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Amazon UAE and UAE Food Bank Collaborate for the Fifth Year to Donate and Deliver Iftar Meals to Families in Need

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Amazon UAE Iftar Meals

Amazon UAE recently announced its partnership with the UAE Food Bank to launch the 2025 edition of its ‘Iftar on Wheels’ food donation program. This marks the fifth year of Amazon’s collaboration with the UAE Food Bank to deliver iftar meals and food essentials to thousands of beneficiaries across the country during the Holy month of Ramadan.

Since its launch in 2021, the ‘Iftar on Wheels’ program has made a significant impact on vulnerable communities across the UAE, contributing nearly 1.4 million meals and over 230,000 kilograms of essential food items. Building on this success, Amazon will once again leverage its cutting-edge technology, extensive fulfillment operations, and robust delivery network to ensure the safe and timely distribution of meals to thousands of underprivileged families during the Holy month.

Over the past four years, Amazon’s ‘Iftar on Wheels’ has reached more than 37,000 beneficiaries across the country. This effort has been made possible by the dedication of Amazon employees who volunteer thousands of hours each year to support the packaging and distribution of meals, ensuring they reach vulnerable communities reliably each day. ‘Iftar on Wheels’ is one of the company’s largest volunteering programs and it continues to grow. The 2025 edition has expanded to welcome even more employees from all Amazon business units, coming together to support those in need during Ramadan.

Commenting on the partnership, Manal Obaid Bin Yaroof, Head of the Executive Team of the UAE Food Bank Foundation said, “At the UAE Food Bank, we believe strong partnerships are essential to achieving a hunger-free and sustainable future. Our collaboration with Amazon UAE exemplifies this belief, allowing us to significantly expand our reach and impact. Together, we’ll ensure meals reach those in need, best use of surplus food, raise consumers awareness to reduce food waste and inspire positive change across local and international communities. This partnership is a great example of how collaboration can create a lasting impact and help drive positive change.”

Stefano Martinelli, Vice President, Amazon Middle East and North Africa, said: “As the UAE begins the ‘Year of Community’, we remain steadfast in our commitment to deploy our innovation, technology and people for the good of our communities. The Holy month of Ramadan is a special time of the year as we continue to serve customers during this busy season, while also leveraging our scale and resources to deliver meaningful impact on thousands of families in need. We remain deeply grateful for our long-standing partnership with the UAE Food Bank and the unwavering dedication of our employees who have been the backbone of the ‘Iftar on Wheels’ program.”

Abeer Mohamed, Human Resources Specialist, Amazon UAE, remarked, “Over the past few years, I have made it a priority to volunteer for Amazon’s ‘Iftar on Wheels’ because it brings a strong sense of purpose to both my personal and professional life. Generosity and a shared sense of solidarity are at the heart of Emirati culture, and this program allows me to leverage my professional expertise in service of those in need. I am proud to be part of a company that values giving back and making a positive difference in the community.”

Amazon’s ‘Iftar on Wheels’ program is part of the company’s ongoing commitment to address food insecurity in the communities where it operates. By utilizing its scale, operational expertise and resources the company supports the critical work of its community partners to help create access to more meals for those in need. 

Hospitality

TIMES SQUARE CENTER FOSTERS COMMUNITY TOGETHERNESS THIS EID WITH MR. KIND

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Times Square Center will mark Eid Al Fitr with a three-day family experience from 20–22 March 2026, running 12:00 PM – 7:00 PM daily, featuring the beloved mascot Mr. Kind.

Under the theme “LOVE EID – A Day of Caring, Sharing & Fun!”, the event invites families to experience a lively programme of interactive shows, creative workshops, and engaging activities designed to entertain children while sharing positive messages around kindness, courage, and friendship.

Young visitors will also receive a complimentary Mr. Kind’s Book of Missions, packed with activities, badge stickers, and access to a library of transformational songs and missions that extend the fun beyond the event.

Event schedule

  • Mr. Kind Village Workshop (Creativity corner) : 12:00 PM – 7:00 PM | Ground Floor
  • Mr. Kind Show  + Meet & Greet: 4:15 – 5:00 PM & 6:00–6:45 PM | Ground Floor  
  • Mr. Kind Parade: 5:15 PM – 5:35 PM | Roaming throughout the Mall

With music, performances, and interactive experiences throughout the day, Times Square Center aims to provide a friendly space for families to connect and share meaningful moments together.

At Times Square Center, the safety and wellbeing of our community remain a priority. We encourage everyone to follow any guidance or protocols issued by the relevant authorities.

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Hospitality

BKRY PARTNERS WITH BROOKI BAKEHOUSE FOR EXCLUSIVE LIMITED-EDITION CROOKIE

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This Ramadan, bkry unveils an exclusive collaboration with Australia’s cult-favourite Brooki Bakehouse by introducing the bkry Brooki Crookie. Priced at AED 39 per piece, this special edition pastry will be available daily until the end of Ramadan in limited quantities exclusively at the bkry pop-up in Marsa Boulevard.

Thoughtfully developed as a celebration of shared creativity and experimental baking, the collaboration brings together bkry’s artisanal approach with Brooki Bakehouse’s globally renowned flavours. Designed to be enjoyed as a moment of indulgence after sunset, the Crookie reflects both brands’ craftsmanship, curiosity, and comfort-led baking.

At the heart of the collaboration is the Crookie: a buttery, flaky croissant filled and topped with wholewheat brown-butter cookie dough, and enveloped with Tanzanian milk chocolate. Baked until golden and crisp on the outside, with a soft, gooey centre, the Crookie offers a layered textural experience that combines richness with subtlety.

To mark the official launch, bkry Founder and Head Chef Kameel and Brooki Bakehouse Founder Brooke Bellamy will be present at Marsa Boulevard on Saturday, 28 February at 8:00 PM, celebrating the partnership and their shared passion for innovative baking.

Founded by Brooke Bellamy, Brooki Bakehouse is an Australian-born bakery known for its indulgent, cult-favourite baked goods and playful approach to classic flavours. What began in Brisbane has grown into a globally recognised brand with a loyal international following, driven by Brooke’s distinctive style and community-led storytelling. Celebrated for bold flavours, generous textures, and modern comfort baking, Brooki Bakehouse brings a globally relevant perspective to the collaboration, making it a natural partner for bkry’s experimental, craft-led approach.

Available throughout Ramadan at bkry’s Marsa Boulevard pop-up, the bkry x Brooki collaboration reflects the brand’s ongoing commitment to meaningful partnerships and thoughtful experimentation – bringing together global influence and local craftsmanship in moments designed to be shared and savoured, setting the tone for a collaboration everyone has been waiting for.

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Hospitality

THE BILTMORE VILLAS DUBAI INTRODUCES EXCLUSIVE PRIVATE VILLA STAYCATIONS THIS EID

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The Biltmore Villas Dubai unveils a limited-time Exclusive Private Villa Staycation, inviting guests to indulge in a rare blend of seclusion, sophistication, and resort-style living within one of Dubai’s most prestigious luxury villa resorts.

Conceived for discerning guests who appreciate privacy and understated luxury, the fully serviced villas offer the spaciousness of a private residence complemented by the attentive service and refined amenities of a world-class resort. Each villa is appointed with a private temperature-controlled swimming pool, an in-villa cinema, and secure underground parking with direct access to the residence, all set within a gated enclave with round-the-clock security.

Guests booking during the promotional period will enjoy a curated collection of premium benefits:

  • 25% off the Best Available Rate
  • AED 1,000 daily resort credit
  • Underground secure parking
  • Complimentary 60-minute daily padel session
  • Complimentary daily fitness classes
  • Complimentary daily laundry service

The experience offers an elegant urban retreat where privacy, generous living space, and personalized hospitality come together to create an exceptional staycation in the heart of Dubai.

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