Hospitality
Arabian Travel Market 2025’s Travel Tech Exhibitors Increase 25% Year-On-Year as Value of Global Travel Technology Market Hits $10.7 Billion
With the global travel technology market currently valued at $10.7 billion, leaders and innovators from around the world are preparing to steer the future of the tourism industry at the 32nd edition of Arabian Travel Market (ATM), which will take place at Dubai World Trade Centre (DWTC) from 28 April to 1 May 2025.
ATM 2025’s extensive conference programme and exhibition reflect this year’s theme, ‘Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity’. With Travel Tech exhibitors experiencing year-on-year growth of 25% and the segment’s exhibition space expanding by 22%, this year’s event will explore how technology is transforming the tourism sector, presenting new growth opportunities for enterprising start-ups and established multinationals alike.
The Future Stage at ATM 2025 will host a range of expert speakers, who will explore how advances in fields such as analytics and machine learning, workplace collaboration, blockchain, next-gen mobility and augmented reality are driving our sector forward. This year’s event represents an unparalleled opportunity for exhibitors to showcase their innovations in front of an international audience of senior decision-makers and purchase influencers.
Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said: “ATM Travel Tech draws together the best and brightest from across our industry, creating an unrivalled forum for discovery, debate and deal-making. Now more than ever, opportunities related to connectivity and integration are at the forefront of our minds, and they will take centre stage at ATM 2025.”
According to IMARC Group, the global market for travel technology is on course to hit $18.6 billion in the next eight years, with a compound annual growth rate (CAGR) of 6.05% predicted during the period 2025-33. ATM 2025’s Future Stage will host a range of presentations designed to highlight opportunities within this exciting and lucrative space. This year’s sessions will feature topics such as: ‘Generational Trends Influencing Hyper-personalisation in Luxury’; ‘Travel Technology: Get Ahead or Get Left Behind’; ‘AI: Everywhere All At Once’; and ‘Data-Driven Travel: The Next Frontier of Destination Transformations’, among others.
Tourism has consistently been an early adopter of emerging technologies, and digitalisation continues to drive seamless, frictionless travel. Looking ahead, the development of smart travel facilitation, smart destinations and new employment opportunities is set to contribute to economic, social and environmental sustainability across our sector.
While the Middle East and Africa’s (MEA) travel tech market is facing stiff competition from Asia-Pacific nations, countries like the UAE and Saudi Arabia are responding effectively to increased demand from tech-savvy consumers, leveraging the latest innovations to enhance their appeal as global travel destinations.
“I can’t think of a better host city for ATM Travel Tech than Dubai, which continues to raise aspirations both regionally and globally with its commitment to the Smart Dubai strategy,” said Curtis. “Smart travel, transport, artificial intelligence (AI) and urban planning initiatives are driving increased innovation and connectivity across the emirate, making it the ideal meeting point for leaders and disruptors from other markets.”
Smart technologies, mobile applications, contactless solutions and similar cutting-edge innovations will be on show at ATM 2025’s Travel Tech exhibition, which will showcase a dynamic lineup of new and returning exhibitors including Amadeus, Huawei, Sabre, Expedia, Travelport, Dida Travel, Hotelbeds, WebBeds and Moonline Travel, among others.
ATM 2025 will bring together professionals and industry leaders from the leisure, luxury, travel tech, corporate, and meetings, incentives, conferences and exhibitions (MICE) travel sectors, providing a platform for networking, knowledge sharing and business opportunities. In addition to the exhibition, international and regional experts will take to ATM’s Global, Future and brand-new Business Events stages throughout the event to deliver an extensive conference programme.
Held in conjunction with Dubai World Trade Centre, ATM 2025’s strategic partners include Dubai’s Department of Economy and Tourism (DET), Destination Partner; Emirates, Official Airline Partner; IHG Hotels & Resorts, Official Hotel Partner; and Al Rais Travel, Official DMC Partner.
Hospitality
voco Bonnington Dubai Targets UAE Staycation Seekers with Flexible 36-Hour Hotel Experience

No Plans, No Problem: voco Bonnington Dubai Makes the Last-Minute Escape Easy
Voco Bonnington Dubai is proving that a proper break doesn’t need weeks of planning, a packed itinerary or even a flight. Tucked into Jumeirah Lake Towers, the hotel is positioning itself as the escape that’s ready whenever guests are, whether that’s a spur-of-the-moment staycation or an easy Friday night out.
At the centre of the offer is a new 36-hour staycation, designed for anyone who wants more than a rushed overnight stay without the effort of organising one. Guests check in from 9am and check out at 9pm the following day, unlocking a full day and a half at the hotel for the price of one night, with breakfast included on both mornings and children staying free with complimentary kids’ menu meals throughout. It’s a format built for whatever the moment calls for: a long lie-in, an afternoon by the pool, or simply a comfortable space to work from before heading back into the city. The offer is bookable for stays until 6 September 2026, part of a wider IHG Hotels & Resorts initiative across more than 190 properties in the Middle East, Africa, India and South Asia.

For guests looking for something shorter and closer to home, Author’s Lounge offers its own no-planning-required escape with Friday Plot Twist, a weekly evening offer running every Friday from 6pm to 10pm. For AED 99, guests can enjoy three drinks and their choice of bites in the lounge’s stylish surroundings, an easy way to unwind after the week without needing to book ahead or go far.
Location adds to the ease. voco Bonnington Dubai sits minutes from DMCC Metro, Dubai Marina and JBR, giving guests quick access to the beach, marina walk and the city’s business districts, while the hotel itself, complete with pool, gym and food and beverage outlets, offers enough to make staying in just as tempting. Whether it’s a full staycation or a Friday evening out, the hotel is there to be dropped into, no advance planning necessary.
Hospitality
A Waterfront Retreat Shaped by Abu Dhabi
by Twinkle Aswani
In a destination defined by a distinctive blend of heritage, modernity and waterfront living, Al Raha Beach Resort & Spa presents a resort experience built around space, leisure and a strong sense of place. Located along the Abu Dhabi coastline, the property brings together accommodation, dining, wellness and recreation within an expansive setting designed for both relaxation and discovery.

The resort’s connection to the waterfront is central to its character. The sea has long been an integral part of Abu Dhabi’s identity, shaping the emirate’s communities, trade and cultural heritage, and the coastal setting at Al Raha provides a contemporary interpretation of that relationship. Open spaces, landscaped surroundings and views towards the water create an environment that contrasts naturally with the pace of the city.


Accommodation is designed to complement this resort setting, with a range of suites offering generous proportions, comfortable interiors and spaces suited to longer, more relaxed stays. The Gulf Junior Suite is among the options, combining additional space with a residential sense of comfort while maintaining the connection to the wider resort environment. Across the accommodation offering, the emphasis remains on privacy, convenience and creating a comfortable base between time spent exploring the property’s leisure and dining facilities.

Dining forms an important part of the resort’s offering, with different restaurants providing distinct culinary experiences. Sevilla Restaurant operates as the all-day dining destination, offering an extensive selection across breakfast, lunch and dinner. Its varied approach allows the restaurant to accommodate different tastes and dining occasions, while its relaxed atmosphere complements the resort’s informal daytime character.


Their restaurants are diverse such as Azur Restaurant provides a contrasting culinary setting, introducing a more intimate and refined dining experience. The distinction between Sevilla and Azur gives the resort’s dining programme greater variety, allowing guests to move between an expansive all-day dining concept and a more focused restaurant experience.
Together, the culinary venues reflect the broader evolution of Abu Dhabi’s hospitality landscape, where international dining concepts increasingly coexist with the flavours, traditions and hospitality values of the Emirates. The result is a dining offering that caters to an international resort audience while remaining part of the destination’s wider culinary identity.
Wellness adds another dimension to the property. The spa provides a dedicated environment for relaxation and rejuvenation, incorporating treatments that draw on established wellness traditions. Their spa such as Moroccan Bath particularly rooted in ritual, bringing together Moroccan black soap, steam, traditional exfoliation, purifying clay and nourishing hair treatments within one treatment sequence. The experience reflects the enduring appeal of traditional bathing rituals, where cleansing, warmth and relaxation form part of a wider approach to wellbeing. Complemented by a tranquil setting and considered finishing touches, including Peach Beauty White Tea and dates served beside the pool, extending the sense of calm beyond the treatment room.
Leisure remains central to the resort concept. Swimming pools, beachfront spaces and the waterfront environment provide multiple settings for relaxation, while the property’s scale allows different experiences to coexist without feeling confined to a single area. The combination creates a resort environment suited to families, couples and travellers seeking a more leisurely Abu Dhabi escape.
There is also a clear connection between the property’s hospitality approach and the broader traditions of Emirati welcome. Generosity, comfort and an emphasis on making guests feel at ease remain important characteristics of hospitality across the region, and these values are reflected through the resort’s combination of spacious surroundings, varied facilities and attentive service.

What distinguishes Al Raha Beach Resort & Spa is ultimately the breadth of the experience. Accommodation, dining, wellness, pools, beach and waterfront surroundings come together within one property, allowing the resort to function as a destination in itself rather than simply a base for exploring Abu Dhabi.
It represents a form of contemporary resort hospitality that balances international expectations with the character of its location, offering the comforts and variety of a modern luxury resort while remaining closely connected to Abu Dhabi’s coastal setting and cultural identity.
In a city celebrated for its remarkable pace of development, Al Raha Beach Resort & Spa offers a different perspective on Abu Dhabi, one shaped by the water, defined by space and centred on the enduring luxury of slowing down.
Hospitality
Celebrating Indonesia’s Independence Through Flavour, Identity and Tradition
Sylvana Sari, Co- Founder and Managing Partner of Bobi Bowl
Where they want to know how Indonesian Independence Day is celebrated?
Independence Day for us is a celebration of being Indonesian. Food is one of the easiest ways to bring that feeling with you, wherever you are.
At Bobi Bowl, we don’t create a special Independence Day menu, because we celebrate Indonesian food every day. Every dish we serve is already a celebration of Indonesia — from our rendang and empal gepuk to nasi goreng, satay and soto. These are dishes that carry memories, culture and a sense of home.
On Independence Day, we simply wanted to share that celebration with everyone. So instead of creating a special menu, we’re giving our guests Klepon Merah Putih as a small gesture of sharing, which is such an important part of Indonesian culture.

What Independence Means for Indonesia’s Hospitality Industry?
I think independence in Indonesian hospitality industry is about having the confidence to say:
This is who we are, this is what we eat, this is what we celebrate, this is our culture — and we proudly share it to the world. How Indonesia’s hospitality sector has evolved from being destination-led to becoming a globally competitive, locally rooted industry?
Indonesia is no longer just the place people travel to for hospitality experiences; Indonesian identity itself is becoming something that can be exported.
Indonesian cuisine, design, wellness, craftsmanship and service culture are increasingly travelling beyond the country’s borders. Restaurants, chefs, hotels and lifestyle brands are introducing Indonesian experiences to international audiences.


How Indonesian hospitality brands are gaining international recognition?
International recognition doesn’t mean making Indonesian hospitality look international. It means making Indonesian hospitality understandable internationally. One of the simplest sign that we have been geining international recognition is when people who are not Indonesian actively choose Indonesian food and hospitality.
For us at Bobi Bowl, we see that every day in Dubai. Our customers aren’t only Indonesians looking for a taste of home. We have people from different nationalities who come in, discover Indonesian food, come back with their friends, recommend dishes to others, and gradually become familiar with flavours they may never have experienced before.


The importance of Indonesian identity in luxury hospitality?
I think we sometimes define luxury too much by price. Luxury hospitality doesn’t mean that it has to be expensive or in a 5-star hotel. For me, luxury is also about rarity, authenticity and emotional value. Something that is ordinary in Indonesia can become a luxury when you experience it abroad. For Indonesians living abroad, having food that genuinely tastes like home can feel like a luxury. At the same time, for someone who has never experienced Indonesian food, that same dish can be their first introduction to our culture.
How local talent, suppliers and operators are shaping the industry?
We don’t expect people to already understand Indonesian food. Part of our role is to make it approachable — while still keeping the Indonesian character of the food.
Local talent and operators are important because they are the ones who actually bring Indonesian hospitality to life. Indonesian hospitality is not just about the food itself. It is about the people who understand the food, the culture and the way we want people to experience it.
At Bobi Bowl, for example, Chef Bobby brings his knowledge of Indonesian cooking, but operating in Dubai means we also have to work with what is available here. We source locally where we can, find ways to get the ingredients we need, and sometimes adapt without compromising the character of the dish.


What “Made in Indonesia” means in modern hospitality?
“Made in Indonesia” doesn’t necessarily mean physically produced in Indonesia. Sometimes it means carrying something Indonesian with you and sharing it wherever you are. We are Indonesian. We live and work abroad. We bring a little bit of Indonesia with us, and we share it.
Culture naturally evolves when it travels. We can modernise a dish, present it differently or introduce it to a new audience while keeping its Indonesian character, that is what we are doing at Bobi Bowl.
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