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SO/ RAS AL KHAIMAH SET TO OPEN AS THE FIRST ALL-INCLUSIVE RESORT ON AL MARJAN ISLAND

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SO/ Ras Al Khaimah will welcome guests from 15th November 2025, marking the brand’s exciting debut on Al Marjan Island and its unique presence in Ras Al Khaimah. The resort is the first in a new wave of fashion-inspired lifestyle luxury properties designed to set a bold new standard in the region. Set against the breathtaking Arabian Gulf coastline and just 90 minutes from Dubai, this ten-story resort marks the brand’s debut in Ras Al Khaimah and the first in a series of avant-garde lifestyle properties destined to elevate the regional hospitality scene.

With 257 stylish rooms and suites, each offering uninterrupted sea views, SO/ Ras Al Khaimah blends bold, fashion-focused interiors, and design led by Kristina Zanic Consultants with the natural beauty of the area. Inspired by the concept store model, the property seamlessly merges art, fashion, shopping, and dining under one roof. The colour palette of sunset orange, ocean blue, and natural green reflects the island’s landscapes, complemented by tactile elements of walnut wood, sandstone, and bronze to craft a warm, inviting ambiance.

The resort features curated art and handcrafted accessories from Curio, a global platform showcasing works from over 100 makers and artisans, embodying SO/’s commitment to creativity and self-expression.

Guests can choose from seven room categories, from the intimate SO/ Collection Sea View to the expansive Signature Club with private pool and beach access, alongside a variety of event spaces accommodating up to 300 guests, blending functionality with style.

Wellness is integral, with a spa offering treatment rooms, sauna, jacuzzi pool, and a fully equipped gym with complimentary classes. Outdoor adventures such as hiking, golf, horseback riding, and kayaking enable guests to engage intimately with the stunning surroundings.

Cem Kul, General Manager of SO/ Ras Al Khaimah, states: “It is a privilege to open our doors, backed by the incredible expertise and support from Ennismore and ALL-Inclusive Collection teams. This partnership has been the cornerstone of our launch. As General Manager of the first fashion-led ultra-all-inclusive SO/ Ras Al Khaimah Resort, it is an honour to showcase this magnificent destination to a new audience. This launch is not just about opening a resort; it’s about elevating the entire region by bringing a new and valuable clientele to its doorstep.”

SO/ Hotels thrive globally in vibrant cities. For instance, SO/ Paris opened in January 2022, standing as a hallmark of design-led, fashion-immersed hospitality blending Parisian elegance with global cultural trends. SO/ Uptown Dubai, launched in July 2023, complements this portfolio, celebrated for its distinctive fashion collaborations with world-renowned designers. SO/ Ras Al Khaimah carries forward this legacy, placing art, fashion, and bold creative expression firmly at its core.

Culinary offerings reflect the resort’s creative spirit with four distinct venues: casual all-day dining at The Market; Mediterranean excellence at Chiano; refined Levantine flavours at Hadaba; and Savant, a signature cocktail lounge with live entertainment. Two pool bars, including the adults-only Bungalow, as well as a separate beach club, complete the dynamic F&B landscape.

Globally, SO/ Hotels are synonymous with fashion-forward design and collaborations with acclaimed designers. SO/ Ras Al Khaimah brings this creative essence to a serene coastal environment.

To celebrate the opening, SO/ Ras Al Khaimah offers the “Stay in Style, Win the Iconic Night” ultra all-inclusive package, featuring attractive discounts, complimentary airport transfers, and a chance to win a night in the Iconic Suite.

Opening offers to get to know the hotel

SO/ Hotels are part of Dis-loyalty, a travel and food membership that beats boring. The membership comes with benefits and discounts from hotel brands such as 25hours Hotels, The Hoxton, Mama Shelter, 21c, HYDE or SLS and all associated restaurants and bars. Members receive a 50 percent discount on stays during the first three months after the hotel’s opening — including the SO/ Ras Al Khaimah.

To celebrate the opening, SO/ Ras Al Khaimah invites guests to escape the ordinary with a limited-time ultra-all-inclusive opening offer called “Stay in Style, Win the Iconic Night”, a celebration of SO/ style, sea and unforgettable iconic moments. Bookings made between 3 December 2025 and 3 January 2026 for stays until the end of January 2026 will benefit from a free airport transfer for stays of four nights or more in the suites, and a 20 per cent discount on rooms or a 30 per cent discount on suites for stays of four nights or more.

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Hospitality

TIMES SQUARE CENTER FOSTERS COMMUNITY TOGETHERNESS THIS EID WITH MR. KIND

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Times Square Center will mark Eid Al Fitr with a three-day family experience from 20–22 March 2026, running 12:00 PM – 7:00 PM daily, featuring the beloved mascot Mr. Kind.

Under the theme “LOVE EID – A Day of Caring, Sharing & Fun!”, the event invites families to experience a lively programme of interactive shows, creative workshops, and engaging activities designed to entertain children while sharing positive messages around kindness, courage, and friendship.

Young visitors will also receive a complimentary Mr. Kind’s Book of Missions, packed with activities, badge stickers, and access to a library of transformational songs and missions that extend the fun beyond the event.

Event schedule

  • Mr. Kind Village Workshop (Creativity corner) : 12:00 PM – 7:00 PM | Ground Floor
  • Mr. Kind Show  + Meet & Greet: 4:15 – 5:00 PM & 6:00–6:45 PM | Ground Floor  
  • Mr. Kind Parade: 5:15 PM – 5:35 PM | Roaming throughout the Mall

With music, performances, and interactive experiences throughout the day, Times Square Center aims to provide a friendly space for families to connect and share meaningful moments together.

At Times Square Center, the safety and wellbeing of our community remain a priority. We encourage everyone to follow any guidance or protocols issued by the relevant authorities.

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Hospitality

BKRY PARTNERS WITH BROOKI BAKEHOUSE FOR EXCLUSIVE LIMITED-EDITION CROOKIE

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This Ramadan, bkry unveils an exclusive collaboration with Australia’s cult-favourite Brooki Bakehouse by introducing the bkry Brooki Crookie. Priced at AED 39 per piece, this special edition pastry will be available daily until the end of Ramadan in limited quantities exclusively at the bkry pop-up in Marsa Boulevard.

Thoughtfully developed as a celebration of shared creativity and experimental baking, the collaboration brings together bkry’s artisanal approach with Brooki Bakehouse’s globally renowned flavours. Designed to be enjoyed as a moment of indulgence after sunset, the Crookie reflects both brands’ craftsmanship, curiosity, and comfort-led baking.

At the heart of the collaboration is the Crookie: a buttery, flaky croissant filled and topped with wholewheat brown-butter cookie dough, and enveloped with Tanzanian milk chocolate. Baked until golden and crisp on the outside, with a soft, gooey centre, the Crookie offers a layered textural experience that combines richness with subtlety.

To mark the official launch, bkry Founder and Head Chef Kameel and Brooki Bakehouse Founder Brooke Bellamy will be present at Marsa Boulevard on Saturday, 28 February at 8:00 PM, celebrating the partnership and their shared passion for innovative baking.

Founded by Brooke Bellamy, Brooki Bakehouse is an Australian-born bakery known for its indulgent, cult-favourite baked goods and playful approach to classic flavours. What began in Brisbane has grown into a globally recognised brand with a loyal international following, driven by Brooke’s distinctive style and community-led storytelling. Celebrated for bold flavours, generous textures, and modern comfort baking, Brooki Bakehouse brings a globally relevant perspective to the collaboration, making it a natural partner for bkry’s experimental, craft-led approach.

Available throughout Ramadan at bkry’s Marsa Boulevard pop-up, the bkry x Brooki collaboration reflects the brand’s ongoing commitment to meaningful partnerships and thoughtful experimentation – bringing together global influence and local craftsmanship in moments designed to be shared and savoured, setting the tone for a collaboration everyone has been waiting for.

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Hospitality

THE BILTMORE VILLAS DUBAI INTRODUCES EXCLUSIVE PRIVATE VILLA STAYCATIONS THIS EID

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The Biltmore Villas Dubai unveils a limited-time Exclusive Private Villa Staycation, inviting guests to indulge in a rare blend of seclusion, sophistication, and resort-style living within one of Dubai’s most prestigious luxury villa resorts.

Conceived for discerning guests who appreciate privacy and understated luxury, the fully serviced villas offer the spaciousness of a private residence complemented by the attentive service and refined amenities of a world-class resort. Each villa is appointed with a private temperature-controlled swimming pool, an in-villa cinema, and secure underground parking with direct access to the residence, all set within a gated enclave with round-the-clock security.

Guests booking during the promotional period will enjoy a curated collection of premium benefits:

  • 25% off the Best Available Rate
  • AED 1,000 daily resort credit
  • Underground secure parking
  • Complimentary 60-minute daily padel session
  • Complimentary daily fitness classes
  • Complimentary daily laundry service

The experience offers an elegant urban retreat where privacy, generous living space, and personalized hospitality come together to create an exceptional staycation in the heart of Dubai.

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