Gorenje, one of Europe’s leading home appliance brands operating under Hisense Group, continues to strengthen its long-standing commitment to the Middle East by bringing its premium European appliance experience closer to modern households across the region. As families prepare for Ramadan, a time centered around togetherness, hospitality, and shared moments at home, Gorenje highlights a curated selection of appliances designed to simplify daily routines while enhancing comfort, efficiency, and contemporary living.

With more than seven decades of heritage rooted in European craftsmanship and innovation, Gorenje has built a reputation for combining advanced technology with refined aesthetics. The brand’s philosophy focuses on creating appliances that seamlessly integrate into everyday life, delivering intuitive functionality while elevating the overall home experience.

Responding to the growing demand for modern, design-led living spaces across the Middle East, Gorenje continues to emphasize its built-in appliance solutions, developed to complement contemporary architecture and open-plan homes. Designed around the concept of “Life Simplified,” Gorenje’s built-in range blends minimalist European design with intelligent functionality, allowing appliances to integrate naturally into kitchen environments while maintaining clean lines and visual harmony.

During the Ramadan period, Gorenje is spotlighting selected appliances across its key categories, offering consumers an opportunity to upgrade their homes with thoughtfully designed European solutions that combine performance, energy efficiency, and timeless aesthetics. The seasonal selection reflects the brand’s commitment to supporting families as homes become central spaces for connection, cooking, and shared experiences throughout the holy month.

“Gorenje has a strong and established presence in the Middle East, and we continue to see growing demand for appliances that combine design, innovation, and everyday practicality,” said Ismail Al Horani, Vice President for Middle East & Africa at Hisense. “Ramadan represents a meaningful time when homes bring people together, and our goal is to provide solutions that simplify daily living while enhancing the overall home experience through European design and innovation.”

Gorenje’s comprehensive portfolio spans cooking solutions, refrigeration, dishwashing, and laundry appliances, supporting every stage of home living. From advanced ovens designed to simplify meal preparation during busy Ramadan gatherings to refrigeration solutions that preserve freshness and optimize food storage, the brand delivers practical innovations tailored to modern lifestyles.

As lifestyles evolve and modern homes increasingly prioritize both functionality and aesthetics, Gorenje remains focused on delivering appliances that balance technology, design excellence, and user simplicity. By combining European heritage with innovation-driven development, the brand continues to support households across the region with solutions designed for contemporary living.

Gorenje appliances are available across leading retailers and project partners throughout the Middle East.

DAMAC Properties, the largest private real estate developer in the UAE and the Middle East, has announced that its “Buy a Home, Get a Luxury Car” campaign will now be extended to all UAE residents. Marking the spirit of Eid and aligned with the UAE’s Year of Family, the limited-time campaign reflects the ethos expressed by the UAE’s leadership that every resident who contributes to the nation’s progress is a part of its story.

By extending the offer, DAMAC aims to celebrate the shared commitment of citizens and residents alike in building vibrant communities across the country. The initiative builds on DAMAC’s recently launched Ramadan programme for Emirati buyers. Recognising the millions of residents who have helped shape the UAE’s success and continue contributing to its growth and prosperity, the offer has now been broadened.

Amira Sajwani, Managing Director of DAMAC Properties, said: “The UAE’s remarkable success has been built not only by its citizens, but also by the many residents who have chosen to build their lives and futures here. By extending this initiative, we want to recognise residents as true partners in the nation’s progress, while offering meaningful support for families who see the UAE as their long-term home. After all, we are all one nation and one family.”

Residents purchasing selected UAE residential units before 31 March 2026 will receive a complimentary vehicle based on the property value:

• For units priced at AED 1.5 million and above: Nissan Pathfinder SL 4WD
• For units priced at AED 3 million and above: Nissan Patrol SE Platinum City
• For units priced at AED 5 million and above: Nissan Patrol NISMO

The time-bound offer is designed to encourage long-term homeownership while enhancing the lifestyle value associated with property investment in Dubai.

At a time when geopolitical uncertainty continues to shape global investment decisions, Dubai’s real estate sector remains a beacon of long-term confidence. DAMAC’s Eid campaign reflects its commitment to creating communities that support families, residents and investors choosing to make their home in the UAE.

By Twinkle Aswani, editorial division, Integrator Media

Every time global headlines turn uncertain, the same question quietly returns to the real estate conversation, will the market slow down?

In many parts of the world, the answer is often yes. Investor sentiment can shift quickly, projects pause, and transactions begin to reflect caution. Yet the UAE, has consistently demonstrated that its property market behaves differently. What we are seeing today is not a market reacting to short-term events, but one operating on a longer, more confident trajectory.

The numbers alone tell an important story. Dubai recorded more than 270,000 real estate transactions worth AED917 billion in 2025, marking its strongest year on record. But beyond the headline figures lies something more significant — a market built on structural confidence rather than speculative momentum.

“The UAE real estate market is staying resilient because it is built on strong fundamentals, clear regulation, and long-term confidence rather than short-term sentiment,” explains Ibrahim Imam, Co-CEO of PlanRadar. “In Dubai alone, the market recorded more than 270,000 transactions worth AED917 billion in 2025, its strongest performance to date, which shows the depth of investor confidence entering this period.”

Those fundamentals are hard to overlook. The UAE has spent years building a real estate ecosystem that prioritises transparency, investor protection, and strategic urban planning. It’s a framework that allows the market to continue moving forward even when external factors shift.

Another reason the sector remains steady is the way developments are planned. Unlike speculative markets that rely heavily on rapid cycles, major projects in the UAE are typically structured years in advance, both financially and operationally.

“Dubai’s real estate market continues to demonstrate resilience, supported by strong economic stability, investor-friendly regulations, and long-term development planning,” says Michael Belton, CEO of MERED. “Most large-scale projects are financed and scheduled years in advance, allowing construction and delivery timelines to proceed regardless of short-term regional developments. The emirate also benefits from a highly international investor base, which helps diversify demand across different geographies and economic cycles. While some investors may temporarily adopt a wait-and-see approach, particularly during seasonal travel periods, long-term confidence in Dubai remains strong. Design-led developments with strong investment horizons continue to attract globally diversified buyers focused on stability and long-term value.”

This long-term outlook has created a development environment where momentum rarely depends on immediate sentiment. Even when some investors adopt a temporary wait-and-see approach, often influenced by travel seasons or global headlines, the broader market remains active.

Equally important is the diversity of buyers entering the UAE market. Investors today come from a wide range of international markets, which naturally spreads demand across different economic cycles. That global mix has helped the sector maintain stability in moments where other property markets might experience sharper fluctuations.

At the same time, the conversation around real estate in the UAE is no longer limited to transactions and investment returns. Increasingly, it is also about the evolution of design, sustainability, and how people want to live in rapidly growing cities.

“The UAE’s architecture and design sector remains resilient and continues to prosper,” notes Nataliia Melnyk, Founder of NKEY Architects. “Ongoing projects across the country reflect the industry’s stability and commitment to innovation.”

Architects are increasingly integrating sustainable materials, smart technologies, and more thoughtful spatial planning into developments across the region. Melnyk points out that this momentum is reflected in the firm’s own growth, with more than 200 projects currently underway in the UAE as part of a global portfolio of over 500.

For many international firms, Dubai has become more than just a market — it has become a strategic base for long-term regional expansion.

All of this points to a larger shift in how the UAE real estate sector is evolving. The market is no longer defined by cycles of rapid booms and corrections. Instead, it is gradually maturing into a globally integrated property ecosystem shaped by infrastructure investment, population growth, and a steady pipeline of design-led developments.

Resilience, here, is not just about weathering uncertainty. It is about continuing to build and rise above it. From progressive policy frameworks to sustained infrastructure investment and strong investor confidence, the country has cultivated a stability that reassures markets and encourages long-term commitment.

And perhaps that is why the UAE’s property sector continues to stand apart during moments when other markets hesitate. The foundations supporting it – strong regulation, global investors, and a clear long-term vision were designed precisely for times like these.