Connect with us

Home Integrator

MERED Unveils Strategic Vision for Saudi Arabia at Saudi Giga Projects 2025

Published

on

MERED

MERED outlined its long-term investment plans and strategic vision for Saudi Arabia at Saudi Giga Projects 2025 in Riyadh. The event, a key platform aligned with Vision 2030, brought together government bodies, giga project leaders, and private sector executives to discuss development, contracting, and talent-building opportunities within the Kingdom’s fast-growing construction and real estate sectors. As part of MERED’s participation, CEO Michael Belton joined a fireside chat where he shared insights into the company’s market entry approach and growth plans for the Saudi market.

“The Kingdom’s rapid urban and infrastructure growth is reshaping residential demand and creating new opportunities for long-term development,” said Michael Belton, CEO of MERED. “Vision 2030 and ongoing economic diversification are driving strong demand across residential, retail, commercial, and hospitality sectors, supported by investor-friendly reforms. In major cities like Riyadh and Jeddah, we’re seeing increased interest in premium and luxury living, as well as growing demand for Class A office spaces that reflect the ambitions of a modern business environment. MERED is well-positioned to meet these changing market needs through high-quality, innovative developments that offer lasting value.”

Yazan Al-Khalidi, Chief Commercial Director at MERED, joined a panel alongside leading developers, consultants, and contractors to discuss workforce capabilities and the skills required to deliver Saudi Arabia’s giga projects efficiently and at scale. The Kingdom’s real estate sector is projected to contribute 10% to GDP by 2030, while non-oil economic activity now accounts for over 50% of national GDP. Knight Frank’s Saudi Report 2025 reveals that 93% of high-income Saudi nationals are actively seeking to buy property, reinforcing the country’s ambition to build a competitive luxury real estate market.

Alongside its growth plans in Saudi Arabia, MERED is supporting the development of future architectural talent in line with the region’s broader goal of equipping young people with in-demand skills. As part of this effort, the company is sponsoring a select group of students to attend the Pininfarina Architecture Summer School in Turin this July, through its partnership with the prestigious Pininfarina Academy, founded by the renowned Italian design house. The program offers hands-on training and exposure to international design practices, giving participants valuable experience they can apply to architectural projects across the region.

MERED’s participation underscores its broader commitment to supporting the Kingdom’s real estate ambitions through innovation, sustainability, and knowledge transfer. With a pipeline of projects already launched in Dubai and Abu Dhabi, including the 290-meter ICONIC Residences designed by Pininfarina, the brand is well-positioned to introduce high-end, future-ready developments to the Saudi market.

Home Integrator

ZARA HOME UNVEILS ITS 2025 WINTER FRAGRANCE STORY

Published

on

Decorative scented candles shaped like a gingerbread house, a nutcracker, and a Christmas tree, part of the Zara Home winter fragrance collection.

A CELEBRATION OF FESTIVE WINTER AROMAS

Zara Home’s much-loved fragrance offering is refreshed with the 2025 Winter Fragrance Story, a seasonal collection designed to bring the warmth, joy and magic of the holidays into every home. This year, the collection celebrates sweet, food-inspired scents that evoke the comforting rituals of festive winter gatherings, from baking gingerbread to indulging in rich, seasonal treats.

The range caters to every corner of the home, featuring reed diffusers, essential oils and scented candles, alongside novelty decorative candles that double as charming holiday décor. Shaped like baubles, gingerbread houses, nutcrackers and Christmas trees, these playful yet elegant pieces fill the home with signature festive aromas while adding a touch of seasonal style.

The 2025 Winter Fragrance Story highlights three distinct collections: The Gingerbread Collection, The Salted Caramel Collection and The Winter Cypress Collection, each capturing a unique facet of the festive season.

The Gingerbread Collection 

The comforting aroma of freshly baked gingerbread biscuits is enriched with soft notes of cinnamon and warm spices, creating a cosy and inviting atmosphere. Perfect for evoking the joy of family gatherings and festive baking traditions.

  • Top notes: Cardamom, Citrus
  • Heart notes: Ginger, Clove
  • Base notes: Cinnamon, Wood 

Highlights from the collection:

The Salted Caramel Collection

A deliciously indulgent fragrance that blends creamy caramel with vanilla and nut butter, contrasted by a bold touch of salt. Reminiscent of snowy strolls past Parisian patisseries, this scent evokes the irresistible temptation of seasonal treats and the cosy warmth of returning home on a winter day.

  • Top notes: Fruity
  • Heart notes: Caramel, Praline
  • Base notes: Nut butter, Vanilla

Highlights from the collection:

The Winter Cypress Collection

This fragrance awakens the nostalgia of the Christmas season, inspired by the cherished tradition of decorating the tree. With fresh cypress and pine notes, complemented by eucalyptus and clove, it creates a cosy, inviting atmosphere, while the base of moss and cedarwood adds a touch of earthy elegance.

  • Top notes: Cypress, Pine tree
  • Heart notes: Eucalyptus, Clove
  • Base notes: Moss, Cedar, Wood

Highlights from the collection:

The 2025 Winter Fragrance Story by Zara Home is designed to transform the home into a haven of festive spirit, where each scent tells a story and awakens cherished memories of the season. The collection invites customers to celebrate traditions, create new moments and indulge in the irresistible aromas that make Christmas truly unforgettable.

Zara Home, operated by Azadea Group, has stores across Dubai, Kuwait, Qatar, Bahrain, Lebanon, Oman, Egypt, Jordan and Algeria. Shop in stores, online or through the Zara Home application.

Continue Reading

Home Integrator

ELEVATE AND ENNISMORE HOST RAK’S BIGGEST EVENT OF THE SEASON TO UNVEIL THE AED 1.8 BILLION MONDRIAN AL MARJAN ISLAND BEACH RESIDENCES

Published

on

The architectural model for the Mondrian Al Marjan Island Beach Residences displayed at an event with bright lights and indoor pyrotechnic sparklers.

ELEVATE, the visionary lifestyle real estate brand from One Group, together with Ennismore, the world’s fastest-growing lifestyle hospitality company, officially unveiled the Mondrian Al Marjan Island Beach Residences with an unforgettable one-night immersive launch event at Atlantis The Royal, Dubai. Valued at AED 1.8 billion, the project marks a defining milestone for Ras Al Khaimah, introducing the region’s first-ever Mondrian-branded beachfront residences and reinforcing ELEVATE’s USD 1 billion UAE development pipeline.

Arch. Abdulla Al Abdouli, Group CEO of Marjan, commented, “We are glad to see the excitement around Mondrian Al Marjan Beach Residences, which is a fitting inclusion to our island’s ever-growing portfolio of branded residences. This development truly echoes our vision of creating premium, lifestyle-led destinations and is sure to offer global residents and investors a new benchmark for branded beachfront living.”

Zeeshaan Shah, Founder & Chairman of ELEVATE, stated, “Tonight’s celebration marks a remarkable milestone for ELEVATE. Mondrian Al Marjan Island Beach Residences is more than a development—it is a new expression of what beachfront luxury can be. We have created a space where art, culture, wellness, and community converge in ways never seen before in the UAE. We are proud to present our flagship project and continue elevating the standards of residential living in the region.”

Set on Al Marjan Island, one of the UAE’s fastest-growing luxury and entertainment destinations, the project has witnessed extraordinary demand. With 343 residences rapidly selling out, investor interest continues to surge due to the community’s proximity to Wynn Al Marjan Island, pristine beachfront access, and world-class hospitality offerings by Ennismore. Designed by San Francisco-based architectural firm Gensler, with interiors by London’s Bergman Design House, the development blends bold design with sensory storytelling.

The crown jewel of the project, the 10,000-square-foot Sky Mansion, features 28-foot ceiling heights, a private rooftop garden, and an infinity pool overlooking the Arabian Gulf. Listed at USD 10 million, it stands as one of the most exclusive homes in Ras Al Khaimah.

Ras Al Khaimah’s most anticipated real estate launch of the season drew remarkable excitement, with guests filling the entrance of Atlantis The Royal in lively anticipation. A packed turnout gathered to witness the spectacular reveal, reflecting the overwhelming interest in Elevate’s newest landmark.

The star-studded launch, emceed by fashion icon Jessica Kahawaty, also drew notable regional personalities including Youmna Khoury and Zeynab, adding to the event’s fashion-forward energy. More than a project debut, the celebration framed Mondrian Al Marjan Island Beach Residences as the emirate’s new destination where design, lifestyle, and coastal glamour come together.

The immersive journey began as attendees passed through a kinetic tunnel of fabric, projection, and light, creating a surreal transition into Mondrian’s world of expressive luxury. The dramatic reveal of the architectural model unfolded beneath a choreographed lift of illuminated drapery, drawing applause as the full vision of the development was unveiled.

Throughout the event, custom-built design-led spaces immersed guests in Mondrian’s art-driven identity, from editorial portrait studios to a stage backdrop brought to life with kinetic projection mapping. Experiential activations spanned mixology, performance, and live artistry, including a neon-lit sculptural bar and a captivating live artwork creation by celebrated UAE artist Diaa Allam, who painted a piece inspired by Ras Al Khaimah’s cultural spirit. Setting the tempo for the night, DJ Tala Samman infused the space with her signature sounds, lifting the mood, energising the crowd, and giving the celebration its unmistakable pulse.

Louis Abboud, Regional Head of Lifestyle Collective IMEAT at Ennismore, added,
“Mondrian has always been about pushing boundaries and creating spaces that inspire. Launching this project on Al Marjan Island is a natural evolution of our brand’s creative ethos. This is not just a residence, it’s a living gallery, a social hub, and a sanctuary of style.”

RESIDENCE TYPES

  • The Residences: 1–3 bedroom apartments starting from AED 2.55 million
  • The Front Row Collection: 3–5 bedroom beachfront townhouses with direct beach access starting from AED 8.54 million
  • The Sky Collection: 3–5 bedroom duplex and triplex sky villas with private pools and panoramic Gulf views starting from AED 8.53 million

Residents will enjoy over 60,000 sq. ft. of curated amenities, including the Mondrian Sky Club, Fi’lia Beach, championship fitness facilities, infinity pools, concierge services, and Accor Platinum Status benefits across 5,600 hotels worldwide.A flexible 60:40 payment plan is available, with project completion scheduled for Q4 2028.

Continue Reading

Home Integrator

DAZE EXPANDS IN DUBAI WITH THE LAUNCH OF ITS SECOND SHOWROOM

Published

on

A man in a hard hat and high-visibility vest is standing on an open construction site, shaking hands with another professional man wearing a suit, symbolizing the groundbreaking or contract signing for the development project.

Daze, the contemporary furniture brand celebrated for its refined modernity and inventive design, has officially opened its second showroom in Dubai. Situated in the city’s dynamic Sheikh Zayed Road, the 550-square-meter space debuts the brand’s newest collections, uniting timeless forms with innovative materials to capture the evolving language of modern living.

The launch of Daze Dubai, the brand’s second showroom, marks a significant step in its regional expansion, further establishing its distinctive design philosophy within a city celebrated for its cultural diversity, architectural ambition, and global design influence. Conceived as an immersive experience, the showroom balances contemporary functionality with quiet elegance, inviting visitors to explore thoughtfully curated pieces that champion comfort, individuality, and elevated everyday living.

“Design is at the heart of everything we do at Daze,” said Mrs. Zeina Batal – General Manager at Daze. She added “With this new showroom in Dubai, a city that mirrors our values of creativity, design excellence, and forward-thinking vision, we wanted to create a space that reflects our passion for form, texture, and harmony.” 

Building on the success of its flagship showroom in Lebanon, Daze continues to strengthen its presence across the region, with additional openings planned in the GCC and soon in Africa, reinforcing its position as a rising leader in modern furniture and interior design.

Continue Reading

Trending

Copyright © 2023 | The Integrator