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noon Beauty Fest Debuts at Dubai Festival City Mall

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When it comes to skincare, elements like texture, scent, formula suitability and skin compatibility play a crucial role that digital screens are unable to convey. This October, noon is answering those questions in person. noon Beauty Fest – Skincare Edition is all set to take place from 23rd to 25th October 2026 at Dubai Festival City Mall. The event will be open from 7 PM to midnight on 23rd October and from 4 PM to midnight on 24th and 25th October with free entry for all visitors.

Skincare brands that are coming together under one roof to showcase their offerings span across derma, pharmacy and Korean beauty: Medicube, La Roche-Posay, CeraVe, Cetaphil, ISDIN, Vichy, AXIS-Y, QV, Abib, Dr. Althea, numbuzin, Celimax and VT Cosmetics.

The event concept is built on the idea – beauty is felt first, then bought. Online shoppers typically discover products through a screen. At noon Beauty Fest, they can see, touch, smell, try them in person, get expert advice driving trials to gauge the efficacy and the authenticity of the products and then buy instantly on the noon app. It is where online discovery becomes a real-world experience that turns into a purchase.. making it a “phygital” beauty playground.

Visitors can explore their way through the themed brand booths to discover the latest launches, learn about key ingredients and receive expert advice tailored to their skincare needs. Additionally, each booth offers gamified engagement activities with the opportunity to win freebies and product samples as well pick up exclusive coupons to shop their favourite brands at noon.

As the largest online marketplace in the GCC, noon understands the behavioral diversity of shoppers in the region. The homegrown E-commerce retailer brings local, global and hard-to-find international brands all in one place at competitive prices and with great deals. noon Beauty Fest is a step towards bringing that promise straight to customers through an immersive, real world experiential event. 

Florian Jansen, General Manager, Lifestyle, noon commented, “Beauty is one of noon’s fastest-growing categories – up 45% in 2026 and noon Beauty Fest sets the tone by bringing that momentum to life in person for the first time at Dubai Festival City Mall. Over three days, shoppers can experience a hybrid activation hosted exclusively by noon with 13 of the most loved skincare brands on the noon app – just ahead of the region’s biggest shopping period in November. For each brand, this event is a direct line to real-time customer feedback; for noon, it’s the start of becoming the primary destination for beauty online and building a loyal community over time.” Dubai Festival City Mall will host noon Beauty Fest at Festival Bay from 23rd to 25th October 2026.

  • Timing:
  • 23rd October (Friday) -7 PM to midnight
  • 24th & 25th October (Saturday & Sunday) – 4 PM to midnight
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A Coffee and Macaroon Affair Acacia Lounge

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This October, Acacia Lounge at Al Habtoor Grand Resort, Autograph Collection invites guests to enjoy a simple yet indulgent pairing of expertly brewed coffee and a delicate pink macaron.

Bathed in natural light and offering a relaxed setting, Acacia Lounge provides the perfect spot to pause and unwind over a freshly prepared coffee, accompanied by a petite pink macaron.

Available daily throughout October, the experience is priced at AED 38 per person. Date & time: Daily – throughout the month of October | 7:30am – 10:30pm | Price: AED 38 per person | Place: Acacia Lounge, Al Habtoor Grand Resort, Autograph Collection

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Sunsets to Spooky Season: The October Line-Up at The WB™ Abu Dhabi

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Sunset cocktails on the rooftop, steakhouse nights, Saturday brunches that carry on into DJ sets, and a one-night-only Halloween edition of Vista Latina on 30 October: October at The WB™ Abu Dhabi is filling up the week. Teachers can also unwind with 50% off spa treatments every Sunday.

Friday, 30 October: Vista Latina: Halloween Edition at The Overlook

The Ibero-Latin menu moves from ceviche, empanadas and arepas to chicken tamal, Caribbean seafood soup and birria tacos, finishing with a selection of Latin-inspired desserts. A live singer and pianist duo, joined by a percussionist, will play throughout the evening.

Date: Friday, 30 October 2026
Time: From 7:00 PM
Price: AED 199 per person with soft beverages; AED 299 per person with house beverages and cocktails for three hours
Venue: The Overlook

Every week at The WB™ Abu Dhabi

Tuesdays: Ladies’ Night at The Overlook

The Overlook celebrates its Leading Ladies every Tuesday from sunset, with expertly crafted cocktails. AED 50 for three drinks and 25% off the à la carte menu. 6:00 PM–9:00 PM.

Thursdays: Gents Club at The Director’s Club

Premium steaks, cold draughts and easy conversation in the restaurant’s relaxed cinematic steakhouse setting. Created primarily for gents, the evening includes one signature main, two portions of seasoned fries, a condiment trolley and three draught beers for AED 199 per person. 5:30 PM–11:00 PM.

Thursdays: Wine & Charcuterie Soirée at The Overlook

Free-flow charcuterie and wine with rooftop views for AED 169 per person. 7:00 PM–9:00 PM.

Saturdays: Brunch at The Director’s Club and After Brunch at The Overlook

Saturday Brunch at The Director’s Club brings live entertainment, premium cuts, desserts and a selection of beverages from 1:00 PM–4:00 PM. Packages are AED 320 per person with soft beverages, AED 399 with house beverages, AED 460 with premium beverages and AED 599 with bubbly. From 4:00 PM–6:00 PM, starting 3 October, After Brunch at The Overlook continues the day with rooftop views, live DJ beats and two hours of free-flow house beverages including beer, wine, bubbles, spirits and cocktails. After Brunch is AED 119 per person for Director’s Club brunch guests and AED 169 for walk-in guests.

Sundays: Sunday Roast at The Director’s Club

Roast meat, golden vegetables and gravy from 1:00 PM–4:00 PM. AED 225 per person with soft beverages, AED 340 with premium beverages and AED 440 with bubbles.

Sundays: Relaxation Is the New Curriculum at The A-List Spa & Health Club

Teachers receive 50% off 60- or 90-minute spa treatments every Sunday from 10:00 AM–4:00 PM, from 27 September to 27 December 2026. A valid teacher ID is required and advance booking is recommended. Terms and conditions apply.


For reservations or enquiries:

For dining reservations, please email dine.thewbabudhabi@hilton.com or call 02 815 0000 . For spa reservations, please call 02 815 0000 or email spa.thewbabudhabi@hilton.com.

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Kenz ‘de’ Rasasi Debuts at Beautyworld Middle East 2026 with a New Expression of Rasasi Heritage

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Kenz ‘de’ Rasasi, a new fragrance house born from the rich heritage of Rasasi, made its debut at Beautyworld Middle East 2026, marking a bold new chapter for one of Dubai’s established names in perfumery. Unveiling eight fragrance collections, the house is taking the treasures of Rasasi into new territory, combining decades of fragrance expertise with refined design, craftsmanship and a vision shaped for a new generation of fragrance consumers.

The name Kenz ‘de’ Rasasi translates as “The Treasures of Rasasi,” reflecting the house’s approach to its heritage. Built on Rasasi’s longstanding perfumery expertise, the house revisits selected flagship creations, refining their original compositions and reimagining their presentation for today’s discerning, younger consumers. The approach combines the richness of established fragrance craftsmanship with luxury, offering a new expression of heritage through carefully considered scents, design and storytelling.

Conceptualised and creatively driven by Mr. Anis Abdul Razak, Owner of Rasasi Perfumes and Chairman of AAR Group, Kenz ‘de’ Rasasi draws on decades of perfumery expertise to reinterpret selected creations for a new generation. Guided by the philosophy “Inspired by legacy, built for the future,” the house gives heritage-inspired fragrances a distinctive identity through refined compositions, custom bottle designs and elevated materials, creating a fresh expression of Rasasi’s fragrance heritage.

“Kenz ‘de’ Rasasi brings together the treasures we have built over generations and gives them a new identity. We wanted to preserve the soul of these creations while introducing them to a generation that appreciates authentic quality, individuality and thoughtful design. At its heart, the house is about carrying forward what we have built while embracing what lies ahead: inspired by legacy, built for the future.”

With the global luxury fragrance market valued at approximately USD 16 billion, Kenz ‘de’ Rasasi is positioning its launch around the opportunity to take Rasasi’s fragrance heritage to a wider international audience. By combining the richness of established perfumery with accessible luxury, contemporary design and storytelling, the house aims to connect with younger consumers across global markets while giving familiar Rasasi creations a new relevance.

Commenting on this occasion, Mr. Ismail Anis Abdul Razzak, Deputy Chairman and Co-Founder of AAR Group, said, “The launch is rooted in the story of Dubai and the UAE’s growing influence on the global luxury and fragrance landscape. Rasasi has grown alongside Dubai, understanding the preferences, traditions and aspirations of the markets we come from. Kenz ‘de’ Rasasi allows us to take that heritage forward in a way that speaks to a new generation across international markets. We are bringing the craftsmanship and richness of our heritage into a new expression, ensuring that quality, elegance and individuality remain at its heart. Our ambition is to build a fragrance house that can resonate with our patrons, offering quality and elegance at an accessible level of luxury.”

The official unveiling was further marked by the presence of Bollywood superstar Salman Khan, who joined Mr. Anis Abdul Razak at the Kenz ‘de’ Rasasi booth as Chief Guest. His presence brought an added cultural and emotional dimension to the occasion, connecting the Dubai-born house with audiences across the region and beyond. As a familiar and influential figure across India, the UAE and international markets, Salman’s participation added further significance to a launch centred on taking a regional fragrance legacy to a global audience.

At Beautyworld Middle East, Kenz ‘de’ Rasasi unveiled eight fragrance collections, with custom bottle redesigns, elevated materials and tactile packaging that reinterpret Rasasi’s artistry through a modern lens. The collection includes Beyond Hawas, Hawas Apex, Hawas Desire, La Yuqawam Terrabotanica, Daareej, Shuhra, Rimal, and Tobacco. Every element has been developed to create a complete fragrance experience while maintaining a clear connection to the house’s origins. Inspired by legacy, built for the future, Kenz ‘de’ Rasasi is looking to give the treasures of Rasasi a new place in the world of fragrance.

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