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Maylaa International Trading LLC Highlights Diversity of Middle Eastern Market with Varied Product Line at Gulfood 2023

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Maylaa International Trading LLC is a leading retail company in the United Arab Emirates, offering a wide range of luxury products. The company has more than 60 stores across the UAE, selling over 1600 brands and offering its customers a unique shopping experience. At Gulfood 2023, JNS Media International had an interview with Mr. Abdelaziz Abdelrazig, Finance Manager at Maylaa International Trading LLC, to learn more about Maylaa Food, a part of Maylaa International Trading LLC’s growth and success in the industry.

How has your experience been at Gulfood 2023?

It has been an exciting opportunity for us to participate in Gulfood 2023. As a relatively new player in the industry, having just established our business with Daima in 2020, we are thrilled to showcase our offerings to a wider audience. With several shops located in prestigious locations such as Dubai Mall and Festival City, we have already established a strong presence in the UAE market. The Daima franchise concept has been well received, and we have already received requests from outside parties for potential franchise opportunities. Overall, we are delighted with our experience at Gulfood 2023 and look forward to continued growth and success in the industry.

What products are you showcasing at Gulfood this year?

We are showcasing a range of products at Gulfood 2023. This includes our specialty Dragees, such as caramel-coated pecans, and chocolate-coated pecans, and our various nuts which are hazelnuts, walnuts, pistachios, almonds, and cashews. Additionally, we are featuring different types of dates, including dates stuffed with nuts, and a variety of pure honey. We are also presenting our special vanilla ice cream named “Booza” enhanced with various nuts. Varieties of special Arabic Sweets are also included in our exhibition.

Are you seeking any collaborations in the Middle East to expand your business?

Absolutely, we are actively seeking collaborations in the Middle East to expand our business. With the success of our Daima franchise concept, we have received inquiries and interest from various countries in the GCC and Middle East regions. As we look to expand our franchise operations, we welcome collaborations and partnerships that can help us achieve our goals and reach new markets.

With such a diverse market in the Middle East, do you offer variations in your products?

Yes, our product range is diverse and versatile, which is what sets us apart in the market. We offer a wide range of products, including dragees, nuts and seeds, Emirati coffee, chocolate, pure honey, Arabic sweets, different types of nuts, and stuffed dates. Additionally, we also specialize in processing dehydrated vegetables and dried fruits. With such a broad range of products, we strive to meet the diverse needs and preferences of our customers in the Middle East.

Do you plan to participate in Gulfood again next year?

Our experience at Gulfood has been exceptional, and it has exceeded our expectations. We have gained valuable insights into our competitors and their offerings, which has helped us refine our strategies and improve our brand reputation. Given the success of our participation at Gulfood 2023, we are definitely planning to come back again next year with even more growth and success to showcase.

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Hospitality

The Sweetest Way to End the Summer Holidays

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Taking place on 23 August and 30 August from 2:00 PM to 4:00 PM, Splendour Fields and Crave Bakehouse are bringing two hands-on baking workshops to JLT for children aged 4-12. The first session will be dedicated to cookie baking, followed by a cake decorating class on 30 August. Children will get to mix, bake, decorate, and take their creations home at the end of the afternoon.

Priced at AED 200 per child, tickets can be purchased online [HERE]. The two-hour workshop includes all ingredients, equipment, and guidance throughout the session. Each child will also receive a complimentary kids’ meal and drink, while one accompanying parent will receive a complimentary coffee. With only 10 children per session, the workshops offer a small and interactive setting where every little baker can get involved from start to finish.

As the holidays come to an end, the workshops offer one more chance for kids to have fun, get creative, and make the most of their final days before school starts again. Whether they’re making their first batch of cookies or decorating their very own cake, children will have the freedom to get creative and make something they can proudly take home. It’s hands-on, a little messy, and designed to let kids have fun while learning something new.

Located in JLT, Splendour Fields is a neighbourhood café and deli where families can come together over good food and coffee. The workshops bring that same spirit into the kitchen, giving parents and children a reason to spend an afternoon together while escaping the summer heat.

With limited spaces available, parents can book their little bakers in for one session, or join both for two sweet afternoons of baking, creating, and getting a little messy.

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Hospitality

Kids Play, Parents Stay: Sundays at The Guild Just Got Better

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Introducing Only on Sundaes, a new family experience in DIFC that’s every parent’s dream

Launching on 23 August, The Guild introduces Only on Sundaes, a new family experience designed to give parents something they rarely get: a chance to enjoy a proper meal while the kids are happily entertained. Transforming The Aviary into a Nitro Sundae Bar and dedicated space for play, creativity, and discovery, the experience runs every Sunday from 9:00 AM to 7:00 PM, with free entry for children booked either for breakfast or Sunday roast. Guests only pay for any additional food and beverage consumed during their visit.

For parents, it is about having a little more time to themselves. Sit down for breakfast, enjoy a coffee, catch up with friends, or take your time over the Sunday Roast while the kids explore, play, and make new friends nearby. For children, it is a full Sunday of things to discover, with dedicated spaces designed around different ages and interests. It is an easy way to make the most of the final weeks of the school holidays before the routine starts again.

For younger children aged 1–5, the Little Explorers area offers a safe and supervised space filled with soft play equipment, building blocks, face painting, a ball pool, a play kitchen, and sensory activities. Older children and teens have their own dedicated zone, The Arcade Club, with arcade games, air hockey, PlayStation stations and board games. There is plenty to keep them busy, whether they want to play, get creative, or simply hang out.

From 12pm onwards, children can also enjoy an interactive nitrogen ice cream activation, adding a playful twist to a classic favourite. It is one more reason for kids to look forward to Sundays, while parents can enjoy a little extra time to relax.

With the new school year just around the corner, Only on Sundaes is made for that last stretch of summer. At The Guild, Sundays are becoming a time for everyone to enjoy, just in very different ways.

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Hospitality

La Maison Ani Celebrates Emirati Women’s Day

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La Maison Ani, hospitality has always been about more than what arrives on the plate. It is about making people feel welcomed, considered and celebrated, through thoughtful details, the generosity of the table, and the craftsmanship of the kitchen. On August 28th, Emirati Women’s Day, the house adds another gesture to that list: a complimentary dessert, offered simply and sincerely, to every woman who walks through the door.

The Tarte Cacahuète & Caramel Salé is a new creation from the pastry kitchen, made entirely in the spirit of the house. A chocolate tart base, filled with peanut caramel, chocolate ganache and sea salt caramel, finished with a cloud of vanilla mascarpone cream.

The Tarte Cacahouète & Caramel Salé will be offered complimentary to all women dining on August 28th, across lunch and dinner service

Emirati Women’s Day offers a meaningful moment to extend that philosophy to the women who have contributed, and continue to contribute, to the cultural, social and economic life of the country La Maison Ani is proud to call home..

Because some celebrations need nothing more than a beautiful dessert and someone to share it with.

 

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