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Polish National Tourist Office appoints PRM to launch landmark female solo travel campaign

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The Polish National Tourist Office (PNTO) has appointed PRM, the Global PR & Communications agency within the GEN PLUS Group portfolio, to deliver Her Way. Poland., an integrated influencer and PR campaign positioning Poland as a safe, welcoming and empowering destination for female solo travellers in the United Kingdom.

The campaign reflects a growing recognition within the tourism industry that solo female travel is one of the fastest growing and most commercially significant travel segments in the UK market. Her Way. Poland. seeks to address a coverage gap by placing Poland at the centre of this cultural conversation.

The campaign will combine three key pillars: creator-led storytelling, delivered by three carefully selected UK-based female travel creators; a targeted earned media and editorial outreach programme to key UK women’s, lifestyle and travel titles; and a dedicated campaign landing page housing practical solo travel information, destination guides and creator content.

Launching in June 2026, Her Way. Poland. will bring three UK-based female travel creators to distinct destinations across Poland, where they will showcase the country’s diversity and share authentic, first-person experiences with their combined social audiences. This will be supported by an accompanying PR and editorial programme, pitching the campaign narrative to priority UK media and national press.

“Poland has so much to offer the modern female traveller, from the energy of Warsaw to the tranquillity of our lakes and forests, yet it remains one of Europe’s best-kept secrets in the UK market. Her Way. Poland. marks an exciting step in changing that. We are delighted to be working with PRM to bring Poland’s story to a new audience of independent women from the UK, and we look forward to welcoming them to discover everything our country has to offer,” says Dorota Wojciechowska, Director, Polish National Tourist Office.

The sentiment is echoed by the PRM team, who will lead delivery of the campaign across influencer, PR and digital.

“Poland is the full package for solo female travellers: safety, culture, incredible food, stunning landscapes and a warmth that surprises people when they discover it for the first time. Her Way. Poland. is exactly the kind of campaign we love building: rooted in authentic storytelling, driven by real women’s experiences, and designed to genuinely shift perception. We are proud to partner with the PNTO to bring this to the UK market,” says Phoebe Irving, Head of Marcomms, PRM.

PRM brings a proven track record in destination marketing and tourism PR, with extensive experience delivering integrated campaigns for destinations, leading hotels and resorts worldwide. For Her Way. Poland., the agency will draw on its full suite of capabilities, from influencer strategy and creator management to earned media relations and digital development, helping to convert inspiration into action.

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Qatar Airways Unveils Onboard Signature Music Created in Partnership with Award-Winning Composer Hans Zimmer

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Qatar Airways today unveiled its new onboard signature music, created in partnership with world-renowned composer Hans Zimmer.

Inspired by Qatar and its culture, Qatar Airways’ new onboard music brings a distinctive sound identity to the passenger experience through its collaboration with the iconic composition of Hans Zimmer. The music is also featured on the ‘Burgundy Symphony’ album, a bespoke five-track album that encapsulates the airline’s wider sound identity and signature sound elements.

The collaboration brings together Zimmer’s acclaimed cinematic storytelling and Qatar Airways’ commitment to delivering memorable experiences, creating a recognisable sound that reflects the emotions, moments and memories that define travel.

The launch was celebrated at Hans Zimmer’s highly-anticipated concert in Doha on 6 November, where audiences were given an exclusive first look at the story behind the collaboration through a specially created film on the creative process and inspiration behind Burgundy Symphony, alongside a preview of the music. Qatar Airways passengers can experience the new composition onboard from today.

The Burgundy Symphony album captures the rhythm of travel through five original tracks, each reflecting a different stage of the journey:

Dawn opens the collection with a sense of anticipation and possibility experienced when stepping beyond the daily routine and discovering new horizons.

Dusk reflects the tranquillity of flight as daylight fades and travellers are carried above the clouds beneath a sky illuminated by stars.

The Orchard introduces a restorative pause, inspired by moments of calm and reflection amidst the pace of everyday life. The inspiration for the composition is drawn from the sense of escape offered by the ORCHARD – one of Hamad International Airport’s most distinctive passenger experiences.

Homecoming reflects the quiet gift of returning home and the small but lasting ways travel enriches life. The track encapsulates the adventure continues beyond touchdown, with memories of places and skies keeping moments of wonder alive long after the journey ends.

An Ode to Qatar, concludes the album with a tribute to the nation’s rich heritage and forward-looking vision. The piece brings together a sense of history, culture, and ambition, reflecting a country where tradition and progress exist in harmony.

Following the unveiling, Burgundy Symphony is now available on the Qatar Airways YouTube channel, inviting audiences around the world to experience Hans Zimmer’s original compositions inspired by the journey of travel and the spirit of Qatar Airways.

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Coral Beach Resort Sharjah Wins Sustain Sharjah Award for Second Year Running

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Coral Beach Resort Sharjah has won the Sustain Sharjah award for Hotel Properties at the Sharjah International Travel and Tourism Forum 2026, organised by the Sharjah Commerce and Tourism Development Authority (SCTDA). This marks the resort’s second consecutive recognition under the initiative.

The accolade acknowledges the property’s progress at Level 2 of the programme’s Explorers journey, structured around four core pillars: Guest, Experience, Local, and Story. Across each pillar, the resort has prioritised measurable, practical measures that engage guests, support the surrounding community, and ensure transparent sustainability reporting.

Central to this achievement are three primary operational initiatives:

  • Onsite water bottling plant: Replaces single-use plastics with reusable glass bottles, eliminating approximately 300,672 plastic bottles annually.
  • Winnow AI food-waste system: Weighs and monitors kitchen waste in real time, enabling culinary teams to curb excess directly at source.
  • Onsite biodigester: Installed in 2026, making the property the first hotel in Sharjah to process organic waste entirely on site.

Commenting on the achievement, Iftikhar Hamdani, Area General Manager of Coral Beach Resort Sharjah, said: “Securing the Sustain Sharjah award for the second consecutive year is an honour for our entire team. Initiatives such as our water bottling plant, AI-driven waste monitoring, and onsite biodigester reflect our daily operational commitment—one shared with our guests, partners, and the local community. We thank the Sharjah Commerce and Tourism Development Authority for this recognition and for their steady leadership in advancing sustainable tourism across the emirate.”

Coral Beach Resort Sharjah is a signatory to the Glasgow Declaration on Climate Action in Tourism and continues to align its operations with broader international climate targets.

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Qatar Airways Connects Doha to Caracas, Venezuela, and Bogotá, Colombia with First Flight

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Qatar Airways has inaugurated its new twice-weekly service connecting Doha with Caracas and Bogotá. The service represents a significant milestone for the airline, as Qatar Airways becomes the first Gulf carrier to serve Venezuela, and the first airline to operate nonstop services from the Middle East to both Bogotá and Caracas. The new route underscores the airline’s commitment to strengthening global connectivity for the region and is operated on Boeing 777-200LR aircraft.

Qatar Airways flights to Caracas (CCS) and Bogotá (BOG)

Qatar Airways’ flight schedule has been designed to provide smooth onward connections through Hamad International Airport to key markets including Australia, China, Japan, Lebanon, South Korea, and the United Arab Emirates. This offers passengers greater flexibility and seamless transfer options across Qatar Airways’ global network of over 170 destinations.

Departing every Wednesday and Sunday:

Doha (DOH) to Bogotá (BOG) – Flight QR783: Departure 07:35; Arrival 16:25

Bogotá (BOG) to Caracas (CCS) – Flight QR783: Departure 17:55; Arrival 21:00

Caracas (CCS) to Doha (DOH) – Flight QR783: Departure 23:30; Arrival 20:35

The addition of Caracas and Bogotá marks the 16th and 17th destinations in the Americas served by Qatar Airways. The airline began serving South America in 2010 with its inaugural flight to Brazil’s São Paulo.

The airline has recently expanded its partnership with LATAM to include LATAM Airlines Colombia, offering travellers greater access to the region. Qatar Airways will place its code on LATAM-operated flights between Bogotá and key domestic destinations including Cartagena, Armenia, Barranquilla, Bucaramanga, Cali, Cúcuta, Ibagué, Leticia, Medellín, Montería, Neiva, Pereira, Pasto, Riohacha, San Andrés Island, Santa Marta, and Yopal.

Qatar Airways continues to strengthen global connectivity, serving more than 170 destinations this winter. Bookings can be made at qatarairways.com or through the airline’s mobile app.

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