Hospitality
METÉ’s Bold Brew for a Cleaner Buzz
Moreover, METÉ redefines the clean energy drink category with its minimalist ingredient list, brutalist branding, and a cult following. Crafted from pure yerba maté and free of synthetic additives, it delivers a crisp herbal fizz that supports focus, wellness, and a conscious lifestyle.
Introducing METÉ’s Clean Energy Drink
METÉ pioneers a new category of fizzy herbal beverages. First and foremost, it swaps jittery coffee, sugary sodas, and synthetic stimulants for a plant-based formula built around yerba maté. Consequently, consumers enjoy sustained energy and antioxidant benefits without the crash. Furthermore, each can contains only five clean ingredients—yerba maté extract, sparkling water, natural flavors, a touch of agave, and sea salt—making it ideal as both a pre-workout elixir and a mindful social alternative to alcohol.
Reimagining Yerba Maté with Sparkle
Traditionally savored hot and bitter, yerba maté has deep roots in South America and the Arab world. METÉ, however, transforms this heritage herb into a refreshing, chilled sip. Moreover, the brand’s thesis recognizes that modern drinkers crave natural, purposeful ingredients—so METÉ balances earthy maté notes with a fine, effervescent sparkle. Additionally, it harnesses the herb’s caffeine, xanthines, vitamins, and minerals in a bright, accessible format that appeals to new and seasoned fans alike.
Balanced Flavor and Functional Performance
How does METÉ maintain flavor integrity with zero synthetics? Firstly, the extraction process preserves yerba’s complex profile. Secondly, a light agave sweetness and pinch of sea salt accentuate the herb’s natural depth without overwhelming it. As a result, METÉ delivers a smooth, herbaceous taste and functional benefits—enhanced focus, mild appetite support, and antioxidant action—without any artificial aftertaste or added sugars.
Brutalist Branding & Counterculture Identity
Additionally, METÉ’s striking black-and-white packaging rejects mainstream beverage tropes. Instead of flashy cans, the brand opts for a brutalist aesthetic that reflects its stripped-back formula. This design choice doubles as a fashion statement, attracting a core audience of creatives, athletes, and trendsetters. What’s more, METÉ’s edgy tone and underground hype foster a sense of community, one where curiosity and conscious consumption go hand in hand.
Fan Feedback & Community Stories
Consumers quickly took to METÉ. For example, one athlete shared, “METÉ is the new matcha—it fuels my training without jitters.” Similarly, a student said, “I study longer and stay focused—this drink is a game changer.” Often, families remark on how METÉ makes traditional maté accessible to younger generations. Consequently, word-of-mouth buzz continues to drive the brand’s rapid growth across the UAE.
Minimalist Innovation: New Flavors Ahead
Looking ahead, METÉ is experimenting with naturally extracted pomegranate, mint, and ginger. Meanwhile, the R&D team’s cold-brew techniques ensure each new variant stays true to the brand’s plant-forward philosophy. Furthermore, every flavor undergoes rigorous taste and performance testing, so that whether it’s a spicy ginger kick or a cooling mint finish, each release remains a pristine, all-natural experience.
Growth Strategy: UAE Community & Global Expansion
Finally, METÉ’s immediate goal is to deepen loyalty within the UAE by partnering with fitness studios, concept cafés, and cultural events. Simultaneously, the brand is mapping global markets, from Europe’s wellness scene to North America’s craft beverage community. Therefore, METÉ aims to grow a devoted following wherever adventurous consumers seek a cleaner buzz.
To explore more healthful beverage innovations, check out our Digital Magazine: Hospitality.
Hospitality
ELEVATE YOUR BUSINESS LUNCH WITH ROHINI AT MÖVENPICK JLT
Rohini at Mövenpick JLT has unveiled a weekday Business Lunch bringing fresh Indian flavours to midday dining. With a two-course menu for AED 80 and a three-course menu for AED 95, both inclusive of soft drinks or water, the offering delivers great flavour and value in one easy decision. Served Monday to Friday from 12:30 pm to 3:30 pm, it’s a great-value option for a more enjoyable midday break.
Rohini aims to keep the experience simple and pleasant. Guests can choose from a lineup of Indian starters, mains, and desserts that pair familiar comfort with a modern touch. Each dish is designed to be balanced and enjoyable without slowing down the rest of the day, making it ideal for quick catch-ups, team lunches, or a quiet moment away from the desk. Rohini’s warm, comfortable setting adds to the appeal. Service stays efficient, and the overall atmosphere keeps the focus on good food and a smooth midday pause.

What to Expect:
● A curated 2 or 3 course Indian Business Lunch with soft drinks or water
● Starters, mains, and desserts featuring clean, flavour-forward Indian dishes
● Balanced portions suited for workday dining
● A relaxed, welcoming space ideal for meetings and weekday breaks
Rohini’s Business Lunch offers great value, steady flavour, and a comfortable setting, making it an easy choice for anyone craving Indian food in the JLT area. It is straightforward, satisfying, and designed to brighten up the middle of a busy day.
Business Lunch Details:
● Monday to Friday | 12:30 pm to 3:30 pm
● AED 80 for 2 courses, AED 95 for 3 courses (with soft drinks or water)
Hospitality
Experience a Daily Treat at Authors’ Lounge: Fresh Croissant and Unlimited Coffee
Authors’ Lounge at voco Bonnington Dubai has just launched a delightful daily offer that provides an elevated café experience that’s both practical and easy to fit into any routine. Guests and visitors can now enjoy a warm, freshly baked croissant served with unlimited pours of their preferred coffee for just AED 65 per person.
The lounge is known for its welcoming atmosphere, spacious seating, and steady, reliable service. Fresh bakes and a well-rounded beverage selection make it a natural choice for quick meetings, relaxed catchups, or quiet time with a book. The new offer brings together value, comfort, and ease, making it an effortless pick for both regular guests and visitors.

What you can look forward to:
- A daily selection of warm, artisanal bakes
- Unlimited refills of premium coffee with your croissant
- A chic and calming café atmosphere ideal for meetings, musings, or me-time
- The option to linger longer with access to all-day dining
Author’s Lounge remains a steady favourite for those who enjoy calm spaces and good flavours. In line with voco Bonnington Dubai’s approach to warm hospitality and quality dining, the lounge focuses on thoughtful plates, attentive service, and an inviting atmosphere that appeals to both hotel guests and the wider JLT community.
Hospitality
CULINARY SECRETS OF AN INSPIRED PALETTE
Exclusive Interview with Vladimir Chistyakov, Brand chef & restaurateur, Himitsu
Questions:
We’ve heard that your journey started with a moment of inspiration – where did this happen and what was it about that experience that truly changed your perspective on food?
It all started in my hometown, in Krasnoyarsk, Siberia. I grew up surrounded by honest, simple food, such as baked potatoes, pickled mushrooms or smoked fish. It wasn’t about luxury; rather the food symbolised care, emotion, and connection. Later, I realised that true gastronomy isn’t about complexity, it’s about truth, and the kind of flavour that brings you back to a memory and can capture you in nostalgia.
You’ve built restaurants that feel personal in story and style. How do you bring this style and individuality into the collective rhythm of a kitchen?
A kitchen is a living organism. It breathes with rhythm, emotion, and trust. I try to build a culture where creativity doesn’t belong to one person. We talk, taste, argue, grow and learn together. When the team understands not only how to cook a dish, but why it exists, individuality naturally becomes part of the collective rhythm.
What’s the wildest flavour pairing you’ve experimented with that actually worked?
Birch smoke and blackcurrant. It happened by accident, where the aroma of burnt birch met the berry’s acidity and created an unexpected harmony. Sometimes nature whispers solutions before logic does.

You’ve lived and worked across different cultures. What’s one culinary philosophy from Russia that continues to shape your approach?
Respect for the product. In Russia, especially in Siberia, people have always cooked with what they had and it teaches care and gratitude for your ingredients and produce. When you treat nature’s gifts with appreciation and honour, the dish will always find its balance.
Dubai’s culinary scene is buzzing with innovation, what excites you most about being a chef here right now?
Freedom. In Dubai, you can experiment without boundaries. People are open, curious, and ready to experience food emotionally. For a chef, it’s the perfect place to grow — creatively and personally.
Himitsu means “secret” in Japanese. What is the secret ingredient that becomes essential to creating unforgettable dining experiences?
Attention. Not just to ingredients, but to people, sound, light, the mood of the evening and overall ambiance. The secret lies in harmony, when everything feels effortless, yet deeply intentional.

Quick Questions:
One word that best describes your cooking philosophy?
Cooking philosophy: Honesty.
First dish you made that made you think, “I’m a chef now”?
The first dish that made me think, “I’m a chef now” was a Black Sea white fish — simply roasted, served with millet porridge and fermented root vegetables. Minimalism with character
A secret ingredient for turning dishes into exquisite flavours?
Secret ingredient for flavour: Time, patience that allows flavours to unfold.
Your signature dish, and the story behind it?
Meat smoked on birch bark with bone marrow sauce and pickled peppers. A dish that symbolises my background, my future and my creativity – fire, tradition, and character.
The one technique you think every chef should master?
Roasting: it teaches you timing, temperature, and intuition.
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