AUKEY, a leading innovator in cutting-edge tech accessories, is proud to announce a multiyear partnership with the NBA’s Brooklyn Nets, beginning this 2025-26 NBA season. This collaboration is AUKEY’s first sports partnership, marking an exciting milestone for their expansion and reflecting their ongoing commitment to delivering high-quality, innovative technology experiences to a global audience.

Through this partnership, AUKEY will team up with the Brooklyn Nets to engage fans both on and off the court. Together, they’ve launched a non-commercial, limited-edition wireless power bank, the MagFusion M 5000 Brooklyn Nets Co-Branded Edition, combining the team’s bold identity with cutting-edge wireless charging technology.

Fans can participate in AUKEY’s social media giveaway activities for a chance to win one on Instagram and Facebook, keeping their energy flowing anytime, anywhere while enjoying exciting game moments.

MagFusion M 5000 Brooklyn Nets Co-Branded Edition

“We’re thrilled to partner with the Brooklyn Nets, a team that embodies creativity, resilience, and the spirit of New York,” said Jackey Li, CEO at AUKEY US. “At AUKEY, we power every moment with strength, endurance, and an unbreakable drive to keep innovating. The Nets share that same unstoppable spirit and we look forward to sharing that spirit of innovation and energy with basketball fans worldwide.”

AUKEY’s work with the Nets will extend in-arena at Barclays Center for the team’s home games, as well as on the team’s social media channels. This partnership represents a fusion of tech, sport, and culture and together, AUKEY and the Brooklyn Nets aim to unlock more power in every moment, from the court to the community, keeping fans charged for what’s next.

Companies across the GCC region have experienced higher workforce management efficiency using advanced AI-powered HRMS, reporting 100 per cent accuracy and stronger compliance with GCC labour regulations, reveals a recent survey conducted by greytHR, the leading full-suite Human Resource Management System (HRMS) platform. Notably, organisations with around 1000 employees could complete their payroll processing in just about 30 seconds using the innovative platform. 

The findings point to an exponential shift within the GCC HR landscape, where organisations are embracing intelligent automated HR operations amid evolving labour regulations, hybrid work models, and the rise of multi-country workforces. The company’s data shows that 75 per cent of GCC companies are first-time HR automation adopters, while 24 per cent have migrated from legacy systems, highlighting the ongoing regional transition towards fully digitised, compliance-ready HR frameworks.

greytHR is powering this digital shift through its robust cloud-based infrastructure and AI-powered tools, which simplify the entire hire-to-retire employee lifecycle, from recruitment and onboarding to core HR, leave, attendance, payroll, performance, exit and engagement.

Girish Rowjee, Co-founder and CEO of greytHR, said, “At greytHR, we believe that ‘people’ are the primary pillar of any business. A company’s growth relies on the dedication and hard work of its employees. As a result of this belief, we built our HRMS to make employee lifecycle management simpler, more transparent, and more connected within the HR ecosystem. Our goal is to help organisations reinvent how they manage and support their workforce through intelligent, people-focused automation in today’s digital world.”

Through it’s a highly intelligent and unified system, greytHR has been continuously addressing the region’s distinctive challenges and maximising impact through efficient workforce management.

Sayeed Anjum, Co-Founder & CTO, greytHR, said: “As companies expand across borders and hybrid work models become the norm, HR leaders face issues such as manual payroll errors, fragmented systems and limited automation, which can directly impact compliance, employee satisfaction, and productivity. Our platform is tailored to address these pain points and the region’s unique needs by serving as an intelligent, unified system that simplifies all stages of workforce management. This further aligns with our broader vision of creating measurable impact for companies and transforming the regional HR ecosystem through digitisation.”

He further stated: “Currently, IT & ITeS, Business, and Financial Service sectors lead in HRMS adoption, at 19 per cent, 15 per cent and 10.5 per cent respectively, highlighting the vital role of technology-driven and service-oriented businesses in catalysing the ongoing digital HR revolution.”

greytHR offers built-in compliance features tailored to GCC nations, including automated GPSSA deductions, multi-country payroll capabilities, and real-time analytics. Moreover, its intuitive interface and modular architecture make it accessible to businesses of all sizes, from startups to large enterprises.

The company showcased these advanced offerings at the recent HR Summit & Expo 2025, held in Dubai, highlighting its commitment to supporting the region’s evolving workforce needs. As GCC continues to position itself as a global business hub, greytHR remains steadfast in its efforts to positively shape the future of the regional HR industry.

SolarWinds, a leading provider of simple, powerful, secure observability and IT management software, has released its 2025 ITSM Report, which outlines a clear delineation between Information Technology System Management systems that leverage generative AI (GenAI) in their operations and those that do not. The report analyzed more than 2,000 ITSM systems and more than 60,000 aggregated and anonymized customer data points.

Over the past year, IT teams have moved from experimenting with automation to actively integrating generative AI into their workflows—reshaping how they diagnose issues, resolve incidents, and deliver service. What began as an efficiency play is now transforming team structures and redefining the ITSM experience itself. As GenAI becomes embedded in daily operations, organizations are uncovering new performance gains and insights that signal a broader shift in how IT service management is evolving.

The GenAI Effect: Faster Resolutions, Smarter Service

The data shows that organizations using GenAI in ITSM significantly reduce incident resolution times. SolarWinds analysts examined key AI-driven capabilities—such as automated ticket responses, knowledge article recommendations, and incident summaries—and compared resolution times before and after enabling GenAI. The results revealed:

• The average resolution time before GenAI: 27.42 hours
• The after GenAI enablement: 22.55 hours
• The average time saved per incident: 4.87 hours
• The relative reduction: 17.8 percent

The report also reviewed the resolution times of organizations that have yet to implement GenAI into their ITSM functions. The data showed a much wider gap between GenAI enablement/non-enablement than the group mentioned above:

• The average incident resolution time (non-GenAI customers): 32.46 hours
• The average for GenAI customers post enablement: 22.55 hours
• The time difference: 9.91 hours per incident
• The relative improvement: 30.5 percent

GenAI adopters represent more mature, innovation-driven ITSM operations. This consists of teams already embracing self-service, knowledge management, and automation. Their adoption signals a culture ready to drive broader organizational innovation and transformation.

Reclaiming Time and Producing ROI

When IT teams significantly reduce time spent on manual tasks, they reclaim valuable hours that can be redirected toward strategic initiatives—turning efficiency gains into tangible ROI for the organization. According to the data, which culminated all incidents logged from August 1, 2024 to July 31, 2025, GenAI-enabled organizations saved a cumulative 323,343 hours after GenAI enablement.

“By leveraging GenAI, ITSM teams can reclaim time and resources once spent on routine tasks, enabling them to focus on strategic initiatives that drive real business value,” said Lauren Okruch, Senior Manager for ITSM, at SolarWinds. “Looking ahead, embracing technologies like GenAI isn’t just about efficiency—it’s a strategic imperative for organizations aiming to innovate, stay ahead of change, and transform IT from a support function into a proactive driver of growth.”

Setting ITSM Teams up for Success

SolarWinds is committed to offering ITSM teams AI tooling and other innovative solutions that drive efficiency and improve user experience, including the announcement of the SolarWinds AI agent and other innovations on October 8. The SolarWinds Service Desk Premier Plan offers ITSM customers:

• Automation workflows and runbooks
• AI-powered suggestions and deflection tools
• Enhanced reporting and customization options
• Virtual Agent integration with Slack and Microsoft Teams