditional Japanese snack with a matcha twist.

To complement the culinary delights, Akabeko has partnered with Mucharaka Tea – an authentic Japanese tea brand that offers tea sourced from Japan to the UAE, to offer a curated selection of hot and cold teas that elevate the dining experience. For those who prefer the warmth, there are plenty of hot tea options to choose from including green tea, Genmaicha, caramel roasted green tea, Japanese Earl Grey tea and Japanese Black tea while those who prefer their tea cold, can enjoy a selection of mango green tea, peach green tea and lemon green tea. The cold brew tea is also now available in a sparkling version, adding a bubbly touch to your tea experience while still enjoying Japanese tea. Additional beverages such as a matcha latte and coffee are also available.

The matcha experience is beautifully presented amidst a captivating Zen garden-inspired décor on the table, featuring a stone garden layout and traditional Japanese masu boxes and wooden trays, artfully displaying the culinary creations. This intricate, yet serene setting transports guests straight to the heart of Japan, bringing an experience that is as visually stunning as it is delicious.

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