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TownX acquires one of Arjan’s largest land plots for AED 110 million

TownX has recently acquired one of Arjan’s largest land plots, covering 400,000 square feet of sellable area.
Valued at AED 110 million, the strategic land purchase marks a significant milestone as TownX plans to develop a new landmark residential community that will set new standards for quality, design, and lifestyle in one of Dubai’s most sought-after emerging neighbourhoods.
Arjan has rapidly transformed from a peripheral location into one of Dubai’s key residential and mixed-use hubs. With its proximity to major thoroughfares such as Sheikh Mohammed Bin Zayed Road and Al Khail Road, and its growing portfolio of amenities—including parks, schools, retail centres, and leisure facilities—Arjan has become a magnet for families and investors.
Its appeal is driven by a balance of affordability, accessibility, and lifestyle offerings, making it a vibrant community for residents seeking both convenience and quality of life. The district’s development momentum continues to accelerate, with TownX’s acquisition of one of Arjan’s largest plots further underlining the neighbourhood’s rise in importance.
Haider Abduljabbar, Executive Director of TownX, commented: “This acquisition is a testament to TownX’s vision and confidence in Dubai’s vibrant real estate market. Arjan’s evolving neighbourhood character aligns perfectly with our focus on building inclusive, liveable communities designed to enrich the daily lives of our residents. We plan to leverage our deep expertise in quality construction, energy-efficient design, and premium finishes to create a destination that resonates with modern families seeking both comfort and connectivity.”
“Our commitment extends beyond brick and mortar. We aim to foster a community where residents can thrive, engage, and build lasting memories. This project will be a showcase of TownX’s core values, emphasizing spacious, bright interiors and sustainable building practices that reduce environmental impact while enhancing user experience,” Haider added.
Since its inception in 2017, TownX has established a reputation for delivering projects ahead of schedule without compromising on quality or attention to detail. The new development in Arjan is expected to feature a diverse mix of residential units catering to multiple generations, complemented by state-of-the-art amenities, landscaped gardens, and community-centric facilities.
This acquisition also highlights TownX’s strategic approach to land procurement in emerging districts, recognising the growing demand for lifestyle-driven residential options beyond Dubai’s traditional prime locations. The focus on areas like Arjan enables TownX to offer buyers unique living experiences characterised by neighbourhood personality, accessibility, and affordability.
Driven by a team of 350 employees, TownX has delivered over 967 units to date. The company is currently developing 2,125 apartments and has completed 1,036,000 square feet of premium living space.
With a focus on family-oriented communities, TownX designs spaces that cater to all generations. The company prioritises premium quality by incorporating high-end finishes, energy-efficient designs, and spacious interiors. Above all, the developer is committed to an exceptional user experience, ensuring that each project enhances the daily lives of its residents.
Key developments delivered include Easy18, Easy19, Luma21 and Luma22 in JVC. Ongoing projects include 11 Hills Park at Dubai Science Park and Luma Park Views in JVC.
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WHY DEVELOPERS SHOULD ADOPT AN INVESTOR MINDSET IN EVOLVING REAL ESTATE MARKET

By Eng. Amer Khansaheb, Chief Executive Officer and Board Member of Union Properties PJSC
In today’s buoyant UAE Real Estate landscape, conventional metrics like unit sales volumes are becoming obsolete. Instead, genuine success increasingly lies in value measured through long-term rental income, growth, asset quality, and capital appreciation. Developers who adopt an investor-led mindset, prioritising yield, durability, and premium standards, are effectively shaping the future of the sector in the UAE.
From Selling Today to Earning Tomorrow
To achieve this shift, developers must transcend the traditional focus on one-time sales. Developers must embrace business models that generate sustainable rental income, ensuring a predictable stream of cash flow even during market fluctuations. Future-focused project planning must integrate rental viability, anchoring developments in steady long-term returns rather than immediate, speculative gains. This investor-first approach positions developers for long-term growth.
Rental Market Momentum: Major Growth Engine
The UAE’s residential leases market is projected to reach USD 27.98 billion in 2025 and USD 33.10 billion by 2029 at a compound annual growth rate (CAGR) of 4.3 per cent. Developers who prioritise rental-ready, high-quality units will be best placed to capture this expanding market, appealing both to residents seeking premium housing and to investors seeking reliable returns. This demonstrates the enormous potential that rental-centric development strategies hold.
Supply Growth and Still Solid Returns
Despite expectations of 180,000 new residential units by 2026, rental yields remain strong at 7.4 per cent. This reveals persistent demand, indicating prime opportunities for value-added investments. Developers can capitalise this by offering thoughtfully designed projects with integrated amenities and sustainability features on strategic locations, elements that elevate rental income and investor appeal.
Attracting Global Capital through Investment-First Mindset
The UAE’s progressive policies such as long-term visas, free zones for Real Estate, and investor-friendly reforms, continue to magnetise international and institutional capital. By adopting an investor-first mindset, developers can meet this evolving demand by offering investment-grade opportunities and high-quality, income-generating assets that appeal to discerning global investors.
Differentiating Through Quality
To differentiate in this present market increasingly defined by long-term value rather than rapid turnover, excellence in design, exceptional finishes and long-term value are keys. Developers who invest in durability, sustainability, and strategic positioning, beyond sheer scale, will attract tenant loyalty and investor confidence. This differentiation fosters both brand equity and financial resilience.
Aligning with Future: Investor Mindset as Strategy
As the UAE Real Estate landscape evolves, we can safely state that those developers that think like investors will certainly emerge as leaders. By aligning projects with long-term income generation, adhering to global investment standards, and offering quality-driven, sustainable developments, they lay the groundwork for enduring success.
This dynamic Real Estate environment is not merely a passing trend but a blueprint for sustainable, value-based growth in the UAE market. Developers who embrace this investor-led vision, integrating rental yield, design excellence, and global standards, will not only thrive but also redefine the future of the sector.
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OMNIYAT LUMENA ALTA Celebrates 20 Years of Design Excellence


Dubai’s tallest commercial tower honors’ two decades of architectural innovation
OMNIYAT, Dubai’s visionary ultra-luxury developer, has officially launched LUMENA ALTA, a 380-metre landmark redefining the city’s skyline. Upon completion in 2030, it will become Business Bay’s tallest commercial tower.
The launch also celebrates OMNIYAT’s 20th anniversary, symbolizing two decades of design, craftsmanship, and creativity. Moreover, with a Gross Development Value above AED 5 billion, LUMENA ALTA continues the success of LUMENA and ENARA, reaffirming OMNIYAT’s position as a leader in luxury real estate.
A Vision Elevated
From its name, LUMENA ALTA captures light and ambition. “Lumena,” derived from the Latin lumen, evokes brilliance and creativity, while “Alta,” meaning elevated, conveys height and aspiration. Together, they express OMNIYAT’s guiding principle – The Art of Elevation.
Furthermore, the tower’s spiraling glass façade reflects sunlight by day and glows softly by night. Its fluid design embodies motion and progress, mirroring Dubai’s rise as a global capital of innovation.
Workspaces That Inspire
Designed for global visionaries, LUMENA ALTA blends performance, wellbeing, and prestige in one vertical destination. Triple-height sky lobbies, panoramic terraces, and bright atria bring openness and balance to every floor. In addition, landscaped sky gardens and private terraces connect work with nature, creating calm within energy.
Strategically located on Sheikh Zayed Road, the tower provides direct access to Downtown Dubai, DIFC, and the future Dubai Metro Gold Line. Together with its twin, LUMENA, it forms a luminous gateway to Business Bay – a landmark of connectivity, commerce, and culture.
A World Above Expectation
Crowning the structure, a five-star lifestyle hotel merges hospitality with architectural artistry. Its Sky Pool, suspended 335 metres above the city, will be the world’s highest infinity pool.
At the summit, the Sky Restaurant will deliver panoramic 360° views of Dubai’s skyline and coastline. Each evening will blend gastronomy, design, and spectacle – a sensory experience above the clouds.
Moreover, wellbeing defines the tower’s rhythm. Private fitness suites, hydrotherapy zones, vitality pools, and spa sanctuaries offer renewal throughout the day. A 25-metre indoor lap pool completes a lifestyle that balances achievement and serenity.
Service Beyond Space
As with all OMNIYAT masterpieces, LUMENA ALTA offers service that matches its design. A dedicated concierge team manages reception, meetings, and lifestyle coordination. Furthermore, residents and guests can access tailored experiences – from wellness scheduling and luxury travel to event planning and personal shopping.
Drawing inspiration from The Opus, One at Palm Jumeirah, and The Lana, OMNIYAT turns architecture into living art, ensuring every interaction feels seamless and refined.
Smart, Sustainable and Future-Ready
LUMENA ALTA is engineered to achieve LEED Platinum, Platinum WELL, Platinum WiredScore, and SmartScore Certifications. These standards emphasise sustainability, technology, and human wellbeing. Consequently, the tower establishes a new benchmark for intelligent, future-focused commercial spaces.
A Legacy of Ambition and Artistry
Reflecting on the milestone, Mahdi Amjad, Founder and Executive Chairman of OMNIYAT, said:
“Dubai attracts global enterprises that value excellence and creativity. As demand for premium space grows, OMNIYAT will keep reshaping the skyline with bold, intelligent designs that inspire progress.”
Over the past two decades, OMNIYAT has evolved from a developer into a curator of architectural art. With LUMENA ALTA, the company begins a new chapter – one where art, architecture, and ambition converge to define Dubai’s next horizon.
check this out Sobha Realty Sells 50% Downtown UAQ Within First Week
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Downtown UAQ | Sobha Realty Sells Over 50% of Launch Inventory Within First Week

Sobha Realty has announced strong initial sales at its flagship Downtown UAQ | Sobha Realty master development, reinforcing rising investor confidence in Umm Al Quwain as the UAE’s next coastal growth hub.
Within just one week of its launch, the developer confirmed that over 50% of units in the first three residential towers were sold, setting a new benchmark for sales velocity in the northern emirates.
The 25-million-square-foot master development, located along Umm Al Quwain’s natural waterfront, is envisioned as the Coastal Skyline of the Future. The project integrates premium residences, commercial hubs, hospitality offerings, and lifestyle amenities to create an exceptional living experience. It is designed to balance modern living with environmental stewardship, with more than half of the total land area dedicated to open and green spaces.
The master plan spans 11 kilometers of pristine waterfront and includes over 7 kilometers of uninterrupted natural beach, two marinas, landscaped boulevards, and future-ready mobility solutions such as water taxis. It will also feature the UAQ Trade Centre, premium office space, and leisure attractions to strengthen its position as a mixed-use destination.
The first residential cluster, Sobha Aquamont, was unveiled earlier this year and comprises three towers of one-, two-, and three-bedroom waterfront apartments. The towers are designed to maximize natural light and coastal views, in line with Sobha Realty’s emphasis on luxury, craftsmanship, and sustainability.
“Umm Al Quwain is emerging as a highly attractive destination for residents and investors seeking world-class coastal living in a natural environment,” said Francis Alfred, Managing Director of Sobha Realty. “The strong sales response at Downtown UAQ reflects both the confidence in Sobha Realty’s vision and the growing appeal of Umm Al Quwain as a market poised for long-term growth.”
Adding to Sobha Realty’s expanding UAE portfolio of luxury communities, Downtown UAQ | Sobha Realty reinforces the company’s reputation for engineering excellence and sustainable urban design. It also highlights the growing momentum of mixed-use coastal projects in the UAE, which are attracting increasing interest from both domestic buyers and international investors.
By setting a new sales benchmark in its opening week, Downtown UAQ | Sobha Realty has established itself as one of the region’s most ambitious and promising waterfront destinations.
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