Hospitality
FROM SPICE TO SPIRIT: ROOH BY PRIYA REDEFINES MODERN INDIAN DINING

Dubai’s dining scene will soon welcome Rooh by Priya, a modern Indian restaurant and tapas bar led by acclaimed chef Priya Joseph opening soon in Jewel of the Creek, Dubai. Rooted in familiar Indian flavours and shaped by a global culinary perspective, ROOH presents Indian cuisine through a contemporary, social dining lens that feels refined yet relaxed, expressive yet grounded.
Jewel of the Creek is a symbol of Dubai’s evolution, seamlessly blending Old Dubai’s heritage with New Dubai’s ambition. Inspired by Deira Creek—Dubai’s commercial heartbeat for centuries—it reimagines waterfront living through luxury residences, world-class hospitality, a vibrant marina, and premium retail and business hubs.
Recognised as one of Asia’s leading women chefs and among the top women chefs in Singapore, Chef Priya brings years of experience across Indian, Southeast Asian, Mediterranean, and European cuisines. At Rooh, her cooking centres on clarity of flavour and thoughtful restraint, with dishes designed for sharing and returning to rather than one-off fine dining moments.
What sets Rooh apart is its modern spice philosophy. Spices are layered with intention, never overpowering, allowing each dish to build depth gradually while preserving balance and freshness. Signature techniques include slow-developed masalas, gentle smoking, and finishing spices introduced at the table to heighten aroma without overwhelming the palate. The result is Indian food that feels both comforting and current, honouring tradition while speaking fluently to today’s diner.
The experience unfolds around elevated dining and a vibrant tapas bar, where pan-Indian bar bites with global influences meet a carefully curated cocktail programme designed for pairing and sharing. Interactive elements such as a chai and dessert trolley introduce movement and spontaneity, encouraging guests to linger and engage in a way that feels natural rather than performative.
Opening shortly at Jewel of the Creek, Rooh by Priya is located along the waterfront promenade, offering uninterrupted views across the water. The setting transitions seamlessly from daytime dining to sunset drinks and evening gatherings, positioning Rooh as a natural meeting place rather than a destination reserved only for special occasions.
While the interiors are warm and contemporary, it is the rhythm of the space that defines the atmosphere. Natural daylight gives way to soft evening lighting, creating an environment suited to casual meals, family gatherings, celebrations both big and small, and unplanned evenings that extend effortlessly.
Rooh by Priya is also proudly woman-led, backed by all-women investors, bringing a distinctive voice to Dubai’s premium dining landscape. This spirit of collaboration and creativity is reflected throughout the restaurant, shaping an experience that feels inclusive, welcoming, and quietly confident.
Designed for repeat moments, Rooh by Priya is a place where evenings begin casually and end memorably. A space where food is shared, conversations unfold easily, and familiar rituals turn into reasons to return.
Speaking ahead of the opening, Chef Priya Joseph says, “Rooh is about food that feels familiar yet exciting. I wanted to create a place where flavours bring comfort, spark curiosity, and draw people together. Somewhere relaxed, modern, and full of soul.”
Created for the way Dubai gathers and unwinds, Rooh by Priya invites guests to return time and again. Evenings stretch by the creek, shared plates arrive without rush, and dining becomes less about an occasion and more about moments that linger.
Hospitality
TRAVEL TRENDS DRIVING THE RISE OF BLENDED STAYS IN THE UAE
JS Anand, CEO and Founder, LEVA Hotels
Multi-generational and family travel is becoming a defining trend in the UAE, with 41% of travellers now planning trips with extended family members and actively looking for destinations that balance adventure with relaxation across age groups. At the same time, bleisure travel is gaining momentum as professionals mix work and leisure, often extending trips and choosing flexible short stays.
These shifts are directly contributing to the rise of blended stays across the UAE and wider GCC. What was once described as bleisure or workation is now a common travel pattern, where the boundaries between work, rest, and leisure are increasingly fluid. Travellers are staying longer, choosing lifestyle-led hotels, and expecting spaces that can support multiple needs within a single journey.
This change is closely linked to how work itself has evolved, with hybrid models and greater mobility enabling people to work from almost anywhere. In response, hotels are now viewed as flexible environments that support both productivity and personal time. The UAE is particularly well positioned for this shift, with its strong infrastructure, connectivity, and diverse hospitality offering making extended, blended stays both practical and appealing.
As a result, stay behaviour is changing noticeably. Traditional short business trips are being replaced by longer, more adaptable bookings, with hotels increasingly functioning as multi-purpose living spaces. This trend is influencing design, operations, and pricing strategies, with a stronger emphasis on flexibility and continuity.
Guest expectations have also evolved significantly. Travellers now expect purpose-built work environments within hotels, including co-working areas, meeting pods, and more thoughtful in-room setups that support sustained productivity. At the same time, wellness and lifestyle features like gyms, outdoor spaces, and social areas are now key factors in how people choose where to stay, reflecting a growing focus on balance in travel.
The UAE continues to lead this transformation, supported by a hospitality ecosystem that is closely integrated with retail, business, entertainment, and residential infrastructure. This natural alignment has created the ideal conditions for blended stays to grow and become a long-term feature of the region’s travel landscape.
For developers and investors, this shift is also redefining value creation. Occupancy alone is becoming less indicative of performance, with greater focus placed on a hotel’s ability to support longer stays, adaptable layouts, and multi-functional experiences. Hotels that can seamlessly shift between short-term and extended-stay demand are better positioned for the future of hospitality in the region.
Ultimately, blended stays reflect a deeper structural change in how people approach travel, work, and time away from home. For the UAE and the wider GCC, the opportunity lies in building hospitality experiences that respond to these evolving behaviours and remain aligned with how people choose to live and move today.
Hospitality
STAY DOWNTOWN, SAVE MORE
Address Downtown, Address Dubai Mall, Address Sky View, Vida Dubai Mall, and Palace Downtown invite guests to a memorable family staycation designed to reconnect, explore, and delight together. Step away from the pace of everyday life and discover Downtown Dubai from a fresh perspective, where families and friends can enjoy quality time, exciting attractions, and the warmth of exceptional hospitality in the heart of the city.
Guests can enjoy:
• Daily breakfast
• Early check-in from 11:00 AM and late check-out till 4:00 PM
• 30% off dining and spa treatments
• Kids Stay and dine free (up to 11 years old)
• Complimentary ticket to one Emaar Entertainment attraction per stay, choose between Dubai Aquarium & Underwater Zoo, Sky Views Observatory with Slide, or Dubai Ice Rink
• Prime location steps away from Dubai Mall and Downtown Dubai attractions
Families can explore, play, and create lasting memories while dining at the hotel’s signature restaurants, such as Thiptara, Ewaan, Solara, and Cetara.
Rediscover Downtown Dubai and embrace a city escape made for connection, fun, and memorable experiences. It’s time to unlock your next moment. Moments continue. Experiences evolve.
Hospitality
UBK AT MÖVENPICK JUMEIRAH LAKES TOWERS RAISES A GLASS FOR DUBAI’S MOST LOYAL COMPANIONS WITH “PAWS & POUR”


Some things in life stay beautifully constant, and for many Dubai residents, that has been their pets. Through everyday routines, slow days, and everything in between, pet parents have built their lives around their four-legged companions in the most natural, heartwarming way. UBK at Mövenpick Jumeirah Lakes Towers is celebrating that bond with Paws & Pour, a feel-good gesture for guests who stayed in Dubai with their pets during the recent period of regional uncertainty.
Visit UBK, show a photo of you and your pet from the past two months in Dubai, and enjoy a complimentary non-alcoholic drink on the house every Sunday only from 12pm-12am. Just a simple cheer to a not-so-simple bond. Because UBK has always been proudly pet-friendly, especially with Paws & Play running Sunday to Thursday from 12pm to 7pm, where dogs are very much part of the vibe. Plus, guests can enjoy 30% off food and beverages while spending time with their furry plus-ones.
Paws & Pour is UBK doing what it does best, keeping things easy, welcoming, and full of personality. A little toast to loyalty, companionship, and the pets who make every day better just by being in it.
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