Hospitality

Halal-Certified Excellence: How Australian Red Meat Dominates the MENA Market

Published

2 years ago

February 17, 2025

An exclusive interview with Andrew Cox, General Manager of International Markets, Meat & Livestock Australia (MLA)

Can you elaborate on the importance of the Australian Government Authorised Halal Program and how it ensures that 100% of Australian red meat exported to the MENA region is Halal-certified?

The Australian Government Authorised Halal Program (AGAHP) is a world-class system that guarantees all Australian red meat exported to the MENA region is genuinely Halal-certified. It’s a government-backed program that works hand-in-hand with accredited Islamic organisations to ensure every step of the process is fully compliant with Halal requirements.

What sets Australia apart is the level of oversight and integrity in the system. Every aspect, from animal welfare to meat labeling, adheres to strict Islamic dietary laws and international food safety standards. This high level of assurance is crucial for consumers and businesses in the MENA region and is one of the reasons Australian red meat is so highly regarded in the region.

What role does Halal certification play in building trust with consumers and businesses in the MENA region, and how has it impacted Australian meat exports to this market?

Halal certification is more than just a label—it’s a commitment to authenticity, superior quality, and trust. In the MENA region, where Halal compliance is non-negotiable for many consumers, having that certification means businesses and individuals can buy Aussie Beef and Lamb with absolute confidence knowing that 100% of our exported red meat is Halal, regardless of which market it is going to.

Aussie Beef and Lamb has built a solid reputation over the years by consistently delivering premium, fully Halal-certified red meat. This trust has driven incredible export growth— for example, boxed and carcass red meat now make up 98% of our trade to MENA, hitting a massive $2 billion in 2023. Compare that to two decades ago when it was just 42%, and you can see how much the market has evolved.

Beyond numbers, it’s about meeting the needs of a diverse and dynamic food culture. Whether it’s high-end restaurants, supermarkets, or traditional butcher shops, Australian Halal-certified beef and lamb have become staples in the region’s local culinary scene.

Australia is the largest exporter of lamb and the 4th largest exporter of beef globally. What do you think makes Australian beef and lamb stand out in such a competitive international market?

It really comes down to three things—quality, consistency, and sustainability. Aussie Beef and Lamb are renowned for their exceptional taste and tenderness, thanks to the country’s ideal grazing conditions and strict grading system. Whether it’s pasture-raising lamb, premium Wagyu, or grain-fed or grass-fed beef, every cut is produced to the highest standards, making it a go-to choice for chefs, retailers, and consumers worldwide.

What also gives Australia an edge is its world-class traceability system. From farm to fork, every animal is tracked, ensuring top-tier food safety and transparency—something that’s becoming increasingly important in today’s health-conscious market. This ties in with sustainability, and the Australian red meat industry is on track to be carbon neutral by 2030, which is a game-changer for environmentally conscious buyers. Consumers are looking for responsibly farmed, high-quality meat, and Aussie Beef and Lamb is leading the way in meeting those expectations.

What factors contribute to the growing popularity of Australian Wagyu beef in the UAE, both in fine dining establishments and casual dining spots like gourmet burger joints?

Australian Wagyu has taken the UAE by storm, and it’s easy to see why—it’s all about that incredible marbling, buttery texture, and rich, umami-packed flavour. Top chefs are always looking for ingredients that can elevate their menus, and Australian Wagyu delivers a melt-in-your-mouth experience that’s second to none. It’s the kind of meat that turns a good dish into something extraordinary.

And it’s not just high-end steakhouses—gourmet burger spots have also embraced Australian Wagyu with diners now willing to pay for top-quality beef, and Wagyu’s unmatched juiciness and flavour provide just that.

Another key factor that makes Australian Wagyu particularly appealing to industry professionals is its consistency. Thanks to advanced breeding programs and carefully controlled feeding regimens, chefs and restaurants know they’re getting top-notch quality every time. With the UAE’s booming hospitality industry, it’s no surprise that demand for Australian Wagyu keeps growing across all dining segments.

Australia is the largest exporter of Wagyu beef in the world. In your view, what sets Australian Wagyu apart?

Australian Wagyu is a perfect balance of tradition and innovation. It starts with elite genetics—Australia has successfully blended traditional Japanese Wagyu bloodlines with modern, sustainable farming techniques to create beef that delivers exceptional marbling and flavour.

One of the biggest advantages is Australia’s grain-feeding programs. These carefully designed diets, fed over extended periods, enhance the signature rich texture and deep flavour that makes Wagyu so popular. Combine that with Australia’s ideal environment, strong biosecurity measures, and rigorous processing standards, and you get a consistently premium product that can be supplied 12 months of the year to the highest global standards.

Whether it’s destined for a high-end steakhouse or a top-tier supermarket like Spinneys, Australian Wagyu is known for its quality, making it a favourite among chefs and consumers in the UAE.

What are some of the key trends you’ve observed in the MENA region regarding red meat consumption?

The way people in the MENA region consume red meat has changed a lot over the years. In 2024, Australian beef exports to the region jumped by 27% compared to the previous year, with the biggest increases going to Saudi Arabia, the UAE, Oman, and Qatar.

There’s also been a noticeable shift toward convenience, with more people opting for pre-portioned, vacuum-packed meats that last longer—up to 120 days in the case of Aussie Beef and Lamb. These options are perfect for busy lifestyles, making it easier for home cooks to enjoy high-quality meals with minimal prep time.

Health-conscious consumers are also shaping the market, driving demand for leaner, naturally raised meats. Grass-fed and free-range options are gaining traction, aligning with the growing focus on wellness. At the same time, sustainability is becoming a key concern, with more buyers looking for responsibly farmed and eco-friendly products.

With Australia’s strong commitment to carbon neutrality by 2030 and its dominant 70% share of MENA’s sheep meat imports, the country continues to be a trusted supplier—meeting both traditional and modern culinary needs across the region.

Hospitality

Stomping Grounds Marks International Coffee Day With Buy One, Get One Free Coffee and Bottomless Filter

Published

4 hours ago

September 22, 2026

Integrator Web-Editor

Stomping Grounds, the Aussie-owned café in Jumeirah 1, is marking International Coffee Day with an offer built around one simple idea: have another cup or three! On Thursday, 1 October 2026, guests who buy any coffee can pick one of two ways to keep going:

•Taking it away? Buy any coffee and get a second one of the same, free.
•Dining in? Enjoy bottomless filter coffee all day.

This year’s International Coffee Day is the first since the United Nations General Assembly formally recognised 1 October in March 2026, acknowledging the millions of farming households whose livelihoods depend on coffee.

“Every cup we pour started with one hardworking farmer and their family. They put in the hard yards all year, then we grind a few grams, push a couple buttons, pull a lever or two, draw a little leaf with the milk and take all the compliments, ” said Ryan Godinho, founder of Stomping Grounds. “So have another cup, ask the team where it came from, and give a quiet nod to everyone who got it here. We’ve been at this since 2015, and the best part is still seeing someone who popped in for a quick coffee settle in an hour later, second cup in hand, chatting with our team. That’s the whole idea.”

The coffee is roasted in Dubai by its partners at Specialty Batch, who have been pioneering the UAE’s specialty coffee scene since 2011 and have filled every grinder at Stomping Grounds since day one. The menu runs from its house blends through to rotating single origins and seasonal micro lots.

On the day, the filter brews will rotate through exceptional coffees from Brazil, Kenya, El Salvador and Colombia. Four countries, no passport required.

The baristas are trained, know their stuff and love a coffee chat. Guests can discover a new favourite micro lot or simply get a recommendation based on what they normally drink.

Whether you stick to your usual order, try something new or settle in for a bottomless cup of filter, it’s a good day to drink a little more and find out what you like.

About Stomping Grounds
Tucked away in Jumeirah 1, off the main roads and away from the malls, Stomping Grounds is an escape from the hustle: close enough to the water for a post coffee wander, far enough from the traffic that you can actually hear yourself think. Owner-operated since opening in 2015, it has a warm, rustic vibe, a menu built for people who properly enjoy eating, and an exceptional coffee programme roasted locally by Specialty Batch. It’s pet-friendly, so four-legged regulars are welcome too, and the team are switched on hospo professionals who care about the details, from the first coffee of the morning to the last plate out of the kitchen.

There’s plenty of free parking nearby, which makes life that much easier. Breakfast, lunch, dinner, afternoon tea, a quick cuppa, a laptop session, or one of those “I’ll just pop in for a coffee” visits that somehow turns into brunch. Happens to the best of us.

Terms:
Valid Thursday, 1 October 2026 only, during opening hours. Takeaway: one free coffee per coffee purchased; the free coffee must be the same drink, same size, and
is served on the same visit. Bottomless filter coffee is for dine-in guests only and runs all day with any coffee purchase. Cannot be combined with other offers. While coffee stocks last.

Details
Location: Villa 98, 12D Street (corner of 51st Street), Jumeirah 1, Dubai | Phone: +971 4 344 4451 | Hours: Monday-Thursday: 7:30am to 8pm; Friday-Sunday: 7:30am to 11pm | Instagram: instagram.com/stompinggroundsdxb | Website: stompinggrounds.me

Hospitality

Tbilisi Youth Art Market is launching its first exhibition project in Tbilisi

Published

6 hours ago

September 22, 2026

Integrator Web-Editor

TYAM – Tbilisi Youth Art Market is launching its first exhibition project in Tbilisi. The project brings together emerging and independent artists, galleries, collectors, cultural institutions, and international experts from the art world.

The event will take place from September 25–27, 2026, at the National Palace of Youth, on Rustaveli Avenue in Tbilisi. TYAM is a new platform created to support young and independent artists, increase their visibility, and establish connections with the broader art market.

The first edition brings together artists working in Georgia and abroad under the theme “COEXISTENCE.” The concept reflects the meeting of different generations, artistic practices, perspectives, and approaches within one shared creative space.

The programme includes an Art Market section, public and panel discussions featuring international guests, opportunities for professional networking and the development of an artistic network, as well as a special VIP programme. TYAM aims to become a new point of attraction for Georgia’s and the international creative community, connecting artists with collectors, galleries, institutions, and the wider public.

TYAM 2026, September 25–27, 2026
National Palace, Rustaveli Avenue, Tbilisi, Georgia
Tbilisi Youth Art Market

Hospitality

COFFEE PLANET CELEBRATES SAUDI NATIONAL DAY WITH A TRIBUTE TO THE STORIES, MEMORIES AND PRIDE OF THE KINGDOM

Published

9 hours ago

September 22, 2026

Integrator Web-Editor

This Saudi National Day, Coffee Planet is inviting customers to celebrate the Kingdom through the memories, messages and everyday moments that make it feel like home.

As part of the celebrations on 23 September, Coffee Planet cafés in Hail and King Abdullah Financial District (KAFD), Riyadh, will be dressed for the occasion with Saudi flags and National Day decorations, creating a festive setting for customers to enjoy with friends and family.

At the centre of the celebration will be a Memory Board, where customers can leave a short message sharing their feelings, memories or pride for Saudi Arabia. The initiative will bring together personal reflections from visitors throughout the celebrations, creating a collective expression of what the Kingdom means to the people who live, work and spend time here.

Customers will also be invited to enjoy complimentary coffee and a dessert, adding to the relaxed National Day experience and giving visitors another reason to pause, gather and celebrate together.

The activation will take place at Garden Mall in Hail and KAFD in Riyadh, two locations that reflect the brand’s growing presence in the Kingdom.

For Coffee Planet, the National Day celebration is a natural extension of the role its cafés play in bringing people together, whether over a morning coffee, a catch-up with friends or a shared moment with family.

“Saudi National Day is about celebrating the Kingdom and the people who make it what it is,” said Allan Jones, Founder and Chairman of Coffee Planet. “We wanted to create an experience that gives our customers a chance to share their own memories and feelings of pride, while enjoying a simple moment together over coffee. It is a small gesture, but one that reflects the warmth and connection at the heart of the occasion.”

With Saudi Arabia’s coffee culture continuing to evolve, Coffee Planet has seen growing demand for premium specialty coffee and café experiences across the Kingdom.

“Saudi National Day is a proud moment for all of us at HB Brands and an opportunity to celebrate the Kingdom’s remarkable journey, its people, and its ambitions for the future,” said Abdullah Ihlaiel, Group Marketing & Business Development Director, HB Brands. “As Coffee Planet continues to grow in Saudi Arabia, our focus is not only on expanding the brand’s presence, but on building a meaningful connection with the communities we serve. We are proud to be part of this journey and to celebrate this special occasion together with our customers across the Kingdom.”

The celebration reflects the spirit of Saudi National Day 2026 and its theme, ‘Our Pride is in Our Nature’, while giving customers an opportunity to mark the occasion in a way that feels personal, social and rooted in community.