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The Complete Package – NMK’s Pro AV Offering at SLS 2025 and Accelerated Expansion in Saudi

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NMK Electronics

Fresh from its participation at SLS Expo 2025 a dynamic three-day showcase that gathers the best in lighting, audio video (AV), and control technologies from across the region. NMK Electronics, a leading distributor of professional AV, lighting, and communication solutions reaffirmed its leadership in delivering complete, real-world AV solutions to the Middle East market. With an expanded 220-square-meter footprint at Booths 1A61 and 1B61 in Hall 1, NMK hosted a high-impact lineup of global brands, product launches, and interactive demonstrations designed to bring innovation to life.

“As demand for professional AV solutions accelerates across the region, our presence at SLS Expo wasn’t just about showcasing products, it was about demonstrating leadership. Pro AV partners and end users in the UAE and Saudi Arabia are looking for more than just technology, they need scalable, reliable solutions that can support the region’s most ambitious projects. That’s exactly what we are here to deliver.”  said Alex Kemanes, Regional Middle East Director at NMK Electronics.

A Cross-Section of Industry-Leading Brands

“What we brought to SLS Expo 2025 was an immersive experience and showcase,” said Peter Herring, Group Technical Director at NMK Electronics. “From signal distribution, networking and projection mapping to audio reinforcement and control interfaces, every section of the booth was designed to showcase real-world applications. It’s more than a product display — it’s a working environment built to demonstrate how NMK can offer everything under one roof from some of the best brands in the industry.”

Visitors experienced a curated showcase from NMK’s key partners, each representing the forefront of their categories:

  • Epson – Headlined the stand with a 6×6 meter digital projection ceiling, transforming sky and galaxy visuals into a living experience via immersive projection mapping.
  • 7th Sense – Powering the above solution, using uncompressed video playback and auto alignment from Scalable Displays.
  • INFiLED – Showcased LED pillars designed for both indoor and outdoor applications, ideal for events and architectural spaces.
  • Chauvet – Presented professional lighting for both live productions and fixed installs, featuring an hourly light show that drew consistent attention.
  • Shure – Featured its latest in live event technology, including the new Axient Digital PSM system.
  • Riedel Communications – Demonstrated flexible communication and signal distribution in real-time setups using the new industry standard of SMPTE 2110.
  • L-Acoustics – Anchored the Live Sound Zone with the advanced L2 showcasing the next generation of audio reproduction.
  • Televic & Arthur Holm – Showcased smart conferencing and display technologies in functional settings.
  • Allen & Heath – Making its global debut, the all-new QU 5 is being unveiled at SLS 2025, continuing the brand’s legacy of delivering innovative, reliable audio mixing solutions. Plus many more.
  • Luminex – Behind the magic of the NMK stands was a multitude of GigaCore and LumiNode products. Delivering seamless control and monitoring during the event days.
  • QSC – The renowned K Series loudspeakers will be on display, showcasing a solution trusted across live sound, rental, and fixed installation environments

Completing the lineup were trusted technology providers such as Peerless-AV, Lightware, SurgeX, Analog Way, Ampetronic, WilliamsAV, SRS, AVID, Neutrik, MILOS, and Middle Atlantic. 

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EMARAT SUPPORTS HSE EXPO UNDERSCORING HEALTH, SAFETY AND ENVIRONMENTAL LEADERSHIP

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Emirates Petroleum Company PJSC (Emarat), a pioneer in the UAE’s oil and gas industry, is participating as Official Partner of HSE-Expo 2026, taking place on 1 and 2 April 2026 at Al Jawaher Reception and Convention Centre in Sharjah.

Organised by Sharjah National Oil Corporation and held under the patronage of His Highness Sheikh Sultan bin Ahmad Al Qasimi, Deputy Ruler of Sharjah, Chairman of the Petroleum Department and President of Sharjah National Oil Corporation, the event brings together industry leaders, specialists, researchers, and stakeholders to advance dialogue around health, safety and environmental priorities across the region.

Emarat’s participation reflects the company’s continued focus on strengthening workplace safety, supporting responsible environmental practices, and aligning its operations with recognised regional and international standards. It also reinforces the company’s view that health, safety, and environmental performance is integral to operational excellence, long term resilience and responsible growth across the energy value chain.

Burhan Al Hashemi, Chief Executive Officer of Emarat, said: “At Emarat, health, safety and environment is a leadership priority embedded across every level of the organization. It shapes how we operate, how we invest and how we build a culture of accountability and care. Across our fuel, aviation fuel, lubricants, LPG, and natural gas businesses, HSE is fundamental to operational discipline, business continuity and the trust our customers and partners place in us. Our participation in HSE Expo 2026 reflects our commitment to raising standards, supporting responsible industry practices, and contributing to a safer and more sustainable operating environment.”

Emarat applies health, safety, and environmental discipline across its operations as part of its broader commitment to operational excellence and responsible growth. From frontline safety practices and process discipline to environmental stewardship and continuous improvement, the company views HSE as a business imperative that supports resilience, strengthens trust, and underpins performance across its fuel, aviation fuel, lubricants, LPG and natural gas businesses.

Furthermore, HSE standards are central to every product category Emarat operates in, including LPG. As a provider of composite LPG cylinders, Emarat adheres to global HSE industry standards in this product category among all others, underscoring the company’s commitment to safety and environmental responsibility across all aspects of its business.

Ali AlAstad Alhammadi, Vice President, Health, Safety, Environment and Quality, Emarat, said: “HSE Expo provides an important platform for industry stakeholders to exchange practical insight, share best practice and strengthen collaboration around issues that are central to workforce safety and environmental stewardship. For Emarat, this is an opportunity to engage with the wider HSE community and support continued progress in standards, awareness, and performance across the sector. We are grateful to SNOC for organizing this important platform and we look forward to continued collaboration and future participation”

HSE Expo 2026 serves as an important regional platform for advancing dialogue on workplace safety, environmental responsibility, and industry best practice. By bringing together energy leaders, technical specialists, researchers and stakeholders, the event supports knowledge exchange around the standards and innovations shaping safer and more sustainable operations across the region.

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ALTERYX EXPANDS REGIONAL LEADERSHIP WITH SABYA SEN TO LEAD IMEA & APAC

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Alteryx Inc., a leading AI-ready data and analytics company, today announced the appointment of Sabya Sen as Vice President, IMEA & APAC, to lead its business across India, the Middle East, Africa, and Asia-Pacific (IMEA & APAC). In this role, Sen will focus on accelerating customer outcomes and scaling adoption of the Alteryx One platform across some of the world’s fastest-growing markets for AI and data innovation.

Sen brings deep regional expertise and a strong track record of execution to this role. Most recently, he served as Vice President, Head of UKI & Emerging Markets Europe at Alteryx, where he drove consistent growth, built high-performing teams, and strengthened customer relationships across global markets.

The appointment comes at a critical phase for AI adoption globally and across IMEA and APAC, where governments and enterprises are increasing investments in digital transformation. In the Middle East, national strategies like Saudi Arabia’s Vision 2030 and UAE’s We the UAE 2031 are accelerating innovation agendas. The region’s AI market is projected to reach $320 billion USD, while globally, 89% of leaders plan to maintain or increase AI budgets in 2026. Despite this momentum, many organizations remain in pilot phases, underscoring the need for scalable, governed analytics solutions that can support enterprise-wide AI adoption.

“It is my priority to continue delivering meaningful outcomes for our customers and community,” said Sabya Sen, Vice President, IMEA & APAC. “Across the Middle East, India, and Asia-Pacific, we are seeing unprecedented momentum driven by ambitious national transformation agendas. These efforts are accelerating economic diversification, advancing digital innovation, and firmly positioning these regions as global hubs for data and AI-led growth.”

Prior to joining Alteryx, Sen spent 11 years at Salesforce in a variety of leadership roles, supporting customers across the insurance, financial services, and healthcare industries, where he helped organizations leverage data and technology to transform their operations. In his new role, Sen will focus on helping organizations move beyond experimentation to enterprise-scale AI adoption by delivering trusted, AI-ready data and analytics through the Alteryx One platform.

“Over the past few years, Sabya has had a tremendous impact on Alteryx and has demonstrated a remarkable level of focus, discipline, and strong commercial execution,” said Jason Janicke, Senior Vice President, EMEA & APJ at Alteryx. “He has delivered results, built a strong team culture, and consistently raised the bar. We can’t wait to see the impact that Sabya has in this next role.”

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VERTIV EXPANDS THERMAL PORTFOLIO WITH NEW WALL-MOUNT COOLING SYSTEM FOR EDGE AND SMALL DATA ROOMS IN EMEA

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Vertiv (NYSE: VRT), a global leader in critical digital infrastructure, today announced the launch of the Vertiv™ CoolPhase Wall, a space-saving, wall-mount cooling system designed for small IT spaces and edge environments. The system is designed for the needs of IT equipment, removing heat and enabling continuous operation while taking up zero floor space. Vertiv CoolPhase Wall is available now across Europe, Middle East and Africa (EMEA).


As distributed computing becomes more critical to business operations, compact IT environments need high-quality thermal control designed for sensitive electronic systems. However, many are still using comfort cooling systems designed for human comfort rather than addressing the high sensible heat ratio (SHR) and higher airflow requirements of IT equipment. Vertiv CoolPhase Wall addresses this gap with a purpose-built system that provides the required SHR along with integrated monitoring and control capabilities to protect equipment and enable24/7 operational continuity.

Built for installation flexibility, the Vertiv CoolPhase Wall features a split system with an indoor wall-mounted cooling unit. The system delivers up to 60% greater airflow than standard comfort cooling systems and leverages variable-speed compressors and variable speed fans to modulate to meet heat load demand and improve energy efficiency to enable operational cost reductions.


Designed to handle thermal loads up to 11 kW, the Vertiv CoolPhase Wall is engineered to operate reliably in outdoor ambient temperatures ranging from -35 to 48℃. The system features the Vertiv™ Liebert® iCOM™ operational control, which enables local configuration and supervision of key operating parameters. For extended visibility and remote access, the Vertiv CoolPhase Wall includes onboard remote communication capability to provide real-time alerts and operational status through a secure web interface.


The Vertiv™ CoolPhase Wall utilizes R-32 refrigerant, a low-global warming potential (GWP) alternative that reduces environmental impact while maintaining thermal performance. This positions Vertiv ahead of evolving regulatory requirements, including the European Union’s F-Gas regulations that restrict the use of high-GWP refrigerants. While many comfort cooling systems are still transitioning to lower-GWP options, Vertiv is applying these standards to IT-focused cooling, giving organizations confidence that their deployments are aligned with future environmental expectations.


“As IT continues to expand into areas that were not originally intended for high-density electronics, the demand for adaptable and energy-efficient cooling solutions is increasing across EMEA,” said Sam Bainborough, vice president, EMEA thermal business at Vertiv. “The Vertiv CoolPhase Wall is engineered to support continuous operations, enabling customers to maintain reliable, efficient thermal performance in small IT rooms and edge sites year-round.”


Vertiv CoolPhase Wall expands the company’s comprehensive thermal management portfolio, which includes precision cooling system for edge deployments, enterprise data centers, and high-density AI environments, ranging from room-based cooling to direct-to-chip liquid cooling and rear door exchangers.

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