Hospitality

Halal-Certified Excellence: How Australian Red Meat Dominates the MENA Market

Published

9 months ago

February 17, 2025

An exclusive interview with Andrew Cox, General Manager of International Markets, Meat & Livestock Australia (MLA)

Can you elaborate on the importance of the Australian Government Authorised Halal Program and how it ensures that 100% of Australian red meat exported to the MENA region is Halal-certified?

The Australian Government Authorised Halal Program (AGAHP) is a world-class system that guarantees all Australian red meat exported to the MENA region is genuinely Halal-certified. It’s a government-backed program that works hand-in-hand with accredited Islamic organisations to ensure every step of the process is fully compliant with Halal requirements.

What sets Australia apart is the level of oversight and integrity in the system. Every aspect, from animal welfare to meat labeling, adheres to strict Islamic dietary laws and international food safety standards. This high level of assurance is crucial for consumers and businesses in the MENA region and is one of the reasons Australian red meat is so highly regarded in the region.

What role does Halal certification play in building trust with consumers and businesses in the MENA region, and how has it impacted Australian meat exports to this market?

Halal certification is more than just a label—it’s a commitment to authenticity, superior quality, and trust. In the MENA region, where Halal compliance is non-negotiable for many consumers, having that certification means businesses and individuals can buy Aussie Beef and Lamb with absolute confidence knowing that 100% of our exported red meat is Halal, regardless of which market it is going to.

Aussie Beef and Lamb has built a solid reputation over the years by consistently delivering premium, fully Halal-certified red meat. This trust has driven incredible export growth— for example, boxed and carcass red meat now make up 98% of our trade to MENA, hitting a massive $2 billion in 2023. Compare that to two decades ago when it was just 42%, and you can see how much the market has evolved.

Beyond numbers, it’s about meeting the needs of a diverse and dynamic food culture. Whether it’s high-end restaurants, supermarkets, or traditional butcher shops, Australian Halal-certified beef and lamb have become staples in the region’s local culinary scene.

Australia is the largest exporter of lamb and the 4th largest exporter of beef globally. What do you think makes Australian beef and lamb stand out in such a competitive international market?

It really comes down to three things—quality, consistency, and sustainability. Aussie Beef and Lamb are renowned for their exceptional taste and tenderness, thanks to the country’s ideal grazing conditions and strict grading system. Whether it’s pasture-raising lamb, premium Wagyu, or grain-fed or grass-fed beef, every cut is produced to the highest standards, making it a go-to choice for chefs, retailers, and consumers worldwide.

What also gives Australia an edge is its world-class traceability system. From farm to fork, every animal is tracked, ensuring top-tier food safety and transparency—something that’s becoming increasingly important in today’s health-conscious market. This ties in with sustainability, and the Australian red meat industry is on track to be carbon neutral by 2030, which is a game-changer for environmentally conscious buyers. Consumers are looking for responsibly farmed, high-quality meat, and Aussie Beef and Lamb is leading the way in meeting those expectations.

What factors contribute to the growing popularity of Australian Wagyu beef in the UAE, both in fine dining establishments and casual dining spots like gourmet burger joints?

Australian Wagyu has taken the UAE by storm, and it’s easy to see why—it’s all about that incredible marbling, buttery texture, and rich, umami-packed flavour. Top chefs are always looking for ingredients that can elevate their menus, and Australian Wagyu delivers a melt-in-your-mouth experience that’s second to none. It’s the kind of meat that turns a good dish into something extraordinary.

And it’s not just high-end steakhouses—gourmet burger spots have also embraced Australian Wagyu with diners now willing to pay for top-quality beef, and Wagyu’s unmatched juiciness and flavour provide just that.

Another key factor that makes Australian Wagyu particularly appealing to industry professionals is its consistency. Thanks to advanced breeding programs and carefully controlled feeding regimens, chefs and restaurants know they’re getting top-notch quality every time. With the UAE’s booming hospitality industry, it’s no surprise that demand for Australian Wagyu keeps growing across all dining segments.

Australia is the largest exporter of Wagyu beef in the world. In your view, what sets Australian Wagyu apart?

Australian Wagyu is a perfect balance of tradition and innovation. It starts with elite genetics—Australia has successfully blended traditional Japanese Wagyu bloodlines with modern, sustainable farming techniques to create beef that delivers exceptional marbling and flavour.

One of the biggest advantages is Australia’s grain-feeding programs. These carefully designed diets, fed over extended periods, enhance the signature rich texture and deep flavour that makes Wagyu so popular. Combine that with Australia’s ideal environment, strong biosecurity measures, and rigorous processing standards, and you get a consistently premium product that can be supplied 12 months of the year to the highest global standards.

Whether it’s destined for a high-end steakhouse or a top-tier supermarket like Spinneys, Australian Wagyu is known for its quality, making it a favourite among chefs and consumers in the UAE.

What are some of the key trends you’ve observed in the MENA region regarding red meat consumption?

The way people in the MENA region consume red meat has changed a lot over the years. In 2024, Australian beef exports to the region jumped by 27% compared to the previous year, with the biggest increases going to Saudi Arabia, the UAE, Oman, and Qatar.

There’s also been a noticeable shift toward convenience, with more people opting for pre-portioned, vacuum-packed meats that last longer—up to 120 days in the case of Aussie Beef and Lamb. These options are perfect for busy lifestyles, making it easier for home cooks to enjoy high-quality meals with minimal prep time.

Health-conscious consumers are also shaping the market, driving demand for leaner, naturally raised meats. Grass-fed and free-range options are gaining traction, aligning with the growing focus on wellness. At the same time, sustainability is becoming a key concern, with more buyers looking for responsibly farmed and eco-friendly products.

With Australia’s strong commitment to carbon neutrality by 2030 and its dominant 70% share of MENA’s sheep meat imports, the country continues to be a trusted supplier—meeting both traditional and modern culinary needs across the region.

Hospitality

SUN SIYAM IRU VELI GENERAL MANAGER MASDHOOQ SAEED HONOURED AS BEST GENERAL MANAGER – HOSPITALITY IN MALDIVES AT WORLD GM AWARDS 2025

Published

13 hours ago

November 13, 2025

Integrator Web-Editor

Masdhooq Saeed receiving World GM Awards 2025 trophy on stage at hospitality awards ceremony

Sun Siyam Iru Veli proudly celebrates the achievement of its General Manager, Masdhooq Saeed, who has been awarded Best General Manager – Hospitality in Maldives at the World GM Awards 2025. This recognition is especially significant as he becomes the first Maldivian to receive this prestigious title, marking a milestone moment for both the resort and the nation’s hospitality industry.

Masdhooq’s journey is one of dedication, growth, and vision. Beginning his career in 2001 at the Front Office as a receptionist, he advanced through roles in reservations and villa hosting before moving into management. His steady rise was built on humility and hard work, leading him to join Sun Siyam in 2023 as the General Manager at Sun Siyam Iru Veli. Masdhooq has transformed the resort’s guest experience and strengthened its position as one of the Maldives’ most admired all-inclusive destinations. His forward-thinking leadership has led to remarkable results, from achieving an 8% revenue increase above target in 2024 to driving record-breaking occupancy levels of 90% in early 2025.

“Masdhooq’s achievement is a proud moment for all of us,” said Deepak Booneady, CEO of Sun Siyam. “His journey reflects the very essence of The Home of the Maldivian Spirit, built on passion, perseverance, and purpose. What sets him apart is not only his results, but his heart. He leads with empathy, empowers his team, and reminds us that true hospitality is about people first. We are incredibly proud to have him represent Sun Siyam and the Maldives on the global stage.”

A leader defined by empathy and purpose, Masdhooq is deeply committed to nurturing local talent, advancing sustainability, and cultivating a culture of inspired excellence. Through mentoring and leadership development, he has created opportunities for growth and empowerment across departments. He is dedicated to fostering a culture where excellence is inspired, always with the quiet belief that “anything is possible” and that “luxury is a feeling.”

The World GM Awards, also known as the Golden Tree Awards, recognise outstanding General Managers from across the globe for their exceptional leadership, innovation, and service excellence. Winners are selected through a rigorous evaluation process based on performance, guest satisfaction, and community engagement by an expert panel of hospitality professionals.

Hospitality

THE FUTURE IS SET FOR TOURISM’S NEXT ERA AS THE INAUGURAL TOURISE SUMMIT OPENS

Published

16 hours ago

November 13, 2025

Integrator Web-Editor

Speaker in traditional Gulf attire presenting on stage with large blue "TOURISE" text backdrop

With the bold ambition to rewrite the rules of travel, the inaugural TOURISE Summit under the patronage of His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince and Prime Minister was officially opened today by H.E. Ahmed Al Khateeb, Minister of Tourism of Saudi Arabia and Chairman of TOURISE.

TOURISE ushers in a new era for global tourism, uniting ministers, delegates, and visionaries from around the world as the premier platform dedicated to shaping the future of global tourism.

Taking place from November 11-13, 2025, immediately following the 50th United Nations Tourism General Assembly, TOURISE is reimagining the way that sectors interact to find opportunities where competitors become partners where investments are optimized and where fragmented silos converge. The event aims to turn bold ideas into real-world solutions and catalyze transformative initiatives that will shape the next 50 years of the global tourism sector.

During his opening speech today, H.E. Ahmed Al Khateeb noted that there has never been a more urgent or opportune moment for convergence of sectors to shape global tourism, with the tourism sector having rebounded to historic highs, with international arrivals and investment surpassing pre-pandemic levels. However, he cautioned that at the same time, the sector faces unprecedented challenges and opportunities: rapid technological disruption, a generational shift toward sustainable and experience-driven travel, and an imperative to build resilience in the face of economic and environmental uncertainty and growing fragmentation around the globe.

His Excellency recognised that TOURISE has arrived at this inflection point, when the world is hungry for new models, new partnerships, and new solutions.

“TOURISE is more than an event, it is a platform for action where we will solve for the challenges all together that have long limited tourism’s full potential among them are challenges in skills, investment, infrastructure, sustainability, and digital transformation. It’s a space where we will work hand in hand to deliver the best outcomes for everyone: returns for investors; more accessible destinations and affordable experiences for travelers; jobs and prosperity for communities as the demand for travel increases. We are not here just to discuss ideas. We are here to act. That is why TOURISE exists.”

Over the course of its three days, TOURISE is set to host a number of key panels and talks featuring global leaders from across sectors. Notable global speakers include:

Ariane Gorin, CEO, Expedia
Ambassador Patricia Espinosa, Founder, onepoint5
Gloria Guevara, Interim CEO, World Travel & Tourism Council
Shaikha Nasser Al Nowais, Incoming Secretary General of UN Tourism
Luis Maroto, CEO, Amadeus
Francis Suarez, Mayor, Miami
Paul Griffiths, CEO, Dubai Airports
Lucia Penrod, Co-Founder & Owner, Nikki Beach
Sébastien Bazin, CEO, Accor
Eduardo Santander, CEO, European Travel Commission (ETC)
Harvey Goldsmith CBE, Founder, Nvisible Productions
Thomas Woldbye, CEO, Heathrow Airport
Steve Hafner, Co-Founder & CEO, Kayak.com

The speaker line up showcases how TOURISE unites leaders from sectors rarely seen together, creating counterintuitive, boundary-breaking collaborations. These convergences are not just novel; they are the engine for new business models, improved traveler experiences, sustainable destination development and investment strategies that could only emerge from such a unique, multi-sector platform.

The Summit will cover the big questions redefining travel’s future from AI-powered experiences and frictionless borders to destination design, investment, and the race for tomorrow’s travelers, and transform them into action through high-powered ministerial dialogues, boardroom dialogues, main-stage keynotes and innovation showcases.

The winners of the very first TOURISE Awards will also be announced this evening, recognizing those places that exemplify destination excellence and cater to the evolving expectations of the modern traveler.

Powered by the Saudi Ministry of Tourism, TOURISE is more than a three-day summit, it is an always-on, global platform. Crucially, the conversations sparked in Riyadh will continue year-round platform through collaboration and cross-sector partnerships, turning bold ideas into real-world solutions.

Hospitality

CELEBRATE THE HOLIDAYS IN STYLE WITH FESTIVE DINING & ENTERTAINMENT AT MÖVENPICK JLT

Published

16 hours ago

November 13, 2025

Integrator Web-Editor

Overhead view of Indian appetizers and dishes including samosas, pakoras, rice, and chutneys on wooden serving boards

Mövenpick Hotel Jumeirah Lakes Towers is turning up the heat this winter with an exciting calendar of culinary and social experiences designed to bring the community together. From lively evenings at UBK to playful, modern Indian dining at Rohini by Little Miss India, the hotel invites guests to embrace the cooler season with vibrant menus, engaging themed nights, and unforgettable moments.

Whether unwinding after work with creative cocktails, exploring global flavors or joining lively social gatherings, Mövenpick JLT promises a season filled with warmth, connection and standout hospitality.

Celebrate in Style the Festive Season Highlights at UBK

As the holiday spirit sweeps through Dubai, UBK transforms into a warm, welcoming winter destination, filled with festive charm, culinary delights, and joyful entertainment. Whether gathering with family or ringing in the New Year with friends, UBK offers a memorable celebration full of flavour, music, and merriment.

Christmas Day Brunch — A Festive Family Affair

Celebrate Christmas Day with a heart-warming brunch experience designed for all ages. Enjoy a generous spread of festive culinary favourites, live BBQ stations, and seasonal specialties; all complemented by cheerful décor and a soulful live singer bringing holiday magic to the air.

A joyful winter celebration where friends and family gather, toast to tradition and create cherished memories.

New Year’s Eve — Countdown Under the Stars

Bid farewell to 2025 and welcome the new year in true UBK style. With live music, festive ambience, and an expansive culinary selection, guests are invited to dine, dance, and toast beneath Dubai’s glittering night sky.

Early Bird Offer
Reserve before 20 December to receive a complimentary bottle of sparkling wine — the perfect start to a night of celebration.

Unwind, Dine & Celebrate at UBK

A beloved neighbourhood favourite, UBK (Urban Bar & Kitchen) brings together warm hospitality, upbeat vibes, and flavour-forward menus, creating a social hub perfect for winter catch-ups, post-work relaxation and weekend fun.

Happy Hour
Guests can now settle into golden-hour bliss with crafted drinks at irresistible prices. Whether easing into the evening or gearing up for the weekend, UBK’s terrace and lively indoor space offer the ideal backdrop for great conversations and chill beats.

Saturday Flash Feast
Weekends are now reimagined with a curated à la carte menu at half price. Think slow afternoons, delicious plates, and feel-good tunes in the breeze; the perfect invitation to unwind and indulge.

Paw & Play
Where four-legged friends are part of the family. Dog-loving diners can relax with 30% off food and drinks while pets enjoy their own outdoor social adventure. A community favourite for furry companions and their humans alike.

Quiz Game Night
Round up your smartest friends and bring your competitive spirit, UBK’s iconic quiz nights deliver laughter, brain-teasing fun, and fantastic beverages, all set in an upbeat, welcoming atmosphere.

Rohini: Tradition Meets Contemporary Glam

At Rohini by Little Miss India, tradition and contemporary flair come together in a feast for the senses. Think bold colours, refined flavours, aromatic spices, and interiors that tell a story, each visit a celebration of India’s culinary richness with a Dubai-chic twist.

Hotelier Night

Dedicated to the city’s hospitality heroes, Rohini honours industry visionaries with exclusive dining and beverage privileges.

Chill Out Hour
Slow down, sip, and savour the ambience. With handcrafted beverages at AED 25, this is the perfect sunset ritual to unwind and drift into a relaxed evening mood.

Business Lunch
Weekday afternoons are elevated with a refined two-course menu offering soulful Indian flavours presented with modern finesse, ideal for business meetings or a refreshing midday escape.