Hospitality
FROM SPICE TO SPIRIT: ROOH BY PRIYA REDEFINES MODERN INDIAN DINING

Dubai’s dining scene will soon welcome Rooh by Priya, a modern Indian restaurant and tapas bar led by acclaimed chef Priya Joseph opening soon in Jewel of the Creek, Dubai. Rooted in familiar Indian flavours and shaped by a global culinary perspective, ROOH presents Indian cuisine through a contemporary, social dining lens that feels refined yet relaxed, expressive yet grounded.
Jewel of the Creek is a symbol of Dubai’s evolution, seamlessly blending Old Dubai’s heritage with New Dubai’s ambition. Inspired by Deira Creek—Dubai’s commercial heartbeat for centuries—it reimagines waterfront living through luxury residences, world-class hospitality, a vibrant marina, and premium retail and business hubs.
Recognised as one of Asia’s leading women chefs and among the top women chefs in Singapore, Chef Priya brings years of experience across Indian, Southeast Asian, Mediterranean, and European cuisines. At Rooh, her cooking centres on clarity of flavour and thoughtful restraint, with dishes designed for sharing and returning to rather than one-off fine dining moments.
What sets Rooh apart is its modern spice philosophy. Spices are layered with intention, never overpowering, allowing each dish to build depth gradually while preserving balance and freshness. Signature techniques include slow-developed masalas, gentle smoking, and finishing spices introduced at the table to heighten aroma without overwhelming the palate. The result is Indian food that feels both comforting and current, honouring tradition while speaking fluently to today’s diner.
The experience unfolds around elevated dining and a vibrant tapas bar, where pan-Indian bar bites with global influences meet a carefully curated cocktail programme designed for pairing and sharing. Interactive elements such as a chai and dessert trolley introduce movement and spontaneity, encouraging guests to linger and engage in a way that feels natural rather than performative.
Opening shortly at Jewel of the Creek, Rooh by Priya is located along the waterfront promenade, offering uninterrupted views across the water. The setting transitions seamlessly from daytime dining to sunset drinks and evening gatherings, positioning Rooh as a natural meeting place rather than a destination reserved only for special occasions.
While the interiors are warm and contemporary, it is the rhythm of the space that defines the atmosphere. Natural daylight gives way to soft evening lighting, creating an environment suited to casual meals, family gatherings, celebrations both big and small, and unplanned evenings that extend effortlessly.
Rooh by Priya is also proudly woman-led, backed by all-women investors, bringing a distinctive voice to Dubai’s premium dining landscape. This spirit of collaboration and creativity is reflected throughout the restaurant, shaping an experience that feels inclusive, welcoming, and quietly confident.
Designed for repeat moments, Rooh by Priya is a place where evenings begin casually and end memorably. A space where food is shared, conversations unfold easily, and familiar rituals turn into reasons to return.
Speaking ahead of the opening, Chef Priya Joseph says, “Rooh is about food that feels familiar yet exciting. I wanted to create a place where flavours bring comfort, spark curiosity, and draw people together. Somewhere relaxed, modern, and full of soul.”
Created for the way Dubai gathers and unwinds, Rooh by Priya invites guests to return time and again. Evenings stretch by the creek, shared plates arrive without rush, and dining becomes less about an occasion and more about moments that linger.
Hospitality
ANA Restaurant Brings the Contemporary Emirati Melting Pot to Abu Dhabi
ANA, the contemporary Emirati dining destination celebrated for reimagining the flavours of the Emirates, opens its doors this July at Dalma Mall, Abu Dhabi. The opening follows the success of ANA’s flagship at The Dubai Mall. There, the brand has become known for its hand-brushed “ANA” signature, sun-drenched food styling, and a dining room overlooking the Burj Khalifa and the Dubai Fountain. ANA in Abu Dhabi brings that same spirit indoors, offering a warmer, more intimate setting suited to the capital.
ANA was born from a simple question: where does one cuisine end, and another begin? The answer lies in the Emirates itself, a nation shaped by trade, travel and generosity, where cultures have long met and mingled. At ANA, every dish is a small act of storytelling. Every ingredient carries a memory. Every sitting is a ritual. Rather than treating Emirati cuisine as something to preserve behind glass, ANA reimagines it in motion. Traditional recipes meet contemporary technique. Local ingredients meet global influence. The result feels rooted, yet entirely of today.
Guests are invited to discover ANA’s signature menu, where cross-cultural influences meet the flavours of the region. Standout dishes include the Mubahar Chicken, served with ANA’s signature sauce, saffron rice, toasted nuts, and crisp shallots, alongside the Machbous, featuring slow-cooked lamb layered over fragrant hessa rice. From leisurely mornings to relaxed lunches and memorable evenings, ANA offers an all-day dining experience, welcoming guests seven days a week from 10:00 am to midnight. Each dish tells a story of heritage and tradition, thoughtfully reimagined through a contemporary culinary lens.


ANA is a concept by Mohamed Hilal, Founder and CEO of Mohamed Hilal Group, the Emirati lifestyle company. Under Hilal’s vision, ANA was created to introduce the richness of Emirati culture to the world through contemporary dining experiences that celebrate heritage, creativity and genuine hospitality.
“ANA is a space for convening, where ideas of the past, present and future can be tapped into, explored and given shape,” said Founder and CEO Mohamed Hilal of ANA. “The opening of Ana Dalma Mall allows us to bring that same spirit of Emirati hospitality to Abu Dhabi, inviting a new community of guests to discover cross-cultural Emirati cuisine that is as rooted in heritage as it is contemporary in expression.”
True to ANA’s brand identity, which is built on the concept of infinite iterations of the ANA “supergraphic” – a distinctive, hand-brushed rendering of the word “ANA” in both Arabic and Latin script. More than a restaurant, ANA is a place where culture is experienced and every guest is welcomed like family. ANA. Emirati for everyone.
Hospitality
Bondz Launches Executive Work Hours in DIFC to Redefine Client Meetings



If your client meetings usually involve hunting for a quiet corner in a crowded café, Bondz has a new alternative. The DIFC executive lounge has launched Executive Work Hours, a weekday concept that transforms its speakeasy-inspired venue into a stylish daytime destination for entrepreneurs, founders, executives and professionals.
Available Monday to Friday from 12pm to 4pm, the new offering is designed for everything from coffee catch-ups and brainstorming sessions to business lunches and back-to-back meetings.
The idea was inspired by founder & ex-banking professional, Ashish Agrawal’s own corporate experience. After years of hosting meetings in cafés, hotel lobbies and boardrooms, he recognised the need for a space that combines the comfort of hospitality with the privacy and sophistication professionals are looking for during the workday.
“Some of the most important business conversations happen outside the office,” says Agrawal. “But cafés can be crowded, hotel lobbies lack intimacy and most lounges only come alive after work. We wanted to create a space where professionals could meet, collaborate and build relationships in an environment that feels relaxed yet refined. While everyone celebrates Happy Hours, we thought it was time to celebrate Work Hours.”


Executive Work Hours includes three packages:
- The Espresso Stop (AED 45): Buy one coffee, get one free.
- The Desk (AED 95): Unlimited coffee for up to two guests, one starter and a complimentary house beverage.
- The Ritual (AED 195): Unlimited coffee for up to three guests, one starter, one main course and a complimentary signature beverage.
Each package is valid for up to four hours, making it suitable for everything from a single client meeting to a full afternoon of back-to-back appointments.
Located in Emirates Financial Towers, DIFC, Bondz has earned a reputation as one of the district’s stylish executive lounges. With the introduction of Executive Work Hours, the venue is extending that experience beyond evenings, offering professionals a more elevated place to work, meet and connect during the day.
Bondz’s menu thoughtfully pairs world-class cocktails with globally inspired cuisine. Beyond the Executive Work Hours offers, guests can elevate their meetings with signature cocktails and international dishes designed for leisurely business lunches and post-meeting conversations. Some of the best cocktails to try at Bondz are CoCotton, Dragon Breath, Monkey Boulevard, Rum Resolution, Secret Orchard and more.
Hospitality
SIGNOR SASSI MARE IS NOW OPEN IN PORTO CERVO FOR AN EXCLUSIVE SUMMER RESIDENCY
For more than four decades, Signor Sassi has been synonymous with exceptional Italian dining, warm hospitality and effortless glamour. Founded in London’s Knightsbridge in 1984 and acquired by the renowned Italian family-owned San Carlo Group, led by the Distefano family, the restaurant has grown from a beloved London institution into an internationally celebrated luxury hospitality brand with locations spanning Dubai, Riyadh, Doha and Miami. Signor Sassi is recognised worldwide for attracting royalty, celebrities, international tastemakers and discerning guests who return time and again for its authentic Italian hospitality and vibrant social atmosphere.
Now, for the first time in its history, Signor Sassi returns home to Italy with the launch of Signor Sassi Mare in Porto Cervo, bringing its iconic dining experience to the heart of Sardinia’s glamorous Costa Smeralda for an exclusive summer residency.
Located at You Marina Restaurant and Lounge Bar in Piazza Azzurra, overlooking Porto Cervo’s iconic marina, Signor Sassi Mare combines the timeless elegance and celebrated cuisine of Signor Sassi with one of the Mediterranean’s most prestigious summer destinations. Set against the backdrop of Porto Cervo’s luxury yachts, crystal-clear waters and vibrant social scene, the residency offers a sophisticated yet relaxed celebration of Italian summer living.

Designed to capture the essence of long Mediterranean days by the sea, Signor Sassi Mare presents an elegant alfresco dining experience centred around exceptional seafood, premium seasonal ingredients and refined Italian classics. The menu pays tribute to the region’s rich culinary heritage while embracing the glamour and energy that have made Porto Cervo a favourite destination for international travellers, yacht owners and luxury seekers from around the world.
At the heart of the experience is a dedicated Pescheria, From The Sea selection, allowing guests to choose from the finest whole market fish and shellfish, prepared to their preference. Whether grilled, baked in salt crust, served acqua pazza style or paired with freshly made pasta, the menu showcases the freshest catch of the day in true Italian coastal fashion.
Alongside the Pescheria offering, guests can enjoy an array of signature crudo dishes, oysters, seafood towers, caviar and raw bar specialities. Much-loved Signor Sassi favourites also feature prominently throughout the menu, including lobster linguine, black squid ink spaghetti, seafood risotto and Milanese-style veal, celebrating the timeless flavours and culinary traditions for which the brand is renowned.
Reflecting Porto Cervo’s international summer crowd, Signor Sassi Mare will also introduce Yacht Sushi, an exclusive sushi menu featuring sashimi, nigiri, uramaki and signature rolls, designed to complement leisurely lunches, sunset aperitivos and elegant evenings by the water.
To conclude the experience, guests can indulge in desserts inspired by Italy’s southern coastline, from pistachio cake and lemon delizia to homemade gelato and classic tiramisu.

Marcello Distefano, CEO of San Carlo Group, said: “We are delighted to bring Signor Sassi Mare to Porto Cervo, one of the Mediterranean’s most iconic coastal destinations. As an Italian family business, it is particularly meaningful for us to bring the Signor Sassi brand to Italy for the very first time. Following the success of our expansion to locations such as Dubai and Miami, this opening marks another exciting chapter in the brand’s evolution. We look forward to welcoming guests to a truly vibrant celebration of Italian summer living on the Sardinian coast.”
Lorenzo Marras, President of Dining, Sunset Hospitality Group, said: “My connection with Signor Sassi runs deep; we first brought the brand to Dubai, and watching it become part of the city’s dining fabric was one of the most rewarding experiences of my career. This partnership with San Carlo Group feels like a story still very much in the making. Porto Cervo is a destination that demands the very best, and together, that is precisely what we intend to deliver. We look forward to welcoming guests to a summer they will not forget, and to many more ventures with San Carlo Group to come.”
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