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SUN SIYAM GROUP ANNOUNCES THE PROMOTION OF DEEPAK BOONEADY TO GROUP CHIEF EXECUTIVE OFFICER

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A person wearing a light grey blazer, white dress shirt, and pocket square stands indoors near large glass windows with soft ambient lighting and greenery visible in the background. Photo provided by Sun Siyam.

Sun Siyam Group, one of the Indian Ocean’s leading privately owned hospitality groups, announced the promotion of Deepak Booneady as Group Chief Executive Officer, effective 1 January 2026. This appointment marks a defining moment in the continued evolution of Sun Siyam Group, reinforcing its commitment to long term growth, brand elevation, and purpose driven leadership across its diversified portfolio of businesses.

Deepak has been a central figure in the Group’s transformation, having served as Chief Executive Officer of Sun Siyam Resorts with distinction. During his tenure, he played a pivotal role in strengthening brand positioning, enhancing guest experience philosophies, and advancing major strategic initiatives that reflect the resort group’s proud island heritage while positioning it for future relevance on the global luxury stage.

Under his leadership, Sun Siyam has continued to expand and refine its portfolio across the Maldives and Sri Lanka, while elevating its international visibility and desirability across key global markets. At the heart of his leadership approach is a deep commitment to people, culture, and talent development, with a strong emphasis on building and empowering high performing teams as the foundation of long term brand growth.

In his role as Group Chief Executive Officer, Deepak will have overall responsibility for Sun Siyam Group and its diversified portfolio, overseeing strategic growth, long term brand development, and the continued evolution of the Group’s businesses. His mandate also includes guiding expansion into new concepts and markets, while ensuring that each business remains firmly aligned with the founding values of authenticity, integrity, and heartfelt hospitality.

Commenting on the appointment, Ahmed Siyam Mohamed, Chairman and Managing Director, said: Sun Siyam was built from the heart, on a deep belief in people, purpose, and hospitality guided by love and care. Deepak has been an important part of our journey, and his leadership has contributed meaningfully to many of the milestones we have achieved together. He leads with strategic clarity, integrity, and genuine respect for our people and culture, inspiring excellence and bringing out the very best in teams across our islands to drive shared success. This appointment reflects our continued focus on strong, collaborative leadership and the confidence I place in him. I am proud to see him take on this role and look forward to the collective achievements Sun Siyam Group will continue to reach together.”

Founded by Hon. Ahmed Siyam Mohamed, one of the Maldives’ most respected and visionary entrepreneurs, Sun Siyam Group is the result of more than three decades of hands-on leadership, resilience, and an unwavering commitment to the nation’s tourism industry. From its early beginnings, the Group has been shaped through deep operational expertise, an instinctive understanding of guest experience, and a steadfast belief in Maldivian talent. Today, Sun Siyam Group stands as one of the country’s leading tourism contributors and employers, with a diversified portfolio spanning hospitality, travel services, construction, media, and sustainability driven ventures.

Operating across the Maldives and Sri Lanka, and supported by global sales and representation offices in Europe, Asia Pacific, the Middle East, Asia, and the Americas, Sun Siyam Group owns and operates a portfolio of distinctive resorts across its Luxury, Privé, and Lifestyle collections. United by a shared purpose, the Group continues to champion extraordinary experiences while remaining deeply rooted in Maldivian heritage, authenticity, and community.

Deepak’s appointment comes at a pivotal moment as Sun Siyam Group continues to premiumise its brands, invest in next generation resort concepts, and explore new areas of sustainable and responsible growth, while preserving the open-hearted spirit and people first philosophy instilled by its founder.

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Hospitality

TIMES SQUARE CENTER FOSTERS COMMUNITY TOGETHERNESS THIS EID WITH MR. KIND

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Times Square Center will mark Eid Al Fitr with a three-day family experience from 20–22 March 2026, running 12:00 PM – 7:00 PM daily, featuring the beloved mascot Mr. Kind.

Under the theme “LOVE EID – A Day of Caring, Sharing & Fun!”, the event invites families to experience a lively programme of interactive shows, creative workshops, and engaging activities designed to entertain children while sharing positive messages around kindness, courage, and friendship.

Young visitors will also receive a complimentary Mr. Kind’s Book of Missions, packed with activities, badge stickers, and access to a library of transformational songs and missions that extend the fun beyond the event.

Event schedule

  • Mr. Kind Village Workshop (Creativity corner) : 12:00 PM – 7:00 PM | Ground Floor
  • Mr. Kind Show  + Meet & Greet: 4:15 – 5:00 PM & 6:00–6:45 PM | Ground Floor  
  • Mr. Kind Parade: 5:15 PM – 5:35 PM | Roaming throughout the Mall

With music, performances, and interactive experiences throughout the day, Times Square Center aims to provide a friendly space for families to connect and share meaningful moments together.

At Times Square Center, the safety and wellbeing of our community remain a priority. We encourage everyone to follow any guidance or protocols issued by the relevant authorities.

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Hospitality

BKRY PARTNERS WITH BROOKI BAKEHOUSE FOR EXCLUSIVE LIMITED-EDITION CROOKIE

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This Ramadan, bkry unveils an exclusive collaboration with Australia’s cult-favourite Brooki Bakehouse by introducing the bkry Brooki Crookie. Priced at AED 39 per piece, this special edition pastry will be available daily until the end of Ramadan in limited quantities exclusively at the bkry pop-up in Marsa Boulevard.

Thoughtfully developed as a celebration of shared creativity and experimental baking, the collaboration brings together bkry’s artisanal approach with Brooki Bakehouse’s globally renowned flavours. Designed to be enjoyed as a moment of indulgence after sunset, the Crookie reflects both brands’ craftsmanship, curiosity, and comfort-led baking.

At the heart of the collaboration is the Crookie: a buttery, flaky croissant filled and topped with wholewheat brown-butter cookie dough, and enveloped with Tanzanian milk chocolate. Baked until golden and crisp on the outside, with a soft, gooey centre, the Crookie offers a layered textural experience that combines richness with subtlety.

To mark the official launch, bkry Founder and Head Chef Kameel and Brooki Bakehouse Founder Brooke Bellamy will be present at Marsa Boulevard on Saturday, 28 February at 8:00 PM, celebrating the partnership and their shared passion for innovative baking.

Founded by Brooke Bellamy, Brooki Bakehouse is an Australian-born bakery known for its indulgent, cult-favourite baked goods and playful approach to classic flavours. What began in Brisbane has grown into a globally recognised brand with a loyal international following, driven by Brooke’s distinctive style and community-led storytelling. Celebrated for bold flavours, generous textures, and modern comfort baking, Brooki Bakehouse brings a globally relevant perspective to the collaboration, making it a natural partner for bkry’s experimental, craft-led approach.

Available throughout Ramadan at bkry’s Marsa Boulevard pop-up, the bkry x Brooki collaboration reflects the brand’s ongoing commitment to meaningful partnerships and thoughtful experimentation – bringing together global influence and local craftsmanship in moments designed to be shared and savoured, setting the tone for a collaboration everyone has been waiting for.

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Hospitality

THE BILTMORE VILLAS DUBAI INTRODUCES EXCLUSIVE PRIVATE VILLA STAYCATIONS THIS EID

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The Biltmore Villas Dubai unveils a limited-time Exclusive Private Villa Staycation, inviting guests to indulge in a rare blend of seclusion, sophistication, and resort-style living within one of Dubai’s most prestigious luxury villa resorts.

Conceived for discerning guests who appreciate privacy and understated luxury, the fully serviced villas offer the spaciousness of a private residence complemented by the attentive service and refined amenities of a world-class resort. Each villa is appointed with a private temperature-controlled swimming pool, an in-villa cinema, and secure underground parking with direct access to the residence, all set within a gated enclave with round-the-clock security.

Guests booking during the promotional period will enjoy a curated collection of premium benefits:

  • 25% off the Best Available Rate
  • AED 1,000 daily resort credit
  • Underground secure parking
  • Complimentary 60-minute daily padel session
  • Complimentary daily fitness classes
  • Complimentary daily laundry service

The experience offers an elegant urban retreat where privacy, generous living space, and personalized hospitality come together to create an exceptional staycation in the heart of Dubai.

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