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KERRY RELEASES 2026 REGIONAL TASTE CHARTS: DEFINING THE FUTURE OF FLAVOUR WITH DATA-RICH INSIGHTS

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Close-up of a person biting into a burger made with Kerry ingredients, featuring a sesame bun, beef patty, melted cheese, jalapeños, purple cabbage slaw and dripping sauce against a blue background.

Kerry, a global leader in taste and nutrition, has released its 2026 Global Taste Charts, offering the food and beverage industry a detailed view of how flavour is evolving across the Middle East and where innovation is headed next.

Built on the expertise of more than 1,200 scientists, 100 flavourists and extensive consumer research, the 2026 Taste Charts reflect how consumers across the Middle East are eating, drinking and experimenting with flavour. The result is a practical, forward-looking guide designed to help manufacturers respond to fast-moving tastes with clarity and confidence.

As consumer expectations continue to fragment and intensify, the 2026 Taste Charts expand from six to eight categories, covering Refreshing Beverages; Tea & Coffee; Savoury Snacks; Sweet; Sauces & Dressings and Meat. This broader view captures the growing crossover between indulgence and wellness, tradition and novelty, plus global inspiration with local identity, all increasingly shaping flavour decisions in the region.

Flavour Trends in the Middle East

Newstalgia: Tradition Reworked for Today
Comfort flavours are being reimagined through premium formats and modern twists. Across the Middle East, classic flavours such as date, za’atar, cardamom and saffron are appearing in unexpected formats, from date mustard and za’atar ice cream to camel milk pistachio iced coffee. This blend of nostalgia and creativity stirs emotional connection while celebrating cultural identity.

Beyond Burn: Layered Heat, Global Meets Local
Consumers in the Middle East are moving away from one-note spiciness toward more nuanced heat. Paprika-led blends are gaining momentum across snacks, sauces, grilled meats and ready meals, offering smoky, sweet and aromatic complexity inspired by street food traditions. This shift supports richer seasoning systems that deliver depth rather than intensity alone.

Hydration with Character: Fruit-Forward Refreshment
Refreshing fruits continue to play a key role in beverage innovation across the Middle East. Watermelon features prominently in sparkling waters, juices and alcohol-inspired drinks, aligning with demand for clean-label, vibrant, hydrating and naturally sweet thirst quenchers.

Micro Moments of Indulgence
In fast-paced lifestyles, small treats are taking on outsized importance. Across the Middle East, bite-sized energy balls, chilli-lemon snacks, mini desserts and convenient marinated proteins are delivering moments of indulgence and reward without the commitment of full-scale indulgence.

These insights are supported by KerryNow™, a digital platform that allows customers to access Kerry’s flavour portfolio, instantly order samples of trending flavours featured in the 2026 Taste Charts and receive expert support on product applications, regulatory guidance and sample selection.

“The 2026 Taste Charts reflect how consumers are eating and drinking today, with a growing desire for contrast, comfort, depth, and meaning in flavour,” said Pinar Taskin, Marketing Manager, Kerry Middle East, Türkiye and Pakistan. “Designed to support R&D and marketing teams, the 2026 Taste Charts help guide product development that resonates locally while drawing on global flavour cues. Across markets from Türkiye to Saudi Arabia, and from Kuwait to Jordan, we are seeing a stronger use of local flavours reinterpreted with a global twist. By bringing together sensory science, cultural understanding, and real consumption data, the charts highlight where flavours are gaining momentum and how they are being expressed locally. Each year, through the launch of these Taste Charts, we support our customers in moving more confidently from idea to product while keeping pace with evolving tastes across the region.”

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Hospitality

World Chocolate Day: Celebrating Chocolate Through Wellness, Balance and Meaningful Indulgence

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World Chocolate Day is a celebration of one of the world’s most cherished ingredients—one that transcends cultures, generations, and traditions. While chocolate is often associated with indulgence, it is increasingly being appreciated as part of a balanced lifestyle, where quality, mindful enjoyment, and craftsmanship take precedence over excess.

By Twinkle Aswani

Chef Thirumalai Murugan, Cluster Executive Chef, Mövenpick Hotel JLT & Riva Beach Club

Dark chocolate, particularly varieties with a high cocoa content, contains naturally occurring antioxidants known as flavonoids, which have been associated with supporting heart health and overall wellbeing when enjoyed in moderation as part of a healthy diet. As consumers become more conscious about what they eat, there is a growing appreciation for premium chocolate made with quality ingredients, thoughtful sourcing, and authentic craftsmanship.

For chefs, chocolate represents far more than sweetness. It is an ingredient that tells stories, evokes memories, and creates emotional connections through food. Whether paired with fruits, nuts, spices, or floral notes, chocolate continues to evolve as a versatile ingredient that bridges tradition with innovation.

“A World of Chocolate: Exploring the Stories Behind Every Bite”

Chef Thirumalai Murugan, Cluster Executive Chef, Mövenpick Hotel JLT & Riva Beach Club

Reflecting on chocolate’s cultural significance and timeless appeal he shares to us that chocolate to him has always felt like a universal language, in every country I have cooked in, and every kitchen I have worked in, chocolate carries a different story.

In Switzerland, where Mövenpick’s heritage began, it is precision and craft, generations of chocolatiers perfecting the art of conching to create that unmistakable smoothness. In India, where I grew up, it is often layered into celebrations, folded into sweets during festivals or given as a gesture of warmth between families.

In the Middle East, I have seen it paired with dates, pistachios and rosewater, a beautiful meeting point between two very different culinary worlds.

What draws me to chocolate as a chef is that it is never just an ingredient. It is a memory. A single bite can carry someone back to a childhood kitchen, a festival table, or a gift shared between family. That is the magic of it. Chocolate holds onto emotion the way few other ingredients can.

At Rohini, our approach to dessert follows the same philosophy that shapes the rest of our menu, honouring Indian heritage while leaving room for creativity and surprise. Chocolate gives us a wonderful canvas for that, a familiar ingredient that can still hold onto the flavours and memories closest to home.

Our Rasmalai with rose and white chocolate cream is nostalgic with a European touch, our Warm Chocolate Brownie with Kulfi pairs nutty chocolate with hazelnut kulfi and chocolate sauce, and our Chocolate Coated Pistachio Kulfi with a dash of rose rounds it off, three small stories about where chocolate can take you.

For Chocolate Day, my hope is that people slow down and taste with curiosity. Ask where the cacao came from, how it was made, who it might have passed through before reaching the plate. Every bar and every bonbon carries a journey, farmers, roasters, chocolatiers, chefs, each adding their own chapter.

That, to me, is the real joy of chocolate. It connects people across cultures and generations, one bite at a time.”

This World Chocolate Day, the celebration is not about giving up indulgence—it is about redefining it. Choosing quality over quantity, appreciating the journey from cacao bean to dessert, and savouring each bite mindfully allows chocolate to become part of a more balanced and wellness-focused lifestyle.

After all, the healthiest indulgence is often one that is enjoyed slowly, shared with others, and remembered long after the last bite!

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CELEBRATING WORLD CHOCOLATE DAY WITH A HEALTHIER CHOCOLATE SNACK

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World Chocolate Day, celebrated globally on 7th July, commemorates the introduction of chocolate to Europe in 1550 and shines a spotlight on the world’s enduring love affair with chocolate. As consumers increasingly seek healthier ways to enjoy chocolate, UAE-founded healthy snack brand Rashtions is highlighting a more nutritious way to enjoy the occasion with its 100% Cocoa Truffle, a protein-rich snack that combines the rich taste of 100% cocoa with the natural goodness of dates and camel milk.

Founded by Emirati entrepreneur Rashid Gargash and proudly made in the UAE, Rashtions is redefining modern nutrition by transforming locally inspired ingredients into convenient, clean-label snacks designed for today’s lifestyles.

The 100% Cocoa Truffle offers a rich chocolate flavour without relying on added sugar, artificial sweeteners or preservatives. Crafted using a simple blend of dates, camel milk, ghee and 100% cocoa, it delivers natural energy, healthy fats and up to 20 grams of protein per serving, making it a satisfying alternative to conventional chocolate snacks.

As consumers increasingly seek better-for-you treats that do not compromise on taste, Rashtions’ 100% Cocoa Truffle demonstrates how indulgence and nutrition can go hand in hand. Whether enjoyed as a mid-day pick-me-up, post-workout snack or healthier chocolate fix, it provides a convenient option for health-conscious consumers celebrating World Chocolate Day.

Alongside the 100% Cocoa Truffle, Rashtions is also available in Date Truffle, Brazilian Coffee Truffle and Date Original varieties, offering a range of flavours inspired by the UAE’s heritage and modern nutritional needs.

Available across the UAE through ADNOC and Emarat service stations, Union Coop, Deliveroo, Noon and via the brand’s website, Rashtions makes it easy for consumers to discover a homegrown alternative to traditional snack options.

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Hospitality

SKYLINE DRAW AT LEVEL 43 SKY LOUNGE

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Level 43 Sky Lounge introduces Skyline Draw, a new weekly social media-driven promotion offering guests with a selected surname a complimentary first drink and 30% off their total bill. The winning surname will be announced every Monday at 12:00 PM via the venue’s Instagram Stories.

The selected surname will be determined based on a random selection of guest surnames from those who dined at Level 43 in the previous week.

Guests who share the chosen surname can enjoy the exclusive offer, adding an interactive and engaging element to their dining and social experience at the venue.

Details:
• Offer: Complimentary first drink and 30% off the total bill for guests with the selected surname
• Announcement: Every Monday at 12:00 PM via Instagram Stories
• Location: Level 43 Sky Lounge, Four Points by Sheraton Sheikh Zayed Road, Dubai
• For reservations: +971 56 414 2213

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