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METÉ’s Bold Brew for a Cleaner Buzz

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Drink on sand looking all cold and fresh

Moreover, METÉ redefines the clean energy drink category with its minimalist ingredient list, brutalist branding, and a cult following. Crafted from pure yerba maté and free of synthetic additives, it delivers a crisp herbal fizz that supports focus, wellness, and a conscious lifestyle.

Introducing METÉ’s Clean Energy Drink

METÉ pioneers a new category of fizzy herbal beverages. First and foremost, it swaps jittery coffee, sugary sodas, and synthetic stimulants for a plant-based formula built around yerba maté. Consequently, consumers enjoy sustained energy and antioxidant benefits without the crash. Furthermore, each can contains only five clean ingredients—yerba maté extract, sparkling water, natural flavors, a touch of agave, and sea salt—making it ideal as both a pre-workout elixir and a mindful social alternative to alcohol.

Reimagining Yerba Maté with Sparkle

Traditionally savored hot and bitter, yerba maté has deep roots in South America and the Arab world. METÉ, however, transforms this heritage herb into a refreshing, chilled sip. Moreover, the brand’s thesis recognizes that modern drinkers crave natural, purposeful ingredients—so METÉ balances earthy maté notes with a fine, effervescent sparkle. Additionally, it harnesses the herb’s caffeine, xanthines, vitamins, and minerals in a bright, accessible format that appeals to new and seasoned fans alike.

Balanced Flavor and Functional Performance

How does METÉ maintain flavor integrity with zero synthetics? Firstly, the extraction process preserves yerba’s complex profile. Secondly, a light agave sweetness and pinch of sea salt accentuate the herb’s natural depth without overwhelming it. As a result, METÉ delivers a smooth, herbaceous taste and functional benefits—enhanced focus, mild appetite support, and antioxidant action—without any artificial aftertaste or added sugars.

Brutalist Branding & Counterculture Identity

Additionally, METÉ’s striking black-and-white packaging rejects mainstream beverage tropes. Instead of flashy cans, the brand opts for a brutalist aesthetic that reflects its stripped-back formula. This design choice doubles as a fashion statement, attracting a core audience of creatives, athletes, and trendsetters. What’s more, METÉ’s edgy tone and underground hype foster a sense of community, one where curiosity and conscious consumption go hand in hand.

Fan Feedback & Community Stories

Consumers quickly took to METÉ. For example, one athlete shared, “METÉ is the new matcha—it fuels my training without jitters.” Similarly, a student said, “I study longer and stay focused—this drink is a game changer.” Often, families remark on how METÉ makes traditional maté accessible to younger generations. Consequently, word-of-mouth buzz continues to drive the brand’s rapid growth across the UAE.

Minimalist Innovation: New Flavors Ahead

Looking ahead, METÉ is experimenting with naturally extracted pomegranate, mint, and ginger. Meanwhile, the R&D team’s cold-brew techniques ensure each new variant stays true to the brand’s plant-forward philosophy. Furthermore, every flavor undergoes rigorous taste and performance testing, so that whether it’s a spicy ginger kick or a cooling mint finish, each release remains a pristine, all-natural experience.

Growth Strategy: UAE Community & Global Expansion

Finally, METÉ’s immediate goal is to deepen loyalty within the UAE by partnering with fitness studios, concept cafés, and cultural events. Simultaneously, the brand is mapping global markets, from Europe’s wellness scene to North America’s craft beverage community. Therefore, METÉ aims to grow a devoted following wherever adventurous consumers seek a cleaner buzz.

To explore more healthful beverage innovations, check out our Digital Magazine: Hospitality.

Hospitality

World Chocolate Day: Celebrating Chocolate Through Wellness, Balance and Meaningful Indulgence

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World Chocolate Day is a celebration of one of the world’s most cherished ingredients—one that transcends cultures, generations, and traditions. While chocolate is often associated with indulgence, it is increasingly being appreciated as part of a balanced lifestyle, where quality, mindful enjoyment, and craftsmanship take precedence over excess.

By Twinkle Aswani

Chef Thirumalai Murugan, Cluster Executive Chef, Mövenpick Hotel JLT & Riva Beach Club

Dark chocolate, particularly varieties with a high cocoa content, contains naturally occurring antioxidants known as flavonoids, which have been associated with supporting heart health and overall wellbeing when enjoyed in moderation as part of a healthy diet. As consumers become more conscious about what they eat, there is a growing appreciation for premium chocolate made with quality ingredients, thoughtful sourcing, and authentic craftsmanship.

For chefs, chocolate represents far more than sweetness. It is an ingredient that tells stories, evokes memories, and creates emotional connections through food. Whether paired with fruits, nuts, spices, or floral notes, chocolate continues to evolve as a versatile ingredient that bridges tradition with innovation.

“A World of Chocolate: Exploring the Stories Behind Every Bite”

Chef Thirumalai Murugan, Cluster Executive Chef, Mövenpick Hotel JLT & Riva Beach Club

Reflecting on chocolate’s cultural significance and timeless appeal he shares to us that chocolate to him has always felt like a universal language, in every country I have cooked in, and every kitchen I have worked in, chocolate carries a different story.

In Switzerland, where Mövenpick’s heritage began, it is precision and craft, generations of chocolatiers perfecting the art of conching to create that unmistakable smoothness. In India, where I grew up, it is often layered into celebrations, folded into sweets during festivals or given as a gesture of warmth between families.

In the Middle East, I have seen it paired with dates, pistachios and rosewater, a beautiful meeting point between two very different culinary worlds.

What draws me to chocolate as a chef is that it is never just an ingredient. It is a memory. A single bite can carry someone back to a childhood kitchen, a festival table, or a gift shared between family. That is the magic of it. Chocolate holds onto emotion the way few other ingredients can.

At Rohini, our approach to dessert follows the same philosophy that shapes the rest of our menu, honouring Indian heritage while leaving room for creativity and surprise. Chocolate gives us a wonderful canvas for that, a familiar ingredient that can still hold onto the flavours and memories closest to home.

Our Rasmalai with rose and white chocolate cream is nostalgic with a European touch, our Warm Chocolate Brownie with Kulfi pairs nutty chocolate with hazelnut kulfi and chocolate sauce, and our Chocolate Coated Pistachio Kulfi with a dash of rose rounds it off, three small stories about where chocolate can take you.

For Chocolate Day, my hope is that people slow down and taste with curiosity. Ask where the cacao came from, how it was made, who it might have passed through before reaching the plate. Every bar and every bonbon carries a journey, farmers, roasters, chocolatiers, chefs, each adding their own chapter.

That, to me, is the real joy of chocolate. It connects people across cultures and generations, one bite at a time.”

This World Chocolate Day, the celebration is not about giving up indulgence—it is about redefining it. Choosing quality over quantity, appreciating the journey from cacao bean to dessert, and savouring each bite mindfully allows chocolate to become part of a more balanced and wellness-focused lifestyle.

After all, the healthiest indulgence is often one that is enjoyed slowly, shared with others, and remembered long after the last bite!

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Hospitality

CELEBRATING WORLD CHOCOLATE DAY WITH A HEALTHIER CHOCOLATE SNACK

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World Chocolate Day, celebrated globally on 7th July, commemorates the introduction of chocolate to Europe in 1550 and shines a spotlight on the world’s enduring love affair with chocolate. As consumers increasingly seek healthier ways to enjoy chocolate, UAE-founded healthy snack brand Rashtions is highlighting a more nutritious way to enjoy the occasion with its 100% Cocoa Truffle, a protein-rich snack that combines the rich taste of 100% cocoa with the natural goodness of dates and camel milk.

Founded by Emirati entrepreneur Rashid Gargash and proudly made in the UAE, Rashtions is redefining modern nutrition by transforming locally inspired ingredients into convenient, clean-label snacks designed for today’s lifestyles.

The 100% Cocoa Truffle offers a rich chocolate flavour without relying on added sugar, artificial sweeteners or preservatives. Crafted using a simple blend of dates, camel milk, ghee and 100% cocoa, it delivers natural energy, healthy fats and up to 20 grams of protein per serving, making it a satisfying alternative to conventional chocolate snacks.

As consumers increasingly seek better-for-you treats that do not compromise on taste, Rashtions’ 100% Cocoa Truffle demonstrates how indulgence and nutrition can go hand in hand. Whether enjoyed as a mid-day pick-me-up, post-workout snack or healthier chocolate fix, it provides a convenient option for health-conscious consumers celebrating World Chocolate Day.

Alongside the 100% Cocoa Truffle, Rashtions is also available in Date Truffle, Brazilian Coffee Truffle and Date Original varieties, offering a range of flavours inspired by the UAE’s heritage and modern nutritional needs.

Available across the UAE through ADNOC and Emarat service stations, Union Coop, Deliveroo, Noon and via the brand’s website, Rashtions makes it easy for consumers to discover a homegrown alternative to traditional snack options.

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Hospitality

SKYLINE DRAW AT LEVEL 43 SKY LOUNGE

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Level 43 Sky Lounge introduces Skyline Draw, a new weekly social media-driven promotion offering guests with a selected surname a complimentary first drink and 30% off their total bill. The winning surname will be announced every Monday at 12:00 PM via the venue’s Instagram Stories.

The selected surname will be determined based on a random selection of guest surnames from those who dined at Level 43 in the previous week.

Guests who share the chosen surname can enjoy the exclusive offer, adding an interactive and engaging element to their dining and social experience at the venue.

Details:
• Offer: Complimentary first drink and 30% off the total bill for guests with the selected surname
• Announcement: Every Monday at 12:00 PM via Instagram Stories
• Location: Level 43 Sky Lounge, Four Points by Sheraton Sheikh Zayed Road, Dubai
• For reservations: +971 56 414 2213

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