Tech News
ASUS Presents “Design You Can Feel” at Dubai Design Week — A Multi-Sensory Journey Through Craftsmanship, AI, and the Future of Laptop Design
ASUS has opened the doors to its most immersive exhibition yet, Design You Can Feel, at Dubai Design Week 2025 — where emotion, functionality, and innovation collide to shape the future of personal technology. Featuring the exclusive Zenbook Ceraluminum™ Signature Edition and the world’s lightest Copilot+ PC, the Zenbook A14, the showcase invites visitors to experience how ASUS is transforming everyday devices into objects of desire — built to be felt, owned, and adored.
Held at Atrium Building 5 in Dubai Design District (d3), the interactive exhibit replaces the traditional tech display with a sensory journey — spotlighting not just what ASUS builds, but how it makes people feel. It is a rare chance for consumers to get up close, try the devices, and even purchase them at exclusive Design Week prices.
“Zenbook has always been about design that connects emotionally. With the Copilot+ PC lineup, we’ve reached a new era — one where your device responds to you, understands you, and becomes a seamless part of your creative and personal life,” said Coraline Lin, Marketing Director of, ASUS.
WHAT VISITORS EXPERIENCED INSIDE “DESIGN YOU CAN FEEL”
Zenbook Ceraluminum™ Signature Edition
The centerpiece of the exhibit, crafted from ASUS’s proprietary Ceraluminum™ — a material that blends the durability of ceramics with the weightlessness of aluminum. Available in four finishes inspired by nature, this ultra-premium collectible edition laptop was built to redefine what luxury tech feels like. The tactile experience is unforgettable — and so is the fact that visitors can purchase it on-site.
Visitors can also explore the AL-FORM Furniture Range — a collection of sculptural chairs that explore the materiality of Ceraluminum™. One chair in the collection is made entirely from Ceraluminum™ — and visitors are encouraged to touch, guess, and interact. It’s design that tells a story — and acts as the perfect lead-in to a purchase moment.
To complement the experience, a bespoke Ceraluminum™ Bukhoor burner adds a UAE-inspired sensory layer to the space — signaling ASUS’s deep respect for local culture while showcasing just how far the material can go.
INTERACTIVE HIGHLIGHTS
“Thincredible Table”
A hands-on disassembly experience where visitors can explore what makes ASUS laptops ultra-thin, ultra-durable, and ultra-desirable — from board design to external finishes. The more visitors understand what’s inside, the more they’ll want to own one.
SUSA by Future Facility
A conceptual piece redefining device interaction — made from oxidized Ceraluminum™ and powered by AI. It challenges everything we know — and want — from modern devices.
Tech-Art Installation by Dr. Ahmad AlAttar
A brainchild of Emirati roboticist and artist Dr. AlAttar, this immersive artwork transforms touch into sound — a symbolic bridge between human emotion and machine response. It embodies ASUS’s message: the future of tech is alive, reactive, and emotional.
EXCLUSIVE DESIGN WEEK OFFERS — AVAILABLE ON-SITE AND ONLINE
For the first time ever, ASUS is uniting a design exhibition with a purchase campaign. Visitors can shop exclusive deals of up to AED 2,000 off on select Zenbook and ProArt laptops — both in-person and through the ASUS eShop.
Featured devices include:
- Zenbook S16 (UM5606) – 16” Copilot+ powerhouse
- Zenbook DUO (UX8406CA) – Dual-screen innovation
- Zenbook A14 (UX3407) – The world’s lightest Copilot+ PC
- ProArt P16 (H7606) – Creator-grade performance
- ProArt PZ13 (HT5306) – Versatile 2-in-1 detachable
- ProArt PX13 (HN7306) – Convertible creator experience
Whether you’re a creative professional, a student, or a tech enthusiast — this is the moment to own the most advanced ASUS laptop at the best price of the year.
Visit ASUS at Atrium 5, d3 — feel the design, fall in love, and take it home.
Tech News
Delinea Brings Runtime Control for AI Agents to GISEC Global 2026

Delinea, the identity security platform that governs what humans, machines and AI agents do once they have access, today announced its participation at GISEC Global 2026. Under the theme, “From Access to Action: Governing AI at Runtime,” the company will spotlight the growing need for organisations to govern the actions autonomous AI agents take after access has been granted.
Following its release of new runtime authorisation capabilities for AI agents this summer, Delinea will use GISEC to advance the conversation around runtime authorisation, an approach designed to enforce policy on an agent’s actions within a session, at the time those actions are executed.
As AI agents take on increasingly autonomous roles across databases, cloud environments, infrastructure and business systems, the security challenge is shifting beyond authentication. While an agent may have legitimate access to a system, it can still take an action that exceeds its intended task or creates operational risk. Delinea’s runtime authorisation capabilities enable organisations to apply policy at the point of action — allowing, blocking or escalating activity before it executes.
“AI adoption is moving the identity-security conversation beyond the moment of authentication,” said Mortada Ayad, VP Sales at Delinea. “The question for organisations is no longer simply whether an AI agent can access a critical system. It is whether they can govern what that agent does once it is inside. At GISEC, we want to put that challenge, and the need for runtime control, at the centre of the regional conversation.”
Delinea has strategically adopted a channel-led presence at this year’s show, reflecting its focus on bringing these capabilities to market through the regional partners enterprises rely on to deploy, manage and operationalise complex security programmes. Through its presence at the stands of regional distributor, Shifra, and integrator partner, Defa3, the company will deepen engagement with existing partners, recruit new partners and build the specialist capabilities needed to support secure AI adoption across the region.
The approach builds on the Delinea Partner Advantage Program, launched in July 2026. The program provides partners with clearer rules of engagement, deal protection, tiered incentives and AI-driven enablement, helping them build profitable identity-security practices, while delivering stronger outcomes for customers. It is designed to support selling partners today, with expanding roles planned for managed service providers, global systems integrators, advisory partners and technology partners.
“For a capability this consequential, technology alone is not enough,” Ayad added. “Customers need partners who understand their environment, their risk and how to translate security policy into practical control. Our focus at GISEC is to equip and grow that ecosystem, so organisations can move forward with AI, knowing that authorised access does not become unchecked action.”
Delinea’s runtime authorisation for AI agents enables organisations to govern activity across the systems agents use, including databases, SSH hosts, Kubernetes clusters and cloud consoles. Through just-in-time, task-scoped access, and real-time policy enforcement, organisations can reduce reliance on standing credentials, while maintaining a defensible record of AI-driven activity.
Tech News
Tech First Gulf Strengthens its presence in Africa with the appointment of Mustapha Rafiki as General Manager – Maghreb & Francophone Africa
Tech First Gulf (TFG), a leading value-added technology distributor across the Middle East and Africa, is pleased to announce the appointment of Mustapha Rafiki as General Manager – Maghreb & Francophone Africa. This strategic appointment marks another significant milestone in TFG’s continued regional expansion and reinforces the company’s commitment to strengthening its footprint across Africa.
With over 19 years of experience in the information technology industry, Mustapha brings extensive expertise in business development, channel management, sales leadership, and operational excellence. Throughout his career, he has successfully built and managed high-performing partner ecosystems while driving sustainable business growth across North, West, East, and Central Africa.
Before joining Tech First Gulf, Mustapha served as Head of B2B Africa at Logitech, where he led business operations across multiple African markets, developing strategic go-to-market initiatives and strengthening channel partnerships. Prior to Logitech, he held the position of Country Manager at Canon, where he played a pivotal role in expanding the company’s presence, developing strategic alliances, and accelerating growth across key enterprise and commercial segments.
As TFG continues to expand its operations throughout Africa, Mustapha’s appointment reflects the company’s vision of investing in experienced leadership to unlock new opportunities, deepen vendor and partner relationships, and deliver greater value to customers across the markets.
Under his leadership, TFG aims to accelerate regional growth by strengthening its distribution network, expanding strategic technology alliances, enabling channel partners, and introducing innovative solutions that address the evolving needs of enterprises and public sector organizations across the region. His deep understanding of African markets, combined with his proven leadership, will play a vital role in driving TFG’s next phase of growth.
“We are pleased to welcome Mustapha to Tech First Gulf as we continue our expansion across the region. The markets under his leadership offer tremendous opportunities for growth and innovation, and we remain committed to investing in their future through strong leadership and long-term partnerships. Mustapha’s proven track record, strategic vision, and extensive regional expertise make him the ideal leader to accelerate our growth, strengthen our market presence, and deliver lasting value to our partners and customers,” said Mr. Akashdeep (Sky), Chief Strategy Officer, Tech First Gulf
Commenting on his appointment, Mustapha Rafiki said:
“I am excited to join Tech First Gulf at such an important stage of its growth journey. TFG has built a strong reputation for delivering innovative technology solutions and empowering its partner ecosystem. I look forward to working closely with our vendors, partners, and customers to accelerate growth, expand our market presence, and create lasting value across the region.”
As Tech First Gulf continues its regional expansion strategy, the company remains focused on empowering businesses through world-class technology solutions, strengthening strategic partnerships, and building a future-ready digital ecosystem across India, Middle East and Africa.
Tech News
Turnitin Expands AI Writing Detection to Support Arabic Language Submissions
Turnitin recently announced the launch of its AI writing detection capabilities for Arabic language submissions, marking a significant step in supporting educators and students worldwide. This expansion helps equip Arabic-speaking educators with the tools necessary to safeguard academic integrity and nurture original thinking in the classroom.
As AI adoption among students becomes nearly universal, educators require solutions that promote transparency, rather than surveillance. Turnitin goes beyond simply verifying authorship, its tools support the broader learning journey, and help equip students with the critical skills demanded by today’s workforce.
“By providing Arabic-speaking educators with tools that uphold learning integrity, we ensure that they have solutions designed to support original thought and critical thinking, rather than having LLMs replace it,” said James Thorley, Vice President of APAC and EMEA at Turnitin. “While there is no substitute for knowing a student’s writing style, educational background, and institutional AI policies, this tool gives educators insights into areas where AI may have been used. Ultimately, it opens the door to meaningful, informed conversations about the responsible use of AI.”
AI writing detection for Arabic is now available through Turnitin Originality and as an add-on for iThenticate customers. Like the English, Spanish, and Japanese versions, the feature provides educators with an overall percentage of likely AI-generated content, alongside:
Detection capabilities for the leading large language models, reporting designed with educators in mind and seamless integration into existing customer workflows.
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