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KERRY UNBOXED CAPTURES THE FUTURE OF TASTE AND TECHNOLOGY AT GULFOOD MANUFACTURING 2025

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A professional man in a business suit is seated outdoors at a large table under a white tent, looking intently at a presentation screen while a smaller group of people are gathered nearby for a meeting or event.

Kerry wrapped up its participation at Gulfood Manufacturing 2025 after welcoming visitors to Kerry Unboxed, a live, interactive experience that showed how global food trends, regional tastes, and new technologies are coming together to shape the future of food and drink in the Middle East.

Over three days, Kerry’s booth became a popular spot for visitors, featuring live cooking and barista sessions, expert discussions, and the launch of new flavour innovations inspired by both consumer insights and the next generation’s preferences.

Inspiring the Next Generation with KidZania

One of the highlights this year was Kerry’s partnership with KidZania for the Flavour Detective Co-Creation Workshop, a fun, engaging activity that encouraged children to explore the building blocks of cheese flavour. Their feedback provided broad insights into taste preferences and helped inspire two new innovations: Savoury Parmesan and Creamy Gouda cheese powders.

Both ingredients deliver rich, authentic cheese flavour suited to regional and international snacks. At Gulfood Manufacturing, Kerry showcased a range of product concepts using the powders, demonstrating how children’s natural curiosity can spark ideas and influence the future of family-focused foods.

Innovation, Taste, and Sustainability at the Forefront

(İnanç Işık, General Manager – Retail, Kerry Middle East)

On Day 1, İnanç Işık, General Manager – Retail, Kerry Middle East, joined industry leaders for the Visionary Leaders in Armchair panel to discuss how collaboration and innovation are changing global food manufacturing.

He explained that for any innovation to succeed, taste, nutrition, and sustainability must work together, noting that taste remains the biggest factor behind consumer choices. He also shared how Kerry’s technologies are helping brands cut cocoa use by up to 20% and sugar by up to 50% while keeping the same taste and quality.

“Our foodservice collaborations let us test and refine ideas quickly, increasing success rates in a region where over 20,000 new products launch each year but only a fraction achieve commercial success,” said Işık. “It’s how we ensure our innovations remain creative, relevant, and commercially viable.”

He added that new health technologies like GLP-1 are changing what people want from their food, creating a stronger demand for high-protein, functional, and affordable products that fit regional preferences.

“We’re focused on scalable innovations that combine great taste, smart nutrition, and cost efficiency,” he said.

Smart Health: Science, Nutrition, and Real-World Application

On Day 2, Professor Imed Gallouzi, Chair of the Smart Health Centre at KAUST and Scientific Advisor to KHNI, expanded on how the future of food is largely driven by innovations prioritizing taste, nutrition and sustainability. He emphasized that taste and nutrition are no longer competing priorities, they must co-exist to meet the demands of the consumer of tomorrow.

“Smart health is becoming an essential part of how future consumers will live, eat, heal, and thrive. Diagnostics, nutrition, and personalized health technologies will help us tailor nutrition plans not only to the person’s health needs but also to their taste. Science-driven nutrition is the bridge between these worlds, and this is where Kerry is leading globally,” said Professor Gallouzi.

Kerry’s work, he said, aligns closely with KAUST’s mission to turn scientific breakthroughs into real-world innovation, supporting the Middle East’s growth as a hub for smart-health research and technology.

Kerry’s Continued Commitment to the Region

Kerry Unboxed demonstrated the company’s ongoing commitment to advancing the Middle East’s food and beverage landscape through innovation, collaboration, and insight. By blending global expertise with local creativity, Kerry continues to support brands in delivering products that are delicious, sustainable, and relevant to consumers’ evolving needs.

“Gulfood Manufacturing 2025 has been a powerful reminder that the future of food in our region is being shaped by collaboration, creativity, and a relentless focus on taste. Sustainable solutions must never compromise on flavor or functionality,” said İnanç Işık, General Manager – Retail, Kerry Middle East. “Our ability to rapidly test ideas in foodservice, adapt to new health trends, and deliver affordable, customised nutrition is what sets Kerry apart. We’re proud to help our customers turn global trends into local success stories, and to inspire the next generation of food innovators.”

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Hospitality

Chaat Junction Brings India’s Favourite Street Food Classics to Mausam

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Step into the vibrant flavours of India’s bustling street food culture at Mausam’s Chaat Junction, a specially curated experience celebrating the country’s most loved bite-sized classics. Inspired by iconic chaat from cities like Delhi and Kolkata, the menu brings together tangy, spicy, sweet, and crunchy favourites in one colourful spread.

Guests can enjoy signature highlights including a live Pani Puchka station with flavoured mint-coriander and tamarind waters, Kolkata Special Bhel, Kadak Aloo Matar Tikki, Bhalla Papdi Chaat, and the unique Khasta Karela, a Madhya Pradesh speciality layered with chutneys, spices, and fresh toppings.

Available from 13th to 24th April, 6 PM to 10 PM, this limited-time experience is priced at just AED 50 per person for unlimited servings, making it the perfect evening outing for friends and families looking to enjoy authentic Indian street flavours in the heart of Dubai Mall.

Blending nostalgia with contemporary presentation, Chaat Junction at Mausam recreates the energy of India’s street-side flavours in a warm and elegant dining setting.

Offer: Chaat Junction Indian Street food experience | Date: 13th – 24th April
| Time: 6 PM – 10 PM | Price: AED 50 (Unlimited per person) | Location: Mausam Dubai Mall

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Hospitality

STAY, WORK, AND UNWIND THIS SUMMER AT ARABIAN PARK DUBAI

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Arabian Park Dubai is inviting residents and visitors to make the most of the summer months with two value-driven accommodation experiences, including a Staycation Offer and a Monthly Long-Stay Special Offer available until 31st August 2026, designed to suit both short getaways and extended city stays.

Ideal for couples, families, and professionals seeking flexibility without compromising comfort, the staycation package includes complimentary breakfast for two at Gardenia, along with 25% savings on food and beverage, laundry services, and tennis and padel court access, making it a convenient option for a relaxing urban escape.

For guests planning longer stays in the city, the hotel’s Monthly Long-Stay Special Offer provides a practical and comfortable living solution in the well-connected Al Jaddaf district, with added lifestyle benefits including Wi-Fi access, gym and swimming pool access, free parking, and housekeeping service three times per week, alongside 20% savings on food and beverage, laundry services, and telephone calls.

Reflecting the growing shift toward flexible work environments, the long-stay experience supports a work-from-hotel lifestyle that allows professionals to stay productive while enjoying a structured setting beyond the home office. With reliable connectivity, comfortable accommodation layouts, and access to wellness and recreation facilities, Arabian Park Dubai offers an environment where guests can balance work commitments with relaxation throughout their stay.

Conveniently located between key business and leisure districts, the hotel provides access to a range of recreational facilities including a temperature-controlled swimming pool, fitness centre, tennis court, padel court, and football pitch, creating a balanced setting designed to support both wellbeing and productivity.

As working patterns continue to evolve, more residents are looking for flexible alternatives that combine comfort, connectivity, and lifestyle benefits in one place. Our summer staycation and long-stay offers at Arabian Park Dubai are designed to support this shift, giving guests the opportunity to stay productive while enjoying the convenience of hotel living in a well-connected location,” said Stefan Schmid, Complex General Manager, Al Jaddaf Rotana Suite Hotel.

Whether planning a weekend reset, a midweek break, or an extended summer stay in Dubai, these limited time offers provide flexible and accessible options for guests looking to enjoy added value throughout the season.

Both offers are available until 31st August 2026 and remain subject to availability. Terms and conditions apply.

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Hospitality

REDEFINE YOUR 9-TO-5 WITH A HOTEL WORKDAY IN DUBAI

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Dubai professionals can now redefine their traditional work routine with the launch of “Your Office, Reimagined,” a flexible hotel-based work experience starting from just AED 50 across Four Points by Sheraton Sheikh Zayed Road, Four Points by Sheraton Bur Dubai, and Sheraton The Walk.

Designed for remote workers, entrepreneurs, freelancers, and business travellers seeking a productive yet comfortable alternative to conventional offices, this offering combines convenience with hotel-style hospitality across prime city locations.

Guests can enjoy complimentary high-speed Wi-Fi, valet or self-parking for added ease, unlimited tea and coffee throughout the day, and 40% savings on food and beverages, creating a seamless environment to stay focused, refreshed, and productive throughout the workday.

Ideal for those looking to elevate their weekday routine, this limited-time offer presents a smart and accessible way to experience a premium workspace within a hotel setting in Dubai.

Details:

  • Details: Work from Hotel – Your Dedicated Workspace | Price: Starting from AED 50 | Location: Four Points by Sheraton Sheikh Zayed Road, Four Points by Sheraton Bur Dubai, Sheraton The Walk, Dubai
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