Hospitality
RESILIENCE ACROSS BORDERS NAVIGATING GLOBAL UNCERTAINTY

By Twinkle Aswani, editorial division, Integrator Media
The hospitality sector across the Gulf Cooperation Council (GCC) has long served as a barometer of global travel sentiment, highly responsive to international dynamics yet consistently demonstrating an ability to recalibrate and recover. In the current geopolitical climate, where travel patterns are increasingly shaped by caution and selectivity, the region finds itself at a familiar crossroads, navigating short-term fluctuations while reinforcing long-term strength.
Within this landscape, the United Arab Emirates continues to play a leading role, driven by its global connectivity, infrastructure, and policy agility. Recent months have introduced a measured slowdown following a record-breaking season, reflecting broader global travel hesitations. Yet, beneath this temporary recalibration lies a deeper narrative, one of maturity, adaptability, and strategic resilience.
According to JS Anand, Founder & CEO of LEVA Hotels, “The UAE hospitality sector is currently navigating a short-term slowdown, following one of Dubai’s strongest seasons on record between November and February. The decline, driven largely by reduced international visitor flows, has had a noticeable impact on occupancy and revenues. This is particularly striking given the strong start to 2026, with occupancy levels reaching 85% and revenues surpassing AED 9.8 billion ($2.7 billion), as recently highlighted by the UAE Minister of Economy and Tourism. Despite these immediate challenges, the sector continues to demonstrate resilience, balancing short-term adjustments with a clear long-term growth strategy. There is cautious optimism, supported by Dubai’s strong global connectivity and streamlined visa policies, which continue to position it competitively against other international destinations.
In response to the dip in international travel, the industry has pivoted towards domestic and regional demand, introducing tailored staycation offerings and engaging more actively with residents. At the same time, traveler expectations have evolved. Guests, particularly in the mid-scale segment, are becoming more value-conscious, looking beyond price to evaluate overall experience, with greater emphasis on personalization and consistency in service. A parallel structural shift is also emerging, with increasing demand for flexible, longer-term stays in hotels and serviced apartments. Many residents are opting for these as convenient, all-inclusive alternatives to traditional rentals. Overall, the current phase reflects a market that is maturing and becoming more adaptive. Most operators view the downturn as temporary, with expansion plans still firmly in place. Many are using this period to innovate, strengthen their offerings, and prepare for recovery, while continuing to explore growth opportunities in high-potential markets such as Abu Dhabi, Ras Al Khaimah, and Tier 2 cities in Saudi Arabia.”
This perspective reflects a broader industry consensus, while geopolitical developments may influence travel flows, the UAE’s infrastructure, policy agility, and global positioning continue to provide a stabilizing advantage. More broadly, these patterns are increasingly visible across GCC markets, where operators are recalibrating strategies in response to evolving global travel behaviour.
A Shift in the Global Traveller Mindset
Beyond macroeconomic and regional dynamics, the evolving psychology of the global traveller is equally shaping the hospitality landscape. Today’s guest is more intentional, seeking experiences that justify both time and investment. This shift is not driven solely by economic caution, but by a deeper desire for authenticity, connection, and meaningful engagement.
Across the wider GCC, similar behavioural shifts are becoming increasingly evident. In markets such as Oman, this evolution is taking a more experience-driven and authenticity-led form. As highlighted by Andrea Orrú, General Manager at Anantara Hotels & Resorts.
“From our perspective in Oman, the market today is being shaped by a more considered and intentional traveller. We are still navigating a period of uncertainty, and rather than slowing demand entirely, it has made people more selective. Guests are choosing destinations that feel authentic, meaningful, and truly worth the journey. What we are seeing quite clearly is a shift towards places that offer depth over scale. Oman lends itself naturally to this. It is often described as the jewel of Arabia, not because it is the most overt, but because it feels genuine. The warmth of the people, the strength of its heritage, and the sense of space create an experience that resonates on a more human level. At Al Baleed Resort Salalah by Anantara, this is reflected in how guests engage with the destination. Our private pool villas offer a level of privacy and ease that has become increasingly important, while our setting, between a UNESCO World Heritage site and the Arabian Sea, provides a rare sense of calm. At the same time, there is a growing appreciation for more grounded experiences, whether that is connecting with our on-site farm, understanding where ingredients are sourced, or simply slowing down and reconnecting with nature.
Seasonality also plays a unique role. The Khareef season brings a completely different dimension to Salalah, transforming the landscape and attracting guests seeking something unexpected, while the winter months appeal to those looking for sun and space in a destination that still feels relatively untouched. Looking ahead, we expect this demand for authenticity, sustainability, and wellbeing to continue. For us, resilience is not about changing direction, but about staying true to what makes Oman distinct, and continuing to offer an experience that feels both genuine and considered.”
While markets like Oman are capitalising on depth and authenticity, the UAE’s strength lies in its ability to scale these evolving expectations—combining infrastructure, connectivity, and experience-led innovation at a global level. This duality across the GCC—between depth and scale—positions the region uniquely within the global tourism landscape.
From Accommodation to Experience: A Regional Shift Led by the UAE
If there is one defining characteristic of the UAE hospitality sector today, it is its rapid evolution beyond traditional lodging. Hotels are no longer just places to stay; they are becoming integrated lifestyle hubs that blend work, leisure, wellness, and social interaction.
According to Mourad Brahmi, Cluster General Manager at Accor, “Travel is energy – it broadens horizons and evokes inspiration. In the UAE, considering how vibrant the country is, the ‘experience-led hospitality’ is a personalisation, a connection, and deeply rooted into the destination. Guests’ experiences and behaviours are always shifting. Every experience has to be immersive and emotionally engaging that goes beyond the traditions of the hospitality, and our Heartists are playing an active role in shaping that journey daily. Another factor that contributes to it, not only operationally but from a sustainable point of view, is the integration of technologies, from booking to mobile applications, on-site digital services to simplify processes, it has its vital part in enhancing these experiences. For us as cluster of three properties, Novotel & Adagio Abu Dhabi Al Bustan, and Mercure Abu Dhabi Downtown, our priority is loyalty. Being part of Accor, our ALL Accor Loyalty Programme provides many benefits to our members; it dives into the depth to be connected with guests. It is the connection and the efforts to getting to know our guests on even more personal level by creating services tailored to their individual preferences and needs. How are hotels evolving into lifestyle destinations rather than just accommodation providers? There are so many properties around us, and we compete with all of them; therefore, it’s critical that we consistently innovate to remain competitive. For us, we went into an extensive renovation at Novotel Abu Dhabi Al Bustan for the past two years where we fully redesigned all our public areas, as well as F&B venues. Our hotel lobby, for instance, became more of a large living room space. It welcomes guests with calming pallets of pastel and natural colours highlighting a relaxing balance between business functionality and leisure comfort.
The lobby is divided into three areas – reception, relaxation, and a working hub. The working hub, transformed into fully functional business centre with boardroom style high tables and fast internet connectivity, is a preferred place for residents and businesses to spend time in an open space while working on a remote schedule. Travelers’ behaviour and expectations are changing constantly, so are we. It is the only equation to stay competitive and build our business. Going forward with a change is rewarding and exciting for us as professionals; it broadens our experience, and at the same time, it is an opportunity to better understand each other, to better know our guests and offer what is really important for them when visiting our hotels.”
This shift toward experience-led hospitality underscores a critical reality: innovation is no longer optional, it is foundational. The UAE’s ability to continuously reinvent its hospitality offerings remains one of its strongest buffers against global volatility, while also setting the pace for broader regional transformation.
A Market Defined by Resilience
While geopolitical tensions and shifting travel behaviour’s may influence short-term performance, they have not altered the long-term trajectory of hospitality across the GCC. Instead, they have reinforced the sector’s adaptability, prompting diversification in demand, innovation in service delivery, and a deeper understanding of evolving guest expectations.
From staycations and serviced living to wellness-driven travel and hybrid lifestyle spaces, the UAE and wider GCC hospitality industry is not merely responding to change, it is actively shaping it. In this context, resilience is not just about recovery; it is about evolution. And in that regard, the UAE and the broader GCC region continue to set the benchmark.
Hospitality
voco Bonnington Dubai Targets UAE Staycation Seekers with Flexible 36-Hour Hotel Experience

No Plans, No Problem: voco Bonnington Dubai Makes the Last-Minute Escape Easy
Voco Bonnington Dubai is proving that a proper break doesn’t need weeks of planning, a packed itinerary or even a flight. Tucked into Jumeirah Lake Towers, the hotel is positioning itself as the escape that’s ready whenever guests are, whether that’s a spur-of-the-moment staycation or an easy Friday night out.
At the centre of the offer is a new 36-hour staycation, designed for anyone who wants more than a rushed overnight stay without the effort of organising one. Guests check in from 9am and check out at 9pm the following day, unlocking a full day and a half at the hotel for the price of one night, with breakfast included on both mornings and children staying free with complimentary kids’ menu meals throughout. It’s a format built for whatever the moment calls for: a long lie-in, an afternoon by the pool, or simply a comfortable space to work from before heading back into the city. The offer is bookable for stays until 6 September 2026, part of a wider IHG Hotels & Resorts initiative across more than 190 properties in the Middle East, Africa, India and South Asia.

For guests looking for something shorter and closer to home, Author’s Lounge offers its own no-planning-required escape with Friday Plot Twist, a weekly evening offer running every Friday from 6pm to 10pm. For AED 99, guests can enjoy three drinks and their choice of bites in the lounge’s stylish surroundings, an easy way to unwind after the week without needing to book ahead or go far.
Location adds to the ease. voco Bonnington Dubai sits minutes from DMCC Metro, Dubai Marina and JBR, giving guests quick access to the beach, marina walk and the city’s business districts, while the hotel itself, complete with pool, gym and food and beverage outlets, offers enough to make staying in just as tempting. Whether it’s a full staycation or a Friday evening out, the hotel is there to be dropped into, no advance planning necessary.
Hospitality
A Waterfront Retreat Shaped by Abu Dhabi
by Twinkle Aswani
In a destination defined by a distinctive blend of heritage, modernity and waterfront living, Al Raha Beach Resort & Spa presents a resort experience built around space, leisure and a strong sense of place. Located along the Abu Dhabi coastline, the property brings together accommodation, dining, wellness and recreation within an expansive setting designed for both relaxation and discovery.

The resort’s connection to the waterfront is central to its character. The sea has long been an integral part of Abu Dhabi’s identity, shaping the emirate’s communities, trade and cultural heritage, and the coastal setting at Al Raha provides a contemporary interpretation of that relationship. Open spaces, landscaped surroundings and views towards the water create an environment that contrasts naturally with the pace of the city.


Accommodation is designed to complement this resort setting, with a range of suites offering generous proportions, comfortable interiors and spaces suited to longer, more relaxed stays. The Gulf Junior Suite is among the options, combining additional space with a residential sense of comfort while maintaining the connection to the wider resort environment. Across the accommodation offering, the emphasis remains on privacy, convenience and creating a comfortable base between time spent exploring the property’s leisure and dining facilities.

Dining forms an important part of the resort’s offering, with different restaurants providing distinct culinary experiences. Sevilla Restaurant operates as the all-day dining destination, offering an extensive selection across breakfast, lunch and dinner. Its varied approach allows the restaurant to accommodate different tastes and dining occasions, while its relaxed atmosphere complements the resort’s informal daytime character.


Their restaurants are diverse such as Azur Restaurant provides a contrasting culinary setting, introducing a more intimate and refined dining experience. The distinction between Sevilla and Azur gives the resort’s dining programme greater variety, allowing guests to move between an expansive all-day dining concept and a more focused restaurant experience.
Together, the culinary venues reflect the broader evolution of Abu Dhabi’s hospitality landscape, where international dining concepts increasingly coexist with the flavours, traditions and hospitality values of the Emirates. The result is a dining offering that caters to an international resort audience while remaining part of the destination’s wider culinary identity.
Wellness adds another dimension to the property. The spa provides a dedicated environment for relaxation and rejuvenation, incorporating treatments that draw on established wellness traditions. Their spa such as Moroccan Bath particularly rooted in ritual, bringing together Moroccan black soap, steam, traditional exfoliation, purifying clay and nourishing hair treatments within one treatment sequence. The experience reflects the enduring appeal of traditional bathing rituals, where cleansing, warmth and relaxation form part of a wider approach to wellbeing. Complemented by a tranquil setting and considered finishing touches, including Peach Beauty White Tea and dates served beside the pool, extending the sense of calm beyond the treatment room.
Leisure remains central to the resort concept. Swimming pools, beachfront spaces and the waterfront environment provide multiple settings for relaxation, while the property’s scale allows different experiences to coexist without feeling confined to a single area. The combination creates a resort environment suited to families, couples and travellers seeking a more leisurely Abu Dhabi escape.
There is also a clear connection between the property’s hospitality approach and the broader traditions of Emirati welcome. Generosity, comfort and an emphasis on making guests feel at ease remain important characteristics of hospitality across the region, and these values are reflected through the resort’s combination of spacious surroundings, varied facilities and attentive service.

What distinguishes Al Raha Beach Resort & Spa is ultimately the breadth of the experience. Accommodation, dining, wellness, pools, beach and waterfront surroundings come together within one property, allowing the resort to function as a destination in itself rather than simply a base for exploring Abu Dhabi.
It represents a form of contemporary resort hospitality that balances international expectations with the character of its location, offering the comforts and variety of a modern luxury resort while remaining closely connected to Abu Dhabi’s coastal setting and cultural identity.
In a city celebrated for its remarkable pace of development, Al Raha Beach Resort & Spa offers a different perspective on Abu Dhabi, one shaped by the water, defined by space and centred on the enduring luxury of slowing down.
Hospitality
Celebrating Indonesia’s Independence Through Flavour, Identity and Tradition
Sylvana Sari, Co- Founder and Managing Partner of Bobi Bowl
Where they want to know how Indonesian Independence Day is celebrated?
Independence Day for us is a celebration of being Indonesian. Food is one of the easiest ways to bring that feeling with you, wherever you are.
At Bobi Bowl, we don’t create a special Independence Day menu, because we celebrate Indonesian food every day. Every dish we serve is already a celebration of Indonesia — from our rendang and empal gepuk to nasi goreng, satay and soto. These are dishes that carry memories, culture and a sense of home.
On Independence Day, we simply wanted to share that celebration with everyone. So instead of creating a special menu, we’re giving our guests Klepon Merah Putih as a small gesture of sharing, which is such an important part of Indonesian culture.

What Independence Means for Indonesia’s Hospitality Industry?
I think independence in Indonesian hospitality industry is about having the confidence to say:
This is who we are, this is what we eat, this is what we celebrate, this is our culture — and we proudly share it to the world. How Indonesia’s hospitality sector has evolved from being destination-led to becoming a globally competitive, locally rooted industry?
Indonesia is no longer just the place people travel to for hospitality experiences; Indonesian identity itself is becoming something that can be exported.
Indonesian cuisine, design, wellness, craftsmanship and service culture are increasingly travelling beyond the country’s borders. Restaurants, chefs, hotels and lifestyle brands are introducing Indonesian experiences to international audiences.


How Indonesian hospitality brands are gaining international recognition?
International recognition doesn’t mean making Indonesian hospitality look international. It means making Indonesian hospitality understandable internationally. One of the simplest sign that we have been geining international recognition is when people who are not Indonesian actively choose Indonesian food and hospitality.
For us at Bobi Bowl, we see that every day in Dubai. Our customers aren’t only Indonesians looking for a taste of home. We have people from different nationalities who come in, discover Indonesian food, come back with their friends, recommend dishes to others, and gradually become familiar with flavours they may never have experienced before.


The importance of Indonesian identity in luxury hospitality?
I think we sometimes define luxury too much by price. Luxury hospitality doesn’t mean that it has to be expensive or in a 5-star hotel. For me, luxury is also about rarity, authenticity and emotional value. Something that is ordinary in Indonesia can become a luxury when you experience it abroad. For Indonesians living abroad, having food that genuinely tastes like home can feel like a luxury. At the same time, for someone who has never experienced Indonesian food, that same dish can be their first introduction to our culture.
How local talent, suppliers and operators are shaping the industry?
We don’t expect people to already understand Indonesian food. Part of our role is to make it approachable — while still keeping the Indonesian character of the food.
Local talent and operators are important because they are the ones who actually bring Indonesian hospitality to life. Indonesian hospitality is not just about the food itself. It is about the people who understand the food, the culture and the way we want people to experience it.
At Bobi Bowl, for example, Chef Bobby brings his knowledge of Indonesian cooking, but operating in Dubai means we also have to work with what is available here. We source locally where we can, find ways to get the ingredients we need, and sometimes adapt without compromising the character of the dish.


What “Made in Indonesia” means in modern hospitality?
“Made in Indonesia” doesn’t necessarily mean physically produced in Indonesia. Sometimes it means carrying something Indonesian with you and sharing it wherever you are. We are Indonesian. We live and work abroad. We bring a little bit of Indonesia with us, and we share it.
Culture naturally evolves when it travels. We can modernise a dish, present it differently or introduce it to a new audience while keeping its Indonesian character, that is what we are doing at Bobi Bowl.
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