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Object 1 Announces Inaugural Award N1: Recognising Industry’s Top Real Estate Agencies
Object 1 successfully hosted the inaugural Award N1 by Object 1 – Power of Being First, an exclusive event that recognized excellence, innovation, and leadership in the real estate sector. Held on February 28, 2025, at the Atlantis The Royal on Palm Jumeirah, Dubai, the event was a spectacular celebration of the top 10 real estate agencies of 2024, who have shown exceptional performance, loyalty, and stability in the market.
Award N1 is Object 1’s first awards show, aimed at strengthening relationships with key partners and honoring the agencies that have played an instrumental role in the company’s remarkable growth. Since its inception just two years ago, Object 1 has successfully partnered with over 3,000 real estate agencies and ranked among the Top 20 developers in Dubai and Top 3 in the Jumeirah Village Circle and Jumeirah Village Triangle districts (as per Dubai Land Department’s report). In 2024 alone, the company achieved a 913% year-over-year sales value growth, selling over 860 units, and recording a 1,059% increase in sales volume.
Tatiana Tonu, CEO of Object 1, commented: “Award N1 has been a milestone event for us, allowing us to celebrate the visionaries who are shaping the future of the real estate industry. It has been an incredible night recognizing the remarkable achievements of the top agencies of 2024, and we are proud to acknowledge the incredible work being done across the sector.”
Guests were treated to an unforgettable evening, with a unique laser and kinetic show and an acrobatic-musical performance. The exclusive live concert by renowned French singer IMANY along with live instrumental performances captivated the audience. The top-performing agencies were celebrated and rewarded with luxury incentives, including Mercedes-Benz cars, high-end brand watches, and generous cash prizes, recognizing their exceptional contributions to the real estate landscape.
Since establishing operations in the UAE, Object 1 has made a significant impact with a series of successful developments across key districts. In JVC, the company has launched seven investor-focused projects offering high rental yields and strong resale potential. In JVT, four family-oriented developments have been designed with premium amenities catering to residents with children. Jumeirah Garden City is home to EVERGR1N House, a sustainable-focused development blending urban living with lush greenery, ideal for the short-term rental market. In Al Furjan, V1STARA House stands as a 16-story premium residential tower, designed for both living and investment purposes, featuring spacious layouts and community-centric facilities.
As Object 1 continues to expand, it remains dedicated to innovation, excellence, and fostering long-term partnerships that drive Dubai’s real estate market forward. It currently has two sales galleries in the Downtown area and one branch in Abu Dhabi. Award N1 by Object 1 is set to be one of the most anticipated industry events of the year, combining high-profile networking, luxury incentives, and a world-class entertainment experience.
Home Integrator
Jacob & Co Residences by Mantra Properties Records AED 300 million in Sales Within 12 Hours of Launch Marking a Historic Milestone for Al Marjan Island
Mantra Properties’ latest ultra-luxury development, Jacob & Co Residences, in collaboration with the iconic watch and jewelry brand Jacob & Co, has achieved a record-breaking milestone, registering over AED 300 million in sales within just 12 hours of its launch. The remarkable response marks a historic moment for Al Marjan Island, setting a new benchmark as the fastest-selling project on the island to date.
The exclusive AED 400 million branded development witnessed an overwhelming demand from investors and high-net-worth individuals, underscoring the UAE’s continued dominance as a hub for branded luxury living. Over 80% of investors’ interest came from expatriate residents and international buyers, highlighting the region’s global appeal for high-end real estate investments.
Speaking at the launch, Arch. Abdulla Al Abdouli, Group CEO of Marjan, commented, “I would like to congratulate the teams at Mantra Properties and Jacob & Co for such a successful launch of the Jacob&Co Residences on Al Marjan Island. A project of this stature truly reflects our vision to bring the best of global luxury brands into Ras Al Khaimah’s thriving lifestyle landscape. This project will not only elevate the island’s appeal but also redefine what modern luxury living means in this region and we wish all stakeholders continued success in Al Marjan Island and beyond.”
Commenting on the milestone, Ankit Gupta, Managing Director of Mantra Properties, added, “This milestone represents the culmination of Mantra’s two-decade legacy of design excellence and innovation. Jacob & Co Residences is not merely a development, it’s a statement of craftsmanship, ambition, and vision. The unprecedented response we’ve received reinforces the demand for curated luxury experiences that combine artistry, architecture, and aspiration. We’re proud to deliver a project that redefines luxury living in Ras Al Khaimah.”
Designed as a symbol of elegance and artistry, Jacob & Co Residences will comprise 223 limited-edition residences featuring a curated selection of studio, one-bedroom, and two-bedroom apartments, with prices starting from AED 1.01 million. The project is slated for handover in Q4 2027, and promises an exclusive lifestyle that merges high design, wellness, and experiential luxury.
Set against the scenic waterfront of Al Marjan Island, Jacob & Co Residences embodies the spirit of “an address for life’s finest hours” through its meticulously designed spaces and exceptional J&Co branded amenities that include:
- The Wellness Club @ J&Co – featuring a rooftop fitness club, yoga deck, sauna, and zen garden for holistic well-being.
- The Pool Club @ J&Co – an elegant sanctuary with an infinity pool, pool bar, and in-pool cabanas overlooking the Arabian Gulf.
- The Observatory @ J&Co – a sophisticated rooftop retreat offering a viewing deck, residents’ lounge, golf simulator, and outdoor cucina.
- Family Zone – featuring a kids’ pool, lazy pool, and glass boom pool designed for leisure and connection.
- 24/7 concierge, security, and Wi-Fi-enabled common areas, ensuring comfort, convenience, and privacy for every resident.
Building on that sentiment, Mr. Jacob Arabo, Founder & Chairman of Jacob & Co, said,”Just as each Jacob & Co timepiece tells a unique story of artistry and innovation, Jacob & Co Residences on Al Marjan Island will narrate a new chapter in luxury living. We have infused this project with the same dedication to perfection that defines our watches and jewelry. Each of these 223 residences are a masterpiece in its own right, where every resident will experience the Jacob & Co philosophy of turning beauty and craftsmanship into reality.”
This launch represents a continuation of both brands’ regional vision. For Mantra Properties, it reinforces its strategic expansion across the UAE, with five upcoming projects planned over the next three years expected to bring a portfolio of AED 1.3 billion to market. For Jacob & Co, it marks another milestone in the brand’s growing portfolio of residential developments, following successful ventures in Dubai and Abu Dhabi.
Home Integrator
Nolte Küchen to Invest AED 25 Million as Part of Middle East Growth Strategy
Nolte Küchen, Germany’s leading premium kitchen brand, is strengthening its presence in the Middle East as part of a renewed global growth strategy rooted in German design excellence and craftsmanship. Having been present in the UAE market since 2007 with Universal Trading Company (UTC), in a mutually agreed step to further ensure market development and expansion. The brand will now transition to a direct-to-consumer model under its new mainland entity, Nolte UAE.
As part of this expansion, Nolte Küchen will invest over AED 25 million in the coming years. This includes the launch of a flagship showroom on Sheikh Zayed Road by early 2026, and the establishment of a dedicated team of engineers, designers, and architects offering end-to-end kitchen solutions defined by German precision and quality standards. The move underscores Nolte Küchen’s confidence in the UAE’s role as a regional hub for design and innovation, as well as a key market in the company’s international expansion. It strengthens its direct relationships with both B2B and B2C customers through greater brand consistency, service excellence, and competitive pricing.
The UAE’s premium kitchen market has nearly doubled since 2020 and is projected to reach US$200 million by 2030, reflecting sustained demand for high-quality European design. The brand’s continued expansion aligns with this growth, positioning Nolte Küchen to meet evolving customer expectations through faster delivery timelines, improved service, and an expanded product range that includes Nolte Küchen, Nolte Neo, Express Kitchen, and Living & Spa. The brand’s mission remains to bring “Made in Germany” quality, design excellence, and innovation to every home, while catering to diverse market segments across both private and professional customers.

Selva Kumar Rajulu, Managing Director of Nolte UAE, said: “Since establishing Nolte FZE in the region in 2011, we have built a strong legacy rooted in innovation and trust. This new phase, as Nolte UAE, enables us to engage more closely with customers and partners, ensuring every project reflects German design excellence. The UAE has always been central to our journey, and this expansion reinforces our commitment to the market and its role in driving our global presence across high-growth international markets.”
In the Middle East, Nolte Küchen’s presence is anchored by its regional competence centre in Dubai, which oversees markets across 30 countries and have managed to deliver more than 80,000 project kitchens and 35,000 retail kitchens in the last years. Supported by over 75 branded showrooms across the Middle East, Asia, and Africa, the Dubai hub delivers landmark developments such as Tilal Al Ghaf and Harmony Villas in Dubai, MERED’s Iconic Residences design by Pininfarina in the UAE, Rafal Residence in Riyadh, and Al Mouj in Muscat, along with large-scale residential and hospitality projects in Qatar, Jordan, and Kuwait. This regional infrastructure enables the brand to serve both developers and homeowners with scale, precision, and local expertise.
Beyond aesthetics, Nolte Küchen has earned the title of Germany’s most popular kitchen brand, recognised for its superior product quality, design innovation, and customer satisfaction by the German Institute for Service Quality over several years. The company offers one of the world’s widest range of finishes, materials, and configurations, with customisation options that set a global benchmark of personalisation in kitchen design. It also holds the distinction of being the world’s most sustainable kitchen brand, maintaining a 100% production base in Germany and the industry’s first independent sustainability report.
The UAE’s Net Zero by 2050 strategy and Estidama Pearl Building Rating System encourage developers and manufacturers to adopt more sustainable construction and design practices. Nolte Küchen is the only German kitchen brand with both FSC and PEFC certifications, reflecting its commitment to long-term environmental responsibility. The brand also releases annual sustainability reports, highlighting its continued investment in responsible production and transparency.
Home Integrator
Introducing Sobha AquaCrest, the Second Cluster in Its Landmark $20 Billion Downtown UAQ | Sobha Realty Masterplan
Sobha Realty has announced the launch of Sobha AquaCrest, the second residential cluster within its landmark Downtown UAQ | Sobha Realty masterplan; a transformative USD 20 billion coastal destination that is redefining the urban and architectural landscape of Umm Al Quwain.
Spanning 25 million square feet, Downtown UAQ | Sobha Realty stands among the most ambitious coastal masterplans in the Northern Emirates, featuring seven kilometers of uninterrupted beachfront and a total coastline of eleven kilometers. Upon completion, it will accommodate over 150,000 residents and offer a blend of luxury residences, marinas, retail boulevards, offices, hospitality, and leisure zones, all designed to elevate beachfront living through sustainable urban design and timeless craftsmanship.
Sobha AquaCrest, a five-tower cluster comprising one-, two-, and three-bedroom apartments and duplexes, is set for handover by June 2029. Blending contemporary design with coastal tranquility, the cluster embodies Sobha Realty’s signature precision and attention to detail. Each residence integrates advanced sustainability features, including double-glazed façades for superior heat and sound insulation, energy-efficient HVAC systems, district cooling for reduced power consumption, EV charging stations, and the use of eco-friendly materials that contribute to a healthier living environment.
Commenting on the launch, Francis Alfred, Managing Director of Sobha Realty, said:
“Downtown UAQ | Sobha Realty is envisioned as a new urban landmark; a vibrant, self-contained city that seamlessly integrates modern design, sustainability, and coastal beauty. Sobha AquaCrest marks the next chapter in this vision, bringing together architectural excellence and beachfront serenity to create a truly distinctive community.”
More than half of the Downtown UAQ | Sobha Realty masterplan is dedicated to open and green spaces, creating a harmonious balance between nature and modernity. Landscaped parks, jogging tracks, and beach promenades will be interwoven throughout the community, encouraging active and connected lifestyles. The masterplan is also conceived as a next-generation mobility hub, with future provisions for air and water taxis, enabling seamless, sustainable connectivity across the emirate.
The wider community will feature an array of cultural, wellness, and leisure experiences, from an Art and Design District and a Museum and Marine Experience Center to a Wellness Park, multiple – marinas, public beach, retail and dining promenade, and open-air Amphitheatre. Together, these elements will bring vibrancy and life to Umm Al Quwain’s coastline while fostering a deep connection with its natural environment.
Sustainability remains the foundation of Sobha Realty’s long-term vision for the Northern Emirates. Both Downtown UAQ | Sobha Realty and Sobha Siniya Island reflect a shared commitment to eco-sensitive development, marine conservation, and responsible coastal planning. Sobha Siniya Island alone dedicates 60 percent of its total area to protected green zones, mangroves, and open natural habitats.
Together, these two master developments are projected to contribute nearly 30 percent of Sobha Realty’s total sales in 2025, with a combined sales of AED 12 billion, underscoring growing investor confidence in Umm Al Quwain’s long-term growth potential.
As Sobha Realty expands its presence beyond Dubai, the brand continues to strengthen its legacy as one of the UAE’s most trusted names in real estate; a developer whose craftsmanship, foresight, and integrity continue to set new benchmarks in the industry.
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