Hospitality
METÉ’s Bold Brew for a Cleaner Buzz
Moreover, METÉ redefines the clean energy drink category with its minimalist ingredient list, brutalist branding, and a cult following. Crafted from pure yerba maté and free of synthetic additives, it delivers a crisp herbal fizz that supports focus, wellness, and a conscious lifestyle.
Introducing METÉ’s Clean Energy Drink
METÉ pioneers a new category of fizzy herbal beverages. First and foremost, it swaps jittery coffee, sugary sodas, and synthetic stimulants for a plant-based formula built around yerba maté. Consequently, consumers enjoy sustained energy and antioxidant benefits without the crash. Furthermore, each can contains only five clean ingredients—yerba maté extract, sparkling water, natural flavors, a touch of agave, and sea salt—making it ideal as both a pre-workout elixir and a mindful social alternative to alcohol.
Reimagining Yerba Maté with Sparkle
Traditionally savored hot and bitter, yerba maté has deep roots in South America and the Arab world. METÉ, however, transforms this heritage herb into a refreshing, chilled sip. Moreover, the brand’s thesis recognizes that modern drinkers crave natural, purposeful ingredients—so METÉ balances earthy maté notes with a fine, effervescent sparkle. Additionally, it harnesses the herb’s caffeine, xanthines, vitamins, and minerals in a bright, accessible format that appeals to new and seasoned fans alike.
Balanced Flavor and Functional Performance
How does METÉ maintain flavor integrity with zero synthetics? Firstly, the extraction process preserves yerba’s complex profile. Secondly, a light agave sweetness and pinch of sea salt accentuate the herb’s natural depth without overwhelming it. As a result, METÉ delivers a smooth, herbaceous taste and functional benefits—enhanced focus, mild appetite support, and antioxidant action—without any artificial aftertaste or added sugars.
Brutalist Branding & Counterculture Identity
Additionally, METÉ’s striking black-and-white packaging rejects mainstream beverage tropes. Instead of flashy cans, the brand opts for a brutalist aesthetic that reflects its stripped-back formula. This design choice doubles as a fashion statement, attracting a core audience of creatives, athletes, and trendsetters. What’s more, METÉ’s edgy tone and underground hype foster a sense of community, one where curiosity and conscious consumption go hand in hand.
Fan Feedback & Community Stories
Consumers quickly took to METÉ. For example, one athlete shared, “METÉ is the new matcha—it fuels my training without jitters.” Similarly, a student said, “I study longer and stay focused—this drink is a game changer.” Often, families remark on how METÉ makes traditional maté accessible to younger generations. Consequently, word-of-mouth buzz continues to drive the brand’s rapid growth across the UAE.
Minimalist Innovation: New Flavors Ahead
Looking ahead, METÉ is experimenting with naturally extracted pomegranate, mint, and ginger. Meanwhile, the R&D team’s cold-brew techniques ensure each new variant stays true to the brand’s plant-forward philosophy. Furthermore, every flavor undergoes rigorous taste and performance testing, so that whether it’s a spicy ginger kick or a cooling mint finish, each release remains a pristine, all-natural experience.
Growth Strategy: UAE Community & Global Expansion
Finally, METÉ’s immediate goal is to deepen loyalty within the UAE by partnering with fitness studios, concept cafés, and cultural events. Simultaneously, the brand is mapping global markets, from Europe’s wellness scene to North America’s craft beverage community. Therefore, METÉ aims to grow a devoted following wherever adventurous consumers seek a cleaner buzz.
To explore more healthful beverage innovations, check out our Digital Magazine: Hospitality.
Hospitality
CELEBRATE VALENTINE’S DAY AT AYA UNIVERSE: A MUST-VISIT EXPERIENCE IN DUBAI

This Valentine’s Day, AYA Universe invites you to step into a world of wonder and connection. Located in Wafi City, Dubai, AYA is a one-of-a-kind immersive experience that takes you beyond the ordinary. With 12 breathtaking worlds, it’s the perfect setting to create unforgettable memories with your loved ones.
For Valentine’s, AYA transforms into a romantic haven. Subtle red hues and floating floral displays set the mood, while the mesmerizing worlds provide the ultimate backdrop for photos and moments to cherish. Whether you’re exploring shimmering gardens, walking through reverse waterfalls, or standing amidst glowing chambers, every corner of AYA is designed to inspire awe and togetherness.
Why Visit AYA This Valentine’s Day?
- Unique Experience: AYA offers an escape from the everyday, where you can explore surreal spaces that respond to your presence.
- Perfect for Everyone: Whether you’re with a partner, friends, or family, AYA is about sharing moments of beauty and wonder.
Plan Your Visit
- Location: Level One, Main Atrium, Wafi City, Dubai.
Don’t miss the chance to make this Valentine’s Day truly special. AYA Universe is more than a destination, it’s an experience you’ll never forget.
Hospitality
TERRACE BY THE CREEK: SKAFOS OFFERS A GREEN RAMADAN DINING EXPERIENCE
As the holy month of Ramadan unfolds, Canopy by Hilton Dubai Al Seef invites guests to slow down, reconnect, and dine with purpose at Skafos, its signature waterfront restaurant. Set along the tranquil flow of Dubai Creek, this season’s Terrace by the Creek Iftar & Suhoor introduces a thoughtfully curated Ramadan experience, where tradition, sustainability, and flavor meet.
At the heart of this journey is the newly launched Skafos Hydroponic Farm, an innovative on-site farm that reflects Hilton’s ongoing commitment to responsible hospitality. Located within Skafos, the farm produces nearly nine kilograms of fresh greens and herbs daily, cultivating 28 varieties using advanced, soil-free hydroponic technology.
From seed to plate, the farm brings a new dimension to Ramadan dining, delivering ingredients that are vibrant, flavorful, and lighter on the planet.
As the sun sets, guests gather outdoors on the Skafos terrace to break their fast with an Iftar buffet. Tables are welcomed with traditional dates, roasted nuts, and refreshing juices such as jallab and laban, followed by a generous spread of cold and hot mezze, vibrant salads, and garden greens enhanced with herbs harvested just steps away.
Live cooking stations bring the evening to life, featuring traditional Lamb ouzi and shawarma alongside BBQ grills, manakish, pasta, and carving stations. A wide selection of Arabic and international dishes is prepared using smart cooking methods and zero-waste principles, while plant-based options and modern interpretations of classic favorites ensure something for every palate.
As night falls, Skafos transitions seamlessly into a relaxed Suhoor by the Creek, offering a refined set-menu experience designed for sharing and reflection. Freshly squeezed juices, bakery baskets, hot and cold mezze, comforting mains, and desserts such as homemade cheese kunafa and gooey chocolate cake are served.
To further enhance the evening, guests can unwind with a selection of premium shisha, enjoying the rich aromas and soothing flavors in the serene creekside ambiance, making their Ramadan gathering even more memorable. After your meal, take a leisurely stroll along the Al Seef promenade, soaking in charming views and vibrant atmosphere. On weekends, fireworks illuminate the creek, adding a magical finishing touch to the night
This Ramadan, Terrace by the Creek at Skafos, Canopy by Hilton Dubai Al Seef, redefines what it means to gather at the table, honoring tradition while embracing a more sustainable way to dine.
Hospitality
YAS PLAZA HOTELS INTRODUCES THEME PARK ACCESS INCLUDED WITH EVERY STAY ACROSS ITS COLLECTION

Yas Plaza Hotels, Abu Dhabi, is turning every stay into a full Yas Island adventure, with access to Yas Island’s award-winning theme parks now included for guests across its entire portfolio. The collection offers a relaxed base for family getaways and leisure-led escapes, with direct access to Yas Island’s most popular attractions now included as part of the overall stay experience.
Effective 27th January 2026, guests booking with Yas Plaza Hotels will enjoy included access to Yas Island’s theme parks, available across all room types and stays. Whether guests are chasing action-packed thrills at Ferrari World Yas Island, Abu Dhabi, making a splash at Yas Waterworld Yas Island, Abu Dhabi, planning a fun-filled family day at Warner Bros. World™ Yas Island, Abu Dhabi, or exploring the wonders of SeaWorld® Yas Island, Abu Dhabi, it is all included as part of the stay.
The Yas Plaza Hotels portfolio includes Crowne Plaza Yas Island, Staybridge Suites Yas Island, Yas Plaza Marina by IHG, Yas Plaza Circuit by IHG, Yas Plaza Mangroves by IHG, and Yas Plaza Bay by IHG.
The update comes at an exciting transitional phase for Yas Plaza Hotels, as the collection continues to evolve as a connected resort destination, bringing together six hotels that each offer a distinct way to stay on Yas Island. From spacious apartment-style suites designed for longer, more comfortable stays, to contemporary spaces and bayside suites created for easy time together, the portfolio is designed to suit different travel styles while remaining part of one seamless experience.
Collectively offering more than 1,400 rooms, the collection also continues to enhance the guest experience through refreshed interiors and upgraded outdoor areas across the hotels. Families can opt for more spacious room categories and suite-style set-ups, including family rooms and suites available at Yas Plaza Circuit and Yas Plaza Bay, alongside a wider selection of room types across the portfolio. Shared amenities include private access to Cyan Beach, multiple swimming pools and wellness facilities, complimentary shuttle services across Yas Island, and more than 21 dining outlets spread across the hotels.
“Our focus is on delivering a seamless guest experience, whether visitors are joining us for a short break or an extended holiday,” said Fabien Chesnais, General Manager of Yas Plaza Hotels. “Introducing theme park access across the collection reinforces our commitment to added value and convenience, and supports the way families and leisure travelers choose to experience Yas Island.”
Liam Findlay, Chief Executive Officer, Miral Destinations stated “On Yas Island, we are constantly looking for ways to elevate guest journey and deliver greater value at every touchpoint. Making the theme park access a permanent part of the Yas Plaza Hotels experience reflects our commitment to creating effortless, rewarding stays, where guests can enjoy the very best of Yas Island as part of one connected destination.”
Centrally located on Yas Island, the six-hotel collection offers a comfortable, well-connected base with accommodation styles to suit every kind of trip. Whether you are planning a quick weekend escape, a family holiday packed with theme park days, or a longer stay with room to unwind, there is an option to match, with easy access to Yas Marina Circuit, Etihad Arena, and the Yas Island theme parks.
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