Hospitality
METÉ’s Bold Brew for a Cleaner Buzz
Moreover, METÉ redefines the clean energy drink category with its minimalist ingredient list, brutalist branding, and a cult following. Crafted from pure yerba maté and free of synthetic additives, it delivers a crisp herbal fizz that supports focus, wellness, and a conscious lifestyle.
Introducing METÉ’s Clean Energy Drink
METÉ pioneers a new category of fizzy herbal beverages. First and foremost, it swaps jittery coffee, sugary sodas, and synthetic stimulants for a plant-based formula built around yerba maté. Consequently, consumers enjoy sustained energy and antioxidant benefits without the crash. Furthermore, each can contains only five clean ingredients—yerba maté extract, sparkling water, natural flavors, a touch of agave, and sea salt—making it ideal as both a pre-workout elixir and a mindful social alternative to alcohol.
Reimagining Yerba Maté with Sparkle
Traditionally savored hot and bitter, yerba maté has deep roots in South America and the Arab world. METÉ, however, transforms this heritage herb into a refreshing, chilled sip. Moreover, the brand’s thesis recognizes that modern drinkers crave natural, purposeful ingredients—so METÉ balances earthy maté notes with a fine, effervescent sparkle. Additionally, it harnesses the herb’s caffeine, xanthines, vitamins, and minerals in a bright, accessible format that appeals to new and seasoned fans alike.
Balanced Flavor and Functional Performance
How does METÉ maintain flavor integrity with zero synthetics? Firstly, the extraction process preserves yerba’s complex profile. Secondly, a light agave sweetness and pinch of sea salt accentuate the herb’s natural depth without overwhelming it. As a result, METÉ delivers a smooth, herbaceous taste and functional benefits—enhanced focus, mild appetite support, and antioxidant action—without any artificial aftertaste or added sugars.
Brutalist Branding & Counterculture Identity
Additionally, METÉ’s striking black-and-white packaging rejects mainstream beverage tropes. Instead of flashy cans, the brand opts for a brutalist aesthetic that reflects its stripped-back formula. This design choice doubles as a fashion statement, attracting a core audience of creatives, athletes, and trendsetters. What’s more, METÉ’s edgy tone and underground hype foster a sense of community, one where curiosity and conscious consumption go hand in hand.
Fan Feedback & Community Stories
Consumers quickly took to METÉ. For example, one athlete shared, “METÉ is the new matcha—it fuels my training without jitters.” Similarly, a student said, “I study longer and stay focused—this drink is a game changer.” Often, families remark on how METÉ makes traditional maté accessible to younger generations. Consequently, word-of-mouth buzz continues to drive the brand’s rapid growth across the UAE.
Minimalist Innovation: New Flavors Ahead
Looking ahead, METÉ is experimenting with naturally extracted pomegranate, mint, and ginger. Meanwhile, the R&D team’s cold-brew techniques ensure each new variant stays true to the brand’s plant-forward philosophy. Furthermore, every flavor undergoes rigorous taste and performance testing, so that whether it’s a spicy ginger kick or a cooling mint finish, each release remains a pristine, all-natural experience.
Growth Strategy: UAE Community & Global Expansion
Finally, METÉ’s immediate goal is to deepen loyalty within the UAE by partnering with fitness studios, concept cafés, and cultural events. Simultaneously, the brand is mapping global markets, from Europe’s wellness scene to North America’s craft beverage community. Therefore, METÉ aims to grow a devoted following wherever adventurous consumers seek a cleaner buzz.
To explore more healthful beverage innovations, check out our Digital Magazine: Hospitality.
Hospitality
99 Sushi Bar & Restaurant Is Moving to Dubai Creek Harbour This Q4

99 Sushi Bar & Restaurant is set to enter a new chapter this Q4, with the award-winning Japanese dining destination relocating to Dubai Creek Harbour. Opening in Q4 2026, the new venue will bring a premium fine-dining offering to the growing waterfront community, with a larger bar and lounge, a lifestyle-led terrace and views that will form part of the experience. While the new destination will introduce a fresh energy and more elevated approach, it will remain rooted in the contemporary Japanese cuisine and signature dishes that have defined 99 Sushi.
Founded in Madrid in 2005, 99 Sushi Bar & Restaurant is renowned for its precision-led Japanese craftsmanship, ultra-premium ingredients and refined dining experience, with its Abu Dhabi flagship awarded a MICHELIN Star for three consecutive years. The brand has grown into an international dining name across Spain, the UAE, Monaco, Rabat and Budapest, with further global expansion underway. In Dubai, 99 Sushi was previously located in Downtown before embarking on this next chapter at Dubai Creek Harbour, alongside the launch of its highly anticipated London restaurant.
Hospitality
Turn Saudi National Day into a Private Island Escape with Sun Siyam



This year’s Saudi National Day offers more than a long weekend. With direct flights connecting Riyadh and Jeddah with the Maldives, Saudi travellers can exchange city life for spacious private villas, world-class dining and some of the Indian Ocean’s most memorable experiences in under a day. Across its Maldivian resorts, Sun Siyam brings together many of the things Saudi travellers look for in an island holiday – space, privacy, family-friendly experiences, premium all-inclusive halal dining and plenty to experience without leaving the island.
Across the Maldives, Sun Siyam’s three collections offer a different experience for every kind of National Day escape. The Luxury Collection, includes Sun Siyam Iru Fushi, focuses on elevated island living, privacy and spacious accommodation; the Lifestyle Collection, featuring Siyam World and Sun Siyam Olhuveli, brings together entertainment, experiences and family fun; while the Privé Collection’s Sun Siyam Iru Veli, Sun Siyam Vilu Reef and Sun Siyam Pasikudah (in Sri Lanka) offers a more intimate barefoot island escape.


For Families Who Want Space, Privacy and More Choice
Sun Siyam Iru Fushi combines luxurious beach and overwater villas, including private-pool options, with plenty for every generation to enjoy. Families can spend their days between the beach, pools, water sports and kids’ activities, while parents can retreat to the award-winning Spa by Thalgo for a quieter side of island life.
Dining is also a major part of the experience, with 15 dining and drink venues offering plenty of choice throughout the stay. Premium all-inclusive options, halal food and in-villa dining and floating breakfasts make it easy to dine on your own schedule, while multilingual butler service, including Arabic-speaking assistance, adds another layer of convenience for Saudi guests. With kids staying free on selected offers, Iru Fushi is particularly suited to larger families looking to spend the their holiday together without compromising on privacy.
For Adventure from Morning to Night
Few resorts in the Maldives can promise horse riding in the morning, shipwreck diving in the afternoon and an evening of go-kart racing. Siyam World was designed for travellers who believe one holiday should contain many adventures, bringing an unexpected sense of energy to the traditional Maldives experience.
Families and groups can move from the island’s horse ranch and go-kart track to its floating water park, dive beneath the surface to discover its shipwreck, or simply spend the day enjoying the beach and their private pool. Spacious villas and multi-bedroom residences give larger families and groups room to stay together, while an extensive choice of restaurants and bars means there is always somwhere different to dine.
The resort’s 24-hour WOW! Premium All-Inclusive concept brings dining, drinks and a wide range of experiences together, making Siyam World particularly well suited to Saudi families and groups looking for a holiday where almost everything is taken care of from the moment they arrive.

For Couples Who Want the Island to Themselves
For couples looking to turn the National Day break into a romantic escape, Sun Siyam Iru Veli, offers a more intimate side of the Maldives. Spacious beach and overwater suites, private pools and a strong sense of seclusion give couples the space and privacy to enjoy the island at their own pace.
With its honeymoon appeal, romantic dining experiences and premium all-inclusive offering, Iru Veli is particularly suited to couples looking for a few uninterrupted days together, combining privacy and understated island luxury in an intimate Maldivian setting.
With the Maldives within easy reach of Saudi Arabia, National Day is a chance to make the long weekend feel considerably longer. So why wait? Pack your bags and turn this year’s celebration into an island escape with Sun Siyam. For the latest Sun Siyam packages, benefits and offers, visit sunsiyam.com/offers or book@sunsiyam.com
Hospitality
Sana Dubai Launches “Hashhhhhhhhh Brunch,” a Sunday Ritual Rooted in Uzbek Comfort Food
Sana Dubai, the Uzbek dining destination at Jumeirah Mina Al Salam, announced the launch of its new weekly Sunday Brunch, “Hashhhhhhhhh Brunch,” beginning September 13, 2026. Running every Sunday from 12:00 PM to 4:00 PM, the brunch reimagines the day after Saturday night as a ritual of recovery, “the Uzbek way.”
Guests will gather around a table designed for sharing, opening with fresh Uzbek vegetables before moving into Sana’s signature Hash: a steaming bowl finished with baked bone marrow and garlic, a dish generations swear by the morning after. From there, diners choose their “cure” — slow-cooked wagyu beef cheek with silky potato purée, carved tableside by the chef, or a whole river-caught Sazan fish in garlic ajika sauce. The feast closes with a plate of traditional Uzbek sweets.

“Hash has always held a special place in Uzbek cuisine — a dish generations have gathered around, made slowly and with care. We wanted to give it the spotlight it deserves, so we built our Sunday Brunch around it: a truly authentic Uzbek feast, unhurried and generous, the way it’s meant to be shared.” — Leonid Litvin, General Manager, Sana Dubai
Hashhhhhhhhh Brunch is offered across three packages to suit every table:
- Non-Alcoholic — AED 350 per person
- House — AED 450 per person
- Premium — AED 650 per person
The brunch is unhurried and indulgent by design, built for guests who want to slow down, gather with family and friends, and let a proper feast do the recovering.
Hashhhhhhhhh Brunch Every Sunday, 12:00 PM – 4:00 PM, starting September 13, 2026 Sana Restaurant, Jumeirah Mina Al Salam, Dubai Reservations:https://www.sevenrooms.com/experiences/sanarestaurant/sunday-brunch-5109127899627520?tracking=marketing
- Location: SANA Restaurant – Jumeirah Mina Al Salam – Dubai
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