Dubai’s most anticipated new address for elevated lounging has arrived. TIMELESS Luxury Lounge has officially opened its doors in Meera Tower, Al Habtoor City, unveiling a next-generation concept that redefines what it means to relax, connect, and indulge in style.

Founded by Andrey Ryzhov and Dmitriy Parygin, TIMELESS was envisioned as more than a venue, it is a state of being. Guided by the philosophy of the “third place” – a sanctuary beyond work and home, TIMELESS creates a world defined by quiet luxury, sensory design, and genuine care. With its Dubai debut, the brand brings this philosophy to life in a city where the serenity of the desert meets the pulse of modern innovation.

Designed by the award-winning Rhyme Design Studio – honoured with the INT Interior Design Award 2025 for their visionary work on TIMELESS City in Moscow – the interiors are a masterclass in balance – where futuristic luxury meets desert minimalism. Inspired by the iconic mirrored architecture of AlUla’s landmark building in Saudi Arabia, the space blends travertine, sandstone, brass, marble, and fine wood into a cinematic expression of modern elegance.

The ground floor hums with the energy of a futuristic desert anchored by a sculptural travertine bar and six-metre brass arch. Upstairs, the bohemian-luxury lounge wraps guests in fine materials and warm light, offering an atmosphere of intimacy and refined comfort. Extending outward, the serene terrace continues the experience with soft lighting, geometric planters, and intimate seating that echo the calm of a desert evening.

At the heart of the design is a zoning philosophy that places guest comfort at the forefront. Most tables are thoughtfully separated by refined partitions, cultivating an atmosphere of privacy, seclusion, and ease. Each zone is composed to ensure guests can unwind without the intrusion of neighboring conversations or close seating. The result is a setting that invites lingering, encourages relaxation, and elevates the overall dining experience through personal space and intentional calm.

TIMELESS reimagines every element of the modern lounge experience through art, technology, and service. Every detail has been designed to evoke emotion, from five-star touches such as branded slippers and personalised moments of care, to the brand’s proprietary TIMELESS Intelligence System (TIS), a bespoke technology developed in-house to anticipate guest needs. TIS seamlessly manages reservations, remembers preferences, automates key operational processes, and personalises every interaction – allowing staff to focus entirely on delivering exceptional hospitality. Here, even the smallest moments are considered acts of generosity, because true luxury is not loudness, but attention.

The venue’s signature lies in the way it elevates mixology and shisha to an art form. Featuring more than 200 bespoke blends crafted through the philosophy of flavour and aroma, each creation is an expression of craft and emotion. For TIMELESS, a shisha mix is never a simple pairing of flavours; a single bowl can unite four, five, or even six distinct notes. Individually, these flavours may be familiar, but together they form a complex, multifaceted profile that unfolds gradually. Lavender lemonade, a flower garden, a favourite perfume – any flavour or aroma can be reimagined with precision and depth.

This craftsmanship comes to life across signature blends such as ARABIC, inspired by the Museum of the Future and the fluid aesthetics of Arabic calligraphy; À LA RUSSE, a contemporary homage to Russian artistry, infused with the ritual of tea and storytelling and paying tribute to enduring traditions and history; and GARDERIA, a soft floral composition layered with wild herbs, peony, vanilla, pear, and hibiscus. Together, they embody TIMELESS’s commitment to depth, creativity, and sensory refinement.

The beverage programme reflects the same precision and creativity, with signature drinks prepared using house-made infusions, syrups and cordials. Among the highlights are LUST CHERRY, a perfume-inspired berry beverage that has become a TIMELESS hallmark, and HEART, a tropical indulgence served in Italian porcelain shaped like an anatomical heart.

Beyond its design and craft, TIMELESS offers a curated social experience that blends intimacy with engagement. Music flows at a conversational tempo, with curated playlists that complement the mood, while PS5 consoles, chess and board games offer opportunities for connection beyond conversation. Every visit is crafted to feel intentional and memorable, leaving guests with a lasting impression of connection and contemporary luxury.

“Dubai is a city of vision and ambition,” says founder Andrey Ryzhov. “TIMELESS was created in that same spirit – forward-thinking, expressive, and deeply human. It’s not about escaping time, but about being fully present within it”.