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PNY STRENGTHENS ITS TEAMS IN THE MIDDLE EAST AND SAUDI ARABIATO SUPPORT STRATEGIC GROWTH

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PNY today announces the reinforcement of its commercial and marketing teams across the Middle East, with a particular focus on Saudi Arabia, a key strategic market for the expansion of its professional and consumer solutions businesses.

These recruitments are designed to support the acceleration of PNY’s expanding business around AI Factory initiatives and large-scale datacenter deployments. By strengthening its capabilities across computing, networking, storage, the full software stack, and the integration of NVIDIA and Vertiv solutions, PNY is positioning itself to deliver scalable, reliable end-to-end infrastructures that meet the evolving needs of enterprises as well as public and governmental organizations investing in AI and high-performance computing.

To support this growth strategy, PNY announces several key appointments:

Hashem Abughazaleh joins PNY to lead Professional Solutions Sales.
A seasoned Business Development and Enterprise Sales leader, Hashem brings over 15 years of experience across the Middle East and GCC. He has led high-level partnerships, defined enterprise sales strategies, and managed full solution lifecycles—from partner onboarding and technical customization to delivery.

Abdullah Algahyadh is appointed to drive the expansion of PNY’s presence in Saudi Arabia.
Born and raised in Riyadh, Abdullah holds a Bachelor’s degree in Business Information Systems and a Master’s degree in Entrepreneurship and Innovation Management from Middlesex University. His professional background includes business development, account management, and IT consulting. Abdullah brings strong local market knowledge and will play a key role in strengthening PNY’s footprint in the Kingdom.

Mohammed Hamdouche will lead the development of local marketing activities.
His background sits at the intersection of business, marketing, and technology, shaped by experience in large, tech-driven organizations across MENA markets. He brings expertise in digital marketing, with a strong interest in AI-driven technologies. Mohammed will actively support the growth of consumer solutions (a complete ecosystem of NVIDIA® GeForce® graphics cards, SSD components, and memory modules), storage ranges (USB flash drives and memory cards), as well as professional solutions.

“With these strategic hires, PNY is reinforcing its commitment to the Middle East and Saudi Arabia. We are strengthening our proximity to partners and customers, while helping them embrace innovative technologies to meet the region’s growing needs in digital transformation, AI, and high-performance computing.” –  Jérôme Bélan, CEO at PNY Technologies EMEA

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KINGSTON SUPPORTS MIDDLE EAST INDUSTRIAL DIGITALIZATION WITH EMBEDDED MEMORY AND STORAGE SOLUTIONS FOR MISSION-CRITICAL SYSTEMS

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Kingston Technology Europe Co LLP, an affiliate of Kingston Technology Company, Inc., a world leader in memory products and technology solutions, is highlighting how its embedded and industrial memory and storage solutions are enabling the next phase of industrial digitalization across the Middle East.

As governments and enterprises across the region invest in smart infrastructure, automation, artificial intelligence, connected transportation, manufacturing modernization, and energy transformation, industrial systems are generating and processing larger volumes of data. This is increasing the need for memory and storage technologies that can deliver consistent performance, endurance, and reliability in demanding operating environments.

According to Mordor Intelligence, the Middle East digital transformation market is expected to grow from USD 71.64 billion in 2026 to USD 146.09 billion by 2031, reflecting the pace at which organizations across the region are modernizing their operations and investing in advanced technology infrastructure.

Kingston’s embedded and industrial portfolio is designed for OEMs, system integrators, manufacturers, and technology partners developing solutions for applications including industrial automation, smart city platforms, intelligent transport, energy infrastructure, surveillance, networking, robotics, edge computing, AI, and Industrial IoT.

The company’s portfolio includes embedded NAND, DRAM components, industrial SSDs, design-In DRAM modules, Industrial SD and microSD cards, eMMC, eMCP, ePoP, and UFS solutions. These technologies are used in systems where stable performance, long-term availability, and reliability are essential.

“Across the Middle East, industries are becoming more connected, automated, and data-driven,” said Antoine Harb, Team Leader Middle East, Kingston Technology. “This shift is creating greater demand for memory and storage technologies that can operate reliably in critical environments, from factory automation and transportation systems to smart infrastructure and edge AI applications. Kingston works closely with OEMs, system integrators, and technology partners to help them design platforms where endurance, consistency, and long-term stability are critical.”

Industrial and embedded systems often have longer deployment lifecycles than consumer technologies. In sectors such as energy, manufacturing, transport, utilities, and critical infrastructure, system stability and component consistency are central to operational continuity. Kingston addresses these requirements through quality control, reliability testing, lifecycle management, controlled bill of materials (BOM) control and firmware consistency, and technical support during the design-in phase.

As more data is processed closer to the source, edge computing is becoming an important part of industrial transformation. Devices deployed in factories, transport networks, energy facilities, and smart city environments must capture, process, and store data efficiently, often while operating in space-constrained or rugged environments. . Kingston’s embedded and industrial memory and storage technologies help enable these applications by supporting fast data access, system responsiveness, and dependable operation.

Beyond its product portfolio, Kingston works with manufacturers, system builders, and integrators to help identify the right memory and storage technologies for specific application requirements. Its engineering  expertise, manufacturing capabilities, and global supply network help customers simplify integration, accelerate development, and maintain consistency across long-term deployments.

Through its worldwide network of partners, distributors, chipset vendors, and manufacturers, Kingston continues to support embedded and industrial customers across the Middle East as they build systems for increasingly connected, intelligent, and data-intensive environments.

“Reliable memory and storage are no longer  just technical components; they are  foundational to industrial modernization,” added Harb. “As regional organizations continue to invest in smarter infrastructure and mission-critical digital systems, Kingston remains focused on providing technologies and technical expertise that help these systems perform consistently over time.”

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DELINEA INTEGRATES WITH CYERA TO PRIORITIZE DATA-AWARE ​​​​IDENTITY SECURITY IN THE AI ERA

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Delinea, the identity security control plane that secures access across human, machine, and AI identities, and Cyera, the fastest-growing AI ​​S​​ecurity​ ​Platform, have announced a product integration that connects privileged access to sensitive data exposure, automatically correlating identities with the data they can access. Together, Delinea and Cyera help security teams identify, prioritize, and remediate the highest-risk access paths across every human, machine, and AI agent.

As identities multiply and AI agents interact with data at machine speed, security teams struggle to govern which privileged identities can reach critical data, and act on that risk before a breach occurs. With Delinea and Cyera, identity security becomes data-aware: accounts with access to mission-critical data are automatically elevated in risk scoring, and teams can prioritize access reviews and least-privilege enforcement based on the sensitivity of the data at stake.

“Organizations cannot afford to manage access risk in one tool and data risk in another and hope someone connects the dots,” said Chris Kelly, president of Delinea. “As human, machine, and AI identities multiply, security teams need better context to prioritize risk and govern access with confidence. Delinea and Cyera help bring identity and data context together so teams can focus on the risks that matter most.”

​​The Delinea Platform and Cyera Data Security Posture Management (DSPM) integrate via API to deliver data-aware identity security at scale. Cyera continuously discovers, classifies, and monitors sensitive data across cloud and on-premises datastores. Data classification labels and exposure context flow from Cyera into Delinea, where each identity is automatically correlated with the data it can access, translating data classifications and exposure context into a continuously updated risk picture. Security teams can then prioritize remediation, access reviews, and privileged access controls based on the sensitivity and exposure level of the underlying data.

With Delinea and Cyera, security teams can:

  • Remediate the exposures that matter most: Risk scoring automatically reflects data classifications, so teams close the highest-impact gaps first rather than working through an undifferentiated queue of privileged accounts.
  • Spend less time chasing every alert: Entitlements alone no longer drive the alert queue, only accounts with real exposure to critical assets require immediate attention.
  • Get the full picture, in one place: Human, machine, and AI identities connected to their complete exposure context, giving teams a single source of truth for identity and data risk.

To learn more about Delinea’s integration with Cyera and others, visit https://delinea.com/partners/integrations-center

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MIDDLE EAST RETAIL REAL ESTATE LEADERS TO RETHINK OPERATING MODELS AMID SECTOR TRANSFORMATION, BCG REPORT FINDS

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GCC region’s retail real estate sector is expanding rapidly, but traditional space-centric models are insufficient. A new report by Boston Consulting Group (BCG) titled “Imagining the Future of Retail: Beyond Space” offers a comprehensive examination of the strategic readiness of retail real estate developers across the Middle East.

Drawing on BCG’s project experience and interviews with senior leaders across the GCC’s major mixed-use, retail, entertainment, and lifestyle developments, the report says that the region’s retail real estate sector is witnessing its most ambitious physical expansion in generations, with millions of square meters of gross leasable area (GLA) under development across megaprojects in Riyadh, Jeddah, Dubai, and Doha. In several GCC markets, luxury retail space expansion has already outpaced growth in addressable consumer spending, reshaping sales per square meter and current development strategies. In addition, competition is intensifying as new supply comes online. Up to 25% of revenue at leading assets comes from non-GLA sources. Assets that lack digital and data capabilities may need to evolve to stay relevant in future customer journeys.

“The forces reshaping retail are converging faster than most operators recognize, and traditional space-centric models are no longer sufficient for what lies ahead,” said Andrea Pierobon, Partner at BCG Middle East. “The GCC has built world-class retail destinations, and the opportunity now is to rethink what retail real estate actually delivers in terms of moving from space-centric models to capability-led approaches.”

Factors Transforming the Traditional Retail Operating Model

The report identifies five converging forces that are systematically transforming traditional retail operating models. Retailers are reducing store size and numbers, opening smaller formats, and experimenting with new space as online commerce grows. The omnichannel imperative means retailers and developers can no longer treat digital and physical as separate strategies. Experience-led consumption is fundamentally shifting what consumers expect from physical retail environments, demanding immersive engagement rather than transactional convenience.

Retail media monetization represents an emerging value stream that most GCC operators have yet to capture, with global retail media revenues forecast to grow by $213 billion by 2028. AI-powered discovery is transforming how consumers navigate their shopping journeys, with more than half of consumers under 34 already using AI tools as part of their purchasing decisions.

BCG outlines three disruption scenarios (not predictions) that retail real estate leaders must actively plan for now:

  1. What if: over 50% of retail sales move online, fundamentally challenging the economics of traditional mall development, as we see in advanced markets around the world
  2. What if: Data replaces product margins as the primary value driver, shifting power toward operators who can capture and monetize customer intelligence, as we already see with many leading global retailers
  3. What if: AI agents become the primary decision-makers in consumer journeys, disintermediating traditional brand and retailer relationships, as we see adoption of Gen AI and Agentic tools accelerating.

Three Archetypes, One Imperative

The analysis also identifies three distinct strategic archetypes emerging across GCC retail real estate, each requiring a different operating model, capital allocation strategy, and capability set. Community and convenience retail serve localized, high-frequency needs with efficiency and accessibility at its core. Experience-led destinations compete on immersive engagement, cultural programming, and social connection rather than transactional retail alone. Ecosystem platform developers position themselves as orchestrators of broader consumer and commercial ecosystems, capturing value through data, partnerships, and integrated services.

“There is an immediate opportunity to shape the next chapter of GCC retail real estate, and to innovate for future retail needs, rather than continuing with the traditional development model,” said Andy Veitch, Managing Director & Partner and Head of Consumer Practice, BCG Middle East. “Those who act decisively, by choosing a clear archetype, investing selectively in enabling capabilities, and shifting from space delivery to business model innovation, will define the category for the next generation.”

The report outlines future-proofing levers that operators must activate: redefining the value proposition, repositioning the tenant mix, creating experiential programming, building data and analytics capabilities, developing retail media offerings, enabling omnichannel integration, investing in sustainability and ESG, forging strategic partnerships, and transforming organizational capabilities.

However, the report reveals that most organizations remain tied to more traditional leasing models, siloed functions, and occupancy-led KPIs. Without targeted investment in data and analytic capabilities, customer experience design, and agile decision-making infrastructure, progress against these imperatives will remain uneven.

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