Hospitality
THE QUIET POWER OF TEA
Exclusive interview with Mr. Nirmal Sethia, Chairman, NEWBY TEAS
As the Chairman of Newby Teas, what personal experience or early memory first sparked your determination to safeguard the world’s finest teas?
I was born a contrarian. I never believed in what the world defined as wealth, nor did I follow what others spoke or accepted. I wanted to do things no one had done before. To search not for the root, but the seed from which the root emerges. Searching for the pedigree of the character.
I left home early as a young boy, and someone offered me the job of a tea boy at a tea broker’s house in London, where auctions were held in those days. Little did I know then that I would fall in love with the scope of learning. I never forgot my respected late father’s words:
- Never lie.
- Never steal.
- Never pretend to know what you don’t know, otherwise you will never learn.
That is where my first love for tea truly began. Tea was discovered in 2737 BC by the Chinese Emperor Shen Nung. He, was an herbalist who created tea because of its antioxidant properties and its ability to support longevity. The brew fought bacteria and strengthened the lifeline. It became a magic of time, people drank it, and their longevity increased.


Tea is what you serve at home to connect-moments. How does Newby Teas reimagine that domestic ritual, so it feels elevated for today’s homes?
In earlier times, aristocrats and highly educated people drank fine teas. Over thousands of years, tea became the second most popular drink in the world after water, which created a great opportunity for thugs and fraudulent merchants. As demand increased, so did the market for cheap teas, driven by immoral traders and tea growers supplying poor-quality leaves.
Tea is very much like human life. The finest tea today sells for multi-millions of dollars per kilo, and the cheapest sells for two dollars. The best carries the character of a king, the worst, the character of a crook. Many families unknowingly buy cheap teas, saving pennies while risking their health — later spending millions in hospitals and inviting misery, especially for the elderly, children, and women.
Newby’s charitable institution restores honour to the home tea ritual by ensuring every cup is pure, safe, and worthy of the family that drinks it. We buy fine teas, store them securely, and protect them from contamination, humidity, and pollution. Every tea undergoes rigorous testing by Eurofins, one of the world’s most respected agro-labs. Each tea carries a QR code linking to its certificate. No other tea company in the world offers such transparency.
Mr. Sethia, you’ve said you returned to tea because it was your “first love”. How did that personal reconnection shape the brand journey with Newby Teas?
When my wife was alive, she was my first love, and tea was my second. Both taught me spirituality, the truth of life, and history. Today, history is a concoction of falsifications, especially where time has left no real trace.
This realisation led me to establish the Chitra Collection, named in tribute to my late wife. In 2011, I began collecting the finest surviving teaware and artefacts, pieces that would otherwise have been lost to time.
The collection spans from the 2nd century BC to the 20th century, tracing how civilisations lived, drank, and expressed refinement through tea. For the 21st century, we have gone a step further, designing new teapots that reintroduce affluency and aristocracy through a contemporary lens. It is our commitment to craftsmanship, artistry and cultural heritage.
With over two thousand pieces, the Chitra Collection is today the world’s largest private collection dedicated to the historic culture of tea. It is not nostalgia. It is a responsibility to protect truth, craftsmanship, and heritage, so they may continue to teach future generations, just as tea once taught me.

As someone who has witnessed the erosion of tea culture over decades, what specific traditions or rituals where you determined to revive through your brand’s philosophy?
Tea cultura has not only been eroded — it has been stripped of its integrity. It has been turned into a slow poison for innocent and ignorant families, because nobody taught them the truth. As a contrarian, I realised that tea is the mother of human learning through nature. That understanding is what I was determined to revive.
I saw Newby Teas has adopted full carbon-neutral operations and is part of the Ethical Tea Partnership. How does this sustainability promise reflect in your newest collection and home-living angle?
The world is loudly promoting sustainability, but many use it as a bluff to sell contaminated cheap teas with high fluoride levels and harmful chemicals from pesticides, fungicides, and herbicides. They hide behind sustainable packaging while offering unsafe products through retail, F&B, and hotels. Newby does not operate this way. Every tea we produce is tested, and transparent. No tea company in the world matches what Newby does or achieves in purity and safety.


Every big dream has its believers. Who were the friends or close confidants who stood by you in the early days as you turned your wife’s dream into a global brand?
I am probably the greatest believer in God’s grace and human dignity. The world is full of cheap bluffers, and as a contrarian, I have always chosen to stand aloof. My greatest friend and closest confidant is God, Allah.
Hospitality
A Flavour-Packed International Burger Week at List Bar

From 25th to 30th May, List Bar presents a special International Burger Week experience, featuring a curated selection of expertly crafted burgers made with premium ingredients, all served in a lively and relaxed setting perfect for social gatherings or unwinding after a long day.
Each burger order is paired with a complimentary pint, adding extra value to this exclusive offering and making it an ideal choice for those looking to enjoy great food in a vibrant atmosphere.
Offer Details
Date: 25th to 30th May | Offer: Buy any burger and enjoy a complimentary pint | Location: List Bar, Al Jaddaf Rotana Suite Hotel
Hospitality
FROM FARM TO SHELF: THE CASE FOR SOURCING CLOSER TO HOME
Words by Firas Nasir, CEO of Organic Foods & Café and Co-CIO of the Gulf Japan Food Fund
The most consequential changes in business rarely announce themselves. They accumulate quietly in procurement decisions, in vendor reviews, and in sourcing conversations held far from the shop floor. What is happening inside UAE retail supply chains at the moment is exactly that kind of change. In the past, retailers across all formats built their vendor lists around established global suppliers who could deliver volume, compliance maturity, and operational consistency at scale. Local producers, by contrast, sometimes struggled to meet the benchmarks that major buyers required: reliable cold chain infrastructure, internationally recognised food safety certification, and the capacity to scale supply without compromising on delivery windows.
That gap has narrowed considerably, and the timing matters. Investment in UAE logistics infrastructure, including temperature-controlled warehousing, last-mile refrigerated delivery, and the development of alternative trade corridors, such as the Oman-UAE Green Corridor and the east coast ports of Khorfakkan and Fujairah, has given domestic suppliers a credible and sustainable path to retail shelves that simply did not exist half a decade ago.
The impact is most visible at retailers who made early commitments to domestic sourcing. For instance, Organic Foods and Cafe, which works with over 400 vendor partners across local and global supply chains, has tracked the evolution closely. Over the past four years, the composition of its vendor list has shifted meaningfully, with a clear move toward sourcing from closer geographies. This has improved product availability, reduced transit times, and meaningfully lowered the carbon footprint across key categories. The transitions have been most pronounced in beverages, fresh produce, and dairy, categories where domestic producers have invested seriously in quality and consistency. The products now earning space on shelves reflect genuine operational maturity, not simply a preference for local origin. Organic eggs from Risha Farms in Fujairah and fresh organic milk from Organiliciouz in Sharjah, both now stocked consistently, represent a generation of domestic suppliers that would not have met major retailer requirements a few years ago. Alongside them, homegrown brands, including ME Kombucha, Pure Harvest, Humantra, Nothing Silly, and Shake Your Plants, are finding sustained footing in channels that once defaulted to international names as a matter of course.
The broader retail sector is also responding. The Make it in the Emirates initiative, a government-led effort to boost domestic manufacturing and industrial investment initiative, has added meaningful policy weight to what was already becoming commercial common sense, with approved vendor lists across the industry being reviewed through a lens of supply chain resilience rather than simple cost optimisation. That recalibration has been sharpened further by recent events. Retailers who have already embedded local sourcing into their models have proved markedly better positioned to absorb the shock. Alternative freight channels were activated where necessary, but the businesses least exposed were those that had built domestic supplier relationships before disruption made it urgent.
Of course, challenges still remain. The shortage of organically certified local producers is a persistent gap, and the expectation from retailers has not softened, with domestic suppliers held to the same delivery, safety, and scalability standards as their international counterparts. But the pipeline of producers meeting that bar is growing, and the commercial argument has become difficult to dismiss. Faster turnaround, extended shelf life on domestic fresh goods, and meaningful resilience against freight volatility now outweigh the scale advantages that international suppliers once held unchallenged.
The restructuring of UAE retail around homegrown brands was already underway but the current geopolitical situation has expedited it to a new level. It is now being driven by hard commercial experience, enabled by maturing infrastructure, and supported by national policy. And the businesses that recognise it for what it is – a fundamental supply chain shift, not a sourcing trend – will be the ones who shape what UAE retail looks like in the decade ahead.
Hospitality
AT.MOSPHERE AT BURJ KHALIFA: FOUR MOMENTS, ABOVE THE ORDINARY

At At.mosphere, guests are welcomed to one of the city’s most coveted tables. High within the Burj Khalifa, dining takes on a rare stillness, with Dubai unfolding far below and the horizon dissolving into sky, creating a sense of scale that feels almost otherworldly.
At AED 155, the day moves through four distinct moments from morning to evening. No matter the hour, there’s a moment that fits.
Sunrise in the Sky – Breakfast
A slow start above the city with two organic eggs your style or fluffy pancakes with raspberry jam and vanilla Chantilly, alongside coffee as Dubai wakes beneath you.
Time: 8:00 am to 11:30 am
Business Lunch
A midday selection featuring roasted sea bream with black Venere rice or slow-cooked beef cheek with potato purée, finishing on something light.
Time: 12:30 pm to 3:00 pm
Afternoon Tea
Delicate sandwiches, warm English scones with jam and artisanal cream, and classic pastries served as the light shifts across the skyline.
Time: 2:30 pm to 3:00 pm
Golden Hour – Cocktails and Bites
Golden hour takes over with signature cocktails, curated bites, and a skyline that naturally draws you in.
Time: 5:00 pm to 8:00 pm
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