Tech Features
FROM COST EFFICIENCY TO CARBON EFFICIENCY: THE NEW METRIC DRIVING TECH DECISIONS
Ali Muzaffar, Assistant Editor at School of Mathematical and Computer Sciences, Heriot-Watt University Dubai
In boardrooms across the globe, something big is happening, quietly but decisively. Sustainability has evolved far beyond being a “nice-to-have” addition to an ESG report. It’s now front and centre in business strategy, especially in tech. From green computing and circular data centers to AI that optimizes energy use, companies are reshaping their technology roadmaps with sustainability as a core driver and not as an afterthought.
Not long ago, tech strategy was all about speed, uptime, and keeping costs per computation low. That mindset has evolved. Today, leaders are also asking tougher questions: How carbon-intensive is this system? How energy-efficient is it over time? What’s its full lifecycle impact? With climate pressure mounting and energy prices climbing, organisations that tie digital transformation to their institutional sustainability goals.
At its heart, green computing seeks to maximise computing performance while minimising environmental impact. This includes optimising hardware efficiency, reducing waste, and using smarter algorithms that require less energy.
A wave of recent research shows just how impactful this can be. Studies indicate that emerging green computing technologies can reduce energy consumption by 40–60% compared to traditional approaches. That’s not a marginal improvement, that’s transformational. It means smaller operating costs, longer hardware life, and a lower carbon footprint without sacrificing performance.
Part of this comes from smarter software. Techniques like green coding, which optimise algorithms to minimise redundant operations, have been shown to cut energy use by up to 20% in data processing tasks.
Organisations that adopt green computing strategies aren’t just doing good; they’re driving tangible results. Informed by sustainability principles, energy-efficient hardware and
optimisation frameworks can reduce energy bills and maintenance costs at the same time, often with payback periods of three to five years.
Data centres are the backbone of the digital economy. They power software, store vast troves of data, and support the artificial intelligence systems driving innovation. But this backbone comes with a heavy environmental load. Collectively, global data centres consume hundreds of terawatt-hours of electricity each year, which is about 2% of total global electricity.
As AI workloads surge and data storage demand explodes, energy consumption is rising sharply. Looking ahead to 2030, the numbers are hard to ignore. Global data
centre electricity demand is expected to almost double, reaching levels you’d normally associate with an entire industrialised country. That kind of energy appetite isn’t just a technical issue, it’s a strategic wake-up call for the entire industry.
This surge has forced a fundamental rethink of how data centres are built and run. Enter the idea of the circular data centre. It’s not just about better cooling or switching to renewables. Instead, it looks at the full lifecycle of infrastructure, from construction and daily operations to decommissioning, recycling, and reuse, so waste and inefficiency are designed out from the start.
The most forward-thinking operators are already implementing this approach. Advanced cooling methods, such as liquid cooling and AI-driven thermal management, are revolutionising the industry, reducing cooling energy consumption by up to 40% compared to traditional air-based systems. That’s a big win not only for energy bills, but also for long- term sustainability.
Beyond cooling, operators are turning heat waste into a resource. In Scandinavia, data centres are already repurposing excess thermal output to heat residential buildings, a real- world example of how technology can feed back into the community in a circular way. These strategies are already showing results, with approximately 60% of data centre energy now coming from renewable sources, and many operators are targeting 100% clean power by 2030.
Circular thinking extends to hardware too. Companies are designing servers and components for easier recycling, refurbishing retired equipment, and integrating modularity so that parts can be upgraded without replacing entire systems.
For businesses, circular data centres represent more than environmental responsibility. They can significantly lower capital expenditures over time and reduce regulatory risk as governments tighten emissions requirements. While AI itself has been criticised for energy use, the technology also offers some of the most effective tools for reducing overall consumption across tech infrastructure.
AI algorithms excel at predictive optimisation, they can analyse real-time sensor data to adjust cooling systems, balance computing loads, and shut down idle resources. Across case studies, such systems have reliably achieved 15–30% energy savings in energy management tasks in cloud environments, dynamic server allocation and AI-assisted workload management have contributed to energy savings of around 25% when compared with conventional operations.
Tech Features
The Infrastructure Is Automated. Why Are the Processes Around It Still Manual?

Article by Prasanna Rajendran, Vice President – EMEA, Kissflow
Across the Middle East, governments and enterprises are investing heavily in cloud infrastructure to support national digitization agendas, from Vision 2030 in Saudi Arabia to the UAE’s push toward AI-driven government services. Gartner forecasts that IT spending across the Middle East and North Africa will reach $169 billion in 2026, an 8.9 percent increase over 2025, with software spending alone growing 13.9 percent.
Infrastructure as code (IaC) is the practice of defining and provisioning computing infrastructure, including servers, networks, databases, and load balancers, using machine-readable configuration files rather than manual processes or interactive consoles. Rather than logging into a console to click through setup wizards, teams describe their entire infrastructure in version-controlled code that can be reviewed, tested, and deployed like any other software artifact.
For CIOs and IT leaders, this matters because IaC has become the operational standard for any organization running workloads at scale. Grand View Research valued the global IaC market at $1.2 billion in 2025 and projects it to reach $6.1 billion by 2033, a compound annual growth rate of 22.3 percent. That trajectory reflects a clear shift: enterprises are moving from manual, ticket-driven infrastructure management to automated, code-driven provisioning.
What is infrastructure as code?
At its core, IaC means defining resources such as virtual machines, storage volumes, network configurations, security policies, and access controls in declarative or imperative code files. Those files become the authoritative record of what your infrastructure looks like at any moment.
IaC generally follows one of two approaches, depending on whether teams want to define an outcome or prescribe the route to it. Declarative IaC describes the desired end state: you specify what you want, such as three servers, a load balancer, and a database cluster, and the tool works out how to get there. Terraform, AWS CloudFormation, and Azure Bicep all use this method. Imperative IaC instead specifies the exact steps to reach an outcome. You write procedural instructions: create this server, then attach this disk, then configure this network. Ansible and Chef follow that model more closely.
The declarative approach dominates enterprise adoption today because it is easier to maintain and less error-prone. You describe the outcome rather than the procedure, which keeps the code readable even as infrastructure complexity grows.
What separates IaC from traditional infrastructure management is version control. Every change is tracked in Git, reviewed through pull requests, and deployed through automated pipelines. This is the mechanism Gartner points to when it describes IaC as the route to cloud governance and self-service at scale.
Why infrastructure as code matters for enterprise IT
Manual infrastructure management does not scale. When an operations team provisions servers through tickets and console clicks, every environment differs slightly, every deployment carries risk, and every audit turns painful. IaC removes these problems systematically.
Consistency and reproducibility
IaC guarantees that the development, staging, and production environments are consistent. Configuration drift, the slow divergence of environments over time, disappears because every deployment is generated from the same code. When an incident occurs, you can rebuild an environment from scratch in minutes.
Speed and agility
Organizations using IaC provision entire environments in minutes rather than weeks. When business conditions change, whether through a product launch, a capacity spike, or a compliance deadline, IaC lets you respond at the speed of code.
Security and compliance
With IaC, security policies are embedded directly in infrastructure templates. Guardrails apply automatically. Compliance checks run in the CI/CD pipeline before any change reaches production. Security stops being a gate at the end of the process and becomes part of how infrastructure gets built.
Cost efficiency
IaC gives you precise control over resource provisioning. Idle capacity gets identified and decommissioned through code rather than through quarterly manual audits. Cost discipline has grown into a standing function for this reason: 59 percent of the 759 organizations Flexera surveyed for its 2025 State of the Cloud Report now run a dedicated FinOps team, up from 51 percent the year before.
Key infrastructure as code tools for the enterprise
Several tools now anchor enterprise IaC strategy, each suited to a different environment. Terraform and its open-source fork, OpenTofu, remain the dominant choice for cross-cloud work, offering declarative provisioning across multiple clouds using HCL. Organizations standardized on a single cloud often turn to native alternatives instead: AWS CloudFormation for AWS-centric environments, using JSON or YAML, and Azure Bicep for Azure-native deployments. Ansible takes an imperative, YAML-based approach and excels at configuration management and application deployment rather than pure provisioning. Pulumi appeals to developer-led teams by letting them define declarative infrastructure in familiar languages such as Python, TypeScript, or Go.
Common challenges when adopting infrastructure as code
Adopting IaC is not without friction. The most immediate obstacle is usually a skills gap, because IaC asks infrastructure teams to work the way developers do, with version control, code reviews, and CI/CD pipelines. That shift is cultural as much as it is technical, and it requires deliberate investment in training.
State management adds complexity of its own. Declarative tools maintain state files that track current infrastructure, and multi-team environments need remote state backends, locking, and workspace isolation from day one to avoid conflicts.
Legacy system integration is another common obstacle, since not everything can be expressed in code immediately. Most organizations start with new cloud workloads and progressively extend IaC to existing systems through API wrappers.
Governance and drift detection require ongoing discipline. IaC only delivers its full value once it becomes the sole path for infrastructure changes, which makes continuous drift detection and sustained cultural enforcement critical rather than optional.
Where workflow automation fits in an IaC-driven enterprise
Infrastructure as code solves the provisioning problem. Enterprise IT complexity does not stop there. The layer above IaC, covering the processes, approvals, and operational logic that run on top of provisioned infrastructure, is where most organizations still depend on fragmented tools, manual handoffs, and spreadsheet-based tracking. That gap is especially visible across the Middle East, where cloud adoption and ambitious national targets often outpace the operational processes needed to govern them.
Regulatory pressure widens the gap further. Gartner forecasts worldwide sovereign cloud IaaS spending at $80 billion in 2026, a 35.6 percent rise over 2025, with governments as the main buyers. Provisioning infrastructure inside a national boundary is one requirement. Proving that every approval, exception, and access grant on that infrastructure followed a governed path is another, and code alone does not answer it.
This is where workflow automation platforms operate as a digital backbone for enterprise operations. IaC automates the infrastructure layer. A no-code or low-code workflow platform automates the process layer: IT service requests, change management approvals, vendor onboarding, compliance workflows, and the hundreds of cross-functional processes that connect people, systems, and decisions across the enterprise.
For IT leaders across the region pursuing IaC adoption, particularly those operating under strict data residency and regulatory requirements, this kind of platform complements the strategy by giving business teams a way to build and manage operational workflows without adding to the IT backlog. IaC handles your infrastructure. Workflow automation handles everything that runs on it.
See how Kissflow governs the change approvals, access requests, and compliance workflows that sit on top of your cloud infrastructure in a 30-minute demo.
Tech Features
Role of Digital Citizenship in Countering Misinformation and Protecting Social Cohesion in UAE
Dr. Soumaya Abdellatif, Head of Sociology Department, Associate Professor, College of Humanities and Sciences, Ajman University
The greatest challenge of our time is not merely that people believe false information. It is that the very boundary between truth and opinion, fact and emotion, credibility and visibility, has become increasingly vague.
This shift signals a transformation in symbolic authority itself. Trust has not simply declined – it has been displaced. Traditional institutions no longer monopolize credibility, while digital platforms have multiplied voices without necessarily strengthening legitimacy.
In societies such as the UAE – built on coexistence, institutional trust, and the delicate management of cultural diversity, this challenge carries particular strategic weight. This is where digital citizenship ceases to be an educational slogan and becomes a matter of national importance.
Beyond Media Literacy
At its core, digital citizenship is a contemporary form of civic responsibility. It deals with how individuals participate in the digital public sphere, how they interpret information, and how they contribute – consciously or unconsciously, to the production of collective trust.
(1)As Manuel Castells once stated, power in network societies increasingly operates through control over communication flows. The question is no longer simply who speaks, but whose voice becomes visible, amplified, and believed.
Trust as Social Infrastructure
In the UAE, misinformation is not merely a media concern – it is also a matter of social architecture. The country’s model of stability rests on institutional credibility, intercultural coexistence, and high levels of public trust.
This explains why the UAE has invested heavily, not only in digital transformation, but also in institutional clarity and communication governance. (2) Federal Decree-Law No. 34 of 2021 on combating rumours and cybercrime reflects an important principle: digital stability is inseparable from social stability. The objective is not merely punitive regulation, but the protection of public confidence itself.
Youth, Families and the Transformation of Authority
Young people are not passive consumers of information; they are producers of narratives, identity, legitimacy, and influence. They shape public conversations long before institutions respond to them.
In previous generations, legitimacy flowed vertically: from institutions, schools, family structures, and recognised expertise. Today, authority is increasingly negotiated horizontally- through peers, influencers, networks, and algorithmic visibility.
In addition, families act as the first school of civic trust. Long before formal media literacy programs, individuals learn how to relate to truth, disagreement, and legitimacy inside the home.
Why Social Sciences Matter
The response to misinformation cannot be reduced to fact-checking mechanisms or technical media literacy alone. What is required is a deeper intellectual infrastructure – one that social sciences are uniquely positioned to provide.
Sociology, communication studies, political science, and anthropology do not merely teach individuals how to verify information; they teach them how power operates, how legitimacy is constructed, how public opinion is shaped, and how collective trust is sustained or eroded.
A National Priority
The UAE has positioned itself as a global leader in artificial intelligence, digital governance, and future-oriented policy. This ambition is both necessary and admirable.
In this scenario, digital citizenship is not a secondary educational concern. It is part of national security, social sustainability, and the long-term legitimacy of institutions.
The UAE is not only managing digital transformation; it is helping to define what responsible digital modernity should look like.
Because in the end, the future of social cohesion will not be decided by technology itself, but by who is trusted to interpret reality in the digital age.
Spotlight
Clarity Before Compute: Why AI Strategy Must Come Before Infrastructure
Enterprise AI has entered a new phase. The conversation is no longer centred on whether organisations should invest in artificial intelligence, but on how they can transform that investment into measurable business value.
By: Mohammed Hilili – General Manager, Lenovo Gulf

Across the GCC, enterprises are moving beyond experimentation. Pilot projects are giving way to enterprise-wide deployments as organisations seek to integrate AI into customer experiences, business operations, software development, cybersecurity and decision-making. Yet despite growing investment, many AI initiatives continue to struggle to deliver the outcomes leadership teams expect.
In my experience, the reason is rarely the technology itself. More often, organisations begin with the wrong conversation.
Too many AI discussions start with infrastructure specifications, GPU availability or the latest foundation models. These are undoubtedly important decisions, but they are not the first ones organisations should make.
The first question is much simpler.
What business problem are we trying to solve?
Without a clear answer, AI initiatives often remain isolated demonstrations of technical capability rather than platforms capable of delivering sustainable business value.
From AI Pilots to Enterprise Platforms
Across industries, organisations have spent the past two years experimenting with generative AI. Many have successfully launched departmental pilots that demonstrate what AI can achieve within a controlled environment. The greater challenge now lies in scaling those experiments across the enterprise.
That transition requires far more than additional computing power. It demands clear governance, high-quality data, well-defined business objectives and an architecture capable of supporting continuous growth. Successful AI adoption is increasingly becoming an organisational transformation exercise rather than simply another technology deployment.
Business Strategy Before Infrastructure
I recently worked with a leading regional financial institution looking to strengthen its research and development capabilities through AI. The ambition was clear, but many practical questions remained unanswered.
How much computing capacity would the organisation require? Which GPU architecture would support both current and future workloads? How could the environment remain scalable as AI adoption expanded across the business?
These may appear to be technology questions. In reality, they are strategic business decisions with long-term operational consequences.
Instead of beginning with hardware selection, we started by understanding the organisation’s objectives. Together with the leadership team, we assessed AI readiness, identified priority business outcomes and defined what success would look like before discussing infrastructure.
Only after establishing that foundation did we determine the appropriate compute resources, architectural approach and deployment model required to support long-term growth.
The result was not simply a successful implementation but an AI platform capable of evolving alongside the organisation’s ambitions.
AI Readiness Extends Beyond Technology
Many organisations still view AI readiness primarily through the lens of infrastructure. In reality, readiness begins much earlier.
Leadership alignment, data quality, governance frameworks, cybersecurity, skills development and measurable business outcomes all influence whether an AI initiative succeeds or stalls. Infrastructure remains essential, but it should support strategy rather than define it.
The organisations achieving the strongest results are those treating AI as a long-term business capability rather than a series of disconnected technology projects.
Building for a Hybrid AI Future
Enterprise AI environments are also becoming increasingly hybrid. Certain workloads will remain on-premises to address latency, compliance or data sovereignty requirements, while others will leverage the scalability of public cloud environments.
This makes architectural flexibility increasingly important. Organisations need infrastructure strategies capable of supporting multiple deployment models while allowing AI workloads to evolve alongside changing business priorities.
Selecting technology is therefore no longer simply about purchasing hardware. It is about building an adaptable foundation capable of supporting continuous innovation over many years.
The GCC Opportunity
The GCC is uniquely positioned to accelerate enterprise AI adoption. Governments across the region continue investing heavily in digital transformation, sovereign AI capabilities and next-generation cloud infrastructure while strengthening regulatory frameworks around data governance and cybersecurity.
These investments provide organisations with an increasingly mature environment in which to deploy AI at scale. However, long-term success will depend less on access to technology than on the ability to align AI investments with clear operational priorities and measurable business outcomes.
As AI becomes embedded within core enterprise operations, leadership decisions made today will determine competitive advantage for years to come.
Why Clarity Still Comes Before Compute
Technology will continue evolving at remarkable speed. New AI models, specialised processors and deployment approaches will continue reshaping the enterprise landscape.
What will remain constant is the importance of making the right decisions before investing.
At Lenovo, this philosophy shapes how we work with customers. We believe AI is not simply a product to deploy, but an organisational capability that develops over time. By combining advisory expertise with infrastructure, lifecycle services and long-term planning, organisations can reduce uncertainty, optimise investment and build AI platforms that continue creating value as business needs evolve.
The organisations that lead in the AI era will not necessarily be those with the largest AI budgets or the most powerful infrastructure. They will be those that begin with business clarity, build the right foundations and scale with purpose.
Because in enterprise AI, infrastructure enables transformation—but clarity makes it possible.
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