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MERED Unveils Strategic Vision for Saudi Arabia at Saudi Giga Projects 2025

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MERED

MERED outlined its long-term investment plans and strategic vision for Saudi Arabia at Saudi Giga Projects 2025 in Riyadh. The event, a key platform aligned with Vision 2030, brought together government bodies, giga project leaders, and private sector executives to discuss development, contracting, and talent-building opportunities within the Kingdom’s fast-growing construction and real estate sectors. As part of MERED’s participation, CEO Michael Belton joined a fireside chat where he shared insights into the company’s market entry approach and growth plans for the Saudi market.

“The Kingdom’s rapid urban and infrastructure growth is reshaping residential demand and creating new opportunities for long-term development,” said Michael Belton, CEO of MERED. “Vision 2030 and ongoing economic diversification are driving strong demand across residential, retail, commercial, and hospitality sectors, supported by investor-friendly reforms. In major cities like Riyadh and Jeddah, we’re seeing increased interest in premium and luxury living, as well as growing demand for Class A office spaces that reflect the ambitions of a modern business environment. MERED is well-positioned to meet these changing market needs through high-quality, innovative developments that offer lasting value.”

Yazan Al-Khalidi, Chief Commercial Director at MERED, joined a panel alongside leading developers, consultants, and contractors to discuss workforce capabilities and the skills required to deliver Saudi Arabia’s giga projects efficiently and at scale. The Kingdom’s real estate sector is projected to contribute 10% to GDP by 2030, while non-oil economic activity now accounts for over 50% of national GDP. Knight Frank’s Saudi Report 2025 reveals that 93% of high-income Saudi nationals are actively seeking to buy property, reinforcing the country’s ambition to build a competitive luxury real estate market.

Alongside its growth plans in Saudi Arabia, MERED is supporting the development of future architectural talent in line with the region’s broader goal of equipping young people with in-demand skills. As part of this effort, the company is sponsoring a select group of students to attend the Pininfarina Architecture Summer School in Turin this July, through its partnership with the prestigious Pininfarina Academy, founded by the renowned Italian design house. The program offers hands-on training and exposure to international design practices, giving participants valuable experience they can apply to architectural projects across the region.

MERED’s participation underscores its broader commitment to supporting the Kingdom’s real estate ambitions through innovation, sustainability, and knowledge transfer. With a pipeline of projects already launched in Dubai and Abu Dhabi, including the 290-meter ICONIC Residences designed by Pininfarina, the brand is well-positioned to introduce high-end, future-ready developments to the Saudi market.

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THE BABY ATELIER BRINGS HEALING THROUGH DESIGN: A CHILDREN’S LEARNING CENTER AT A GUJARAT HOSPITAL

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The Baby Atelier-designed children's learning center featuring warm wood tones, role-play zones with miniature supermarket and cooking stations, circle time seating, and world map for therapeutic healthcare environment.

Founded in 2016 by Payal Karumbiah, The Baby Atelier (TBA) has been redefining children’s spaces for nearly a decade. Holding a Master’s from Parsons School of Design and a Master of Science in Quantitative Finance, and with a professional background spanning Wall Street investment banking and the global luxury industry, Karumbiah brings a unique perspective to design. Her transition from finance to interiors was fuelled by the belief that children deserve environments that are not only functional but also psychologically supportive, and this vision continues to guide TBA’s work today. The Gujarat Learning Center is a living case study of this ethos in action.

The Baby Atelier, a purpose-led design studio specialising in child-centric interiors, has unveiled a pioneering 3,500-sq-ft Children’s Learning Center within a Gujarat hospital. This milestone project demonstrates how TBA’s psychology-driven approach to design translates seamlessly from homes into healthcare environments, shaping spaces that nurture healing, learning, and emotional wellbeing.

Where Calm Meets Creativity

Designed for young patients in long-term care, the center balances the sterility required of medical environments with the warmth and reassurance of human-centred design. Every element has been considered to support emotional regulation, agency, and comfort: muted palettes, diffused lighting, acoustic control, and tactile finishes work together to calm the senses while enabling exploration.

The result is a space that provides continuity for children whose daily lives are disrupted by illness. Beyond treatment, they are given an environment where learning, play, and social interaction continue to be part of everyday life — ensuring both normalcy and growth.

Inside the Learning Center

  • Reading Nook: A quiet, sunlit retreat designed for privacy, focus, and the joy of books.
  • Art Studio: Child-height supplies, pegboard walls, and dedicated display zones encourage creativity and self-expression.
  • Role Play Zone: Miniature supermarkets, kitchens, and play stands that build confidence through safe, imaginative exploration.
  • Study Zone: Collaborative tables, integrated technology, and world maps to support both group learning and structured lessons.
  • Inclusive Play Area: Soft seating and activity blocks for gentle physical activity and inclusive interaction.
  • Circle Time Space: A welcoming, barrier-free setting for shared stories, music, and group connection.

 

Design Psychology in Action

This project illustrates The Baby Atelier’s founding principle: children deserve environments that do more than function — they must feel intuitively supportive. By embedding principles of child psychology into every corner, the learning center demonstrates how intentional design can restore agency, confidence, and joy, even within a hospital setting.

From private nurseries to schools, public play areas, and now hospitals, The Baby Atelier continues to expand the definition of child-centred design. The Gujarat Learning Center stands as proof that design can heal, empower, and prepare children for who they are becoming.

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SOURCE OF FATE LAUNCHES AED 2.6 BILLION LUXURY WATERFRONT DEVELOPMENT ‘MIRAGGIO’ ON AL MARJAN ISLAND

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Miraggio luxury waterfront development by Source of Fate on Al Marjan Island, Ras Al Khaimah, featuring curved architecture with landscaped terraces and beachfront access.

Source of Fate, a high-end luxury real estate developer in the UAE, under the Wheel of Fate Group, has unveiled ‘Miraggio,’ an AED 2.6 billion luxurious waterfront residential project on the central islet of Al Marjan Island, Ras Al Khaimah.

The new development signals a new phase in the Emirate’s transformation into a premier global destination for real estate and investment, with Ras Al Khaimah’s real estate market expanding at a CAGR of 10.05 per cent to 2030. It is strategically located beside Wynn Al Marjan Island and provides unparalleled connectivity to Ras Al Khaimah City Centre, Ras Al Khaimah International Airport, and Dubai.

Miraggio features 810 units, including studios, 1-, 2-, and 3-bedroom apartments, ranging from 420 to 3,026 sq. ft, offering open-plan layouts, fully fitted kitchens, floor-to-ceiling windows, and sea-facing Arabian Gulf views. The development integrates energy-efficient smart technologies to combine comfort, style, and sustainable living.

Dr. Majid Jack Hsiung, Founder and CEO of Source of Fate Properties, stated: “We are pleased to launch Miraggio in Ras Al Khaimah, an Emirate rapidly establishing itself as a premier destination for luxury living, driven by its natural coastlines, growing infrastructure, and investor-friendly environment. Miraggio, with its range of features, including its location near the Wynn Resort, caters to the needs of individuals seeking an exceptional lifestyle. The project reflects our ambition to create high-end innovative developments, while addressing the growing demands of residents living in the Emirate.”

In line with its strategy to reach both local and international investors, Source of Fate has partnered with Savills as the exclusive sales partner for Miraggio. Their longstanding partnership builds on a proven track record of successful projects together. The developer will leverage Savills’ global expertise to position the development among discerning buyers worldwide, further underscoring international confidence in Ras Al Khaimah’s growing property market.

Andrew Cummings, Head of Residential Agency at Savills said: “We are proud to be a part of this exceptional residential development. Miraggio provides a lifestyle ecosystem that international buyers are seeking today. It is strategically positioned within a rapidly growing tourism and investment hub that offers strong investment potential, high rental yields, and long-term value appreciation. With a focus on excellence and trust, we look forward to driving its sales success.”

The development is further elevated by a retail podium and an extensive suite of resort-style amenities, including an infinity pool, fully equipped gym and wellness centre, recreational areas and private beach lounges.

Backed by a proven track record of on-time delivery, exceptional quality and meticulous craftsmanship, Source of Fate Properties continues to set itself apart through developments that are distinctly different in their design ethos and execution.

With its prime waterfront location, sophisticated design, and cutting-edge amenities, Miraggio is poised to become a landmark icon in the region and set a benchmark for luxury living on Al Marjan Island.

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A WARM EMBRACE OF SEASONAL CHARM FOR ZARA HOME’S AUTUMN/WINTER 2025 COLLECTION

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Handcrafted ceramic bowl with speckled earthy glaze finish from Zara Home Autumn Winter 2025 collection.

Zara Home unveils its autumn/winter edit, a curated collection that captures the richness and warmth of the season. Inspired by earthy tones, natural textures and playful autumn motifs, the AW25 range brings the spirit of the season indoors with cosy charm and seasonal character.

This season, the collection is anchored in rust, chestnut and deep brown shades, layered with tactile finishes that celebrate the natural beauty of the colder months. Playful accents of pumpkins, autumn leaves and acorns appear across tableware and decorative accents, lending a whimsical seasonal touch to the home.

Highlights of the edit include a soft check throw with fringing, a piece that combines comfort with understated elegance, perfect for wrapping up on crisp evenings. It pairs beautifully with the swivel accent chair, designed for both style and relaxation, and the wool rug, which adds depth and texture to any living space.

Decorative accents continue the story of warmth and earthiness.  Terracotta vases offer a sculptural touch with artisanal appeal, while seasonal textiles such as the pumpkin tea towelsbring a playful nod to autumn traditions. Together, these elements create a layered, inviting interior that feels both timeless and contemporary.

Scent completes the seasonal experience with comforting fragrances. The Salted Caramel candle and Gingerbread Reed Diffuser infuse the home with delicious, nostalgic aromas, evoking the joy of autumn gatherings and festive anticipation.

The AW25 edit is a celebration of autumn’s beauty, designed to create spaces filled with warmth, character and charm – whether through playful seasonal details or the grounding comfort of natural textures.

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