Hospitality
Endless Creators Launches in the UAE to Streamline Talent and Production Workflows
A new platform is entering the UAE’s growing creator economy with a clear focus on structure, reliability, and end-to-end execution. Founded by Rosie Gunn and Chris Primett, Endless Creators positions itself as a full-service talent, creator, and production platform designed to simplify how brands and creative professionals collaborate.
Bridging Gaps in a Fragmented Industry
The platform is built on firsthand industry experience. Having worked across campaigns as on-set talent, the founders identified persistent challenges within the region’s creative ecosystem, including inconsistent standards, fragmented workflows, and delays in payment and coordination.
Endless Creators is designed to address these inefficiencies by creating a more structured and transparent environment for both brands and talent. The focus is on bringing consistency to an industry that often operates across multiple disconnected layers.
A Curated Talent Ecosystem
Unlike open marketplaces, Endless Creators operates as a curated network. Talent is vetted and selected to ensure reliability and quality across projects. The platform brings together a wide range of creative professionals, including content creators, models, actors, videographers, stylists, and production specialists.
This approach enables brands to access a more controlled and dependable talent pool, while also offering creators a more organised and supportive working environment.
Beyond Talent: Full-Service Production
The platform extends beyond talent sourcing into full-scale production support. Services include creative direction, concept development, location management, and production execution. By integrating these functions, Endless Creators aims to reduce the complexity typically associated with managing creative projects across multiple vendors.
Operational tools are also built into the platform to improve efficiency, including structured call sheets, influencer licensing support, and systems designed to streamline communication between stakeholders.
Raising Standards Across the Ecosystem
A key focus for the platform is improving the overall experience for talent. This includes more transparent processes, reliable payment structures, and better on-set organisation. By addressing these foundational issues, Endless Creators is positioning itself as part of a broader shift towards professionalising the region’s creator economy.
Positioning the UAE as a Creative Hub
With roots in both the UAE and the UK, the founders are bringing a global perspective to a rapidly evolving local market. The platform is not only aimed at improving collaboration within the region but also at supporting the UAE’s positioning as a hub for high-quality production and creative output.
Editorial Perspective
The launch of Endless Creators reflects a wider transition in the creator economy, where scale alone is no longer enough. As brands demand higher quality, faster execution, and more accountability, platforms that combine talent access with operational structure are becoming increasingly relevant.
In this context, Endless Creators is not just another talent marketplace. It represents a move towards integrated, production-led ecosystems that align creative output with business outcomes—an approach that is likely to shape the next phase of growth in the region’s content and media landscape.
Hospitality
MARRIOTT EXECUTIVE APARTMENTS AL JADDAF REWARDS LONG SUMMER STAYS WITH 15,000 BONUS MARRIOTT BONVOY POINTS


This summer, Marriott Executive Apartments Al Jaddaf is rewarding its longest-staying guests with something worth settling in for. Guests who stay 30 nights or more, completed before 7 September 2026, will earn a bonus of 15,000 Marriott Bonvoy points.
The offer lands as Dubai’s hospitality market leans further into longer-stay demand and within that expansion, hotel apartments have carved out a distinct niche: business travellers on extended assignments, relocating executives and families settling in for months at a time are increasingly choosing the flexibility of a private residence over a traditional hotel room, a shift that is prompting operators across the city to compete harder for the long-staying guest.
The timing is no accident as Al Jaddaf has recently completed a refurbishment across its residences, refreshing interiors while preserving the warm, residential character the property is known for. Every apartment now also features an in-unit water filtration system for premium drinking water, removing the need for single-use plastic bottles across the building, part of a broader push to make longer stays not just more rewarding, but more comfortable and more sustainable. Beyond the apartment door, residents find a fully equipped gym, two outdoor swimming pools, a Balinese spa, a beauty salon, an ATM and an on-site convenience store, along with five restaurants and lounges that carry them from a business dinner to a relaxed family meal to a quiet evening drink.
The bonus builds on rewards that already come with every stay. Across the Marriott Executive Apartments brand, guests now earn 5 Marriott Bonvoy points for every US dollar spent, while every night counts as one Elite Night Credit towards Marriott Bonvoy status. For those settling in for a month or a full season, a long stay in Dubai becomes a fast track to elite recognition across Marriott International’s portfolio of more than 10,000 hotels worldwide.
“Many of our guests choose to stay with us for months rather than nights, and this summer’s offer is a way of recognising that,” said Saad Al-Ghamdi, General Manager. “The longer a guest makes Al Jaddaf their home in Dubai, the more rewarding the stay becomes, both during their time here and across the wider Marriott Bonvoy programme.”
With monthly and yearly residency arrangements available, guests enjoy the flexibility of a private lease without the setup costs, the paperwork or the compromise on service that usually accompany it.
Set in the heart of Dubai with views over Dubai Creek and the city skyline, Marriott Executive Apartments Al Jaddaf sits less than 10 minutes from Downtown Dubai, Dubai World Trade Centre and Dubai International Airport. Its fully serviced one, two and three-bedroom apartments come with full kitchens, generous living and dining areas and dedicated workspaces, alongside twice-weekly housekeeping, 24-hour concierge and security, and in-room dining around the clock.
Reservations
To book the offer, guests can apply promotional code S2449 at marriott.com/DXBHC or through the Marriott Bonvoy app. To explore longer stays at Marriott Executive Apartments Al Jaddaf more broadly, please visit marriott.com/DXBHC or contact the hotel at reservations.jaddaf@marriott.com.
Hospitality
MAUSAM CONTINUES ITS REGIONAL CULINARY JOURNEY WITH THE COASTAL FLAVOURS OF PONDICHERRY
Following the success of its previous culinary showcases, Flavours of Royal India and Taste of Kerala, Mausam continues its regional cuisine series with the introduction of Coastal Flavours of Pondicherry, a limited-time dining experience inspired by the rich culinary heritage of India’s picturesque southern coastline. Set against stunning views of the Burj Khalifa and Dubai Fountain, Mausam offers an immersive setting that complements its authentic regional dining experiences.
Each edition in the series celebrates a different region of India through thoughtfully curated menus that highlight local traditions, distinctive ingredients and time-honoured recipes. This latest chapter pays tribute to Pondicherry’s unique blend of South Indian influences and coastal flavours, bringing together comforting dishes, aromatic spices and fresh produce that define the region’s culinary identity.
Guests can begin their culinary adventure with the fragrant Murungai Lemon Rasam, followed by a choice of the crispy Vazhaipoo Vadai or the flavour-packed Prawns Milagu Varuval. The main course showcases regional favourites including Mutton Takkali Kuzhambu, Chicken Fricassee and the traditional Avial, complemented by Madras Chicken Biryani or Lemon Rice, seasonal vegetables and freshly prepared breads. The experience concludes with a delicate Tender Coconut Custard, offering the perfect sweet finish inspired by the tropical flavours of the region.
Whether discovering Pondicherry’s cuisine for the first time or revisiting familiar favourites, guests can savour an authentic taste of India’s southern coast while enjoying one of Downtown Dubai’s most scenic dining destinations.
Offer: Coastal Flavours of Pondicherry Set Menu
When: 20th July – 31st July 2026
Price: AED 180 per person
Location: Mausam, Dubai Mall
For reservation, please call +971 4 438 4001 or email at emaarhospitalitypr@meansdesign.ae and follow-on Instagram @mausamdubai.
Hospitality
THE SHIFT TOWARD PERFORMANCE-DRIVEN UPHOLSTERY IN LUXURY HOSPITALITY
Abrar Fayaz Khazi, Country Director Qatar, Euro Systems
Qatar’s hospitality sector is entering a new phase of maturity. Across Doha, Lusail, West Bay, and The Pearl, luxury hospitality developments are no longer competing purely through architecture or visual grandeur, but through experience, comfort, operational performance, and long-term spatial quality.
As hospitality expectations continue evolving, upholstery and soft furnishing systems have become far more than decorative finishes. They are now playing a critical role in defining how guests physically experience luxury environments daily.
In many projects, upholstery is still approached primarily from an aesthetic perspective. However, within Qatar’s hospitality environment, material performance is equally as important as appearance. Hotels across the region operate under demanding conditions involving continuous air conditioning cycles, high occupancy turnover, UV exposure, and constant operational wear. Materials that appear visually impressive during handover can deteriorate quickly if they are not engineered specifically for the realities of the GCC climate.
This is where the industry is beginning to shift.
Architects, consultants, and hospitality operators are increasingly looking beyond colour palettes and texture selections toward performance-led specification strategies that support operational longevity, maintenance efficiency, guest comfort, and brand consistency over time.
For public areas, lounges, and high-traffic hospitality zones, upholstery must withstand continuous use without compromising appearance or comfort. Guest suites and premium rooms require softer tactile environments combined with shading systems that contribute to privacy, glare reduction, thermal comfort, and acoustic softness. Outdoor hospitality spaces introduce even greater complexity, demanding UV-stabilized, weather-resistant, and breathable materials capable of maintaining performance under aggressive environmental conditions.
At the same time, Qatar’s hospitality market is witnessing a noticeable shift toward warmer and more human-centric interior environments. Designers are moving away from colder minimalist aesthetics and introducing layered textures, softer finishes, and more tactile materiality that creates emotional connection and sensory comfort for guests.
This evolution is also changing how hospitality projects are approached operationally.
The most successful projects today are not driven by product selection alone, but by early technical collaboration between architects, consultants, interior designers, and specialized fit-out and upholstery experts who understand both design intent and long-term material behaviour within the region.
Early involvement allows projects to properly address critical considerations such as durability, flame retardancy, acoustic performance, foam retention, stitching detailing, UV stability, and maintenance planning before procurement stages begin. This significantly reduces long-term operational issues while protecting the integrity of the design vision.
There is also growing recognition within Qatar’s hospitality sector that localized manufacturing and technical execution provide major advantages for large-scale developments. Greater control over fabrication quality, lead times, detailing, mock-ups, and installation coordination is becoming increasingly important as hospitality projects accelerate in complexity and delivery expectations.
Luxury hospitality is ultimately measured by how a space performs long after opening day.
The projects that will continue defining Qatar’s hospitality future are those that successfully combine design ambition with technical performance, operational resilience, and guest-centred comfort, creating environments that not only look exceptional, but continue performing at the highest level for years to come.
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