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METÉ’s Bold Brew for a Cleaner Buzz

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Drink on sand looking all cold and fresh

Moreover, METÉ redefines the clean energy drink category with its minimalist ingredient list, brutalist branding, and a cult following. Crafted from pure yerba maté and free of synthetic additives, it delivers a crisp herbal fizz that supports focus, wellness, and a conscious lifestyle.

Introducing METÉ’s Clean Energy Drink

METÉ pioneers a new category of fizzy herbal beverages. First and foremost, it swaps jittery coffee, sugary sodas, and synthetic stimulants for a plant-based formula built around yerba maté. Consequently, consumers enjoy sustained energy and antioxidant benefits without the crash. Furthermore, each can contains only five clean ingredients—yerba maté extract, sparkling water, natural flavors, a touch of agave, and sea salt—making it ideal as both a pre-workout elixir and a mindful social alternative to alcohol.

Reimagining Yerba Maté with Sparkle

Traditionally savored hot and bitter, yerba maté has deep roots in South America and the Arab world. METÉ, however, transforms this heritage herb into a refreshing, chilled sip. Moreover, the brand’s thesis recognizes that modern drinkers crave natural, purposeful ingredients—so METÉ balances earthy maté notes with a fine, effervescent sparkle. Additionally, it harnesses the herb’s caffeine, xanthines, vitamins, and minerals in a bright, accessible format that appeals to new and seasoned fans alike.

Balanced Flavor and Functional Performance

How does METÉ maintain flavor integrity with zero synthetics? Firstly, the extraction process preserves yerba’s complex profile. Secondly, a light agave sweetness and pinch of sea salt accentuate the herb’s natural depth without overwhelming it. As a result, METÉ delivers a smooth, herbaceous taste and functional benefits—enhanced focus, mild appetite support, and antioxidant action—without any artificial aftertaste or added sugars.

Brutalist Branding & Counterculture Identity

Additionally, METÉ’s striking black-and-white packaging rejects mainstream beverage tropes. Instead of flashy cans, the brand opts for a brutalist aesthetic that reflects its stripped-back formula. This design choice doubles as a fashion statement, attracting a core audience of creatives, athletes, and trendsetters. What’s more, METÉ’s edgy tone and underground hype foster a sense of community, one where curiosity and conscious consumption go hand in hand.

Fan Feedback & Community Stories

Consumers quickly took to METÉ. For example, one athlete shared, “METÉ is the new matcha—it fuels my training without jitters.” Similarly, a student said, “I study longer and stay focused—this drink is a game changer.” Often, families remark on how METÉ makes traditional maté accessible to younger generations. Consequently, word-of-mouth buzz continues to drive the brand’s rapid growth across the UAE.

Minimalist Innovation: New Flavors Ahead

Looking ahead, METÉ is experimenting with naturally extracted pomegranate, mint, and ginger. Meanwhile, the R&D team’s cold-brew techniques ensure each new variant stays true to the brand’s plant-forward philosophy. Furthermore, every flavor undergoes rigorous taste and performance testing, so that whether it’s a spicy ginger kick or a cooling mint finish, each release remains a pristine, all-natural experience.

Growth Strategy: UAE Community & Global Expansion

Finally, METÉ’s immediate goal is to deepen loyalty within the UAE by partnering with fitness studios, concept cafés, and cultural events. Simultaneously, the brand is mapping global markets, from Europe’s wellness scene to North America’s craft beverage community. Therefore, METÉ aims to grow a devoted following wherever adventurous consumers seek a cleaner buzz.

To explore more healthful beverage innovations, check out our Digital Magazine: Hospitality.

Hospitality

RAMADAN NIGHTS: IFTAR UNDER THE STARS AT LA PISCINE, AL RAHA BEACH RESORT & SPA

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Outdoor Iftar dining setup at AL RAHA BEACH RESORT & SPA featuring beachfront tables under palm trees with warm string lights during evening.

Al Raha Beach Resort & Spa has announced its Ramadan Iftar offering, “Ramadan Nights: Iftar Under the Stars,” available throughout the holy month at La Piscine.

The Iftar is priced at AED 245 per person on weekdays and AED 260 per person on weekends. Children aged 5 to 12 years receive 50% off, while children below 5 years dine complimentary.

Guests can enjoy favourites such as Arabic hot and cold mezzeh, an Ouzy corner, and an Arabic mixed grill and carving station. The experience is hosted at La Piscine’s beachfront and poolside outdoor restaurant lounge, featuring private gazebos and a relaxed, open-air setting.

A range of special offers is available during Ramadan. Guests can enjoy 15% off with the Early Bird offer when bookings are confirmed with a deposit before the start of Ramadan. For group bookings, one guest dines complimentary for every 10 full-paying adults.

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Hospitality

ROHINI AT MÖVENPICK JLT PRESENTS A REPUBLIC DAY SET MENU, FEATURING TRICOLOUR-INSPIRED DESSERTS

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A styled plate of Indian desserts from Rohini, featuring assorted mithai and sweets arranged on a teal platter, including a layered dessert served in a glass, a rectangular mithai slice, and syrup-soaked sweets, displayed on colorful festive boxes against a leather seating backdrop.

This Republic Day, Rohini at Mövenpick Hotel Jumeirah Lakes Towers is adding a cheerful tricolour moment to the table with three new desserts inspired by the colours of the Indian national flag. Created especially for the Republic Day weekend, the desserts bring a playful and visually striking element to the dining experience, giving guests a fresh reason to stop by.

Drawing from familiar Indian sweets, the dessert selection offers a lighthearted nod to the occasion. The trio includes Tiranga Kalakand, Pistachio Malai ke Motichur, and Jalebi with Kesar Rabdi, adding a sweet finish that feels both nostalgic and timely. Served as part of Rohini’s Republic Day set menu, the desserts stand out as a highlight worth saving room for.

Available from 24th to 26th January, the Republic Day set menu also features a well-rounded selection of vegetarian and non-vegetarian starters and mains. Guests can choose from popular favourites such as Dahi Bhalla, Zafrani Murgh Tikka, Dal Makhni, Rajasthani Laal Maas, Paneer Methi Malai, and Purani Dilli-style pulao, offering plenty of choice across classic Indian flavours.

A familiar name for Indian dining in JLT, Rohini offers a comfortable and welcoming setting for those dining out over the long weekend. With its Republic Day set menu and tricolour-inspired desserts, it makes for an easy and enjoyable way to mark the occasion.

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Hospitality

CHRIS HEMSWORTH AND ELSA PATAKY’S FAMILY-FRIENDLY ABU DHABI ITINERARY

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A man and woman walk side by side across Abu Dhabi desert sand dunes at sunset, leading a saddled horse over rippled golden sands.

Looking back on their recent visits to Abu Dhabi, Chris Hemsworth shared how it’s the perfect choice for family travel, with days that mix high-energy fun with quality time you’ll remember for years to come.

“I love travelling to Abu Dhabi with the kids because there’s so much on offer. From action-packed thrills to calm, immersive and educational moments, Abu Dhabi has it covered. Experiencing nature, culture, and adventure together reminds us of what really matters: time shared, moments made, memories locked in.”

For Elsa Pataky, the easy mix of experiences makes travelling here so enjoyable as a family: “Abu Dhabi has this beautiful balance: thrilling adventures for the kids, cultural experiences for the adults, and endless opportunities for the whole family to connect and enjoy time together.”

Here’s where Chris and Elsa went on their latest visit

  1. CLYMB Abu Dhabi

Try indoor climbing and skydiving on Yas Island. During their visit, Chris and Elsa’s family tried it all, with routes for all ages and experience Challenge yourself in the skydiving chamber or try to tackle progressively harder climbing routes, from beginner level to advanced.

  1. Surf Abu Dhabi

On Hudayriyat Island, Surf Abu Dhabi offers controlled wave conditions suitable for first-time surfers and almost every age. Sessions can be tailored to different abilities, so it’s an easy way for parents and children to try a new sport in a relaxed, with plenty of options for food and drinks.

  1. Ferrari World Abu Dhabi

The fast-paced rides and indoor attractions are designed for all ages, making it easy for families to spend an entire day together. Families can move between high-energy experiences and gentler rides, entertaining little ones alongside adults with a need for speed.

  1. Warner Bros. World Abu Dhabi

Explore themed lands inspired by well-known characters, from Batman to Scooby Doo and The Flintstones, with rides and interactive experiences designed for all ages. It’s a colourful and fun space for families looking for a full day of entertainment together.

  1. teamLab Phenomena Abu Dhabi

Art meets innovation with this interactive environment where immersive digital art installations respond to your every move. The unique spaces encourage curiosity and exploration, making it a natural stop for families looking to slow their pace and enjoy creative moments.

  1. Yas Waterworld

Inspired by Emirati pearl-diving heritage, Yas Waterworld has a wide range of slides, wave pools and family-friendly rides. With 60+ attractions designed for different age groups, there’s space for both high-energy fun and relaxed downtime.

Beyond Chris and Elsa’s itinerary, families can explore new cultural highlights, like Natural History Museum Abu Dhabi and Zayed National Museum, or take a short trip to Al Ain Region, where culture, nature and heritage offer even more ways to spend time together—just 90 minutes from Abu Dhabi City or Dubai.

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