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Amazon UAE and UAE Food Bank Collaborate for the Fifth Year to Donate and Deliver Iftar Meals to Families in Need

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Amazon UAE Iftar Meals

Amazon UAE recently announced its partnership with the UAE Food Bank to launch the 2025 edition of its ‘Iftar on Wheels’ food donation program. This marks the fifth year of Amazon’s collaboration with the UAE Food Bank to deliver iftar meals and food essentials to thousands of beneficiaries across the country during the Holy month of Ramadan.

Since its launch in 2021, the ‘Iftar on Wheels’ program has made a significant impact on vulnerable communities across the UAE, contributing nearly 1.4 million meals and over 230,000 kilograms of essential food items. Building on this success, Amazon will once again leverage its cutting-edge technology, extensive fulfillment operations, and robust delivery network to ensure the safe and timely distribution of meals to thousands of underprivileged families during the Holy month.

Over the past four years, Amazon’s ‘Iftar on Wheels’ has reached more than 37,000 beneficiaries across the country. This effort has been made possible by the dedication of Amazon employees who volunteer thousands of hours each year to support the packaging and distribution of meals, ensuring they reach vulnerable communities reliably each day. ‘Iftar on Wheels’ is one of the company’s largest volunteering programs and it continues to grow. The 2025 edition has expanded to welcome even more employees from all Amazon business units, coming together to support those in need during Ramadan.

Commenting on the partnership, Manal Obaid Bin Yaroof, Head of the Executive Team of the UAE Food Bank Foundation said, “At the UAE Food Bank, we believe strong partnerships are essential to achieving a hunger-free and sustainable future. Our collaboration with Amazon UAE exemplifies this belief, allowing us to significantly expand our reach and impact. Together, we’ll ensure meals reach those in need, best use of surplus food, raise consumers awareness to reduce food waste and inspire positive change across local and international communities. This partnership is a great example of how collaboration can create a lasting impact and help drive positive change.”

Stefano Martinelli, Vice President, Amazon Middle East and North Africa, said: “As the UAE begins the ‘Year of Community’, we remain steadfast in our commitment to deploy our innovation, technology and people for the good of our communities. The Holy month of Ramadan is a special time of the year as we continue to serve customers during this busy season, while also leveraging our scale and resources to deliver meaningful impact on thousands of families in need. We remain deeply grateful for our long-standing partnership with the UAE Food Bank and the unwavering dedication of our employees who have been the backbone of the ‘Iftar on Wheels’ program.”

Abeer Mohamed, Human Resources Specialist, Amazon UAE, remarked, “Over the past few years, I have made it a priority to volunteer for Amazon’s ‘Iftar on Wheels’ because it brings a strong sense of purpose to both my personal and professional life. Generosity and a shared sense of solidarity are at the heart of Emirati culture, and this program allows me to leverage my professional expertise in service of those in need. I am proud to be part of a company that values giving back and making a positive difference in the community.”

Amazon’s ‘Iftar on Wheels’ program is part of the company’s ongoing commitment to address food insecurity in the communities where it operates. By utilizing its scale, operational expertise and resources the company supports the critical work of its community partners to help create access to more meals for those in need. 

Hospitality

MaltLive Dubai 2025 sets a Guinness Record for a Masterclass in the UAE

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Over the course of two exhilarating days on February 21 and 22, MaltLive Dubai 2025 attracted more than 6,000 enthusiasts and close to 95 renowned distilleries and paid a tribute to the passion and the labor of men and women who selflessly toil day in and day out to create a near perfect harmony of fine flavors and a deeply spiritual experience!

Embracing a spirit of innovation and cultural fusion, MaltLive Dubai 2025 offered a vibrant mix of immersive experiences designed to ignite passion and curiosity among connoisseurs and industry experts alike.

Nearly 500 global brands showcased their finest expressions, providing attendees with unparalleled opportunities to interact with master distillers, blenders, and brand ambassadors.

 A dedicated VIP Lounge allowed guests exclusive access to prestigious new releases, single casks, limited editions, and independent bottlings.

The Cigar Park provided a refined setting for aficionados to explore premium cigar craftsmanship while the Food Arcade delivered a gastronomic adventure with multinational cuisine paired with the rich, complex flavours on display. An outdoor stage, alive with live performances and a live cricket telecast, rounded up the entertainment ensuring that every moment was as engaging as it was memorable.


The festival’s innovative and reimagined avatar was highlighted by three marquee initiatives that set it apart from previous editions:

  • In an unprecedented masterclass session held on February 22, MSA Events FZCO, in collaboration with BenbeculaDistillery, orchestrated a record-breaking masterclass that brought together 60 participants representing an array of nationalities. This feat set a new benchmark for diversity and global engagement in the industry, underscoring the event’s commitment to inclusivity and international camaraderie.
  • A dynamic bartending competition featuring the best of local talent highlighted the artistry and precision required to create a near perfect harmony of fine flavors and a deeply immersive personal experience
  • The Icons Of Whisky Middle East & Africa 2025 Awards made its debut at MaltLive Dubai 2025 and recognized the contribution of 26 individuals and corporations for their exceptional craftsmanship, expertise and dedication to the regional industry.

Adding a royal touch to the festivities, His Grace The 13th Duke Of Argyll and Global Brand Ambassador, Royal Salute graciously consented to conduct a personal master class for a discerning and enthralled audience as he talked and walked his way through some of the finest expressions from the Royal Salute portfolio.

The Core Committee places on record their gratitude to sponsors, participants and guests for making MaltLive Dubai 2025 a rousing success and reinforcing Dubai’s status as a leading regional hub for beverages and gastronomy.

As we bid farewell to MaltLive Dubai 2025, we shall continue our relentless endeavor to raise the bar at MaltLive Dubai 2026 and look forward to welcoming everyone once again.

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Hospitality

Crown Farms Introduces Organic Fertilizer to Boost UAE’s Sustainable Agriculture

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Sustainable Agriculture

By Adrian Galben, General Manager, Crown Farms

Crown Farms, the Fujairah-based organic farm management company, is excited to unveil its new line of organic fertilizers, marking a pivotal step in advancing the UAE’s vision for sustainable agriculture and organic farming. This groundbreaking initiative not only reinforces Crown Farms’ commitment to eco-friendly agricultural practices but also strengthens its portfolio by increasing In-Country Value (ICV) and reducing reliance on imports. With a focus on complete traceability and sustainability, Crown Farms aims to foster a self-sufficient, independent agricultural ecosystem that supports the nation’s long-term environmental and food security goals.

Crown Farms’ organic fertilizers are formulated to enhance soil fertility by enriching it with organic matter, improving both water retention and nutrient absorption. This process leads to healthier soil capable of supporting sustainable crop growth over the long term. With a rich blend of essential nutrients including Nitrogen, Phosphorus, and Potassium, these fertilizers ensure that crops receive the necessary components to thrive. The balanced nutrient profile helps maintain consistent and robust growth, making it a valuable solution for modern farming.

Additionally, these fertilizers adhere to the strict organic standards set by the UAE Ministry of Climate Change and Environment, ensuring safe and sustainable use in certified organic farms across the country. Free from harmful industrial chemicals, Crown Farms’ fertilizers protect the environment by preventing contamination of soil, water, and crops. This chemical-free composition supports the health of agricultural ecosystems and reduces dependency on synthetic fertilizers. Moreover, the natural formulation promotes strong root growth, helping plants develop resilience to harsh environmental conditions. Produced to the highest standards, these fertilizers are fully certified for use in organic farming, making them a trusted choice for farmers dedicated to sustainability.

Adrian Galben, General Manager of Crown Farms, said: “At Crown Farms, we are proud to be playing a pivotal role in shaping the future of sustainable agriculture in the UAE. Our new organic fertilizer is more than just a product—it is a step toward achieving agricultural independence and reinforcing the UAE’s commitment to sustainability and food security. By empowering local farmers with cutting-edge, eco-friendly solutions, we are helping to reduce reliance on imports, ensuring traceability from farm to table, and building a resilient agricultural ecosystem. This project reflects our dedication to aligning with the UAE’s vision for a greener, more self-sufficient future in food production.”

Crown Farms’ organic fertilizers are versatile and well-suited for a diverse array of crops, from vegetables and fruits to herbs. Whether used in home gardens, large-scale commercial farms, or fully organic agricultural setups, these fertilizers integrate seamlessly into any farming practice. They are designed to work effortlessly with drip irrigation systems or direct soil applications, providing a natural, efficient boost to productivity while nurturing soil health.

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Hospitality

Akabeko Launches The Matcha Experience: An Afternoon Tea with a Japanese Twist

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Matcha

Akabeko, Dubai’s first table-top Yakiniku Japanese restaurant is introducing a unique matcha experience, where guests can immerse themselves in a specially crafted afternoon tea spread. Running from February 2nd to March 31st between 12 pm to 4 pm, the afternoon tea celebrates the art of Japanese tea with uniquely conceptualized matcha desserts paired with an array of savory Wagyu delicacies and an indulgent tea selection from Mucharaka Tea. The one-of-a-kind experience offers an authentic taste of Japan in a serene setting, perfect for sharing with friends and family.

The afternoon tea presents a harmonious blend of savory and sweet creations, thoughtfully curated by the owner from menu to plating to bring an exquisite spread for guests. Staying true to Akabeko’s nose-to-tail philosophy, the savory Wagyu bites are transformed into delectable culinary creations where every section of the meat is efficiently utilized. These include a Bao Bun with Japanese A5 Wagyu slices, greens and garlic chips, a Mini Croissant with Japanese A5 Wagyu slices, shiso leaf and spicy mayo, a Japanese A5 Wagyu Cheese Burger Slider and a Grilled Rice Ball.

For matcha lovers with a sweet tooth, the menu features uniquely crafted Matcha-infused sweets and pastries including a rich Caramel Matcha Pudding with sesame snap, an airy Matcha roll cake with Matcha cream, a Matcha macaron and a Matcha Dorayaki – a traditional Japanese snack with a matcha twist.

To complement the culinary delights, Akabeko has partnered with Mucharaka Tea – an authentic Japanese tea brand that offers tea sourced from Japan to the UAE, to offer a curated selection of hot and cold teas that elevate the dining experience. For those who prefer the warmth, there are plenty of hot tea options to choose from including green tea, Genmaicha, caramel roasted green tea, Japanese Earl Grey tea and Japanese Black tea while those who prefer their tea cold, can enjoy a selection of mango green tea, peach green tea and lemon green tea. The cold brew tea is also now available in a sparkling version, adding a bubbly touch to your tea experience while still enjoying Japanese tea. Additional beverages such as a matcha latte and coffee are also available.

The matcha experience is beautifully presented amidst a captivating Zen garden-inspired décor on the table, featuring a stone garden layout and traditional Japanese masu boxes and wooden trays, artfully displaying the culinary creations. This intricate, yet serene setting transports guests straight to the heart of Japan, bringing an experience that is as visually stunning as it is delicious.

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