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Automotive
7 Compelling Reasons to go Electric (EV)
Electric vehicles (EVs) are no longer a futuristic novelty — they’re a fast-growing reality across the GCC, aligning directly with the region’s ambitious sustainability goals. Countries like Saudi Arabia, the UAE, and Egypt have made bold commitments to decarbonization through initiatives like Vision 2030 and Net Zero 2050.
EV adoption is a vital piece of the puzzle — helping reduce greenhouse gas emissions, cut reliance on fossil fuels, and reshape the urban energy landscape. Backed by billions of dollars in public and private investment, this transition is moving quickly.
General Motors, with nearly a century of regional experience, is perfectly aligned with national priorities, empowering the future of mobility with an EV for every purse and purpose. In this feature, we explore seven compelling reasons why electric vehicles are not only viable—but vital—for the Middle East. From lowering lifetime ownership costs to driving innovation, strengthening economies, and delivering performance that rivals or exceeds traditional vehicles, the case for EVs has never been stronger.
1. It’s Cheaper Than You Think
While EVs may cost more upfront, the long-term savings are real — and significant. With fewer moving parts, no oil changes, and lower servicing needs, electric vehicles are much cheaper to maintain. Charging at home and at charging enabled parking spaces is far more affordable than fueling up, in addition to being more convenient. As every city transitions at its own pace, increased access to integrated home-charging solutions and partnerships with local governments and utilities will continue to help reduce adoption costs.
In fact, a 2023 Morning Consult survey showed that 70% of consumers in the UAE and 65% in Saudi Arabia are already considering EVs for their next vehicle — a clear sign of growing market readiness. According to PwC’s eMobility Outlook 2024, the UAE aims for 50% of all vehicles to be electric or hybrid by 2050, with maintenance and operational costs significantly lower than combustion vehicles due to fewer parts and reduced servicing needs.
2. Designed for Comfort, Power & Fun
EVs aren’t just cleaner — they’re fun to drive. Instant torque provides quick, effortless acceleration, while near-silent rides offer comfort in traffic and on long drives. Whether you’re cruising through the city or heading into the dunes, EVs deliver smooth performance, high ground clearance, and surprisingly strong power. From sleek sedans such as the Chevrolet Equinox EV to supercars like the Corvette E-ray and rugged trucks as the GMC HUMMER EV, as well as the luxurious with Cadillac OPTIQ and LYRIQ, there’s an EV to match every lifestyle in the Middle East.
3. The Experience Is Smarter — Personalized, Connected, and Always Evolving
Electric vehicles today are transforming the driving experience. They’re no longer just about getting from point A to point B — they’re intelligent, connected platforms designed to adapt to the needs of each driver.
Features like intuitive touch-screen interfaces, voice control, and over-the-air software updates allow the vehicle to improve over time, often without the need for a visit to the service center. AI-powered safety systems and real-time data integration help make every journey more informed, more convenient, and more secure.
Technology like OnStar adds another layer of support — offering real-time assistance, vehicle insights, and connectivity that enhances both safety and peace of mind on the road.
This shift toward connected mobility isn’t just about smarter vehicles. It’s about creating a more personalized, responsive, and seamless experience for every driver. With an EV, you’re not just purchasing a car; you’re entering a connected ecosystem that evolves with you and adapts to your needs over time.
4. Range Anxiety? Not Anymore
One of the biggest EV myths is that you’ll constantly be searching for a charger. But today’s EVs offer more than enough range for daily driving — and the infrastructure is catching up fast. Most drivers charge at home overnight, just like a smartphone.
The UAE has approximately 1,500+ EV charging points, and aims to install 500 additional nationwide by end‑2025. In 2024, the number of charging stations for EVs in Egypt reached 238. Public and private players are rapidly expanding charging networks in Egypt which targets nearly 1000 stations by end of 2025. As of April 2025, Saudi Arabia has a total of 2,803 charging points, with the majority installed at corporate and residential locations. Their goals include establishing up to 30,000 EV charging stations by 2030. In Jordan, there are 107 EV charging stations, with an additional 611 planned once licensing procedures are complete.
General Motors vehicles are among the top in the market, and some models are the highest range available. For example, the GMC HUMMER EV can go up to 578km of range (GM estimate) on full charge, whereas a smaller car such as the Chevrolet Spark will charge up to 360km. GM is working with partners to ensure accessible charging, including turn-key home solutions and over 110 charging stations across GM regional dealerships. Our collaboration with ministries and smart city initiatives further integrates EV infrastructure with future urban planning, ensuring charging is seamless and accessible.
5. EVs Last Longer Than You Expect
Modern EVs are built to go distance. Studies show they can last as long — or even longer — than traditional petrol or diesel vehicles. Electric motors face less wear and tear, and today’s EV batteries are designed to be durable, even in harsh Middle Eastern climates.
With proper care, an EV can be a long-term investment. Battery packs today are built to last 10 to 20 years, EV batteries in the Middle East typically retain 70–80% capacity after 200,000–240,000 km, enduring 8–15 years even in harsh hot climates. With thermal management and moderate charging habits, degradation remains low—about 1–2% annually, extending useful life toward 20 years.
6. It’s a Smarter Environmental Choice — Without Compromise
You don’t have to be a climate activist to appreciate cleaner air and quieter streets. EVs produce zero tailpipe emissions, helping reduce air pollution in urban areas. Even when accounting for battery production, EVs generate far fewer lifetime emissions than petrol vehicles. In a region working hard to balance economic growth with sustainability, going electric is a smart, future-proof decision that integrates seamlessly with your lifestyle and values.
7. Incentives, Perks & Priority Access
Many governments are offering incentives to boost EV adoption — from free public charging to reduced registration fees, toll exemptions, and designated EV parking spots.
For instance, electric vehicle owners in Dubai enjoy a range of attractive incentives designed to encourage adoption. These include access to over 30,000 free parking spaces, exemption from Salik (toll) fees, and discounted rates on vehicle registration and renewals. In Saudi Arabia, EV owners benefit from a 50% discount on licensing fees compared to traditional gasoline-powered cars, while hybrid vehicles receive a 24% reduction.
Oman introduced a three-year incentive program in 2023 that offered exemptions from customs duties, VAT, and vehicle registration fees for EVs and their parts. These incentives applied to fully electric or hydrogen-powered vehicles registered in Oman and are subject to extension based on government review.
Automotive
Elite Group Holding and Jetour Ignite Liwa Festival 2026 with a Powerful Brand Showcase Across the Desert
Jetour, in exclusive partnership with Elite Group Holding in the UAE, has officially kicked off the Liwa International Festival 2026 with a dynamic brand presence designed to celebrate adventure, culture, and community. As the festival opens its doors for a 23-day celebration in the Al Dhafra region, Jetour stands front and centre, welcoming visitors with interactive displays, premium experiences, and thrilling off-road moments that embody the spirit of Travel+.
Recognised as one of the UAE’s most anticipated annual events, the Liwa International Festival welcomes thousands of visitors for an unforgettable celebration of heritage, motorsport, and entertainment. Set against the dramatic backdrop of Al Dhafra’s golden dunes, the festival features an extraordinary line-up of cultural showcases, high-energy competitions, nightly performances, and family-friendly attractions, all paying homage to the UAE’s deep connection to its desert traditions.
For the 2026 edition, Jetour will elevate the festival experience with a comprehensive presence across multiple zones, showcasing the brand’s innovation, exploration, and community engagement. Attendees can enjoy interactive test drives alongside lifestyle-driven hospitality experiences, with Jetour’s showcase crafted to highlight the versatility, capability, and premium comfort of its SUV line-up.
At the heart of the activation was the Jetour VIP Camp. During the first week, from December 12th to 14th, guests experienced a range of immersive cultural activities, including Arabic Tanoora performances, oud sessions, falconry, henna artistry, and traditional Dalla service. Additional weekends bring a world-music DJ fusion with international drummers and performers from December 19th to 21st, followed by an Eastern-inspired programme from December 26th to 28th featuring a Dragon show, Chinese calligraphy, Bian Lian performances, tea tasting, and more. Throughout the entire festival, the VIP Camp will boast a Majlis, outdoor cinema, refreshments, giant board games, neon installations, volleyball, and a photobooth, creating an elevated retreat for families and adventure-seekers.
In the Corporate Area, Jetour presents a fully branded showroom-style display active from December 12th to January 3rd, featuring flagship SUVs including the G700, T2 i-DM 4WD, T2 Luxury Plus, T1, and Dashing. As the festival reaches its peak, Jetour will also command attention at Tal Moreeb from December 31st to January 3rd, where the imposing G700 takes centre stage beside the grandstand culminating with a spectacular New Year’s Eve show and fireworks.
“Our participation at this year’s Liwa Festival reflects Jetour’s passion for connecting with communities through truly immersive experiences,” said Haroon Hayat, Group CFO of Elite Group Holding. “Moments like this remind us that personal achievements are only possible when backed by the dedication of an exceptional team. We are proud to bring Jetour’s adventurous DNA to one of the UAE’s most celebrated cultural gatherings.”
Jetour, under the exclusive distributorship of Elite Group Holding, continues to redefine the UAE’s SUV landscape with its Travel+ philosophy, delivering innovation, intelligent design, and powerful performance tailored for modern lifestyles. With a growing presence across the Emirates, Jetour’s premium SUV line-up is crafted for drivers who value capability, comfort, and discovery across both city roads and rugged terrain.
As Liwa International Festival 2026 begins its annual celebration of heritage and adventure, Jetour is ready to take attendees on a journey of excitement and discovery that captures the true essence of Travel+.
Emirates Petroleum Company PJSC (Emarat), a pioneer in the UAE’s oil and gas industry, showcased latest portfolio of lubricants during Automechanika Dubai 2025. As per reports, UAE lubricants demand is forecast to reach 200 million litres by 2030.
With a lubricants business built over more than three decades of manufacturing and global marketing, Emarat’s presence at the exhibition focussed on strengthening channel partnerships, expanding regional reach, and demonstrating performance-led formulations aligned with today’s engine requirements and operating conditions.
On the sidelines of Automechanika Dubai 2025, Emarat’s lubricants team also hosted partner engagements at the stand, including signing landmark agreements to enter into new markets like Armenia and Mauritius with organized partners focusing on distribution and market development. These agreements focused on consolidation of commercial market and growth in Mauritius with Concorde Auto Parts Co. LTD and also emerge into lubricant market alongside Emarat fuel station network with MEGA TRADE L.L.C. in Armenia.
Burny Johnson, Senior Vice President, Lubricants, Emarat, said, “Automechanika Dubai is a decisive platform for the aftermarket where product credibility is tested and long-term supply partnerships are built. Over the past year, we have strengthened the technical advantages of our portfolio to meet industry norms and the real expectations of end users including reliability, protection of critical components, and uptime. Alongside showcasing our latest formulations, we focused on expanding our distributor footprint starting with three new market partnerships that deepened reach and built momentum for the next phase of growth.”
“Looking ahead to 2030, we have clear ambitions in the UAE and beyond, to expand our lubricants business across several countries. We are committed to raising standards, delivering value for partners and customers, and helping shape a more performance-driven lubricants ecosystem,” added Burny.
Emarat displayed a curated selection of its lubricants across pack sizes during the show. The range included 4-litre packs of Power Ultima 0W-16, Power Synth 5W40, XAT SUV, Power Plus, Gear Max HY, and Ultra Cool 50; 5-litre packs of Power Thrust Plus 15W40 and Power Optima 5W40 CK-4; and 1-litre packs of Power Bike 4T, Power Synth 5W30, XAT SUV, Power Plus 20W50, Ultra Cool, and TransMax.
Emarat also hosted its regional partners during the event including Foshan Jian Fu Hong Trading Co. Ltd., Alliance Tractors, Dynatrade LLC, and AW Rostamani Trading Co LLC among other global partners.
Furthermore, market outlook indicators continue to underline the scale of the category, with one leading industry forecast estimating the global lubricants market will reach USD 180 billion by 2030. According to Mordor Intelligence, lubricants demand in the UAE is forecast to reach 200 million litres by 2030.
General Motors (GM) announced a leadership transition for its Africa and Middle East Operations, as the business drives to lead the roll-out of personal autonomous technologies and digital services, deployed in world-class vehicles from brands that customers know and trust.
Jorge Plata, currently vice president Sales, Service and Marketing at GM Mexico, Central America and Caribbean will take on the role of president and managing director GM AMEO, effective March 1, 2026.
Plata will succeed Jack Uppal who will move to the position of president and managing director GM Canada, after three years leading GM AMEO.
GM president, EMEA and ANZ Michael MacPhee said that during his time at GM Mexico, Plata has led the strategy to ensure GM continues to be a leading player in one of the most dynamic markets in the world.
“Jorge has a proven track record of focusing on our customers, sustaining trusted brands and building strong partnerships so GM can compete strongly against long-time rivals and new entrants,” said MacPhee.
“As GM prepares to celebrate its centenary in the Middle East and Africa, we are determined to build on our deep connection with customers, partners and government, to chart the course of GM’s next century in the region.”
Plata said: “This is an incredible time lead the AMEO business for GM. We have a world-class portfolio of connected vehicles, and we are leading the region with new technologies like hands-free, eyes-on Super Cruise.”
“I look forward to working with our dealers, partners – and of course our talented GM team – to shape the future of transportation in the region. I’m energized by the region’s bold ambitions and dynamic landscape, and GM sees great opportunities and a bright future in the Middle East and Africa.”
MacPhee thanked Uppal for his leadership of the AMEO business and wished him well in his new role.
“Jack not only delivered consistent growth, he developed deep relationships across the region and led a strategy to bring more choice and technology to our customers – across price points and propulsion systems,” said MacPhee. “He also spearheaded the turnaround of the GM Egypt business, restoring Chevrolet to the market leadership position.”
Uppal said: “Serving as the leader of GM Africa & Middle East over the past three years has been an incredibly rewarding experience. Together, we have delivered vehicles that excite our customers and achieved this alongside an exceptionally talented team. With his extensive experience, Jorge is well poised to sustain this momentum and guide the region toward continued success.”
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