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The Muse and Views and Beyond: Inside Hilton Dubai Palm Jumeirah with Shadi Refai

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Imagination Brunch image dancing singing entertainment

At the shimmering edge of Palm Jumeirah, one hotel continues to shape the future of hospitality in the UAE: Hilton Dubai Palm Jumeirah. At its helm is Shadi Refai, Hotel Manager with more than 25 years of experience, who blends strategy with empathy to lead one of the city’s most dynamic destinations.

A Leader Evolved: From Operations to Visionary

Throughout his career, Refai’s leadership has transformed significantly. Initially, he focused on operations, where structure and performance were paramount. However, over time, his role expanded into one that emphasizes people-first thinking, strategic agility, and cultural awareness.

“I lead with clarity of vision, but I leave room for creativity,” he says. “I see myself as both a strategist and a coach.”

Notably, his experience in opening major properties such as Hilton Salwa Beach Resort and the Palm Jumeirah taught him to unify diverse teams under one shared vision. Today, he leads as both a strategist and a coach, balancing operational excellence with emotional intelligence.

Building Morale with Humor, Fairness, and Heart

Naturally, managing a flagship property through its pre-opening phase and beyond requires more than just systems—it requires soul. According to Refai, fairness, humor, and heart aren’t soft values; they’re serious leadership tools.

“We lead by listening. We recognize, we reward, and we keep the energy human,” he explains. This human-first culture is reflected in standout moments—from launching the lively Negroni Lounge to curating brunches that balance fun with flavor.

Sustainability by Design, Not Slogan

While many brands talk about sustainability, Hilton Dubai Palm Jumeirah has woven it into its very structure. As Refai notes, “It’s not about checking boxes—it’s about rebuilding from the ground up.”

For example, smart HVAC systems optimize energy without compromising comfort. Additionally, car park exhausts and kitchen ventilation have been re-engineered for efficiency. The property even generates solar power for its spa, leading to significant reductions in both emissions and costs.

“We’ve saved AED 285,000 per month in cooling costs alone,” Refai adds.

Moreover, digital upgrades like paperless check-ins and mobile keys cut down on waste while enhancing the guest experience.

Ten F&B Concepts, One Unified Experience

With 10 distinct F&B venues, from Barfly by Buddha Bar to the family-focused Imagination Brunch, consistency and innovation are top priorities.

Through cross-training, clear strategy, and open communication, Refai ensures each venue has space to thrive. “Innovation lives in the details,” he adds, noting how each Negroni venue found its twist—from tableside service to live jazz pairings.

Hospitality Rooted in Human Connection

Despite the scale, Refai’s mission is simple: create a space where everyone feels seen and heard.

“We’re not just running a hotel. We’re creating moments of belonging—for guests, for our team, and for the community,” he says.

He stays visible on the floor, connects with team members daily, and reinforces inclusivity as both a company value and a personal mission.

What’s Next: Trends That Matter

Looking ahead, Refai is tracking several key shifts:

  • Tech-savvy hospitality that balances digital with personal
  • Purposeful travel, where sustainability and ethics influence bookings
  • Curated culinary experiences that are local, authentic, and engaging
  • Inclusivity as a standard, not an option

Hilton Dubai Palm Jumeirah, under his guidance, is ready.

For more on this, make sure to check out Digital Magazine Hospitality – The Integrator

Hospitality

NEW SIGNATURE BRUNCH EXPERIENCE LAUNCHES ACROSS DUBAI AND ABU DHABI

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Society UAE, the premier lifestyle dining destination, is thrilled to announce the launch of its highly anticipated new Brunch offer, going live across both its Dubai and Abu Dhabi locations on August 15th.

Society Unveils A Signature Brunch Across Dubai And Abu Dhabi

Served exclusively on Society’s signature wooden brunch board, the new offering is a meticulously curated feast crafted from the finest, freshest ingredients. Each board is designed to deliver a complete and balanced culinary experience, featuring one hearty main course, one freshly baked pastry, one savoury side dish, and one indulgent dessert. The selections of main dishes include a creamy roasted chicken and mushroom pie, truffle soft scramble on a warm croffle, and huevos rancheros. Desserts include a range of Society’s classic French Toast, Syrniki and creamy dessert cups by MAD Hospitality’s nostaligc dessert concept, HAZE. Fresh pastries include mini garlic bread, mini shio pan and almond croissant while guests can indulge in their favorite side dishes including french fries, chicken sausage or arugula salad. To complement the meal, guests can select one classic beverage of their choice, featuring premium coffee or fresh juice to savour throughout the brunch.

The wooden board concept is designed to be the ultimate centerpiece for social gatherings. Whether it is a relaxed weekend morning with the family or a long catch-up with friends, Society’ Brunch offers a communal, high-quality dining experience tailored for sharing and savoring.

Offer Details:

  • Launch Date: August 15, 2026
  • Locations: Society Dubai, Jumeirah 1 and Society Abu Dhabi, Al Mamsha, Al Saadiyat
  • The Menu: The signature wooden brunch board includes 1 Main, 1 Pastry, 1 Side Dish, 1 Dessert, plus 1 Classic Drink.
  • Pricing: AED 120 per board (including drink)
  • Availability:  Saturday and Sunday from 8:00AM until 2:00PM
  • For reservations and more information, please call: +971 56 408  7099 for Society Abu Dhabi, and +97150 210 0096 for Society Dubai.
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Hospitality

Al Raha Beach Resort & Spa Launches Seasonal “Taste of Summer Experience” in Abu Dhabi

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Al Raha Beach Resort & Spa has announced the launch of its Taste of Summer Experience, a new seasonal offering designed to combine exceptional dining with leisure, giving guests the perfect way to enjoy the summer months in Abu Dhabi.

The Season with the “Taste of Summer Experience” at Al Raha Beach Resort & Spa

Guests can choose from two distinct dining experiences at the resort’s signature restaurants, Azur and Wanasah, each offering its own unique summer experience. 

Two Distinctive Culinary Experiences

The Azur experience is designed for guests looking to enjoy a leisurely afternoon at the resort before dinner. Guests can access the resort’s private beach and swimming pool from 3:00 PM, followed by a three-course dinner from 6:00 PM.

Azur Restaurant – AED 120 per person

Pool & Beach Access: From 3:00 PM

Dinner: From 6:00 PM 

Enjoy a complete summer escape featuring:

  • Refreshing welcome drink
  • Complimentary access to the resort’s private beach and swimming pool
  • Three-course set menu

Appetizers

  • Burrata, Carpaccio Di Monza, Mushroom Soup

Main Courses

  • Herb-Crusted Lamb Chops, Ravioli Cream, Chicken Tarragon

Desserts

  • Tiramisu, Crème Brûlée, Apple Tart

Wanasah Restaurant – AED 120 per person

Dinner: From 5:00 PM

The Wanasah experience is a dining-only experience, offering guests an authentic Middle Eastern culinary journey from 5:00 PM onwards

Appetizers

  • Hummus, Tabbouleh

Main Courses

  • Sayadieh Fish, Shish Kebab, Lamb Chop

Desserts

  • Halawat Al Jibn, Um Ali, Saffron Rice Pudding

A Summer Experience for Every Taste

With two different experiences and timings to choose from, guests can select the option that best matches how they want to spend their summer evening in Abu Dhabi.

For bookings, please direct them to F&B Reservations at +971 56 545 0274 or email fbsecretary.alraha@danathotels.com | Follow @alrahabeachresortandspa on Instagram to stay up to date with the latest offers and experiences. 

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Hospitality

Marriott Executive Apartments Al Jaddaf Rewards Long Summer Stays with 15,000 Bonus Marriott Bonvoy Points

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This summer, Marriott Executive Apartments Al Jaddaf is rewarding its longest-staying guests with something worth settling in for. Guests who stay 30 nights or more will earn a bonus of 15,000 Marriott Bonvoy points.

The offer lands as Dubai’s hospitality market leans further into longer-stay demand and within that expansion, hotel apartments have carved out a distinct niche: business travellers on extended assignments, relocating executives and families settling in for months at a time are increasingly choosing the flexibility of a private residence over a traditional hotel room, a shift that is prompting operators across the city to compete harder for the long-staying guest.

The timing is no accident as Al Jaddaf has recently completed a refurbishment across its residences, refreshing interiors while preserving the warm, residential character the property is known for. Every apartment now also features an in-unit water filtration system for premium drinking water, removing the need for single-use plastic bottles across the building, part of a broader push to make longer stays not just more rewarding, but more comfortable and more sustainable. Beyond the apartment door, residents find a fully equipped gym, two outdoor swimming pools, a Balinese spa, a beauty salon, an ATM and an on-site convenience store, along with five restaurants and lounges that carry them from a business dinner to a relaxed family meal to a quiet evening drink.

The bonus builds on rewards that already come with every stay. Across the Marriott Executive Apartments brand, guests now earn 5 Marriott Bonvoy points for every US dollar spent, while every night counts as one Elite Night Credit towards Marriott Bonvoy status. For those settling in for a month or a full season, a long stay in Dubai becomes a fast track to elite recognition across Marriott International’s portfolio of more than 10,000 hotels worldwide.

“Many of our guests choose to stay with us for months rather than nights, and this summer’s offer is a way of recognising that,” said Saad Al-Ghamdi, General Manager. “The longer a guest makes Al Jaddaf their home in Dubai, the more rewarding the stay becomes, both during their time here and across the wider Marriott Bonvoy programme.”

With monthly and yearly residency arrangements available, guests enjoy the flexibility of a private lease without the setup costs, the paperwork or the compromise on service that usually accompany it.

Set in the heart of Dubai with views over Dubai Creek and the city skyline, Marriott Executive Apartments Al Jaddaf sits less than 10 minutes from Downtown Dubai, Dubai World Trade Centre and Dubai International Airport. Its fully serviced one, two and three-bedroom apartments come with full kitchens, generous living and dining areas and dedicated workspaces, alongside twice-weekly housekeeping, 24-hour concierge and security, and in-room dining around the clock.

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