Hospitality
RESILIENCE ACROSS BORDERS NAVIGATING GLOBAL UNCERTAINTY

By Twinkle Aswani, editorial division, Integrator Media
The hospitality sector across the Gulf Cooperation Council (GCC) has long served as a barometer of global travel sentiment, highly responsive to international dynamics yet consistently demonstrating an ability to recalibrate and recover. In the current geopolitical climate, where travel patterns are increasingly shaped by caution and selectivity, the region finds itself at a familiar crossroads, navigating short-term fluctuations while reinforcing long-term strength.
Within this landscape, the United Arab Emirates continues to play a leading role, driven by its global connectivity, infrastructure, and policy agility. Recent months have introduced a measured slowdown following a record-breaking season, reflecting broader global travel hesitations. Yet, beneath this temporary recalibration lies a deeper narrative, one of maturity, adaptability, and strategic resilience.
According to JS Anand, Founder & CEO of LEVA Hotels, “The UAE hospitality sector is currently navigating a short-term slowdown, following one of Dubai’s strongest seasons on record between November and February. The decline, driven largely by reduced international visitor flows, has had a noticeable impact on occupancy and revenues. This is particularly striking given the strong start to 2026, with occupancy levels reaching 85% and revenues surpassing AED 9.8 billion ($2.7 billion), as recently highlighted by the UAE Minister of Economy and Tourism. Despite these immediate challenges, the sector continues to demonstrate resilience, balancing short-term adjustments with a clear long-term growth strategy. There is cautious optimism, supported by Dubai’s strong global connectivity and streamlined visa policies, which continue to position it competitively against other international destinations.
In response to the dip in international travel, the industry has pivoted towards domestic and regional demand, introducing tailored staycation offerings and engaging more actively with residents. At the same time, traveler expectations have evolved. Guests, particularly in the mid-scale segment, are becoming more value-conscious, looking beyond price to evaluate overall experience, with greater emphasis on personalization and consistency in service. A parallel structural shift is also emerging, with increasing demand for flexible, longer-term stays in hotels and serviced apartments. Many residents are opting for these as convenient, all-inclusive alternatives to traditional rentals. Overall, the current phase reflects a market that is maturing and becoming more adaptive. Most operators view the downturn as temporary, with expansion plans still firmly in place. Many are using this period to innovate, strengthen their offerings, and prepare for recovery, while continuing to explore growth opportunities in high-potential markets such as Abu Dhabi, Ras Al Khaimah, and Tier 2 cities in Saudi Arabia.”
This perspective reflects a broader industry consensus, while geopolitical developments may influence travel flows, the UAE’s infrastructure, policy agility, and global positioning continue to provide a stabilizing advantage. More broadly, these patterns are increasingly visible across GCC markets, where operators are recalibrating strategies in response to evolving global travel behaviour.
A Shift in the Global Traveller Mindset
Beyond macroeconomic and regional dynamics, the evolving psychology of the global traveller is equally shaping the hospitality landscape. Today’s guest is more intentional, seeking experiences that justify both time and investment. This shift is not driven solely by economic caution, but by a deeper desire for authenticity, connection, and meaningful engagement.
Across the wider GCC, similar behavioural shifts are becoming increasingly evident. In markets such as Oman, this evolution is taking a more experience-driven and authenticity-led form. As highlighted by Andrea Orrú, General Manager at Anantara Hotels & Resorts.
“From our perspective in Oman, the market today is being shaped by a more considered and intentional traveller. We are still navigating a period of uncertainty, and rather than slowing demand entirely, it has made people more selective. Guests are choosing destinations that feel authentic, meaningful, and truly worth the journey. What we are seeing quite clearly is a shift towards places that offer depth over scale. Oman lends itself naturally to this. It is often described as the jewel of Arabia, not because it is the most overt, but because it feels genuine. The warmth of the people, the strength of its heritage, and the sense of space create an experience that resonates on a more human level. At Al Baleed Resort Salalah by Anantara, this is reflected in how guests engage with the destination. Our private pool villas offer a level of privacy and ease that has become increasingly important, while our setting, between a UNESCO World Heritage site and the Arabian Sea, provides a rare sense of calm. At the same time, there is a growing appreciation for more grounded experiences, whether that is connecting with our on-site farm, understanding where ingredients are sourced, or simply slowing down and reconnecting with nature.
Seasonality also plays a unique role. The Khareef season brings a completely different dimension to Salalah, transforming the landscape and attracting guests seeking something unexpected, while the winter months appeal to those looking for sun and space in a destination that still feels relatively untouched. Looking ahead, we expect this demand for authenticity, sustainability, and wellbeing to continue. For us, resilience is not about changing direction, but about staying true to what makes Oman distinct, and continuing to offer an experience that feels both genuine and considered.”
While markets like Oman are capitalising on depth and authenticity, the UAE’s strength lies in its ability to scale these evolving expectations—combining infrastructure, connectivity, and experience-led innovation at a global level. This duality across the GCC—between depth and scale—positions the region uniquely within the global tourism landscape.
From Accommodation to Experience: A Regional Shift Led by the UAE
If there is one defining characteristic of the UAE hospitality sector today, it is its rapid evolution beyond traditional lodging. Hotels are no longer just places to stay; they are becoming integrated lifestyle hubs that blend work, leisure, wellness, and social interaction.
According to Mourad Brahmi, Cluster General Manager at Accor, “Travel is energy – it broadens horizons and evokes inspiration. In the UAE, considering how vibrant the country is, the ‘experience-led hospitality’ is a personalisation, a connection, and deeply rooted into the destination. Guests’ experiences and behaviours are always shifting. Every experience has to be immersive and emotionally engaging that goes beyond the traditions of the hospitality, and our Heartists are playing an active role in shaping that journey daily. Another factor that contributes to it, not only operationally but from a sustainable point of view, is the integration of technologies, from booking to mobile applications, on-site digital services to simplify processes, it has its vital part in enhancing these experiences. For us as cluster of three properties, Novotel & Adagio Abu Dhabi Al Bustan, and Mercure Abu Dhabi Downtown, our priority is loyalty. Being part of Accor, our ALL Accor Loyalty Programme provides many benefits to our members; it dives into the depth to be connected with guests. It is the connection and the efforts to getting to know our guests on even more personal level by creating services tailored to their individual preferences and needs. How are hotels evolving into lifestyle destinations rather than just accommodation providers? There are so many properties around us, and we compete with all of them; therefore, it’s critical that we consistently innovate to remain competitive. For us, we went into an extensive renovation at Novotel Abu Dhabi Al Bustan for the past two years where we fully redesigned all our public areas, as well as F&B venues. Our hotel lobby, for instance, became more of a large living room space. It welcomes guests with calming pallets of pastel and natural colours highlighting a relaxing balance between business functionality and leisure comfort.
The lobby is divided into three areas – reception, relaxation, and a working hub. The working hub, transformed into fully functional business centre with boardroom style high tables and fast internet connectivity, is a preferred place for residents and businesses to spend time in an open space while working on a remote schedule. Travelers’ behaviour and expectations are changing constantly, so are we. It is the only equation to stay competitive and build our business. Going forward with a change is rewarding and exciting for us as professionals; it broadens our experience, and at the same time, it is an opportunity to better understand each other, to better know our guests and offer what is really important for them when visiting our hotels.”
This shift toward experience-led hospitality underscores a critical reality: innovation is no longer optional, it is foundational. The UAE’s ability to continuously reinvent its hospitality offerings remains one of its strongest buffers against global volatility, while also setting the pace for broader regional transformation.
A Market Defined by Resilience
While geopolitical tensions and shifting travel behaviour’s may influence short-term performance, they have not altered the long-term trajectory of hospitality across the GCC. Instead, they have reinforced the sector’s adaptability, prompting diversification in demand, innovation in service delivery, and a deeper understanding of evolving guest expectations.
From staycations and serviced living to wellness-driven travel and hybrid lifestyle spaces, the UAE and wider GCC hospitality industry is not merely responding to change, it is actively shaping it. In this context, resilience is not just about recovery; it is about evolution. And in that regard, the UAE and the broader GCC region continue to set the benchmark.
Hospitality
WATCHHOUSE DEBUTS ITS FIRST PERMANENT UAE HOUSE AT THE ARCADES AT ABU DHABI EQUESTRIAN CLUB
WatchHouse marks a significant milestone in its international growth with the opening of its first permanent UAE House at The Arcades at Abu Dhabi Equestrian Club, set to launch in June 2026.
Founded in London, WatchHouse has built a reputation for redefining modern coffee through a focus on quality, precision, and guest experience. Following its regional debut through a pop-up at Marsa Boulevard in Dubai, the brand now establishes a long-term presence in the capital, with further expansion planned across the UAE and wider GCC.
At the core of WatchHouse is its “Modern Coffee” philosophy is an approach that brings together expertly sourced coffee, thoughtful hospitality, and environments designed around how people naturally experience coffee in their daily lives. Every detail, from sourcing and roasting to service and space, is considered to create a consistent and elevated guest experience.
The Abu Dhabi House introduces WatchHouse’s structured coffee offering, designed to guide guests through different flavour experiences. Rituals form the foundation of the menu, designed for everyday moments and familiar comforts, featuring milk-based espresso drinks and carefully developed decaffeinated options that prioritise balance and sweetness without compromising on quality. Ventures invite guests to explore deeper and more expressive profiles through filter coffees and bolder brews, showcasing origin character and pronounced tasting notes for those seeking a more immersive experience. At the more exploratory end of the spectrum, Horizons present a curated selection of brighter, funkier cups, highlighting experimental methods and distinctive flavours, offered at a higher price point for guests looking to discover something unexpected.
For those drawn to rarity and provenance, WatchHouse also offers Rarities: limited-edition coffees that are produced in small quantities and often challenging to source. Selected for their exceptional quality and interesting stories, these coffees provide a deeper connection to origin, craft and innovation, offering guests the opportunity to experience coffee as a truly special moment, available only for a short time.
As its first permanent House in the UAE, the space reflects WatchHouse’s commitment to creating environments that balance refinement with approachability. Developed in collaboration with interior designer Deidra Hodgson and located at The Arcades within Abu Dhabi Equestrian Club, the new House takes cues from the site’s equestrian heritage, Spanish-influenced architecture. References to saddlery, traditional shading techniques, and stable detailing are subtly integrated, creating a space that feels tactile, grounded, and quietly refined.
Roland Horne, CEO and Founder of WatchHouse said: “As WatchHouse continues to evolve, each new House must earn its place; not just within a city, but within its story. Our Abu Dhabi Equestrian Club location marks an important milestone as our first permanent home in the UAE, a distinguished destination that embodies design, refinement, and community. These values align closely with our philosophy of Modern Coffee, which challenges the status quo to create experiences that are truly considered. This House has been thoughtfully designed to offer a space of calm and connection, reflecting the modern craftsmanship and welcoming spirit that define WatchHouse.”
Deidra Hodgson, Interior Designer said: “WatchHouse Equestrian Club draws on the venue’s heritage, blending Spanish-influenced architecture with equestrian design cues. Warm terracotta, rich tones and natural materials create a connection to the outdoors, while varied seating, including a rarities bar showcasing exceptional global coffees, is designed to bring people together and foster a sense of community within Abu Dhabi.”
The Abu Dhabi opening represents the next step in WatchHouse’s regional expansion, with additional locations planned in Dubai, Kuwait, and Qatar, as part of the brand’s ambition to grow to 500 Houses globally by 2036.
ENDS
Notes to Editors
For all media enquiries, contact QComms:
Serena Arnita, Account Executive: serena.a@qcomms.ae
WatchHouse@qcomms.ae
To follow WatchHouse, visit: www.watchhouse.com, @watchhouse , @watchhouse_ae
About WatchHouse
WatchHouse is a Modern Coffee business, founded by Roland Horne in a former 19th-century watch house on London’s Bermondsey Street. Since opening in 2014, it has grown House by House, now a global business with locations across central London, New York and the UAE. Rooted in the ethos of Modern Coffee, WatchHouse delivers an experience shaped by three pillars: exceptional product, considered design, and an elevated guest experience. From industry-leading specialty coffee to House-made food and architecturally driven spaces, every detail is crafted to move coffee and those who drink it forward.
About Abu Dhabi Equestrian Club
Set within the renowned Equestrian Club, a destination dedicated to lifestyle, culture, and community, the new House becomes part of a wider environment that brings together specialty retail, food and beverage, and curated programming. Designed as a place to return to, the space offers a warm and inviting setting where guests can experience WatchHouse’s meticulous approach to sourcing, roasting, and brewing coffee, alongside a sense of everyday ritual.
Hospitality
SHANGHAI ME MARKS WORLD COCKTAIL DAY WITH THE ALCHEMY,A NEW COCKTAIL COLLECTION

Shanghai Me, the acclaimed Pan-Asian dining destination at the heart of DIFC, is marking World Cocktail Day with the launch of The Alchemy, a new cocktail collection built not around flavour profiles, but around something far more elemental.
Drawing on the five elements of Chinese philosophy, Wood, Fire, Earth, Metal, and Water, the menu takes its cue from the cyclical logic of the Chinese zodiac, in which each element aligns with its corresponding animal sign only once every sixty years. It is this rare convergence of character and energy that forms the conceptual foundation of the collection, with each cocktail functioning as an interpretation of a specific elemental force.
The result is a menu of considerable range. Some drinks are immediate and bold; others open slowly, revealing texture and progression across each sip. Fire manifests as intensity; Water as something fluid and instinctive; Earth as depth and weight; Metal as cool precision; Wood as forward momentum. Rather than using the zodiac as aesthetic decoration, the collection treats it as a structural framework, with each drink carrying a personality shaped by both its animal sign and its elemental character. In its approach, The Alchemy reflects the culinary philosophy that has defined Shanghai Me since its Dubai opening, the blending of refined Japanese technique with the bolder flavours of Chinese cuisine, reinterpreted rather than preserved. The collection is helmed by the restaurant’s bar team and developed in keeping with the broader vision of chef-preneur Izu Ani and restaurateur Evgeny Kuzin under Fundamental Hospitality. The Alchemy launches today, the 13th May, and will be available at Shanghai Me Dubai from that evening.
Hospitality
EDGE RIYADH AL RABIE BY ROTANA ELEVATES MICE IN KSA
Designed to meet the evolving needs of the regions business and events landscape, Edge Riyadh Al Rabie introduces a flexible and well-connected MICE offering in Riyadh. This comes at a time of strong momentum for Saudi Arabia’s events sector, reflecting rapid growth and an increasing demand for versatile, high-quality spaces that can support the Kingdom’s expanding role as a regional hub for business and conferences.
Strategically located in the vibrant Al Rabie district, just minutes from key business hubs including King Abdullah Financial District and Roshn Front Exhibition Center, the hotel offers a highly accessible and sophisticated venue for both corporate functions and social celebrations.
A key highlight of the property is its grand ballroom, an elegant and versatile space designed to host both large-scale corporate events and memorable social occasions. Accommodating up to 550 guests, the ballroom features refined interiors, customizable lighting, and full-service banquet capabilities, creating an ideal setting for conferences, gala dinners, weddings, and special celebrations. Complementing this are eight versatile meeting rooms, boardrooms, and dedicated pre-function areas, offering flexible layouts and modern audiovisual support for everything from executive meetings to private events and gatherings.
With its refined design and adaptable layout, the ballroom provides a sophisticated backdrop for weddings and milestone celebrations, delivering personalised experiences tailored to each occasion.
Commenting on the hotel’s MICE positioning, Kozhaya Tannous, Cluster General Manager, said: “At Edge Riyadh Al Rabie, we have created a MICE offering that reflects the evolving needs of Riyadh’s dynamic business landscape. With the Kingdom’s events sector experiencing strong and sustained growth, our ballroom and meeting facilities are designed to provide both scale and flexibility, enabling us to host everything from large conferences to weddings and special celebrations with the same level of precision and care.”
Beyond its event facilities, the hotel offers a well-rounded experience with 71 modern rooms and suites, multiple dining venues, and a dedicated wellness offering at Bodylines Fitness & Wellness Club, ensuring comfort and convenience for both organisers and attendees.
Balancing productivity with comfort, Edge Riyadh Al Rabie brings together functional event spaces and a complete hospitality experience, including curated catering, attentive service, and contemporary amenities. In line with its “Designed for Business, Inspired by Comfort” philosophy, the hotel offers a seamless and comprehensive setting for MICE organisers in the region.
About Edge Riyadh Al Rabie by Rotana:
“Edge Riyadh Al Rabie” by Rotana is an upscale urban retreat located in the heart of Riyadh’s vibrant Al Rabie district. Blending contemporary sophistication with the warmth of authentic Arabian hospitality, the hotel offers 71 modern rooms and suites that combine Arabian-inspired aesthetics with Rotana’s signature comfort, creating a seamless stay experience for business travelers, families, and city visitors alike.
Strategically positioned just 20 minutes from King Khalid International Airport and minutes from Roshn Front Exhibition Center and King Abdullah Financial District (KAFD), the hotel provides an ideal base for meetings, events, wellness escapes, and family stays.
At Edge Riyadh Al Rabie, dining and social experiences are thoughtfully curated across distinctive venues. Guests can enjoy a go-to sports bar to watch live games and enjoy great food at The Alley; relax at Bistro Lounge where we proudly serve Bateel coffee and crafted beverages; or unwind at Bistro & Co a social hub for a more relaxed social setting serving international cuisine.
The property features a Grand ballroom accommodating up to 550 guests, 8 versatile meeting rooms, and dedicated pre-function spaces designed for conferences, workshops, and social celebrations. Guests can also access Bodylines Fitness & Wellness Club, offering a fully equipped gym, sauna, steam rooms, relaxation areas, and a signature Moroccan bath for a holistic wellness experience.
“Designed for Business, Inspired by Comfort,” Edge Riyadh Al Rabie by Rotana delivers a contemporary hospitality experience where productivity, style, and comfort come together seamlessly.
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