Home Integrator
BEYOND THE PRICE TAG
Exclusive interview with Tahir Majithia, Real Estate Advisor and Founder of Prime Capital
An in-depth look at buying a home in the UAE across different luxury property segments. How are consumer patterns shifting between renting and purchasing, and what are the key considerations for buyers before they commit?
We are seeing two types of buyers at the moment. A lot of people who are new to the city prefer to rent for the first couple of years, until they have settled in and worked out where they actually want to live. Once they know the answer to that, they buy. The second group already knows Dubai well and is moving here, and they tend to arrive with a much clearer idea of what they are looking for.
What both groups have in common is that they want the best of the best, and that is true across every segment. Whether someone is buying a home at AED 5 million, AED 10 million or AED 15 million, they want the best for their money. Quality, design, layouts, facilities, amenities, all of it matters a lot today. There was a time when buyers didn’t really focus on these things and a standard product would do. Now, with the kind of money people are spending, they want something genuinely different. They want the wow factor, especially in the luxury segment.
What changes as you move up the price ladder is the definition of “best.” Around the AED 5 million mark, buyers are usually weighing up location, the reputation of the developer and how the home will hold its value if they decide to sell in a few years. By the time you get into the AED 10 to 15 million bracket and above, the conversation moves on to space, privacy, the quality of the finishing and views, and how well the building or community is actually managed once everyone has moved in.
That same expectation is now shaping the rental market too. We are seeing some very high ticket size rentals, even with the conflict going on in the region. The people who are still confident in this market and want to move here want to arrive somewhere they don’t have to do anything to, homes that are specced and fitted out to the best international standards. If it is something good, tenants are willing to spend serious money on rent, and the top of the market is now well into the millions a year.
The thing that decides it in the end is value. Prices have gone up, yes, but buyers today are smart and they know exactly what they are buying. Over the last few months in particular, people want good value for their money, so there is a lot of negotiation happening, especially given the current situation. But when the value is genuinely there, buyers move quickly.
My advice to anyone about to commit is to look past the headline price. Check what the service charges are and what they actually cover, because that cost stays with you every year. Look at the developer’s track record for delivering on time and to the standard they promised. Read the payment plan and handover terms properly. Ask how easily homes in that community resell, not just what they sell for. And add up the full cost of the transaction, not only the purchase price. Those are the things that decide whether a home still looks like a good decision five years later.
Home Integrator
NEVER NOT SUEDE: PUMA MIDDLE EAST LETS THE SUEDE BLOOM
The Suede’s new era continues to blossom with the introduction of Suede Bloom, part of PUMA’s “Never Not Suede” campaign.
Following the return of the OG, this new release places the iconic silhouette back in the spotlight while celebrating the qualities that have defined the Suede since the very beginning.
One facet that has defined the Suede since its introduction in 1968 is its ability to reinvent itself alongside changing times, subcultures, and movements, all while remaining unequivocally itself. This latest release brings a unique touch to the Suede. Faux pearl detailing, interchangeable satin and frilled lace options, and soft colorways bring a refined femininity to the timeless silhouette.
Arriving in understated shades like “Powder Pink,” “Vintage Cream,” and “Black,” the release is joined with visuals that capture togetherness and individuality, pairing the Suede Bloom with whimsical styling that evokes spontaneity and lightness.
Bringing the spirit of Suede Bloom to life, PUMA Middle East has collaborated with talents including the Fawaz sisters Rania, Dania and Talia, alongside other style muses from the region. Each talent brings their own perspective and personal touch to the Suede Bloom, showcasing how the silhouette can be styled and interpreted in individual ways.
This new vision for the PUMA Suede is designed to be styled your way, while embracing the idea of blooming as both a seasonal shift and a form of personal expression.
Home Feature
Inside ORLA: Beachfront Living, Composed by OMNIYAT
ORLA, Dorchester Collection, Dubai is an iconic beachfront address bringing together exceptional design, private beach access and the legendary service of Dorchester Collection. With fewer than ten residences remaining, ORLA offers a rare opportunity to experience one of Dubai’s most distinguished waterfront destinations.
Residents enjoy an extraordinary suite of private amenities, including a 150-metre beach, infinity and lap pools, a wellness and spa retreat, fitness and yoga studios, private cinema, bowling alley and dedicated children’s spaces, complemented by the discreet, highly personalised service of Dorchester Collection.

ORLA Duplex Show Residence
An exceptional expression of beachfront living, the ORLA Duplex Show Residence unfolds across two levels, offering a remarkable sense of scale, privacy and effortless sophistication. A private lift provides direct access to the four-bedroom residence, while expansive living and entertaining spaces extend towards generous private terraces and a private pool overlooking the tranquil lagoons of Palm Jumeirah.
Crafted by OMNIYAT Atelier, the interiors bring together sculptural forms, refined natural materials, bespoke detailing and a curated selection of art, creating a layered residential experience where design, craftsmanship and indoor-outdoor living converge. Every element has been thoughtfully composed to create an atmosphere of timeless elegance, privacy and exclusivity.

ORLA Simplex Show Residence
Bathed in natural light and framed by panoramic views of the Arabian Gulf, the ORLA Simplex Show Residence unfolds across a single level, creating an effortless continuity between its interiors and the world beyond.
Accessed by private lift, the four-bedroom beachfront residence is distinguished by an impressive double-height living space, bringing exceptional volume and openness to the heart of the home. Crafted by OMNIYAT Atelier, sculptural forms, natural materials, bespoke detailing and a carefully curated collection of art come together throughout, while expansive living spaces extend towards a private terrace and pool.
Ocean horizons frame the residence, creating a profound connection to its beachfront setting and a serene expression of contemporary living.
For high-resolution Images: https://www.dropbox.com/t/qRxs5y7adDhAMbEM
Home Integrator
The Little Things Expands with Strategic Shop-in-Shop Partnership with Threads and Scribble Street
Building on its expanding retail footprint across four countries, the UAE’s leading pop culture and collectibles retailer brings its curated range of licensed collectibles to families through a new Shop-in-Shop partnership with Threads and Scribble Street.
The Little Things (TLT), the UAE-born collectibles and pop-culture retailer, today announced a strategic Shop-in-Shop partnership with Threads & Scribble Street, bringing The Little Things’ curated range of collectibles to selected Threads and Scribble Street stores across the UAE through a new Shop-in-Shop concept. The move marks TLT’s first push beyond standalone mall stores and pop-ups into an everyday retail format, putting collectibles in front of families during trips they’re already making, rather than asking them to make a special one.
The agreement was formalized at an official signing ceremony and unveiling in Dubai, attended by Hassan Tamimi, Chief Executive Officer, The Little Things, Latesh Radhakishen, Managing Director, Threads & Scribble Street and other senior leadership from both organizations. Signed at the Threads Store, Times Square Center.
This partnership lands at a moment when TLT’s footprint and visibility are both expanding fast. The brand now operates nine stores across four countries: Dubai Mall, Bluewaters Island, Dubai Hills Mall, DIFC’s Gate Avenue, and Yas Mall in Abu Dhabi in the UAE, alongside Riyadh Boulevard and Red Sea Mall in Jeddah in Saudi Arabia, Doha Festival City in Qatar, and a location in Tashkent, Uzbekistan, plus a UAE-wide e-commerce platform.
That growth has been matched by a steady drumbeat of brand takeovers. In February 2026, TLT opened its first pop-up at DIFC’s Gate Avenue and partnered with Mattel on a takeover spotlighting Barbie and Hot Wheels, deliberately targeting a cross-generational “kidult” audience of young DIFC professionals, families, and millennials and Gen Z collectors alike. It followed with a Hello Kitty and Friends “Fluff Tea Party” activation at BurJuman Mall in partnership with MiniLike, bringing officially licensed Sanrio merchandise, including plush, figurines, collectible watches and exclusive Dubai-only releases, to a second high-footfall mall.
Against that backdrop, the Shop-in-Shop partnership with Threads and Scribble Street represents the next stage in The Little Things’ retail growth strategy, establishing a permanent presence within destinations already trusted by families for school uniforms, stationery, arts and crafts and everyday school essentials. “Every store and every pop-up we’ve opened has taught us the same thing: collectors don’t want to work to find us, they want to bump into us. DIFC and BurJuman showed us that when we bring TLT into a space people already love, the response is enormous. Threads & Scribble takes that idea and makes it permanent: it puts The Little Things into the everyday routine of families across the UAE, not just the destinations they plan a trip around. This is the model we intend to keep building on as we grow,” said Hassan Tamimi, Chief Executive Officer, The Little Things.
“At Threads and Scribble Street, we are continually looking for new ways to enhance the shopping experience for families. Partnering with The Little Things enables us to introduce an exciting new product category that complements our existing range of school uniforms, stationery, arts and crafts and school essentials, creating even greater choice and convenience for our customers. We look forward to building on this partnership and continuing to evolve our retail offering.” said Latesh Radhakishen, Managing Director, Threads & Scribble Street
The Shop-in-Shop format will feature a curated selection of The Little Things’ collectibles, including anime figurines, blind boxes, trading cards and licensed pop culture merchandise, complementing the existing range of school uniforms, stationery, arts and crafts and school essentials available through Threads and Scribble Street stores.
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