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Samsung and Dubai Media Incorporated join forces to champion emerging musical talent in the region

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Samsung Gulf Electronics has announced a landmark partnership with Dubai Media Incorporated to support the second season of the region’s highest-rated singing competition show, X-Factor Dubai, which airs weekly on Dubai TV. Powered by Samsung, the brand has integrated its cutting-edge technology and innovation throughout the show’s production, creating an unprecedented fusion of entertainment and smart technology.

X Factor Dubai, which ranks first in viewership ratings on Dubai TV, serves as a dynamic platform to showcase Samsung’s latest innovations in consumer electronics and mobile technology, while nurturing creative Arab talent.

Shafi Alam, Director and Head of the Direct to Consumer and Corporate Marketing Division at Samsung Gulf Electronics said, “Our partnership with Dubai Media Incorporated highlights Samsung’s dedication to pushing the boundaries of innovation in the entertainment industry. By embedding our advanced technologies within the show we are embracing how creativity is nurtured and celebrated. This collaboration has allowed us to play a hand in fostering the next generation of musical talent through X-Factor Dubai while showcasing how seamlessly our ecosystem integrates into everyday life.”

The show features a groundbreaking SmartThings-powered environment. The backstage X Room is equipped with Samsung’s latest technology, including the Bespoke Refrigerator, Neo QLED 8K displays, and seamlessly integrated third-party smart home solutions. Contestants have access to the complete Galaxy ecosystem, featuring the Galaxy Z Flip6, Galaxy Z Fold6, Galaxy Watch, Galaxy Buds, and the innovative Galaxy Ring, showcasing how connected technology enhances the creative process. The winner will receive a complete Samsung Creator Studio setup, emphasising the brand’s commitment to fostering creative talent in the region.

Viewers at home are able to engage with the show in innovative ways, including offering exclusive on-screen Samsung Shop App promotions during each episode. This integration creates a unique second-screen experience that connects viewers directly with the products they see on the show.

The collaboration represents one of Samsung’s most significant creativity-led partnerships in the region, reinforcing the company’s position as a leader in technological innovation and home entertainment.

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SunTec Strengthens E-Invoicing Readiness with Mashreq Ahead of UAE Mandate

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SunTec Business Solutions and Mashreq are said to extend their long-standing compliance partnership into electronic invoicing as the institution prepares for the UAE’s mandatory e-invoicing requirements. This collaboration is built on seven years of joint work on Value Added Tax (VAT) compliance and positions the bank to meet the Federal Tax Authority’s (FTA) e-invoicing deadlines.


The UAE’s e-invoicing mandate, established under Ministerial Decisions No. 243 and No. 244 of 2025, requires businesses to issue structured, machine-readable XML invoices transmitted in near real time to the FTA through an Accredited Service Provider (ASP). Large institutions with annual revenues equal to or exceeding AED 50 million must be live by January 1, 2027, with ASP appointment required no later than July 31, 2026. For UAE banks operating across thousands of daily B2B transactions spanning standard-rated fees, exempt interest, and out-of-scope for VAT, the compliance challenge is among the most technically complex in any sector.

“For seven years, SunTec has been the compliance backbone for leading UAE financial institutions navigating an evolving tax landscape.

“Our e-invoicing product extends that same architecture—over-the-top, non-disruptive, and built from the ground up for the specific complexities of banking. We are proud to partner with Mashreq as they take this next step in digital tax readiness.”

Nanda Kumar, Founder and CEO, SunTec Business Solutions

“E-invoicing represents an important step in the UAE’s broader digital transformation agenda. As a bank that has consistently invested in digital innovation, Mashreq is focused on ensuring early readiness while maintaining operational efficiency. Leveraging proven platforms and partnerships enables us to accelerate this transition while staying aligned with evolving regulatory expectations.”

Nassim Tanouti, Global Head of Taxation, Mashreq

As the UAE transitions to e-invoicing, banks will need to operate in a hybrid environment where customers at different stages of adoption must be supported—ranging from conventional invoicing processes to real-time exchanges through ASPs. This introduces new operational considerations, as institutions must ensure seamless interoperability across these models. At the same time, e-invoicing creates a network effect, connecting banks, businesses, and service providers in a standardized ecosystem. This positions banks to move beyond compliance, enabling them to embed value-added services such as financing, reconciliation, and cash flow insights directly into invoicing workflows.


SunTec Xelerate e-Invoicing is built to integrate with existing banking and enterprise systems, allowing institutions to participate in real-time invoice validation and transmission without disrupting their core infrastructure. As an approved ASP and a certified Peppol access point, SunTec enables compliant connectivity within the UAE’s decentralized continuous transaction control and exchange (DCTCE) model, supporting secure and standardized invoice flows across the ecosystem.

The company’s Dubai-registered entity, SunTec (Xelerate) Business Solutions DMCC, was approved by the UAE’s Ministry of Finance as an official e-invoicing ASP following completion of all technical and regulatory requirements, including Peppol Access Point certification. The company maintains regional headquarters at Jumeirah Lakes Towers, Dubai, with dedicated implementation and support teams serving UAE financial institutions.


Under the UAE’s phased implementation schedule, the pilot program opens on July 1, 2026, for a selected Taxpayer Working Group. Voluntary adoption is available to all businesses from the same date. Mandatory compliance for large taxpayers follows on January 1, 2027, with all remaining VAT-registered businesses required to comply by July 1, 2027. Non-compliance carries penalties of AED 5,000 per month, per-document fines, and daily charges for unreported system failures.

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HONOR Emerges as Fastest-Growing Smartphone Brand Despite Global Market Decline

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In a challenging global smartphone market, HONOR has demonstrated exceptional growth, according to the latest industry reports.

Data from Counterpoint Research reveals that global smartphone shipments declined by 6% year-over-year in Q1 2026. Despite this downturn, HONOR stood out by achieving the highest growth among leading brands, exceeding 25% year-over-year.

Further reinforcing this performance, IDC reported that HONOR also ranked as the fastest-growing brand among the top 10 smartphone manufacturers globally.

Counterpoint attributes HONOR’s strong performance to its strategic overseas expansion and regionally tailored product portfolio. This growth was further supported by aggressive promotional efforts and effective strategic execution, enabling the company to outperform the broader market even amid rising component cost pressures.

HONOR’s strong global momentum reflects its ability to consistently deliver high-quality, competitive products tailored to diverse consumer needs across markets, supported by a growing ecosystem of connected devices and IoT products that enhance user experience and drive brand loyalty.

Building on this success, HONOR is set to expand its presence in the Middle East and Africa region with the upcoming launch of its HONOR 600 Series including HONOR 600 and HONOR 600 Pro. The new lineup will feature a flagship-level 200MP AI camera system, powerful AI imaging capabilities including AI Image to Video 2.0, and an industry-leading 7,000mAh battery. Combined with premium design and flagship-class performance, the series is positioned to redefine user experience in its segment.

As competition intensifies across the global smartphone landscape, HONOR’s strong performance underscores its growing influence among leading brands. With continued investment in innovation, ecosystem development, and regional expansion, the company is well positioned to capture new opportunities and sustain its growth momentum in the quarters ahead.

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Intel Core Series 3 Extends AI-Ready Performance to Value and Edge Computing Segments

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Intel has introduced its latest Intel Core Series 3 mobile processors, aimed at expanding advanced computing capabilities to value buyers, commercial users, and essential edge deployments.

The launch reflects a broader shift in the industry, where performance, efficiency, and AI readiness are no longer confined to premium systems but are increasingly expected across all tiers of computing.

Built on the architectural foundations of Intel’s newer Core platforms and leveraging advanced process technology, the Core Series 3 processors are designed to deliver a balanced combination of performance, battery efficiency, and scalability. The focus is on enabling reliable, everyday computing while supporting emerging workloads, including AI-driven applications.

Driving Value-Oriented Performance

Intel positions Core Series 3 as a significant upgrade path for users operating on older systems. Compared to five-year-old PCs, the new processors deliver up to 47% improvement in single-thread performance and up to 41% gains in multi-thread workloads. GPU-based AI performance also sees notable enhancements, enabling improved responsiveness in modern applications.

This performance uplift is complemented by a strong emphasis on efficiency, with reduced processor power consumption and optimisations aimed at extending battery life for mobile systems.

AI Capability Moves to the Mainstream

One of the key differentiators of the Core Series 3 platform is the introduction of hybrid AI-ready architecture within the value segment. With support for up to 40 platform TOPS, Intel is enabling a new class of systems capable of handling AI workloads at the device level.

The platform also integrates modern connectivity standards, including Thunderbolt 4, Wi-Fi 7, and Bluetooth 6, ensuring compatibility with next-generation peripherals and networks.

Expanding into Essential Edge Deployments

Beyond traditional laptops, Intel is positioning Core Series 3 as a scalable solution for edge computing environments. The processors are designed to support a wide range of applications, including robotics, smart buildings, retail systems, and industrial deployments.

By combining AI acceleration with energy efficiency, the platform aims to deliver the performance required for real-time processing while maintaining operational reliability in diverse environments.

Ecosystem and Availability

Intel expects broad adoption across the ecosystem, with more than 70 designs from OEM partners set to launch across multiple form factors. Consumer and commercial systems powered by Core Series 3 are rolling out through 2026, while edge-focused deployments are expected from Q2 onwards.

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