Hospitality
The Muse and Views and Beyond: Inside Hilton Dubai Palm Jumeirah with Shadi Refai

At the shimmering edge of Palm Jumeirah, one hotel continues to shape the future of hospitality in the UAE: Hilton Dubai Palm Jumeirah. At its helm is Shadi Refai, Hotel Manager with more than 25 years of experience, who blends strategy with empathy to lead one of the city’s most dynamic destinations.
A Leader Evolved: From Operations to Visionary
Throughout his career, Refai’s leadership has transformed significantly. Initially, he focused on operations, where structure and performance were paramount. However, over time, his role expanded into one that emphasizes people-first thinking, strategic agility, and cultural awareness.
“I lead with clarity of vision, but I leave room for creativity,” he says. “I see myself as both a strategist and a coach.”
Notably, his experience in opening major properties such as Hilton Salwa Beach Resort and the Palm Jumeirah taught him to unify diverse teams under one shared vision. Today, he leads as both a strategist and a coach, balancing operational excellence with emotional intelligence.
Building Morale with Humor, Fairness, and Heart
Naturally, managing a flagship property through its pre-opening phase and beyond requires more than just systems—it requires soul. According to Refai, fairness, humor, and heart aren’t soft values; they’re serious leadership tools.
“We lead by listening. We recognize, we reward, and we keep the energy human,” he explains. This human-first culture is reflected in standout moments—from launching the lively Negroni Lounge to curating brunches that balance fun with flavor.
Sustainability by Design, Not Slogan
While many brands talk about sustainability, Hilton Dubai Palm Jumeirah has woven it into its very structure. As Refai notes, “It’s not about checking boxes—it’s about rebuilding from the ground up.”
For example, smart HVAC systems optimize energy without compromising comfort. Additionally, car park exhausts and kitchen ventilation have been re-engineered for efficiency. The property even generates solar power for its spa, leading to significant reductions in both emissions and costs.
“We’ve saved AED 285,000 per month in cooling costs alone,” Refai adds.
Moreover, digital upgrades like paperless check-ins and mobile keys cut down on waste while enhancing the guest experience.
Ten F&B Concepts, One Unified Experience
With 10 distinct F&B venues, from Barfly by Buddha Bar to the family-focused Imagination Brunch, consistency and innovation are top priorities.
Through cross-training, clear strategy, and open communication, Refai ensures each venue has space to thrive. “Innovation lives in the details,” he adds, noting how each Negroni venue found its twist—from tableside service to live jazz pairings.
Hospitality Rooted in Human Connection
Despite the scale, Refai’s mission is simple: create a space where everyone feels seen and heard.
“We’re not just running a hotel. We’re creating moments of belonging—for guests, for our team, and for the community,” he says.
He stays visible on the floor, connects with team members daily, and reinforces inclusivity as both a company value and a personal mission.
What’s Next: Trends That Matter
Looking ahead, Refai is tracking several key shifts:
- –Tech-savvy hospitality that balances digital with personal
- –Purposeful travel, where sustainability and ethics influence bookings
- –Curated culinary experiences that are local, authentic, and engaging
- –Inclusivity as a standard, not an option
Hilton Dubai Palm Jumeirah, under his guidance, is ready.
For more on this, make sure to check out Digital Magazine Hospitality – The Integrator
Hospitality
US$90 BILLION HOTEL PIPELINE SET TO EXPAND GCC AND NORTH AFRICA ROOM SUPPLY BY 27 PERCENT
The GCC and North Africa has US$90 billion worth of hotels and resorts in the pipeline, with 200,000 upcoming new rooms set to boost the region’s existing supply by 27 percent, according to HVS data released ahead of the 2026 edition of Future Hospitality Summit – FHS World, taking place at Madinat Jumeirah in Dubai from 29 September – 1 October.
With around 88,000 rooms currently under construction and another 25,000 in the final planning stages, over 55% of upcoming hotels in the region are set to be delivered between now and 2030, experts say.
Research from global hospitality consultancy, HVS, shows that Saudi Arabia is the dominant force in the Middle East’s hotel expansion, with 110,000 rooms – around 50% of the regional pipeline – under development in Riyadh, Makkah, Madinah, Diriyah, NEOM, the Red Sea and AMAALA. The scale of development is unprecedented, but equally significant is the increasing diversification of products, from large pilgrimage-focused hotels to luxury resorts, branded residences and upper midscale accommodation, the company added.
With 42,000 rooms in the pipeline, Egypt is the second most active country, with projects in Cairo, the North Coast, the Red Sea and emerging mixed-use destinations. Third is the UAE which, as a comparatively mature market, continues to evolve through destination-led developments, particularly in Dubai, Abu Dhabi and Ras Al Khaimah, where projects such as Wynn Al Marjan Island are further expanding the country’s international appeal.
Hala Matar Choufany, President, Middle East, Africa and South Asia at HVS, said: “The hotel development pipeline across the GCC and North Africa remains one of the most significant globally, reflecting continued investor confidence in the long-term fundamentals of the region’s tourism and hospitality sectors. The region’s investment in hotel expansion underscores not only the scale of development, but also the depth of capital that continues to back the region’s tourism ambitions.”
HVS insight shows that capital is being deployed with greater discipline than before, increasingly favouring mixed-use developments, branded residences and phased delivery models that improve project economics and manage risk more effectively. Funding models have also evolved, with increasingly diverse capital structures.
“The region’s hotel pipeline is no longer just a story of scale, it’s one of discipline, with capital deployed with far greater intention. But what’s changed the most is how projects are financed. The sector has moved well beyond the traditional mix of developer equity and bank debt. In Saudi Arabia especially, large-scale destination developments are being underpinned by government-backed investment vehicles and strategic public-private partnerships, while developers across the wider region are diversifying revenue streams through branded residences and mixed-use components,” said Hala Matar Choufany.
The 200,000 new rooms will be delivered in phases, hitting the market progressively rather than all at once. Around 44% are currently being built, with much of the remaining supply expected to be handed over in stages through to 2030 and beyond.
Delivery will also vary between markets, with some operating on long-term timelines and others more immediate, according to HVS. In Saudi Arabia, major destination projects are being delivered in phases extending well into the next decade, while the UAE’s delivery pipeline is shorter term, with a significant proportion expected by 2028-2030. In Egypt, the development cycle is spread across several years, particularly in the North Coast, Cairo and Red Sea destinations.
The high-end hotel segment – luxury and upper-upscale properties – continue to represent the biggest share of hotel supply, reflecting strong investor appetite for premium experiences, branded products and integrated resort destinations. At the same time, there is growing activity in the upper midscale segment, particularly in Saudi Arabia, where brands such as Hampton by Hilton, Holiday Inn Express, Fairfield by Marriott and ibis are expanding to support broader tourism objectives and offer more accessible accommodation options.
Hala Matar Choufany added: “The next phase of the region’s hospitality industry will not be defined solely by the number of hotels delivered. Success will increasingly depend on the fundamentals that support long-term performance. Connectivity remains critical, whether through expanded airlift, transport infrastructure or seamless digital access. Equally important is service delivery: as new destinations emerge, investing in talent, operational excellence and guest experience will be essential to ensuring that new supply translates into sustainable demand and attractive investor returns.
“The outlook for the region remains positive, but, as capital becomes more selective and markets more competitive, future winners will be those destinations that combine ambitious development plans with strong execution, connectivity and service excellence. Ultimately, the focus is shifting from simply building hotels to creating sustainable, globally competitive hospitality ecosystems.”
Ali Shahid, CEO of The Bench, organisersof FHS World, said “This data reflects the extraordinary scale of opportunity across the region, and the increasing sophistication of the region’s hospitality investment landscape. At FHS World, investment and real estate will be at the core of the conference agenda, with industry leaders examining where global capital sees opportunity and how investors are recalibrating for returns.”
FHS World 2026 takes place at Madinat Jumeirah in Dubai, 29 September to 1 October, under the theme ‘Reinvest in our Future’. See the full agenda here, and discover the growing list of industry-leading speakers here.
-ENDS-
Note to Editors:
About The Bench
The Bench has built a legacy as a global curator of opportunity, designing transformative forums and summits that empower the hospitality and travel industries to connect, innovate, and thrive.
With over two decades of expertise, The Bench creates platforms that go beyond transactions to inspire collaboration and drive meaningful change.
Each event brings together government leaders, tourism ministries, global travel associations, leading hospitality brands, hotel owners and investors, airlines, destination developers, and more. From flagship gatherings like FHS World (formerly AHIC) and FHS Saudi Arabia, to FHS Africa (formerly AHIF) and AviaDev, The Bench creates events where ideas spark, relationships deepen, and investments take flight.
The Bench thrives on fostering dynamic and forward-looking dialogues, uniting industry pioneers to address challenges, seize opportunities, and co-create the future. Each event is crafted to deliver more than just connections – it’s about transforming ideas into action and building a better tomorrow. Discover more at thebench.com.
Hospitality
Stomping Grounds Marks International Coffee Day With Buy One, Get One Free Coffee and Bottomless Filter
Stomping Grounds, the Aussie-owned café in Jumeirah 1, is marking International Coffee Day with an offer built around one simple idea: have another cup or three! On Thursday, 1 October 2026, guests who buy any coffee can pick one of two ways to keep going:
•Taking it away? Buy any coffee and get a second one of the same, free.
•Dining in? Enjoy bottomless filter coffee all day.
This year’s International Coffee Day is the first since the United Nations General Assembly formally recognised 1 October in March 2026, acknowledging the millions of farming households whose livelihoods depend on coffee.
“Every cup we pour started with one hardworking farmer and their family. They put in the hard yards all year, then we grind a few grams, push a couple buttons, pull a lever or two, draw a little leaf with the milk and take all the compliments, ” said Ryan Godinho, founder of Stomping Grounds. “So have another cup, ask the team where it came from, and give a quiet nod to everyone who got it here. We’ve been at this since 2015, and the best part is still seeing someone who popped in for a quick coffee settle in an hour later, second cup in hand, chatting with our team. That’s the whole idea.”

The coffee is roasted in Dubai by its partners at Specialty Batch, who have been pioneering the UAE’s specialty coffee scene since 2011 and have filled every grinder at Stomping Grounds since day one. The menu runs from its house blends through to rotating single origins and seasonal micro lots.
On the day, the filter brews will rotate through exceptional coffees from Brazil, Kenya, El Salvador and Colombia. Four countries, no passport required.
The baristas are trained, know their stuff and love a coffee chat. Guests can discover a new favourite micro lot or simply get a recommendation based on what they normally drink.
Whether you stick to your usual order, try something new or settle in for a bottomless cup of filter, it’s a good day to drink a little more and find out what you like.

About Stomping Grounds
Tucked away in Jumeirah 1, off the main roads and away from the malls, Stomping Grounds is an escape from the hustle: close enough to the water for a post coffee wander, far enough from the traffic that you can actually hear yourself think. Owner-operated since opening in 2015, it has a warm, rustic vibe, a menu built for people who properly enjoy eating, and an exceptional coffee programme roasted locally by Specialty Batch. It’s pet-friendly, so four-legged regulars are welcome too, and the team are switched on hospo professionals who care about the details, from the first coffee of the morning to the last plate out of the kitchen.

There’s plenty of free parking nearby, which makes life that much easier. Breakfast, lunch, dinner, afternoon tea, a quick cuppa, a laptop session, or one of those “I’ll just pop in for a coffee” visits that somehow turns into brunch. Happens to the best of us.
Terms:
Valid Thursday, 1 October 2026 only, during opening hours. Takeaway: one free coffee per coffee purchased; the free coffee must be the same drink, same size, and
is served on the same visit. Bottomless filter coffee is for dine-in guests only and runs all day with any coffee purchase. Cannot be combined with other offers. While coffee stocks last.
Details
Location: Villa 98, 12D Street (corner of 51st Street), Jumeirah 1, Dubai | Phone: +971 4 344 4451 | Hours: Monday-Thursday: 7:30am to 8pm; Friday-Sunday: 7:30am to 11pm | Instagram: instagram.com/stompinggroundsdxb | Website: stompinggrounds.me
Hospitality
Tbilisi Youth Art Market is launching its first exhibition project in Tbilisi
TYAM – Tbilisi Youth Art Market is launching its first exhibition project in Tbilisi. The project brings together emerging and independent artists, galleries, collectors, cultural institutions, and international experts from the art world.
The event will take place from September 25–27, 2026, at the National Palace of Youth, on Rustaveli Avenue in Tbilisi. TYAM is a new platform created to support young and independent artists, increase their visibility, and establish connections with the broader art market.
The first edition brings together artists working in Georgia and abroad under the theme “COEXISTENCE.” The concept reflects the meeting of different generations, artistic practices, perspectives, and approaches within one shared creative space.
The programme includes an Art Market section, public and panel discussions featuring international guests, opportunities for professional networking and the development of an artistic network, as well as a special VIP programme. TYAM aims to become a new point of attraction for Georgia’s and the international creative community, connecting artists with collectors, galleries, institutions, and the wider public.
- TYAM 2026, September 25–27, 2026
- National Palace, Rustaveli Avenue, Tbilisi, Georgia
- Tbilisi Youth Art Market
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