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Samsung Announces Olympic rendezvous @ Samsung | Square Marigny
Samsung Electronics celebrated the official start of the Olympic Games Paris 2024 by welcoming visitors and fans to the new Olympic rendezvous @Samsung | Square Marigny pop-up experience, located in the heart of the City of Light and home of the Olympic Games.
The space transported guests through a range of immersive experiences – from a visual journey through Samsung’s Olympic heritage to hands-on demonstrations of the latest Samsung Galaxy innovations – and opened up new ways to celebrate the Olympic spirit in a way that only Samsung could, with Galaxy AI.
“We are proud to collaborate with Paris 2024 to deliver on its promise to be a ‘Games Wide Open.’ This motto holds an even deeper meaning as we are now able to come back together and connect in person at the Olympic Games after past challenging Games. Through this new Olympic rendezvous @ Samsung | Square Marigny pop-up experience, Samsung is honored to have opened up new perspectives and possibilities for athletes and fans in Paris and around the world – for what will be a truly unifying and powerful celebration of sport and the human spirit,” said Stephanie Choi, EVP & Head of Marketing of the Mobile eXperience Business at Samsung Electronics.
Samsung has once again collaborated with award-winning architect Jean Nouvel, who also designed the façade of the Olympic rendezvous @ Samsung | Champs-Elysees 125 space, on the new Square Marigny site, which spans from the famed Champs-Elysees to Place de la Concorde. Located near some of Paris’ most iconic landmarks and the open arena where the highly anticipated breaking and skateboarding competitions are held, the space boasts a striking glass façade that uses colors and angles to pique visitors’ curiosity and give them a glimpse of the open, light-filled space in which they can enjoy Samsung’s most immersive pop-up experience yet. The multi-media façade also displays images of athletes from across the globe to celebrate the unifying power of sport with Samsung Galaxy.
Embark on a Visual Journey Through Samsung’s Olympic Heritage
Upon entry, visitors can learn more about how Samsung has been supporting the Olympic Games for almost four decades, following the brand’s journey to becoming a Worldwide Olympic and Paralympic Partner, and the role that its technology has played in evolving and enhancing the Games. They will also be able to get up close to every Olympic Edition phone to date, including the Galaxy Z Flip6 Olympic Edition for Paris 2024, and look back at some Olympic Torches dating back to Athens 2004.
Focusing on the present, the new Square Marigny site will house the Openness Monument – a spherical screen, resembling planet Earth – that sits at the center of the space. With the help of the official Paris 2024 mascots, the Phryges, it displays hero footage of skateboarding, breaking and surfing – three of the Games’ newest sports – in addition to Samsung’s central message for Paris 2024, “Open always wins,” and is viewable from every angle.
Visitors will also have the chance to delve into Samsung’s latest technology, and explore new ways to create and communicate, with Galaxy AI. They will get a chance to try out Samsung’s latest mobile innovations including the Galaxy Z Fold6 and Z Flip6 and experience fan favorite features that can help with everything from devising seamless Paris travel plans to taking the perfect shot.
Opening Up the Olympic Spirit
Visitors can also join in the celebrated Olympic tradition of pin trading through Samsung’s exclusive Olympic Pin promotion. Visitors who take part in the Galaxy AI experience, or purchase any of Galaxy family products will receive a Samsung Paris 2024 Olympic Pin.
A bespoke foldable wall, created from 171 reused Galaxy Z Fold5 devices, will also display a series of breaking, skateboarding and surfing videos. Using kinetic production techniques, the screen will pulsate, creating a captivating and dynamic experience for everyone to enjoy.
The Olympic rendezvous @ Samsung | Square Marigny will host a series of special events over the course of the summer and will be open to anyone who wants to immerse themselves in the Olympic and Paralympic Games Paris 2024. It will be open 10am-10pm until August 11 for the Olympic Games and August 29 – September 8 for the Paralympic Games.
Taking the Olympic and Paralympic Experience to the Next Level with Galaxy
The opening of this new pop-up experience is one of the many ways Samsung will bring athletes and fans together, and help move the Olympic Games, and the world, forward. During the Games, Samsung will also:
- • Open up the Olympic broadcast using Galaxy S24 Ultra smartphones’ 5G connectivity to stream Paris 2024’s historic Opening Ceremony on the Seine River and sailing competitions at Marseille, bringing fans and viewers closer to the action than ever before.
- • Elevate the athletes’ Games-Time experience and create new ways to connect with the Galaxy Z Flip6 Olympic Edition, the first fully customized Olympic Edition smartphone to be powered by Galaxy AI, distributed to the nearly 17,000 Olympic and Paralympic athletes competing at Paris 2024.
- • Bring a new view to the medal ceremony, by enabling athletes to take and share a Victory Selfie directly from the podium at Paris 2024, using the Galaxy Z Flip6 Olympic Edition to create another Olympic Games first.
Additionally, Samsung opened its Olympic rendezvous @ Samsung | Village Plaza on July 18 to support athletes competing in Paris 2024 and help them make the most of such an incredible time in their lives with Galaxy AI. Samsung will also facilitate 11 universal Charging Stations at key Olympic and Paralympic Games venues, to give visitors peace of mind and allow them to share lifelong memories with friends and family.
Automotive
Stage Set for World’s Largest Autonomous Race as A2RL Reaches Full Fan Capacity at Yas Marina Circuit
The world’s largest autonomous car race will take place in Abu Dhabi on the 15th of November, as 11 teams from across the globe compete at the frontier of robotics, autonomy and AI for a US$2.25 million prize pool. A2RL Season 2 has been 18 months in the making, with the six fastest teams making it through the tough qualification process to the Grand Final. Ticket allocation for the Yas Marina Circuit event has once again reached full capacity of the main grandstand, as motorsport and technology enthusiasts excitedly prepare to witness an AI competition unlike any other.
Grand Final: Front row seat to AI history
The A2RL Grand Final will mark the first time that six fully autonomous racecars will compete wheel-to-wheel on track. The six teams – TUM, Unimore, Kinetiz, TII Racing, PoliMOVE and Constructor – were determined by a rigorous qualification process in October. Representing Germany, Italy, and the UAE, they will compete in a 20-lap, multi-car race to crown the A2RL Season 2 Champion. Reigning Champions, TUM, have qualified in pole position after a fierce ‘Multi-Car Qualification’ sprint race against rival Unimore, setting the stage for a historic showdown.
For the remaining five teams, A2RL will host a Silver Race, offering them the opportunity to push their algorithms to the limit and cement their overall position in the standings. The Silver Race teams are RAPSON, Code 19, Fly Eagle, FR4IAV and TGM Grand Prix.

Human vs AI: Performance gap closing
Pre-season build-up for the race has seen record-setting performance as the gap between human and AI performance narrows. During qualification, Italian team Unimore was the first to beat a benchmark lap time set by a human racing driver while testing.
This demonstration of machine precision versus human instinct, and the rapid evolution of AI performance, will be showcased on race day. Reigning champion TUM will have the privilege of racing against former F1 driver Daniil Kvyat in A2RL’s second Human vs AI showcase. A close battle is expected in this exhibition, following record-breaking pace from teams during qualifying.
Supercars, Fan Zone, and more
Kicking off the evening’s main events, Group 63 will take to the track for a spectacular Supercar Parade Laps display, setting the stage for the autonomous race. This will be followed by awards for the A2RL STEM Competition, which involved 140 students from across all seven Emirates racing AWS DeepRacer 1/18th-scale autonomous cars, a mirror of the A2RL competition.
This year’s world-class Fan Zone will offer an immersive experience for all ages. It will feature humanoid robot showcases, interactive games, hands-on tech activations, live entertainment, and family-friendly attractions that will bring the excitement of autonomous innovation beyond the track.

The race will be broadcast globally this Sunday, 16th November at 3pm GST, on the Abu Dhabi Media Network, StarzPlay, Motorsport TV and the official A2RL YouTube Channel. Once again, fans can step right into the action with A2RL’s live VR platform, experiencing the track, live car data, and high-speed action unfolding all around them, in real time.
A2RL is supported by SteerAI, alongside leading partner du; official partners AWS and Abu Dhabi Mobility; official supporters Wio and Castore; technical partners PACETEQ, Live in Five, Meccanica 42, and Vislink; as well as event partners Abu Dhabi Gaming, Miral and the UAE Cybersecurity Council.
Automotive
2025 NISSAN X-TRAIL FIRST DRIVE REVIEW: THE JACK OF ALL TRADES
Amalsha VS
An All-You-Need Package:
QUICK TAKE
The 2025 Nissan X-Trail is a competent midsize SUV that offers an impressively balanced blend of space, comfort, features, performance, and efficiency.
Shiny Bits
- Exceptionally feature-packed
- Excellent all-round performance
- Appreciably capable off-road
- Smooth connectivity features
Rough edges
- Cramped third row
- Limited boot space behind the third row
MODERN, AESTHETIC & CHARACTERFUL
The current-gen Nissan X-Trail takes a sharper exterior approach compared to the previous generation’s smoother, more curvaceous design language. Although not as boxy as the earlier generations, I personally think the latest X-Trail has a bit more character than its immediate predecessor. It blends in well while standing out just enough not to be an NPC-looking generic modern SUV. And the model we drove, garbed in Boulder Gray Pearl, perfectly adhered to this design philosophy.
FAST & FUN ENOUGH FOR ON-ROADING AND SOFT-ROADING

The 2025 Nissan X-Trail offers a striking combination of everything you would expect from a midsize SUV.
Looking at the X-Trail’s evolution since its inception, it has evidently transitioned into a softer version after each generation. But this time, we felt that it has travelled back to its “Tough Gear” roots, reviving a bit more of its original prowess in tackling minor sessions off the paved path. Hence, we found the new X-Trail performing admirably at whatever we threw at it, ranging from the hectic Sharjah-Dubai commute to speed bursts on some trails, although nothing like proper dune bashing in the desert.

The 2025 Nissan X-Trail is powered by a 2.5-liter naturally aspirated four-cylinder motor, mated to a CVT transmission, pushing out a respectable 181 horsepower and 244 NM of torque. These figures are competent enough, and the transmission is tuned well-enough to deliver satisfying kicks without ever getting stuck in the stagnancy of the “rubber band effect” often associated with CVT transmissions. The all-wheel-drivetrain does a respectable job in delivering confident and dynamic handling on and off the tarmac. However, if you’re seeking something that can deliver decently hardcore off-roading abilities, you should consider the bigger, bolder, Nissan X-Terra.
Highway-cruising at 160 kph is effortless as a breeze, with no stability issues or crosswind scares whatsoever.
There are five drive modes to choose from, namely Auto (the equivalent of Normal/Comfort for Nissan), along with ECO, Sport, Snow and Off-Road. Auto mode redeems its identity by delivering an evidently noticeable shift in the way the X-Trail behaves under different driving conditions and styles. Efficiency is impressive in ECO mode, and still respectable in Sport mode, which unlocks the full potential of the X-Trail. 0-100 kph took just above the 8-second mark in our testing, and highway-cruising at 160 was effortless as a breeze, with no stability issues or crosswind scares whatsoever.
WELL-BUILT WITH ALL THE COMFORT AND TECH YOU’LL EVER NEED

The interior of this midsize Nissan turned out to be more plush and comfy than we expected. Although there are both five-seater and seven-seater variants available, we would call it a 5+2-seater in real world conditions and recommend the third-row to be reserved for kids. The seats are well cushioned with plenty enough electrical adjustments provided, especially if you’re obsessed with finding that perfect driving posture like some of us. The second row too is decently spacious, with enough space for three adults without sacrificing headroom or legroom.
It is more than practical enough for families & luxurious enough to deliver a wow factor each time you step into it.
Another point to note is the presence of enough physical, tactile buttons. I personally consider this a blessing in today’s world where automakers tend to cram everything into a single, lifeless touchscreen screen or even worse, assign them to touch-sensitive buttons.

PLENTY OF TECH FEATURES
A pair of 12.3-inch screens are provided, one as the central infotainment touchscreen and the other as the instrument console. A head-up display which lets you glue your eyes onto the road and wireless charging are also features offered as standard in the top-end trims.
Among the abundantly provided tech features, we were the most impressed by the effortless wireless smartphone connectivity offered via both Android Auto & Apple CarPlay. Specifically this part which some might not consider as a pivotal aspect because we have faced issues with wireless connectivity, particularly with Android Auto in much more luxurious vehicles, some that even cost more than double the X-Trail.
Effortless wireless smartphone connectivity is offered via both Android Auto & Apple CarPlay.
Some other praiseworthy bits in the X-Trail include all the driver-assistance features you would expect in a modern car, including a rearview mirror that doubles up as a camera screen that doesn’t obstruct the view of the driver.
FINAL FIRST IMPRESSIONS

The 2025 Nissan X-Trail offers a striking combination of everything you would expect from a midsize SUV. It is more than practical enough for a family and luxurious enough to deliver a wow factor every time you step into it. From the driver’s seat it is playful and confidence-inspiring, enough to put a smile on your face whether it be on the road or on a mild trail. Overall, it is one of the most ideal machines for the region, in terms of size, segment, and performance, offering a versatile and all-inclusive personal mobility solution.
FAQ
Yes, the 2025 Nissan X-Trail is available in the UAE through authorized Nissan dealerships across the region.
The 2025 Nissan X-Trail is available in both five-seater and seven-seater configurations. The seven-seater variant functions as a 5+2-seater.
The 2025 X-Trail is powered by a 2.5-liter naturally aspirated four-cylinder engine producing 181 horsepower and 244 Nm of torque, paired with a CVT transmission.
The 2025 Nissan X-Trail accelerates from 0 to 100 km/h in just over 8 seconds.
Yes, the 2025 X-Trail features wireless connectivity for both Apple CarPlay and Android Auto, providing seamless smartphone integration.
Yes, the 2025 X-Trail is capable of soft-roading and minor off-road adventures with its all-wheel-drive system and dedicated Off-Road drive mode, though it’s not designed for hardcore dune bashing.
The X-Trail offers five drive modes: Auto, ECO, Sport, Snow, and Off-Road, allowing drivers to optimize performance for different conditions.
Automotive
Emarat unveils GCC’s first EV Service Center at ‘Al Buhaira’ station in Al Barsha
Emirates Petroleum Company PJSC (Emarat), a pioneer in the UAE’s oil and gas industry, has opened its 158th service station with the launch of “Al Buhaira” in Barsha South, expanding Emarat’s presence in New Dubai and introducing the region’s first dedicated Electric Vehicle Service Center.
The EV Service Center is being launched in collaboration with EVS – Electric Vehicle Services LLC under a Memorandum of Understanding (MoU) that aligns EVS’s expertise in EV maintenance and diagnostics with Emarat’s Lube Express network and service standards. As outlined in the MoU, the collaboration will establish co-branded “EVS Express Service Bays” within designated Lube Express facilities, with EVS managing daily operations and Emarat providing the in-station footprint, utilities and customer-flow integration; a pilot phase will run at Barsha South (Dubai), Nahrawan (Dubai) and Muwafjah (Sharjah).
Reflecting Emarat’s new brand identity, Al Buhaira station has been designed as a high-convenience destination offering motorists and nearby residents fuel, fresh food, car care and everyday retail in a single, easily accessible location. Situated on Al Barsha South Street, the station operates 24 hours to serve residents, schools, clinics, last-mile fleets and commuter traffic across New Dubai.
H.E. Ali Khalifa Al Shamsi, Chief Executive Officer of Emarat, said:“Al Buhaira marks two milestones for Emarat: a flagship addition to our New Dubai network and the GCC’s first Electric Vehicle Service Center. By partnering with EVS and integrating EV quick-service within our Lube Express model, we are extending Emarat’s promise of safety, quality and convenience to every driver—regular or electric—while supporting the UAE’s clean-mobility agenda.”
Al Buhaira station offers Special 95, Super 98, E-Plus 91 and Gas Oil, along with a Freshplus convenience store, Bakeria & Café Arabica, on-site car wash facilities, Lube Express, and a dedicated fast food offering that will open soon.
Ali Bin Zayed Al Falasi, Chief Retail Officer and Senior Vice President of Marketing at Emarat, said:
“Our vision has always been to evolve alongside our customers—anticipating their needs and redefining convenience in every journey. This site embodies that vision, blending fast access, reliable car care, and quality food and retail into one seamless experience. The new EV Service Center takes it a step further, offering future-ready diagnostics and quick service for EV owners, delivered with the same HSE excellence and efficiency our customers trust. We’re growing ever closer to our community, enhancing how they move, connect, and experience Emarat every day.”
Saeed Aljunaibi, Founder & CEO of EVS – Electric Vehicle Services LLC, said: “This collaboration with Emarat represents more than a milestone, it’s the beginning of a new era for EV ownership. EVS is building a global network that makes electric mobility effortless, combining expertise, technology, and accessibility in one ecosystem. Our goal is simple: to become the world’s most trusted name for everything related to electric vehicles, where drivers find complete solutions no one else has yet achieved.”
The station is now open to the public. Further EV quick-service rollouts under the Emarat–EVS collaboration will be announced as new locations come online.
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