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Lexar Unveils Next-Gen AI-Ready Storage and Memory Solutions at GITEX GLOBAL 2025

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Lexar Professional Go Portable SSD with Hub
Fissal Oubida, General Manager – Middle East, Africa & India, Lexa

Lexar, a global leader in storage solutions, unveiled the future of storage innovation in the Artificial Intelligence (AI) era, at Gitex Global 2025, the world’s largest tech and startup, at the Dubai World Trade Centre. With artificial intelligence (AI) reshaping industries and everyday life—projected by IDC to contribute $19.9 trillion to the global economy by 2030—reliable, high-speed storage is becoming more critical than ever. Lexar showcased the world’s lightest, toughest, and fastest memory solutions at its stand located in Hall1, Stand H1-25. Recognized for their large capacities, fast performance, and proven reliability, making them essential tools for AI developers, professional creators, gamers, and PC enthusiasts alike.

“Traditional memory solutions are no longer adequate for today’s demanding AI workloads. The future lies in high-capacity storage that enables faster data processing. Lexar’s all-flash arrays and SSDs, known for their speed and dependability, are becoming the go-to solutions for enterprises working on large-scale AI projects. Simultaneously, the booming imaging services sector in the Middle East is driving demand for our professional-grade storage solutions designed specifically for content creators,” said Fissal Oubida, General Manager – Middle East, Africa & India, Lexar.

Bringing the future of memory forward

One of Lexar’s standout innovations at the event is Lexar’s thumb-sized Professional Go Portable SSD with Hubthe world’s lightest portable SSD at just 13 grams. This groundbreaking innovation is optimized for the iPhone 16/17 series and Android devices, and is specifically designed for content creators to shoot seamless video from a mobile phone. Also taking the spotlight is the Armor Series, which includes the world’s first stainless steel SD cards—ARMOR GOLD and ARMOR SILVER PRO. These cards are built for durability, with strength up to 37 times that of standard SD cards, offering photographers, videographers, and content creators unmatched reliability for their demanding workflows. Another highlight is the ARMOR 700 Portable SSD, a rugged, high-speed storage solution offering up to 2000MB/s read/write speeds and full cross-platform compatibility—perfect for mobile professionals.

The CFexpress 4.0 Series is also making waves, with Type-B DIAMOND, GOLD, SILVER, and Type-A GOLD cards engineered for lightning-fast performance. Designed for 8K video and ultra-high-res photography, these cards cater to creators who demand top-tier speed and capacity.

Elevating the Gaming Experience

Lexar hasn’t forgotten the gaming community. At GITEX, the company is showcasing its ARES RGB 2nd Gen DDR5 Desktop Memory, featuring SK Hynix DRAM chips with speeds up to 8000MT/s (and 6000MT/s CL26), designed for elite desktop gaming performance. For handheld gamers, Lexar introduces the PLAY PRO microSD Express Card, which integrates PCIe technology for blazing-fast speeds—up to 900MB/s read and 600MB/s write—offering dramatically faster load and download times.

Engineered for AI developers, gamers, and creators, Lexar is showcasing two next-generation SSDs: the Lexar Professional NM990 PCIe Gen5.0 NVMe M.2 2280 SSD and the Lexar Professional NM1090 PRO PCIe Gen5.0 NVMe M.2 2280 SSD. Both these SSDs utilize PCIe 5.0 technology to deliver incredible speeds—up to 14,000MB/s read and 11,000MB/s write—nearly doubling the performance of Gen 4 drives, providing superior performance for serious gamers and professional rendering. “As the Middle East region solidifies its position as a global hub for gaming and imaging, Lexar’s high-performance products empower users to push creative and technological boundaries. From lightning-fast PCIe 5.0 SSDs to the latest microSD Express technology for handheld gamers, we offer a full suite of data storage innovations designed to help our customers scale and succeed in the digital world,” concluded Oubida.

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BOLT EXPANDS INTO THE UAE CAPITAL

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Dubai Taxi Company PJSC (“DTC”), the leading provider of mobility services in Dubai, and its strategic partner Bolt today announced the entry of Bolt’s ride-hailing services in Abu Dhabi, marking a significant step in the partnership’s expansion across the UAE.

The expansion builds on strong e-hailing momentum across the DTC–Bolt strategic partnership. In 2025, DTC reported a 24% year-on-year increase in e-hailing activity across its taxi and limousine segments, supported by continued fleet expansion and growing customer adoption of digital booking channels.

Bolt will initially launch limousine services where customers in Abu Dhabi will be able to access ride-hailing services backed by a huge network of fleet owners, drivers, and vehicles. This will be followed by taxi services in weeks to follow.

Vasilis Hadjiaslanis, General Manager of Bolt UAE, said: “Abu Dhabi is a natural next step for Bolt in the UAE. We have seen exceptional demand for reliable, app-based mobility, and this milestone gives residents and visitors in the capital access to a service that is fast, convenient, and built around their needs. We are proud to be on this journey alongside our partners at DTC, and we look forward to continuing to grow our presence across the UAE.”

That momentum carried into Q1 2026, with e-hailing activity rising a further 9% year-on-year, reflecting the continued resilience of app-based mobility and the long-term growth potential of digital transport services in the UAE.

The expansion also relies on the partnership’s growth in Dubai, where Q1 2026 saw the integration of 1,823 National Taxi vehicles into the Bolt platform. Broadening Bolt’s UAE footprint and strengthens its role in supporting the country’s evolving ecosystem, shaping how residents, visitors, and businesses move across cities.

Driven by this high demand, Bolt expansion into Abu Dhabi reinforces DTC’s commitment to delivering more accessible mobility solutions for residents, visitors, and businesses nationwide, and support the UAE’s wider shift toward smart mobility.

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London Business School Hosts MENA Leaders to Discuss AI, Investment, and the Digital Economy

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London Business School (LBS) hosted its 23rd Annual MENA Conference at its London campus, bringing together policymakers, investors, entrepreneurs, academics, and industry leaders to discuss the forces reshaping the Middle East and North Africa’s economic future.

Over the years, the conference has evolved into one of the region’s most recognised platforms for discussions around innovation, entrepreneurship, investment, and economic transformation. This year’s edition focused heavily on the intersection of technology, capital, sustainability, and policy, reflecting the region’s growing role within the global digital economy.

“This year’s MENA Conference highlights how the region is positioning itself at the intersection of capital, innovation, and global economic transformation,” said Florin Vasvari, Executive Dean of Executive Education, Middle East, at London Business School.

The agenda explored themes including global capital flows, fintech, climate resilience, artificial intelligence, and the financing landscape surrounding the region’s technology ecosystem. Discussions also examined how regional markets are evolving to support stronger startup ecosystems, deeper capital markets, and long-term economic competitiveness.

Artificial intelligence emerged as one of the defining themes of the conference, with speakers discussing how regional organisations can build sustainable AI capabilities through investments in infrastructure, talent, data, and capital. Conversations also explored how fintech is reshaping financial infrastructure and improving access to digital financial services across the region.

Throughout the event, senior executives, policymakers, founders, and investors shared perspectives on the MENA region’s evolving role within global markets, as governments and businesses increasingly position technology and innovation at the centre of long-term economic diversification strategies.

The conference also highlighted London Business School’s growing regional engagement, following the opening of its executive office in Riyadh alongside its longstanding Dubai campus, strengthening its support for leadership development and executive education across the GCC.

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HOLCIM LAUNCHES UAE’S LOWEST-CARBON CEMENT, CRAFTED FROM LOCALLY SOURCED MATERIALS

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Holcim, the leading partner for sustainable construction, has launched its latest ECOPlanet low-carbon cement in the UAE, produced from locally sourced materials and designed to support the country’s drive toward stronger, more self-reliant industrial growth.

The launch reflects the UAE’s continued focus on building a more resilient manufacturing base and minimizing dependence on imported construction inputs. By using materials sourced within the country and produced locally, ECOPlanet helps strengthen in-country value while supporting the construction sector’s transition to lower-carbon building practices.

Holcim’s new product achieves a 30% reduction in carbon footprint compared to traditional cement and offers developers, contractors, architects and engineers a locally made solution that aligns with both sustainability targets and national industrial priorities. ECOPlanet is engineered to deliver reduced carbon emissions without compromising performance, offering the same strength, durability, and consistency required for large-scale infrastructure and commercial developments. Its formulation enables ready-mix producers and contractors to integrate low-carbon solutions into existing construction workflows with ease.

In the UAE, ready-mix concrete producer Conmix is already using ECOPlanet in an active project, demonstrating the material’s real-world applicability and readiness for immediate deployment at scale. This marks an important step in translating low-carbon construction materials from production into on-ground execution.

As the UAE continues to lead regional growth across the built environment, ECOPlanet establishes the new benchmark for high-performance, low-carbon construction, delivering the scalable foundations required for projects ranging from critical infrastructure and industrial hubs to the icons of the future.

“ECOPlanet reflects our commitment to delivering real, measurable progress in sustainable construction. It is made in the UAE, from UAE materials, and designed to help reduce emissions while strengthening the country’s industrial ecosystem.” said Ali Said, CEO of Holcim UAE and Oman. Holcim is showcasing ECOPlanet at Make it in the Emirates 2026, highlighting how material innovation and local production are helping shape the future of construction in the UAE. The presence reflects the company’s broader role in supporting industrial development, while early adoption by partners such as Conmix demonstrates growing momentum for low-carbon building solutions across active projects in the country.

ECOPlanet is part of Holcim’s global portfolio of low-carbon building materials and solutions designed to deliver high performance while supporting the transition to more sustainable construction practices, building progress for people and the planet.

                                                                    

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