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Growing Interest and Adoption of Cryptocurrencies in MENA

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By: Monika Molnarova, PR Manager

Cryptocurrencies have seen a remarkable surge in popularity in the MENA region in recent years. This trend is driven by several factors, including the region’s large unbanked population, economic volatility, and a desire for financial independence. According to a report by Chainalysis, the MENA region is one of the fastest-growing cryptocurrency markets in the world, with a significant increase in the volume of cryptocurrency transactions, particularly in countries like the United Arab Emirates (UAE), Saudi Arabia, and Egypt.

In the UAE, for example, the government has been proactive in embracing blockchain technology and cryptocurrencies. Dubai’s ambition to become a global hub for blockchain has led to a favorable environment for crypto businesses. The launch of the Dubai Blockchain Strategy in 2016 and the subsequent development of the Dubai Blockchain Center are clear indicators of the city’s commitment to integrating blockchain into various sectors of the economy. As a result, cryptocurrency adoption in the UAE has accelerated, with both retail and institutional investors increasingly participating in the market.

Similarly, in Saudi Arabia, the government’s Vision 2030 initiative, which aims to diversify the economy away from oil, has opened up new avenues for digital innovation, including cryptocurrencies. The Saudi Arabian Monetary Authority (SAMA) has been exploring the potential of blockchain technology for cross-border payments, and there is a growing interest in cryptocurrencies among the younger population.

Egypt, with its large population and significant remittance flows, is also witnessing a rise in cryptocurrency adoption. The Egyptian pound’s depreciation and inflation have led many to seek alternative ways to store and transfer value, making cryptocurrencies an attractive option. Despite the Central Bank of Egypt’s cautious stance on cryptocurrencies, there is a thriving underground crypto economy in the country.

THE REGULATORY ENVIRONMENT FOR CRYPTOCURRENCIES IN MENA

The regulatory landscape for cryptocurrencies in the MENA region is diverse, with each country adopting its own approach. While some countries have embraced cryptocurrencies and are actively working on regulatory frameworks, others have taken a more cautious or restrictive stance.

In the UAE, the regulatory environment for cryptocurrencies is relatively favorable. The country has established several free zones, such as the Dubai Multi Commodities Centre (DMCC) and the Abu Dhabi Global Market (ADGM), which provide a regulatory framework for crypto businesses. The UAE’s Securities and Commodities Authority (SCA) has also issued guidelines for the issuance, trading, and listing of crypto assets, providing much-needed clarity for market participants.

However, not all MENA countries have been as welcoming to cryptocurrencies. In Saudi Arabia, for instance, while there is interest in blockchain technology, the government has been more cautious in its approach to cryptocurrencies. The Saudi Arabian Monetary Authority (SAMA) has issued warnings against trading in cryptocurrencies, citing concerns about fraud and money laundering. Despite these warnings, there is still a growing interest in cryptocurrencies among the population, particularly among the younger generation.

In contrast, countries like Egypt have taken a more restrictive approach. The Central Bank of Egypt has banned the use of cryptocurrencies, citing concerns about their potential use in illegal activities. However, despite the official stance, there is still a growing underground crypto economy in the country, driven by the need for alternative financial solutions.

Overall, the regulatory environment for cryptocurrencies in the MENA region is still evolving. While some countries have made significant progress in developing clear regulatory frameworks, others are still grappling with how to balance the potential benefits of cryptocurrencies with the risks they pose. As the market continues to grow, it is likely that more countries in the region will develop regulations to govern the use of cryptocurrencies, providing greater clarity and security for investors.

STRATEGIC PARTNERSHIPS DRIVING CRYPTO ADOPTION

Amidst this evolving regulatory landscape, strategic partnerships play a crucial role in driving cryptocurrency adoption and promoting financial inclusion in the MENA region. One of the key drivers of cryptocurrency adoption in the MENA region is the need for financial inclusion. According to the World Bank, a significant portion of the population in the MENA region is unbanked, with limited access to traditional financial services. Cryptocurrencies offer an alternative means of accessing financial services, particularly for those who are excluded from the traditional banking system.

Maskex, Dubai- based cryptocurrency exchange platform, has been actively forging partnerships with local financial institutions, payment gateways, and technology providers to expand the reach of cryptocurrencies in the region. By working with established players in the financial sector, it is able to offer a range of services that cater to the needs of both retail and institutional investors.

Financial

PATRIZIA appoints Hassan Awada as Senior Executive Officer to lead and accelerate Middle East expansion

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PATRIZIA, a global investment manager in real assets, has announced the appointment Hassan Awada as Senior Executive Officer (SEO), MENA. Based in ADGM, the international financial centre of the UAE’s capital, Abu Dhabi, Awada will lead the continued growth of PATRIZIA’s business across the MENA region, with a focus on deepening relationships with institutional investors and strategic partners and providing access to PATRIZIA’s international real assets investment platform.

Awada brings over 20 years of experience advising institutional investors across the full investment lifecycle, including origination, structuring, execution and asset management. Prior to joining PATRIZIA, he held senior roles at Kroll, Cornerstone Capital, Gleacher Shacklock, PwC and EY.

Konrad Finkenzeller, Head of Client Division at PATRIZIA, commented: “The Middle East is a key strategic region for PATRIZIA, and we continue to see strong demand from investors for direct exposure to high-quality real estate and infrastructure opportunities globally. Hassan’s appointment strengthens our presence on the ground and enhances our ability to deepen relationships with regional investors and connect them with PATRIZIA’s global investment platform.”

Hassan Awada, SEO MENA at PATRIZIA, added: “Real assets have long underpinned Middle Eastern economies and will continue to play a central role in the region’s growth. Meeting increasingly sophisticated investor needs requires tailored, strategic solutions. With its global platform and 42-year track record, PATRIZIA is well positioned to deliver. Our focus will be on building long-term partnerships with investors across the region and supporting their access to PATRIZIA’s global investment capabilities, aligned with their strategic priorities and long-term objectives.”

Arvind Ramamurthy, Chief Market Development Officer, ADGM, said: “This appointment reflects the firm’s strong growth trajectory in the Middle East and its commitment to expanding from Abu Dhabi. It also underscores ADGM’s role as a leading international financial centre, enabling firms to establish and scale their regional presence from the capital.”

With EUR 17.5 billion in Living assets under management, PATRIZIA is one of Europe’s largest residential investment managers and continues to grow its platform across major urban markets. The firm is currently delivering new housing across a number of European markets, including Germany, UK & Ireland, Spain and Belgium, reflecting the scale of its European platform. Alongside Living, PATRIZIA is expanding its infrastructure platform across energy, digital and smart city assets, supporting the transition to low-carbon and connected economies while delivering long-term, resilient returns for investors.

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Fimple adds five GCC financial institutions in first year, targets doubling regional customer base

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Fimple, an AI-native, API-first, composable financial platform, has signed five financial institutions across the GCC within its first year in the region and plans to double its regional customer base.

Fimple established its Dubai presence in October 2025 and has grown from zero to five GCC customers in 12 months. The region now accounts for close to a fifth of its global customer base of more than 35 financial institutions across 10 countries, making it the company’s fastest-growing region.

The company has also opened an office in Riyadh and plans to expand its customer and delivery presence across the GCC, serving institutions with teams based within the region.

Fimple’s regional growth comes as the UAE continues to advance its ambitions across Islamic finance and financial technology. Under the UAE Strategy for Islamic Finance and Halal Industry, the country aims to increase local Islamic bank assets from AED 986 billion to AED 2.56 trillion by 2031. (Source: UAECabinet.ae)

Dubai is also advancing its ambitions in AI-enabled financial services, with the Dubai International Financial Centre (DIFC) announcing plans in 2026 to become the world’s first AI-native financial centre. (Source: Dubai Media Office/DIFC)

“The UAE is an important market for Fimple because financial institutions here are moving quickly on both Islamic finance and new technology,” said Amr Kandel, GCC Country Manager and Product Director at Fimple. “Banks want to launch products faster, respond to local market needs and modernise without having to change everything at once. The growth we’ve seen in our first year shows there is real appetite for that.”

Islamic finance is a key driver of Fimple’s growth in the GCC. The platform enables financial institutions to run conventional and Islamic finance within the same system, with a range of Sharia-compliant financing and investment structures built into its product engine.

Fimple’s regional customers include Mawarid Finance, a UAE Islamic finance provider that entered into a strategic agreement with Fimple in June 2026.

As banks look to move AI from pilot projects into wider use, Fimple says the underlying core banking infrastructure is becoming increasingly important.

“Banks are already experimenting with AI, but the systems underneath need to be ready for it,” Kandel said. “If the core can’t provide the right data or connect easily with new technology, AI can get stuck at the pilot stage. That’s why the core matters.”

Fimple has built three banking AI agents covering independent audit report processing, customer intelligence from official notices and risk screening across official sources. The agents operate on the Fimple platform with human approval required for each action and full traceability. Further agents are planned as part of the company’s 2026–2027 roadmap.

According to Fimple, it implements a full working core in three to six months on average. Its composable architecture also enables financial institutions to connect selected modules to existing systems rather than replacing their entire core infrastructure at once.

“The GCC has become our fastest-growing region in just one year, and we expect to double our customer base here,” said Mücahit Gündebahar, CEO and Co-founder of Fimple. “We are growing our team and presence in the region so we can support customers locally as we expand across the GCC.”

Fimple will participate as a Gold Sponsor of Seamless Middle East 2026, taking place from Sept. 22–24 at Dubai World Trade Centre. The company will exhibit at stand G64, with Kandel delivering the session “Beyond the AI Hype: Why the Future of Banking Depends on an AI-Ready Core” on Sept. 23 at Stage 1, Fintech Forum.

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Al Masraf and Moody’s Sign Strategic Agreement to Strengthen Risk Intelligence and Credit Capabilities

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Al Masraf has signed a strategic agreement with Moody’s, a global provider of financial intelligence and risk assessment, marking an important step in strengthening the Bank’s risk management and credit capabilities through enhanced data, insights and technology.

The agreement was formalized during a signing ceremony held in Abu Dhabi, bringing together senior leadership from Al Masraf and Moody’s. The collaboration reflects both organizations’ commitment to leveraging advanced intelligence and risk expertise to support informed, data-driven decision-making in an increasingly complex financial environment.

As risks become increasingly interconnected and the financial landscape continues to evolve, access to timely, reliable and actionable intelligence is becoming essential for financial institutions. Through its combination of data, intelligence, risk expertise and technology, Moody’s helps organizations better understand interconnected risks.

The partnership will further support Al Masraf’s continued focus on strengthening its risk management framework, enhancing credit decision-making and building resilient, forward-looking capabilities that support sustainable growth.

Commenting on the occasion, Fuad Mohamed, CEO of Al Masraf, said: “At Al Masraf, we believe that sustainable growth is built on the strength of our ability to understand risk, anticipate change and make informed decisions. Our collaboration with Moody’s represents an important step in advancing our risk and credit capabilities through deeper intelligence, data and technology.”

He continued: “As the financial landscape continues to evolve, partnerships of this nature enable us to strengthen our resilience, enhance decision-making and create greater value for our customers and stakeholders. We look forward to building on this collaboration as we continue to shape a more agile, intelligent and future-ready Al Masraf.”

“We are delighted to partner with Al Masraf on an important step in modernizing its corporate lending operations. By bringing greater automation, efficiency, and insight to the credit journey, Moody’s is helping the bank build a future-ready operating model that enables faster, better-informed lending decisions, strengthens governance, and enhances risk management.” said Wael Jadallah, Managing Director, Head of Asia Pacific and Middle East at Moody’s.

Senior representatives from both organizations attended the signing ceremony.

Representing Al Masraf were Fuad Mohamed, Chief Executive Officer; Moataz Khalil, Chief Wholesale Banking Officer; Safeya Almarzooqi, Chief Credit Officer; Mirel Baila, Acting Chief Operating Officer; Rohit Kumar, Chief Risk Officer; and senior representatives from the Bank’s Wholesale Banking, Credit, Risk, Information Technology, Islamic Banking, Corporate Banking, Project Management and Business Management functions.

Representing Moody’s were Wael Jadallah, Managing Director, Head of Asia Pacific and Middle East; Brendan Gavaghan, Senior Director, Middle East; Raghavendra Katagade, Director, UAE; Blaine Connan, Director, UAE; Ali Abdullah, Director, UAE; and Anand Thirunellai Radhakrishnan, Senior Director, Middle East & Europe.

The agreement underscores Al Masraf’s commitment to continuous innovation and adopting advanced capabilities that strengthen its ability to navigate an evolving risk environment, while supporting the Bank’s broader ambition to deliver sustainable growth and enhanced value to its customers and stakeholders.

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