Home Integrator
TownX acquires one of Arjan’s largest land plots for AED 110 million
TownX has recently acquired one of Arjan’s largest land plots, covering 400,000 square feet of sellable area.
Valued at AED 110 million, the strategic land purchase marks a significant milestone as TownX plans to develop a new landmark residential community that will set new standards for quality, design, and lifestyle in one of Dubai’s most sought-after emerging neighbourhoods.
Arjan has rapidly transformed from a peripheral location into one of Dubai’s key residential and mixed-use hubs. With its proximity to major thoroughfares such as Sheikh Mohammed Bin Zayed Road and Al Khail Road, and its growing portfolio of amenities—including parks, schools, retail centres, and leisure facilities—Arjan has become a magnet for families and investors.
Its appeal is driven by a balance of affordability, accessibility, and lifestyle offerings, making it a vibrant community for residents seeking both convenience and quality of life. The district’s development momentum continues to accelerate, with TownX’s acquisition of one of Arjan’s largest plots further underlining the neighbourhood’s rise in importance.
Haider Abduljabbar, Executive Director of TownX, commented: “This acquisition is a testament to TownX’s vision and confidence in Dubai’s vibrant real estate market. Arjan’s evolving neighbourhood character aligns perfectly with our focus on building inclusive, liveable communities designed to enrich the daily lives of our residents. We plan to leverage our deep expertise in quality construction, energy-efficient design, and premium finishes to create a destination that resonates with modern families seeking both comfort and connectivity.”
“Our commitment extends beyond brick and mortar. We aim to foster a community where residents can thrive, engage, and build lasting memories. This project will be a showcase of TownX’s core values, emphasizing spacious, bright interiors and sustainable building practices that reduce environmental impact while enhancing user experience,” Haider added.
Since its inception in 2017, TownX has established a reputation for delivering projects ahead of schedule without compromising on quality or attention to detail. The new development in Arjan is expected to feature a diverse mix of residential units catering to multiple generations, complemented by state-of-the-art amenities, landscaped gardens, and community-centric facilities.
This acquisition also highlights TownX’s strategic approach to land procurement in emerging districts, recognising the growing demand for lifestyle-driven residential options beyond Dubai’s traditional prime locations. The focus on areas like Arjan enables TownX to offer buyers unique living experiences characterised by neighbourhood personality, accessibility, and affordability.
Driven by a team of 350 employees, TownX has delivered over 967 units to date. The company is currently developing 2,125 apartments and has completed 1,036,000 square feet of premium living space.
With a focus on family-oriented communities, TownX designs spaces that cater to all generations. The company prioritises premium quality by incorporating high-end finishes, energy-efficient designs, and spacious interiors. Above all, the developer is committed to an exceptional user experience, ensuring that each project enhances the daily lives of its residents.
Key developments delivered include Easy18, Easy19, Luma21 and Luma22 in JVC. Ongoing projects include 11 Hills Park at Dubai Science Park and Luma Park Views in JVC.
Home Integrator
IKEA OPENS NEW STORE IN AL AIN, BRINGING AFFORDABLE AND SUSTAINABLE HOME SOLUTIONS TO THE COMMUNITY
IKEA, operated by Al-Futtaim, has officially opened its newest store at JIMI Mall in Al Ain, marking a key milestone in the brand’s ongoing expansion across the UAE. The new location offers customers a memorable shopping experience, reinforcing IKEA’s commitment to providing functional, affordable and modern home furnishing solutions to customers across the Emirates.
The opening was inaugurated by Vinod Jayan, Managing Director of IKEA UAE, Qatar, Oman and Egypt, who commented on the milestone, saying: “Our move to JIMI Mall in Al Ain is a significant step in our mission to make quality and sustainable home furnishings more accessible to people throughout the UAE. Dedicated to enhancing the shopping experience, we’re excited to better serve our customers and continue providing affordable solutions that enhance everyday life.”
A new go-to hub for everyday inspiration and convenience
The new store, the fourth of its kind in the UAE following successful smaller-format launches in Fujairah, Al Wahda Mall and Dalma Mall in Abu Dhabi, offers a more compact and customer-focused shopping experience, spanning 8,200 square meters. The store features tailored offerings to meet the tastes and preferences of Al Ain’s residents, including room settings inspired by the local lifestyle and culture.
The thoughtfully designed layout features both the IKEA market hall and showroom area, offering a curated selection of 3,500 products for immediate purchase, alongside a visually engaging environment with over 4,300 items on display – all designed to reflect real-life living spaces and everyday needs. The store also features over 600 lowered price items and more than 200 pieces of furniture available for immediate take-away.
Sustainable home furnishings tailored to local tastes
Many of the items on display feature sustainable materials, reflecting IKEA’s commitment to eco-conscious living. The store has fulfilled the requirements of the LEED green building rating system and received Gold certification from the US Green Building Council, recognising its sustainable interior design and construction, including reduced energy consumption, water savings and improved air quality. It is powered entirely by renewable energy from EWEC.
Jayan added: “Sustainability remains at the heart of everything we do, and this store reflects our commitment to minimising our environmental footprint while delivering exceptional value. With a spacious layout, an expanded product range and a focus on eco-friendly solutions, we aim to offer great value, leading the way in creating a more responsible and affordable home furnishing industry that benefits every household in the UAE.”
The new IKEA Al Ain store empowers customers to make small, more sustainable everyday changes: create less waste, use less water and energy, reduce single-use items, and love their products for longer.
The IKEA dining experience
Customers in Al Ain can also look forward to visiting the IKEA Restaurant, Bistro and Swedish Food Market, offering a menu that combines Swedish dishes, international flavours and sustainable options including plant-based meals, ASC-certified salmon and UTZ-certified coffee. The Restaurant and Bistro together provide seating for over a hundred guests, with the Bistro featuring a convenient self-serve kiosk. Both the Bistro and Swedish Food Market have dedicated check-out counters to ensure a seamless dining experience.
Commitment to inclusion, equality and affordability
IKEA prides itself on creating a diverse and inclusive workspace, maintaining a near-equal gender ratio among its employees. The store exemplifies IKEA’s democratic design principles, ensuring that well-designed, functional and sustainable products are accessible to everyone.
Comprehensive services for a seamless experience
The new store offers a range of services designed to enhance the IKEA experience, such as Interior Design Services, Assembly, Delivery, Kitchen Services, Installation Services, Measuring Services, Gift Cards, as well as dedicated parking for the Click and Collect service.
IKEA strives to enhance the retail experience at its new location to become an integral part of the Al Ain community, welcoming residents with inspiration, value and practical solutions to enhance their homes and everyday living.
Home Integrator
NEATSMITH OPENS ITS FIRST INTERNATIONAL SHOWROOM IN DUBAI
Luxury British wardrobe specialist Neatsmith proudly announces the opening of its first international showroom in Dubai, UAE, marking a major milestone in the brand’s global expansion. Renowned across the UK for its handmade, fully bespoke fitted furniture, Neatsmith is celebrated for its uncompromising craftsmanship, timeless design, and white-glove service from concept through to installation.
The new Dubai showroom offers a one-of-a-kind destination for discerning clients seeking tailored wardrobe and living solutions that combine functionality with refined elegance. Designed to reflect the brand’s London heritage while embracing Dubai’s modern luxury aesthetic, the space showcases Neatsmith’s most sought-after collections – including the Decorative Glass and Castille ranges, both debuting for the first time in the region.
Each piece is designed and manufactured entirely in-house in Neatsmith’s factories in the UK, ensuring exceptional precision and quality control at every stage. Unlike other brands, Neatsmith does not subcontract the fitting of its product or employ freelance sales teams, thus being able to offer clients a seamless and personalised experience throughout their journey.
“Dubai is a natural next step in Neatsmith’s expansion, a city that shares our passion for innovation, craftsmanship and luxury living. Our new showroom reflects everything Neatsmith stands for: meticulous detail, timeless style and a truly personal service. We look forward to creating spaces that embody our clients’ individuality while upholding the quality and service that define Neatsmith,” says Philipp Nagel, CEO of Neatsmith.
Affectionately referred to by clients as “The Bentley of Wardrobes,” Neatsmith has become the brand of choice for those who value understated luxury and enduring design – including a host of notable public figures and design aficionados who trust Neatsmith to craft their most personal spaces. The brand’s craftsmanship has attracted an impressive clientele, having created bespoke wardrobes for actors, musicians, footballers and even Royalty.
With this international debut, Neatsmith continues to redefine luxury living through handmade craftsmanship, bespoke design and exceptional service – bringing over two decades of expertise to one of the world’s most design-forward cities.
Home Integrator
MAAM GROUP AND METROPOLITAN CAPITAL REAL ESTATE ANNOUNCE OFFICIAL LAUNCH OF LEAF TOWER AS A FULLY RESIDENTIAL LANDMARK ON AL REEM ISLAND
MAAM Group, a prominent Abu Dhabi-based property developer, together with Metropolitan Capital Real Estate (MCRE), part of the Metropolitan Group, officially launched Leaf Tower, a 56-story residential landmark on Al Reem Island. The launch event, held within the iconic building, marks the tower’s full transformation into a 100% residential, move-in-ready development in one of Abu Dhabi’s most desirable neighborhoods.
This collaboration combines MAAM Group’s dedication to innovative, sustainable development with MCRE’s extensive market expertise and expansive network, fueling a focused sales effort for the completed and partially occupied tower.
Leaf Tower stands out with its nature-inspired architecture and focus on contemporary, sustainable design. As part of the repositioning, the project now features between 32 and 56 floors, presenting buyers with fresh, modern living options in a well-established location. The tower features fully furnished one-, two-, and three-bedroom units showcasing clean, modern interiors and expansive windows with stunning city and sea views. Spacious layouts create a bright and welcoming environment, with each residence including built-in wardrobes, high-quality finishes, elegant bathrooms, and fully equipped kitchens designed for comfort, functionality, and timeless style. Prices start from AED 2.07 million, offering exceptional value in this prime Al Reem Island address.
The official launch confirms that sales are now underway, following strong early interest, with close to 40% of units already under expression of interest.
Residents at Leaf Tower will benefit from a suite of world-class amenities catering to all ages, including a swimming pool, entertainment spaces, tennis court, fitness center, children’s play area, prayer rooms, landscaped gardens, and lounge areas. These features complement the tower’s serene, natural design, enhancing the overall lifestyle experience.
Abdulhadi Rajab Alalouch, Head of Master Agency Division at Metropolitan Capital Real Estate, commented, “Leaf Tower offers immediate occupancy, breathtaking views, superior amenities, and a prime location — all key factors driving buyer decisions today. We are confident that our strategic sales approach will effectively capture the remaining market interest for this fully residential, luxurious development.”
Since its establishment in 2005, MAAM Group has developed a strong track record with a diversified portfolio across Abu Dhabi’s capital. The company has invested in over 10 projects at various stages, including residential towers, retail spaces, offices, and serviced apartments. Noteworthy developments in MAAM Group’s portfolio include Zakher MAAM Residence, Pearl Maam Residence, Meera Maam Residence, and Al Jowhara Tower all strategically located in prime central Abu Dhabi areas. The group is recognized for strong sales performance and a commitment to delivering top-tier services across its developments.
Adel Al Hosani, Owner of Leaf Tower and Chairman of MAAM Group, added, “This launch is a significant milestone for MAAM Group. By dedicating the entire building to residential living and introducing between 32 to 56 floors, we are delivering a value-driven product aligned with Abu Dhabi’s long-term urban vision. We look forward to unlocking the full potential of this landmark in partnership with Metropolitan Capital Real Estate.”
The Leaf Tower launch event will include an exclusive showcase of the new apartments and a full walkthrough of the amenities, providing brokers and partners with an early look at the project’s compelling investment appeal.
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