Hisense, a leading brand in global consumer electronics and home appliances, continues to strengthen its footprint in the UAE market with the opening of two new strategic locations in Dubai: the new Hisense – Avatar Trading brand showroom in Bur Dubai and the new Hisense Care Hub and showroom near Dubai Airport. These openings mark a significant milestone in Hisense’s regional expansion strategy, reinforcing the brand’s commitment to delivering premium technology experiences and enhanced customer support across the UAE.

The newly launched Hisense and Avatar Trading brand showroom in Bur Dubai offers consumers a dedicated destination to experience the latest innovations from Hisense across home entertainment and home appliances. The showroom showcases Hisense’s newest premium technologies, including large-screen MiniLED TVs powered by advanced AI capabilities, flagship PureView and PureFlat refrigerators, premium washing machines, dishwashers, small kitchen appliances, and a wide range of smart and eco-friendly air conditioning solutions.

The showroom also highlights the Hisense smart ecosystem through the ConnectLife platform, enabling consumers to experience how connected living and AI-powered technologies can seamlessly integrate across multiple product categories.

Ashish Kapur, Managing Director of Avatar Trading, said: “We are proud to strengthen our partnership with Hisense through the opening of this new premium showroom in Bur Dubai. This space is designed to provide customers with a hands-on experience of Hisense’s latest innovations and technologies, while supporting the growing demand for premium consumer electronics and home appliances in the UAE market.”

In parallel, Hisense also announced the opening of its new Care Hub and showroom near Dubai Airport, further reinforcing the company’s investment in after-sales excellence and customer experience in the UAE. The dedicated facility is designed to enhance after-sales services and provide customers with a seamless support experience, while also offering a modern showroom environment where visitors can explore and experience the latest Hisense technologies and products firsthand.

During the launch, Jason Ou, President, Hisense Middle East, Africa, and India, emphasized the strategic importance of the UAE market to the company’s regional growth plans. “The UAE remains one of our key strategic markets in the region, and these openings reflect our continued commitment to strengthening our presence and accessibility across the country. Through our strong partnership with Avatar Trading and the launch of our new Care Hub and showroom, we aim to deliver a more premium, connected, and customer-focused experience for consumers in the UAE,” he said.

He added: “These investments reinforce our confidence in the long-term potential of the UAE market and support our vision of expanding both our product accessibility and after-sales capabilities, while continuing to elevate the consumer experience across the region.”

The openings also reflect Hisense’s broader vision of driving innovation and smart living experiences in the region, while continuing to strengthen its premium positioning and long-term investment in the UAE market.

Hisense, a leading brand in global consumer electronics and home appliances, today reaffirmed its partnership with Phantom Blade Zero, serving as the Global Official Partner across both TV and monitor categories for the upcoming title developed by S-GAME.

At Gamescom LATAM 2026, Hisense brings this partnership to life, demonstrating how display technologies can elevate real gameplay scenarios and deepen player immersion, as part of its broader expansion into the gaming ecosystem.

At the core of this collaboration is Hisense’s display technology, which delivers enhanced color expression and contrast performance. For Phantom Blade Zero, this means smoother combat visuals, richer environmental detail, and atmospheric lighting, bringing its cinematic Wuxia-inspired world to life with depth and fluidity. As players step into the role of a warrior navigating fate, every movement, shadow, and strike is rendered with heightened realism.

“Great gaming experiences are built on both emotional immersion and precise responsiveness,” said Paul Zhang, General Manager of Brand and Marketing Department, Hisense Global Commercial Center. “For a title like Phantom Blade Zero, where Wuxia aesthetics meet fast-paced action, our display technology is designed to faithfully express every motion and mood—so players don’t just see the world but feel fully part of it.”

Julius Li, Marketing Director at S-GAME, added: “Together, we bring global audiences a fully immersive cinematic experience: breathless fast-paced combat, a mesmerizing, otherworldly KungfuPunk realm, and sweeping cinematic Wuxia storytelling rich with tangled fate, passion, and rivalry… making every strike, every scene, and every dramatic beat feel vividly, unforgettably real.”

Rooted in its vision to Innovate a Brighter Life, Hisense continues to advance a human-centric approach to innovation—connecting cutting-edge display technology with meaningful user experiences. Through this partnership, Hisense brings players closer to the worlds they play, delivering visuals that are not only more vivid, but intuitive and immersive.

MAXION, the UAE-based dating app, has unveiled a new strategic vision Real Dates, Real People, where professionals can browse live dates, pick one, and show up in real time. The app has been revamped, built on its mission to end loneliness, in response to rising dating app fatigue among individuals and evolving user behaviour. According to industry data, 79% of users report dating app burnout, while fewer than 5% of women intend to continue using conventional platforms. These challenges have driven the company to rethink how modern connections are formed by shifting its focus from algorithm led matching to meeting people first in real life.

As part of its new direction, MAXION has also launched its new content series ‘Dating in Dubai’, exploring how relationships are formed, tested, and redefined in one of the world’s most socially dynamic cities.  The series, hosted by the app’s founder and CEO, Christiana Maxion, also known as ‘The Dubai Matchmaker’, taps into the city’s expat lifestyle culture, targeting professionals aged 28 to 45 who live and work in the city and are navigating the uniquely complex dating landscape. The series examines themes closely aligned with MAXION’s repositioned vision, including the realities of dating as an expat, the declining relevance of traditional dating apps, loneliness behind high-performing individuals, evolving definitions of compatibility and “high value” relationships, and what people are genuinely seeking in modern connection.

Christiana Maxion, Founder and CEO of MAXION said, “Modern dating has become highly optimised but increasingly disconnected. People are spending more time matching, messaging, scrolling, and endless swiping, but struggle to build meaningful relationships. MAXION’s new direction was shaped by that reality. We believe connection should begin with human interaction, shared experiences, and meeting people as they are in real life. ‘Dating in Dubai’ was created to extend that philosophy beyond the app and open up honest conversations about what people are actually facing today.”

She added, “The guests on the show are high-achieving individuals sharing their experiences around the challenges of finding love, what vulnerability in dating looks like for them, and how they are reassessing what they actually want, including whether they are ready for something real.”

Dating in Dubai is a dinner-format series set across Dubai’s premier dining scene, with five episodes per season and one guest per episode. Season one guests include Paris Norriss, British TV host, explorer, and conservationist known for rowing 4,800 km across the Pacific and completing seven marathons on seven continents in under six days; Alex Woodford, entrepreneur, founder of two tech businesses, and a father navigating dating after divorce; Ciaran McDiamond, British entrepreneur from Somerset and founder of Hundo; Natasha Rudatsenko, Estonian-born biochemist, functional medicine practitioner, and founder of Health Nag; and Lanzi Weideman, South African founder of Lanzi Media, four years into Dubai and three months out of a relationship. The series will air on YouTube and is expected to scale further through future seasons and expanded platforms.