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GCC ASSET MANAGEMENT REACHES $2.7 TRILLION IN 2025, UP 10% FROM 2024

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Assets under management (AuM[1]) in the GCC grew by 10% in 2025, reaching $2.7 trillion and marking one of the strongest annual performances in over a decade, according to a new report from Boston Consulting Group (BCG). The findings, released as part of BCG’s Global Asset Management Report 2026: An Imperative for Growth, reveal that the GCC retail segment demonstrated particularly strong performance, recording growth of 14% while institutional assets increased by 9%. While institutional assets continue to dominate the regional market, retail assets are growing at a faster pace, with retail representing 7% and institutional assets accounting for 93% of total regional AuM.

Saudi Arabia continues to anchor regional growth, commanding the highest share of retail mutual funds and ETFs across both the broader Middle East and the GCC, followed by the UAE and Kuwait. The Kingdom’s General Organization for Social Insurance Public Pension Agency (GOSI-PPA) remains the largest pension fund in the region, with Kuwait’s WAFRA maintaining its position as the second largest. Among sovereign wealth funds, the Kuwait Investment Authority recorded the largest externally managed AuM, followed by the Abu Dhabi Investment Authority.

“The GCC asset management industry is at an inflection point that demands a fundamentally different approach to competition,” said Lukasz Rey, Managing Director & Partner and Middle East Head of Financial Institutions at BCG. “While near-term dynamics will depend on the broader market environment, the region’s structural fundamentals remain compelling, and many asset managers continue to view the GCC as a strategic priority. Firms that invest in distribution capabilities and technological transformation will be best positioned to navigate uncertainty and capture the opportunities ahead.”

In addition to regional dynamics, BCG’s Global Asset Management Report 2026 identifies key structural forces transforming the industry on a global scale, from the growing centrality of distribution to the adoption of AI-driven operating models and the emergence of tokenization.

Globally, BCG’s report finds that growth is becoming more concentrated among leading firms with scale and distribution access. Revenue growth is decoupling from asset growth as fees decline, while traditional economies of scale are being offset by rising technology investment and fee pressure. Together, these trends point to a more competitive environment in which only a subset of firms is positioned to capture disproportionate growth.

Distribution Becomes the Key Competitive Differentiator

The report emphasizes that the basis of competition in asset management is undergoing a structural shift globally, with distribution emerging as the primary battleground for growth. As product manufacturing becomes increasingly commoditized, control of distribution channels, including platforms, advisors, and institutional relationships, is becoming the key determinant of success.

AI is accelerating these shifts by compressing traditional differentiation and enabling new forms of scale. Globally, BCG estimates asset managers could reduce costs by 25–35% over the next three to five years, while increasing research coverage two- to five-fold and client coverage per relationship manager three to five-fold, all with faster, more scalable personalization. AI allows firms to scale without proportional headcount increases, fundamentally changing the economics of growth. However, most firms remain in early adoption stages, focused on pilots rather than full transformation. Those that fail to redesign their operating models risk falling behind AI-native competitors that can scale faster and operate more efficiently.

“Middle East asset managers have an opportunity to leapfrog traditional operating models by embedding AI and digital capabilities into their core operations,” said Mohammad Khan, Managing Director & Partner at BCG. “While the path forward will require navigating evolving market conditions, firms that move strategically to build scalable distribution networks and technology-enabled platforms will be well positioned to shape the next era of regional asset management.”

Tokenization as a Catalyst for Disruption

Alongside AI, BCG’s global report identifies tokenization and digital assets as emerging forces that could reshape market structure. The value of tokenized real-world assets is projected to reach $14 trillion by 2030 and $55 trillion by 2035, creating new channels for distribution, ownership, and product design. These developments could alter how assets are accessed, transferred, and managed, potentially weakening traditional advantages tied to scale and distribution while enabling new entrants to compete.

“The convergence of tokenization, AI, and evolving investor expectations is reshaping the competitive landscape in ways that favor agility over incumbency,” said Nabil Saadallah, Managing Director & Partner at BCG. “For asset managers in the GCC, success will increasingly hinge on their ability to deliver personalized solutions at scale, those who embrace this shift stand to unlock significant value in a rapidly transforming market.”

As market-driven growth gives way to competition-driven growth, asset managers face a more complex and less forgiving landscape. Capturing net inflows, building scalable distribution, and embedding technology into core operations will determine which firms succeed.

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Snowflake powers KSA’s Zahid Group’s data and AI transformation to unlock enterprise value

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Zahid Group, one of Saudi Arabia’s leading diversified business groups spanning heavy equipment, energy, transport and manufacturing, and others, has selected Snowflake, the AI Data Cloud company, as the strategic foundation for its enterprise data and AI transformation, giving the Group a scalable way to strengthen governance, advance AI adoption, and elevate customer experiences enterprise-wide. The relationship was formalized during a signing ceremony at Zahid Business Park in Jeddah, launching a multi-year investment that will strengthen productivity and support technology-led growth in line with Saudi Vision 2030.

With Snowflake, Zahid Group’s Digital Solutions Division is unifying data from across its business streams and departments on a governed, secure, centralized and scalable lakehouse platform. A modern business intelligence ecosystem will give leaders faster access to information, enabling them to spend less time reconciling reports and more time acting on insights. The next phase will use Snowflake Cortex AI to enable employees to engage with data through natural language, reducing reliance on traditional reporting and shortening the path from question to decision.

Snowflake’s adoption at Zahid Group comes as Saudi Arabia accelerates its goal of becoming the Middle East’s leading AI infrastructure and technology hub. The Council of Ministers has designated 2026 as the Year of AI, and PwC estimates that AI could contribute around 12.4% of the country’s GDP by 2030.

Before adopting Snowflake, Zahid Group’s data was dispersed across multiple systems, requiring extensive manual consolidation and resulting in reporting inconsistencies that slowed decision-making. As an early proof of value, the Caterpillar Helios initiative demonstrated the power of secure, real-time data sharing through Snowflake. Building on this foundation, Zahid Group is now extending Snowflake’s capabilities across its digital ecosystem, enabling real-time data streaming and integration with core platforms such as Infor and Salesforce.

This connected architecture has standardized critical reporting processes, reducing month-end reporting cycles from days to hours, and in many cases minutes. By eliminating manual effort and improving data consistency, it provides leaders with timely, trusted insights that support faster decision-making and strengthen a culture of data-driven innovation.

Suzan Sadek, Group IT Manager, Zahid Group, said: “Data is one of the most valuable assets of the digital economy. By choosing Snowflake, we are building a trusted and scalable data foundation that enables AI-driven innovation, faster decision-making, and improved customer experience. This transformation strengthens Zahid Group’s competitiveness, while supporting Saudi Arabia’s Vision 2030 ambition to create a data-driven economy.”

Michel Nader, General Manager for the Middle East, Turkey & Africa, Snowflake, said: “Zahid Group is demonstrating how trusted data can become the foundation for enterprise AI at scale. Snowflake brings information closer to customers while providing leading AI capabilities to enable digital transformation across Zahid’s operating environment. We are proud to support the company’s next phase too, where employees can access trusted insights faster and strengthen the Group’s ability to create lasting and scalable value across its businesses.”

Looking ahead, Zahid Group will expand Snowflake’s platform’s role across the Group, extending governed data products, advanced analytics and AI capabilities into more business functions to deliver measurable value for customers, partners and employees.

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PNY Technologies Joins LEAP 2026 with the Latest AI Technologies – Riyadh, Saudi Arabia | 31 August to 3 September | Booth H3-D10

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PNY Technologies announces its participation in LEAP 2026, taking place in Riyadh from 31 August to 3 September, where it will present its latest AI infrastructure and accelerated computing solutions.

The showcase will feature the technologies behind PNY’s AI infrastructure portfolio, from the AI Enterprise Factory to the latest NVIDIA RTX PRO and GeForce graphics solutions, together with networking and infrastructure technologies.

Visitors will also be able to explore the PNY AI Factory Digital Twin Configurator, which allows users to design and configure their own AI factory using digital twins and NVIDIA Omniverse.

PNY will also host live demonstrations developed in collaboration with its technology partners, including SOMOD, DDN, INFINIARC, VERTIV, and F5.

The company’s participation in LEAP 2026 reflects its continued commitment to supporting AI innovation across the Middle East and helping shape the technologies powering the region’s digital transformation.

The PNY team, including regional representatives, will be on-site throughout LEAP 2026 to meet with visitors, partners, and members of the media at Hall H3, Booth D10. Attendees wishing to arrange a briefing or interview are welcome to submit a request below.

Contact request: https://forms.pny.eu/pny-at-leap-2026/

Press contact: sverdier@pny.com / mhamdouche@pny.com

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Globant Introduces Glob.AI, Reinventing Technology Services for the AI Era

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Globant (NYSE: GLOB), a global company focused on driving enterprise reinvention through AI, today introduces Glob.AI, a new AI-native tech services model that fundamentally changes how enterprises access, purchase and deploy AI services. Available online through a self-service model, Glob.AI gives organizations access to enterprise-grade, high quality AI Pods (service units run by a set of AI agents and supervised by humans). Companies are charged for what they produce -per output or per consumption- never per seat or per hour.

“For over 20 years, Globant has stayed ahead of every major technology shift, and AI is no different. Glob.AI is our next step: the one-stop shop where our AI Pods live, each specialized by task and industry. Traditional AI adoption drives token consumption far beyond what efficient output requires, and the real cost is the wasted tokens plus the unstructured, manual supervision of AI. AI Pods introduce a smarter model, running the right AI through parallel agents, loops, workflows, and deterministic processes, representing the true state of the art of what AI can deliver today,” said Martín Migoya, CEO and co-founder of Globant.

Glob.AI brings together AI-native velocity with Globant’s 23 years of enterprise delivery baked into the governance layer. AI agents do the heavy lifting, with Globant’s experts supervising their outputs and guiding every step. Glob.AI works to standards–documented, tested, secure, built for enterprise scale. It’s the speed AI promises, with the rigor and quality that businesses need, by including:

  • Well-defined, deterministic, and repeatable processes, supervised end to end by experts
  • Optimized AI usage and transparent pricing: customers pay strictly for expert-validated outputs and/or real consumption — not hours, seats, AI hallucinations, retries, or wasted cycles.
  • At least 30% more productive than the typical engineer-plus-AI approach
  • Full AI sovereignty and governance: total flexibility over which models customers use and where they run them, with zero client data ever used to train external models.
  • Token consumption secured in a client’s proprietary Token Vault, providing full traceability and compounding a client’s institutional knowledge over time.

“AI is not just making the same projects faster, it is making thousands of projects viable that never were before,” said Guibert Englebienne, co-founder of Globant. “Until today, enterprises could not buy technology services this way: instantly, transparently, paying only for results. That is the shift Glob.AI delivers, and the strong demand for AI Pods shows enterprises are ready for it.”

Organizations joining the waiting list at Glob.AI will gain early access to a comprehensive catalog of agentic workflows capable of building and deploying solutions for enterprise platforms and specialized industry use cases. The AI Pods in the offering also include partnerships with major organizations including Anthropic, AWS, Vercel, OpenAI, Adobe, Azure, Google Cloud Platform, SAP and Salesforce.

Traditional enterprise tech services require months of discovery, RFPs, and procurement cycles before the work begins. Glob.AI changes that model entirely. Users can log in and immediately start building enterprise grade software. Tech delivery becomes a live, continuous service rather than a fixed-term project — every improvement and release happening on the platform, fully visible to the client, in real time.

Globant released AI Pods in mid-2025, and they are already in use by several Fortune 500 organizations across media, entertainment, professional services, and finance, delivering early results that include:

  • FIFA experiencing a 20% efficiency increase in throughput generation while maintaining or improving quality rates
  • LALIGA deploying AI across key functions in three months
  • YPF reducing contract timelines by up to 40%
  • PharmaMar achieving 15x faster insights in oncology research
  • A leading commercial bank completing a COBOL migration in 2 months versus 14 as projected with a traditional approach
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