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ENOVATE AND COBI LAUNCH LARGE-SCALE AI-POWERED DIGITAL PAYMENT INFRASTRUCTURE

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eNovate, a subsidiary of eFinance Investment Group, and Cobi, a UAE-headquartered AI-native customer intelligence platform, today announced the integration of Cobi’s AI-powered intelligence infrastructure across its digital payment ecosystem to redefine how young people across Egypt engage with digital financial services. Enabled through Mastercard’s Engage programme, the partnership combines eNovate’s digital payments product suite and Cobi’s AI-powered engagement platform to give financial institutions a new level of intelligence, personalisation, and behavioural insight across their customer base. As the MENA region emerged as a global hub for financial services innovation in 2025, fuelled by government initiatives and rapid digital payments growth, the focus is shifting toward AI-powered engagement and intelligence at scale.

The collaboration begins with the Rize app, eNovate’s flagship digital wallet, where Cobi’s intelligence layer will power real-time personalisation for Egypt’s youth segment. With 85% of people across MENA already using at least one emerging payment method, this allows banks and fintechs to better understand spending behaviours, identify friction, and deliver timely product interventions that drive activation, loyalty, and long-term customer value. The capability will extend across eNovate’s broader digital payment services, forming Egypt’s first large-scale AI-driven portfolio management infrastructure.

With the MENA region’s AI in financial services market projected to reach $4.7 billion by 2032, underscoring the scale of opportunity for intelligent, data-driven payment infrastructure across the region. At the core of the partnership is Cobi’s behavioural AI engine, which builds deep context on how users engage, identifies patterns, and recommends or triggers next-best-actions across acquisition, activation, and retention journeys for customers combining it with eNovate’s role as a central payments and digital services provider to Egypt’s banks, telcos, fintechs, merchants, and government-linked entities, the collaboration marks a major step toward intelligent, personalised financial experiences across the country.

Nashwa Kamel, CEO of eNovate, explained: “eNovate is committed to enabling banks & financial institutions with modern, data-driven capabilities. Partnering with Cobi allows us to introduce real-time intelligence into every digital wallet and payment experience we support, starting with the youth-focused Rize app. This collaboration strengthens our mission to provide Egypt with the most advanced and responsive payment infrastructure that provides insights into spend behaviour, helping banks & financial institutions to spot inefficiencies, optimize costs, and make smarter, data-driven decisions. By turning raw spend data into strategic intelligence, businesses can anticipate trends, strengthen supplier relationships, and accelerate sustainable growth.

Darren Edmund, CEO of Cobi, highlighted: “Our partnership with eNovate represents a fundamental shift in how digital payment infrastructure operates. By embedding Cobi as the intelligence layer across eNovate’s ecosystem, we are enabling banks and financial platforms to move beyond static transaction processing toward real-time, adaptive systems that understand and respond to user behaviour instantly. This allows institutions to personalise at scale, optimise portfolio performance, and build deeper, longer-lasting customer relationships. We’re glad to have had Mastercard’s Engage programme support this collaboration.”

Looking ahead, the partnership will extend toward agentic payment experiences, where AI not only analyses user behaviour but autonomously recommends or initiates actions that improve financial outcomes, ushering in a new era of intelligent and proactive financial services across Egypt. The initial deployment begins in Q1 2026, with expansion planned across additional eNovate-powered platforms and regional markets.

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Financial

BITCOIN STRUGGLES TO BREAK $74,000 RESISTANCE AS ETF INFLOWS RISE

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Bitcoin edged higher last week, gaining 11%, yet it continues to struggle to convincingly break through the $74,000 resistance level, according to Simon Peters, crypto analyst at eToro.

US bitcoin spot ETFs recorded $763 million in net inflows over the past week, helping to push prices higher. Strategy, the largest bitcoin treasury company by total holdings, also disclosed another significant purchase of 17,994 bitcoin for approximately $1.28 billion.

Looking ahead, the Federal Reserve meeting this week could prove pivotal in determining whether bitcoin breaks above the $74,000 level or experiences a correction. While markets had previously anticipated a dovish pivot, a sudden spike in oil prices due to the ongoing conflict in the Middle East may prompt the Fed to reconsider its outlook.

“The consensus is for the Fed to hold rates on Wednesday, but if Chairman Powell signals in his press conference that the central bank is prepared to raise rates should oil prices remain elevated or continue rising, this could trigger a sell-off in cryptoasset prices,” said Peters.

The meeting will also see the release of the Federal Reserve’s latest “dot plot”, offering insights into where each Federal Open Market Committee participant believes interest rates should be by the end of the year, next year and over the longer term.

AI tokens surge amid Nvidia comments

Among the biggest movers in the crypto market over the past week were AI-related tokens TAO and FET, both rising 47% as investors rotated into the sector following bullish remarks about artificial intelligence by Nvidia CEO Jensen Huang.

Ahead of Nvidia’s GTC AI conference this week, Huang described AI as “essential infrastructure”, stating that every company and nation will build and use it.

These comments have renewed interest in on-chain, decentralised AI networks, pushing tokens such as TAO and FET higher.

Mastercard launches crypto partner program

Mastercard has launched its Mastercard Crypto Partner Program, a new global initiative bringing together more than 85 companies across the crypto ecosystem, including exchanges, stablecoin issuers and blockchain development teams.

The program aims to foster dialogue and collaboration as the crypto sector continues to mature. Participants will work with Mastercard teams to combine the speed and programmability of blockchain technology with Mastercard’s merchant network spanning more than 210 countries.

The initiative builds on Mastercard’s existing digital asset activities, including its Start Path blockchain track, Engage platform and Crypto Card program.

Bitcoin reaches 20 million supply milestone

Bitcoin reached a historic milestone last week when the 20 millionth bitcoin was mined, marking the issuance of more than 95% of the cryptocurrency’s total capped supply of 21 million coins.

The milestone was reached on 10 March at block height 931200, 17 years after the network first launched. Due to Bitcoin’s halving schedule, the remaining one million coins are expected to take approximately another 114 years to be mined, with the final bitcoin projected to enter circulation around the year 2140.

Crossing the 20 million milestone again highlights Bitcoin’s scarcity dynamics. With demand continuing to outpace the new supply issued daily by miners and many holders unwilling to sell at current prices, the market could be positioned for a significant move higher over the coming months and years.

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ABA Legal Highlights UAE’s Legal Framework as Catalyst for the Next Wave of Foreign Investment

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In alignment with the UAE’s ambitious vision to evolve into a global hub for business and foreign capital, ABA Legal, a boutique corporate law consultancy headquartered in Abu Dhabi, UAE, has announced its bold and strategic expansion of Legal Structure Mapping – a refined core advisory specially mentoring FDI and investors in interpreting and navigating the UAE’s investor-focused legal framework across the region. The move strengthens the firm’s positioning as one of a kind legal resource for foreign investors seeking clarity, compliance, and structured market entry within the UAE.

The United Arab Emirates has rapidly evolved into a leading destination for global business and foreign capital. According to recent government and industry reports, the UAE continues to rank among the top global destinations for foreign direct investment inflows, driven by continuous legal and regulatory modernization. ABA Legal observes that legal clarity, regulatory certainty, and structural reforms are increasingly central to investor decision-making, with businesses placing greater emphasis on well-defined legal pathways, ownership structures, and enforceability before committing capital to new markets.

Commenting on the evolving landscape, Ms. Geethalakshmi Ramachandran, Managing Counsel at ABA Legal, said “The UAE’s legal framework today is not only progressive but highly responsive to global investor expectations. The shift toward full foreign ownership, stronger dispute resolution systems, governance reforms, and IP protection has significantly enhanced legal certainty. At ABA Legal, our core service now is guiding foreign investors through these reforms with clarity and precision, ensuring they can structure, enter, and operate in the UAE market with confidence and long-term security. We aim to become the Legal Mentors for FDIs and Investors UAE interest”

A New Era of Legal Reform

The UAE has entered a new era of legal reform designed to strengthen transparency, predictability, and investor confidence across its commercial ecosystem. One of the most significant developments has been the overhaul of foreign ownership regulations. Sectors that previously required majority UAE national ownership have been widely liberalized, enabling 100% foreign ownership across a growing range of industries, including technology, manufacturing, and professional services. From a legal standpoint, this marks a structural realignment of the corporate framework, giving investors greater control over governance and operations while reducing compliance ambiguity and intermediary dependence. The reforms align the UAE with global best practices and reinforce its appeal for long-term, high-value investment.

Strengthening Contract Enforcement and Dispute Resolution

Investor confidence is closely tied to enforceability and legal certainty. The UAE has modernized commercial laws and strengthened dispute resolution mechanisms to create a secure environment for international business. Specialized courts operating under internationally recognized standards and common law principles, alongside stronger integration with global arbitration systems, ensure disputes are resolved efficiently and impartially. This protects contractual rights, lowers legal risk, and supports long-term cross-border investment strategies.

Governance, Transparency, and Investor Protection

Governance, transparency, and investor protection have also been enhanced through stricter corporate reporting, anti-money laundering, and financial compliance frameworks. These measures reduce regulatory uncertainty and strengthen market credibility by embedding internationally recognized standards into law. Investors benefit from a more stable, accountable, and transparent operating environment.

Free Zones: Tailored Legal Advantages: Free zones continue to play a central role in the UAE’s foreign investment strategy, offering tailored legal and regulatory advantages such as full foreign ownership, capital repatriation, customs exemptions, and flexible employment and residency structures. Designed around priority sectors, these zones combine flexibility with legal certainty and reduced administrative burden.

Modern Commercial Laws, Digital Economy Support, and IP Protection

Recent updates to commercial company regulations, data protection laws, and intellectual property protections further support digital economy and innovation-driven businesses. Together, these reforms create a resilient and adaptable legal ecosystem that not only attracts foreign capital but enables sustainable, knowledge-based growth; with ABA Legal supporting investors through structured legal guidance in this evolving framework.

For global investors seeking stability, transparency, and strategic opportunity, the UAE’s legal framework is more than supportive, it is a dynamic engine for capital inflow, innovation, and knowledge-based economic development, with ABA Legal serving as a strategic legal mentor in this journey.

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BALANCING INNOVATION AND TRUST IN THE FUTURE OF RETAIL TRADING PLATFORMS IN THE UAE

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By Fraser Nelson, Head of Global Business Development, Scope Markets

The UAE stands at the forefront of a digital financial revolution, where innovation in retail trading platforms is rapidly reshaping how individuals’ access and participate in financial markets. New technologies are enabling broader market access, deeper analytics, and personalised experiences for investors across demographics. Yet with these advancements comes the critical need to balance innovation with trust, ensuring that technological progress enhances investor confidence and long-term market participation, not just speed and convenience.

Expanding Access Through Technological Innovation

Recent developments in the UAE capital markets illustrate how digital innovation is transforming investor access. For example, the Abu Dhabi Securities Exchange (ADX) welcomed Thndr as its first remote retail trading member, enabling millions of users to trade securities and exchange-traded funds directly via a fully digital platform without physical presence in the UAE. This milestone broadens participation and underscores the role of technology in reducing barriers to entry for retail investors.

Similarly, market infrastructure upgrades including new order types and enhanced trading systems are designed to make price discovery and execution more efficient for both institutional and retail participants. These enhancements reflect a broader strategy to deepen market reach and usability.

Regulatory Frameworks as Anchors of Trust

As platforms evolve, regulators in the UAE continue to play a central role in safeguarding investor interests while fostering innovation. The UAE Securities and Commodities Authority (SCA) has introduced federal licensing for robo-advisory services, aiming to enhance transparency, risk disclosure, and operational governance for platforms that deliver automated investment advice. This regulatory clarity helps ensure that digital advice tools serve investors with appropriate protection and predictable standards.

Across financial centres such as the Dubai International Financial Centre (DIFC) and the Abu Dhabi Global Market (ADGM), regulators are also modernising authorisation and engagement processes. For example, the DFSA’s new digital portal is designed to streamline compliance workflows and better support firms seeking licencing; a move that signals regulatory commitment to both innovation and oversight.

These regulatory efforts strengthen trust by providing clear expectations and oversight mechanisms, which in turn encourage responsible innovation by market participants.

Investor Adoption and Experience in a Digital Age

Technology isn’t only reshaping how markets operate, it’s influencing how individuals make decisions. Surveys indicate that a significant portion of UAE retail investors use artificial intelligence tools, such as recommendation engines or AI-driven research assistants, to shape their portfolios. This engagement with technology reflects a growing comfort with digital decision-making but also highlights the importance of education and digital literacy in using these tools wisely.

Platforms that offer intuitive interfaces and data-driven insights can enhance investor experience, but they must also provide clear explanations of risks, fees, and realistic performance expectations. This transparency builds trust and prevents misconceptions that can arise from overreliance on algorithmic signals or social media sentiment.

The Trust Imperative: Security, Transparency, and Education

Innovation without trust is unsustainable. In financial services, trust stems from robust cybersecurity, transparent pricing and disclosures, and investor education. Safe digital environments require ongoing investments in secure systems, data protection, and customer-centric design not only to protect assets but also to reinforce confidence in digital channels.

Platforms and regulators alike must prioritise straightforward communication about how tools work, what risks they entail, and how investors can make informed decisions. Equally, investors benefit from continuously improving their understanding of market mechanics, regulation, and technology through credible educational resources.

Conclusion: A Balanced Path Forward

The future of retail trading platforms in the UAE is shaped by a dynamic interplay between technological innovation and regulatory safeguards. The integration of digital access, advanced analytics, and automated services offers unprecedented opportunities for individual investors. At the same time, trust anchored in transparent practices, strong oversight, and investor empowerment will determine whether these innovations translate into sustainable market engagement.

As the UAE’s financial ecosystem matures, success will belong to platforms and participants that prioritise innovation with responsibility. By embracing both cutting-edge technology and enduring principles of trust, the market can offer inclusive, efficient, and secure avenues for wealth creation that stand the test of time.

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