Lexar, a global leader in storage solutions, unveiled the future of storage innovation in the Artificial Intelligence (AI) era, at Gitex Global 2025, the world’s largest tech and startup, at the Dubai World Trade Centre. With artificial intelligence (AI) reshaping industries and everyday life—projected by IDC to contribute $19.9 trillion to the global economy by 2030—reliable, high-speed storage is becoming more critical than ever. Lexar showcased the world’s lightest, toughest, and fastest memory solutions at its stand located in Hall1, Stand H1-25. Recognized for their large capacities, fast performance, and proven reliability, making them essential tools for AI developers, professional creators, gamers, and PC enthusiasts alike.

“Traditional memory solutions are no longer adequate for today’s demanding AI workloads. The future lies in high-capacity storage that enables faster data processing. Lexar’s all-flash arrays and SSDs, known for their speed and dependability, are becoming the go-to solutions for enterprises working on large-scale AI projects. Simultaneously, the booming imaging services sector in the Middle East is driving demand for our professional-grade storage solutions designed specifically for content creators,” said Fissal Oubida, General Manager – Middle East, Africa & India, Lexar.

Bringing the future of memory forward

One of Lexar’s standout innovations at the event is Lexar’s thumb-sized Professional Go Portable SSD with Hub – the world’s lightest portable SSD at just 13 grams. This groundbreaking innovation is optimized for the iPhone 16/17 series and Android devices, and is specifically designed for content creators to shoot seamless video from a mobile phone. Also taking the spotlight is the Armor Series, which includes the world’s first stainless steel SD cards—ARMOR GOLD and ARMOR SILVER PRO. These cards are built for durability, with strength up to 37 times that of standard SD cards, offering photographers, videographers, and content creators unmatched reliability for their demanding workflows. Another highlight is the ARMOR 700 Portable SSD, a rugged, high-speed storage solution offering up to 2000MB/s read/write speeds and full cross-platform compatibility—perfect for mobile professionals.

The CFexpress 4.0 Series is also making waves, with Type-B DIAMOND, GOLD, SILVER, and Type-A GOLD cards engineered for lightning-fast performance. Designed for 8K video and ultra-high-res photography, these cards cater to creators who demand top-tier speed and capacity.

Elevating the Gaming Experience

Lexar hasn’t forgotten the gaming community. At GITEX, the company is showcasing its ARES RGB 2nd Gen DDR5 Desktop Memory, featuring SK Hynix DRAM chips with speeds up to 8000MT/s (and 6000MT/s CL26), designed for elite desktop gaming performance. For handheld gamers, Lexar introduces the PLAY PRO microSD Express Card, which integrates PCIe technology for blazing-fast speeds—up to 900MB/s read and 600MB/s write—offering dramatically faster load and download times.

Engineered for AI developers, gamers, and creators, Lexar is showcasing two next-generation SSDs: the Lexar Professional NM990 PCIe Gen5.0 NVMe M.2 2280 SSD and the Lexar Professional NM1090 PRO PCIe Gen5.0 NVMe M.2 2280 SSD. Both these SSDs utilize PCIe 5.0 technology to deliver incredible speeds—up to 14,000MB/s read and 11,000MB/s write—nearly doubling the performance of Gen 4 drives, providing superior performance for serious gamers and professional rendering. “As the Middle East region solidifies its position as a global hub for gaming and imaging, Lexar’s high-performance products empower users to push creative and technological boundaries. From lightning-fast PCIe 5.0 SSDs to the latest microSD Express technology for handheld gamers, we offer a full suite of data storage innovations designed to help our customers scale and succeed in the digital world,” concluded Oubida.

Redington, the leading technology aggregator and innovation catalyst, returns to GITEX Global 2025 for the 12th consecutive year, reaffirming its commitment to Unlock Next and drive digital transformation across markets.

Building on over a decade of presence at the region’s most influential technology event, Redington will transform its stand into a hub of innovation and collaboration, reinforcing its commitment to unlocking the next chapter of digital growth across the Middle East and Africa.

Taking place from 13^th to 17^th October, this year at GITEX Global, the Redington stand will be a place where technology, partners, and ideas come together. Visitors will get to see the latest in cloud, AI, cybersecurity, automation, and infrastructure, brought to life through interactive demos that show how these technologies can boost efficiency, improve security, and scale businesses.

“This marks our 12th year at GITEX Global, and every year, it reminds us why this region leads with ambition,” said V.S. Hariharan, Managing Director and Group CEO, Redington Group. “GITEX is less about technology on display, and more about the direction we choose as an industry. It’s where ideas become movements, and partnerships turn into progress. For us at Redington, it’s about standing alongside our partners as we shape what’s next, not just for business, but for the region’s digital future.”

“The Middle East and Africa are at a pivotal moment, with demand for cybersecurity, AI, software, and automation evolving faster than ever,” said Sayantan Dev, Global Head, Software Solutions Group, Redington Group. “Our channel partners are the extended arm that helps customers adopt these emerging technologies and stay ahead of the curve in their digital transformation. The Software Solutions Group was created to support this shift, equipping partners with the right expertise and platforms to meet the region’s appetite for innovation. GITEX Global 2025 is the ideal stage to showcase how, together with our partners, we are unlocking new opportunities and powering the next wave of growth.”

As Redington continues to champion digital transformation through its software-first, digital-led approach, the company reaffirms its commitment to ‘UnlockNext’, its global brand vision that embodies progress, innovation, and purpose. Rooted in the belief that technology should create meaningful impact, ‘Unlock Next’ is built on five core pillars: Access, Growth, Trust, Efficiency, and Impact. Together, these pillars define how Redington empowers its partners and customers to embrace the future, by unlocking new opportunities, driving operational excellence, and enabling inclusive and sustainable growth across the technology ecosystem.

At GITEX Global, Redington is introducing the Unlock Next Studio, a platform where the company will host daily news briefings, live interviews, and Ask-Me-Anything (AMA) sessions with its technology ecosystem and Redington leaders during the five-day technology show. The studio will showcase Redington’s new brand narrative, Unlock Next, highlight partner success stories, and stream content across digital platforms to reach a wider audience.

Under the Redington Theatre banner, industry experts will take the stage for a series of Intelligent Drive sessions at the Redington stand. These discussions will spotlight emerging trends, real-world solutions, and actionable strategies designed to help enterprises accelerate their digital transformation journeys. Redington will also announce new technology partnerships and have technology showcases, further strengthening its ecosystem of innovation and collaboration.

As part of the showcase, Intel and Redington have come together to create a mini Intel Museum experience, offering visitors a look at the milestones that have shaped modern computing. The curated exhibit will take visitors through the evolution of computing from the 1980s to the AI era, featuring landmark devices such as the 1982 Zenith H120 PC, the 1995 NEC Versa Laptop, and the 2025 HP Elitebook 8 Flip G1i, powered by Intel’s Lunar Lake processors with integrated NPUs. The display highlights how Intel technology has powered every major computing shift, from personal computers to mobile and now AI PCs. Visitors can access additional details via QR codes and view supporting Intel videos in a virtual museum-style setup. The showcase will also preview Intel’s upcoming 18A process technology, offering a look at the next chapter of semiconductor innovation that supports the region’s digital ambitions under Vision 2030.

Alongside the showcases and sessions, the stand will continue to be a meeting place for collaboration, giving vendors, partners, and customers the chance to connect, form new alliances, and explore fresh opportunities.

“The Middle East continues to be a hub of rapid innovation, and our journey here is deeply intertwined with that growth,” said Ramesh Natarajan, CEO, India & Middle East, Redington Group. “As organizations across sectors accelerate their adoption of transformative technologies—from cloud and AI to cybersecurity and automation – our role is to ensure our partners and customers are fully equipped to capitalize on these opportunities. Through our unified platforms, strategic alliances, and deep regional presence, we’re empowering the ecosystem to scale faster, deliver greater value, and build a more resilient digital future.”

As Redington continues to expand its footprint, the UAE remains a cornerstone market for innovation and digital leadership. With its progressive policies, rapid cloud adoption, and thriving ecosystem, the country has become a launchpad for cutting-edge solutions and partnerships.

“The UAE has emerged as a frontrunner in digital transformation, with strong demand for cloud, AI, cybersecurity, and automation redefining how businesses operate,” said Sukhil Nair, President, UAE, Redington Group. “GITEX Global gives us the perfect platform to showcase how Redington, together with our channel partners, is helping customers adopt these technologies with confidence and speed. Our goal is to enable businesses in the UAE to stay ahead of the curve and unlock the full potential of the digital economy.”

Guided by its vision to Unlock Next, Redington remains focused on enabling partners and enterprises to harness technology as a force for growth, efficiency, and impact.

Redington invites all visitors, partners, media, and tech enthusiasts to join them at Hall 5, Stand A10, during GITEX Global in Dubai, from 13–17 October 2025.

Sennheiser, the global leader in professional audio, will present its latest integrated audio solutions at GITEX Global 2025, demonstrating how advanced technologies can transform communication, collaboration, and accessibility across government, education, healthcare, and enterprise environments.

In partnership with Venuetech in Hall 3, H3-A30 and Avientek in Hall 2, H2-B40 Sennheiser invites visitors to experience its innovations.

“We’re excited to welcome attendees to view and experience the Sennheiser ecosysytem at GITEX from 13th to 17th October,” said Mig Cardamone, Sales Director, Sennheiser Middle East. “Our solutions are designed to transform business interactions, whether participants are on-site or remote. We have proven results and real-world case studies from across the Middle East we want to share with visitors.”

The range of solutions showcased cover:

Meeting & Conference Room. The TeamConnect range delivers touchless solutions for modern workspaces, featuring ceiling and bar microphones that adapt seamlessly to any environment for effortless, hygienic meetings. Certified for Microsoft Teams, Zoom, and other leading UC systems, they integrate seamlessly with any setup, are scalable for spaces from huddle rooms to boardrooms, and ensure every voice is heard.

Lecture Hall & Classroom. Wireless audio microphones like the TeamConnect range and the Speechline Digital empower educators and students in the classroom, online and for hybrid learning.  MobileConnect, Sennheiser’s built-in accessibility app and solution ensures inclusive participation for everyone.

Government & Secure Spaces. Sennheiserencrypted wireless systems guarantee confidentiality & reliabilityfor sensitive environments. Their capability for flexible deployment ensuresrapid setup for multi-purpose use or in mobile government spaces.

Healthcare & Medical Environments. Sennheiser systems deliver hygienic, hands-free audio that support telemedicine, patient care, and training. Additionally, the ‘Assistive Listening’ capability ensures clear, inclusive communication for patients and staff.

Key Products on Display

• TeamConnect Ceiling 2 –Advanced acoustic ceiling microphone array that delivers intelligent automatic beamforming and full-room coverage for seamless conferencing in dynamic spaces. MS Teams & Zoom certified, Dante & PoE support
• TeamConnect Medium – apremium all-in-one conferencing solution designed for effortless setup, superior audio quality, and scalable collaboration in medium-sized meeting rooms
• TeamConnect Intelligent Speaker – a smart audio solution for Microsoft Teams Rooms that delivers high-quality sound, automatic transcription, and speaker identification for seamless hybrid meetings.
• TeamConnect Bar Solutions Sand M– All-in-one AV bars with AI-powered noise reduction, USB plug-and-play options, integrated mics, speakers & camera for small and medium rooms
• SpeechLine Digital Wireless – Scalable, secure wireless system with encrypted transmission and remote monitoring
• EW-DX Digital Wireless – Next-generation digital microphones with AES-256 encryption, OLED displays & Smart Assist app
• MobileConnect – Smartphone-based assistive listening solution with ultra-low latency, ideal for lecture halls, healthcare, and public venues
• Plus a full range of boundary mics, handheld & lavalier systems, tabletop mics, accessories, and integration kits

GITEX Debut: Spectera – The World’s First Wideband Bidirectional Digital Wireless Ecosystem

At the Venuetech stand in Hall 3, H3-A30,  Sennheiser will introduce Spectera, powered by WMAS. This groundbreaking system features bidirectional bodypacks that handle both mic/line and digital IEM/IFB signals simultaneously. With unmatched RF stability and ultra-low latency (0.7 ms), Spectera sets a new benchmark for large-scale productions in touring, broadcasting, and theatre.