Hospitality
Hospitality Is Still a People Business—Even in the Age of AI
Exclusive interview with Ayman Ezzedine, Director of Development Middle East, Egypt and Pakistan, Radisson Hotel Group.
How is FHS going so far for you?
It’s very good, actually. It’s been busy. We had some great meetings, meet some industry peers as usual, catch up.
A lot of us have been in the game for a long time. So, it’s always good to see people from the past and always meeting new ones as well.
This event, you know, we’re all in the hospitality business here. So, the hospitality from the hosts, from the organizers and even our competitors or peers, we call them. It’s very nice. And then the owners. So, it’s a great industry. And it’s about hospitality.
Ayman, you’ve been in the industry for quite a while now. Can you share what shaped your approach towards development in developing such complex markets such as Middle East, Egypt and Pakistan?
It’s interesting when you put it Middle East, Egypt, Pakistan, and there are three completely different. Even in the Middle East, you know, you have UAE, you have Saudi Arabia, you have Lebanon, the Levant. So, every country has its own set of challenges, experiences, culture. Coming from the industry, starting out in operations, traveling, meeting, we start to understand the different cultures and how to work with different people.
So that starts, becoming the base. So now when I’m in negotiations with an owner from Pakistan, I go back on my experience of first working with colleagues from these different regions and start to understand their culture. Somebody once told me that Ayman, you speak Arabic, so you’ll do well in Egypt, because Egypt is a very interesting market for us.
The difference is you have to understand the culture, not just the language. So that’s, I think, it’s just understanding culture and then you could expand to them.
In your view, what is the differentiation, when it comes to understanding between a successful hospitality development project from a mere profitable one?
It always depends. Some projects are being done by the government for a greater good. Some are by owners who want to give back to the community. They want better training for staff from their hometown.
And some are purely for financial profit. Each one has its own incentive and its own. So, you really have to understand what the owner is looking for and make sure that we are aligned together.
From my experience, what’s a successful project hotel is one that meets three, four, five of those criterias. One, give back to the community, offer the guests what they want, staying true to our brand values, you know, and making money because we are a business event.
With KSA and Dubai evolving quickly, how have you personally experienced and observed the talents and expertise migration that are shaping the competitive landscape today?
The change has been, I mean, especially KSA in the recent, the recent changes have been such an advanced pace. It was a bit shocking and even for us disbelief at the beginning, but the level of expertise that is now available, you know, in Saudi Arabia, we’ve never had a franchise. Now we already have two, just because now we believe that this expertise exists in Saudi Arabia and we can be more relaxed and approach this opportunity. So, it’s becoming more of a mature market.
UAE has always, has been mature for a while, but it’s changing and it’s also adapting to the changes around the region and working closer with the Saudi market. So, I don’t think they’re competing with each other while they’re working and they’re finding their different niches and complementing.
can you share your insights on how AI and predictive analytics are influencing a smoother guest experience?
I’m still a paper and pen kind of guy, but UAE cannot negate the role that AI is having on the hospitality industry and the future for us to use it. It’s obviously for analyzing what guests like, how we act, what would they like us to do to present to them? So, it’s a tool that we have to use, but at the end, we are a people business.
It’s about the hospitality that comes from person to person. So, we have to learn and continue to learn how we can use AI to enhance that experience. And as people change, the information is out there now. We just cannot completely depend on AI. We got to keep the people in it as well.
Hospitality
CORAL BEACH RESORT SHARJAH CELEBRATES WIN AT MIDDLE EAST CHEF & F&B EXCELLENCE AWARDS
Coral Beach Resort Sharjah proudly announces its prestigious recognition at the Hozpitality Group’s Middle East Chef Excellence Awards, F&B Excellence Awards, and Leaders Powerlist 2026. Highlighting the evening’s achievements, the resort’s signature beachfront dining venue, Casa Samak Seafood Restaurant, was officially awarded Best Sunset Spot of the Year.
Nestled along the pristine shores of the Arabian Gulf, Casa Samak Seafood Restaurant has long been a premier destination for residents and travelers alike. The restaurant offers a unique blend of exceptionally fresh seafood, warm hospitality, and an unforgettable beachfront ambiance. This award recognizes its distinctive coastal setting and its consistent delivery of memorable dining moments, particularly during its iconic, panoramic sunset hours.
Team Triumphs & Individual Accolades
In addition to the restaurant’s major win, the resort proudly celebrates the individual achievements of its dedicated culinary and service team members. Several professionals were honored for their outstanding contributions and talent:
- F&B Leader Powerlist: Michael Fernandes
- Chef Leader Powerlist: Abdo Badra
- Promising Chef of the Year (Judges Choice): Tsering Tamang
- Barista of the Year: Mahesh Chathuranga Ranathunga
- Banquet Champion of the Year (Judges Choice): Chet Raj Chaudhary
“We are incredibly proud of our team for this well-deserved recognition,” said Iftikhar Hamdani, Area General Manager of Coral Beach Resort Sharjah. “Casa Samak has always been a truly special dining destination for our guests. Winning ‘Best Sunset Spot of the Year’ reinforces our commitment to delivering memorable culinary experiences, framed perfectly by our iconic, tranquil moments right by the beach.” Coral Beach Resort Sharjah extends its sincere appreciation to its guests, partners, and associates for their continuous trust and support.
Hospitality
The Graduate’s Guide to the Maldives

Graduation season lands differently when you’ve spent three or four years surviving deadline season, exam halls and budget pasta. The urge to go somewhere to treat yourself is entirely real.
For university and postgraduates mapping out a summer before recruitment season kicks in, Eri Maldives delivers the Maldives in its purest form, with a price point that makes a spontaneous booking feel less like a gamble and more like a very sensible decision.
An Easy Stop on the Asia Circuit
Male’ International Airport is where you can fly into from various Asian capital cities via direct flights, including regional hubs such as Singapore, Bangkok, Colombo, Kuala Lumpur, Hong Kong, Tokyo, Seoul, and Mumbai, making Eri an easy and logical addition to a multi-destination itinerary that might already be taking in Southeast Asia.
From Male’, the resort is just 45 minutes by speedboat. There is no domestic flight, no inter-island transfer, no additional carbon footprint calculation. It is the perfect detour to bundle a Maldives taster into a longer trip, with the island fitting as a three-night stopover.

Graduate-Friendly Prices in One of the World’s Most Iconic Destinations
The case for Eri doesn’t require softening. A Studio or Beach Villa on Full Board is priced in the £170–£300 (approx. €200–€350) per night range.
To put that in context, a 3-night stay for two, Full Board, with a handful of activities – such as guided snorkelling, a snorkelling safari, an hour of catamaran sailing, and an hour on a SUP board can come in at approximately only £750 (approx. €870) per person, meaning that the total cost of a full stay can be less than the price of a single night at other ultra-luxury counterparts.
Current Summer Escape and Last Minute Island Reset deals offer up to 40% off all room types for stays before 31 October, alongside 10% spa discounts, 15% discounts on select excursions and non-motorised water sports, and other complimentary perks.
Come for the Reef
Eri’s house reef is among the most active and accessible in North Malé Atoll: clear, warm waters averaging 27–29°C year-round, strong marine biodiversity, and conditions that suit first-timers and seasoned divers alike. Reef sharks, manta rays and eagle rays are consistent sightings across the atoll.
Close to the resort, the most reliable residents are turtles. 14 of them are already individually identified by the resident dive team through distinctive shell markings, flipper formations and carapace patterns, each with a name and a documented history. In several cases, the names were given by guests. You can meet the full community in the Eri Turtle Spotting Guide & Directory.
Eri’s water sports menu also reads like an antidote to burnout. On the surface, there’s complimentary guided snorkelling on the house reef, dedicated turtle-search snorkelling tours, longer Snorkelling Safaris by boat, catamaran sailing, SUP, jet ski rides, waterski, wakeboard, and windsurfing lessons.
Why Graduation Is the Right Moment to Learn to Dive
The window post-graduation is time entirely yours. Learning to dive during this time means acquiring a certification valid for life, transferable across every ocean, and one that permanently changes your relationship with every coastal destination you’ll ever visit.
Eri’s Euro-Divers Dive & Water Sports Centre is a fully-equipped PADI 5-Star operation with access to 30 dive sites across North Malé Atoll, spanning coral gardens, channel dives, thilas, and drift dives through current-rich passes. Courses run from entry-level Open Water Diver through to Advanced Open Water, Drift Diver, and Rescue Diver, with all equipment included. For certified divers, the welcome lagoon dive is complimentary, with 5-, 10- and 15-dive packages scaling up to a 6-Day Intensive Plan with nitrox fill options, and boat trips available for single-tank, two-tank, and full-day dives.
When the fins come off, the Eskape Spa offers a natural close to the day. Healing Aromatherapy, the Maldivian Ocean Dream, and a Back to Life massage helps guests to recharge and restore their energy.
Hospitality
SUN SIYAM VILU REEF DEBUTS NEW OVERWATER VILLAS THAT REDEFINE ISLAND LIVING
In a milestone moment for the resort, Sun Siyam Vilu Reef today officially unveiled its new Ocean Signature Villas with Pool and Slide during an exclusive launch event attended by local media, partners and VIP guests. The unveiling was led by Sun Siyam Founder, Chairman and Managing Director, Hon. Ahmed Siyam Mohamed, who introduced the resort’s most ambitious villa transformation to date. Sun Siyam Vilu Reef, part of Sun Siyam’s Privé Collection, has added 50 new overwater villas collectively known as the Ocean Signature Villas with Pool and Slide, comprising 48 one bedroom and two two-bedroom retreats. Marking the resort’s most significant transformation in years and its boldest design statement to date, this new chapter invites guests into a world where the playful and the peaceful coexist, elevated by warm Maldivian hospitality and experiences rooted in genuine island sophistication.

Designed for those who seek both connection and space, the Ocean Signature Villas with Pool and Slide are available in one and two-bedroom configurations and command the finest lagoon vistas and uninterrupted sunrise to sunset views. Whether travelling as a couple or a family, the setting feels equally suited to quiet seclusion and shared adventure. Inside, the interiors are as considered as the setting. A hidden privacy divider and expansive lounge with 65″ display sit alongside a discreet integrated pantry for effortless in-villa dining. Dramatic arch details run throughout, and the layout flows naturally from the bedroom through to the dressing area and into an open-plan bathroom complete with a freestanding tub and dual vanities. Each bedroom has its own private en-suite and 50″ TV for quieter moments.
Outside, the sun-drenched decks are a destination in their own right. A signature overwater hammock looks out across the lagoon, a secluded pool offers a more private place to unwind, and an exhilarating 11-metre water slide provides the kind of moment that tends to feature heavily in the holiday recap. It is a rare balance to strike, genuine luxury that also knows how to have fun.
“Sun Siyam Vilu Reef is where the Sun Siyam story began, so this moment is especially meaningful for us. As we enter a new chapter, our focus remains simple: creating exceptional experiences while staying true to the warmth and hospitality that define who we are ”, said Hon. Ahmed Siyam Mohamed, Founder, Chairman and Managing Director of Sun Siyam.
Aiming to introduce a refined design language to the resort, Sun Siyam partnered with international interior design consultants Lee McNichol and Jose Rivero who are the Founders and Creative Directors of the London-based Studio Sixty7, to lead the transformation in bringing this distinctive concept to life. The interiors are defined by a rich aesthetic character, where natural textures and softly sculpted curves mirror the movement and serenity of the azure Maldivian waters.
“Studio Sixty7’s vision for this new luxury overwater villa in the Maldives balances calm minimalism with bold expression. White timber-paneled walls create a light, serene backdrop, contrasted by a deep blue ceiling that reflects the richness of the surrounding ocean. Arched ceiling details guide movement through the space, echoed in the soft, curved forms of the bespoke timber joinery. Recessed lighting is seamlessly integrated to enhance the architecture, casting a warm, subtle glow. Locally made artwork adds depth and authenticity, grounding the design in its Maldivian context. The result is a refined, immersive escape at that feels both tranquil and distinctive.” says Lee McNichol and Jose Rivero, Founders of Studio Sixty7.
“Our goal was to create something truly beyond exceptional. Working alongside award-winning creative minds, we are debuting a series of overwater signature villas that possess a completely renewed soul and appearance,” says Mr Masdhooq Saeed, Cluster General Manager of Sun Siyam Vilu Reef and Sun Siyam Iru Veli. “These overwater villas are entirely unique to the Maldives, offering a diverse range of grand sizes and rare structural layouts. Each is meticulously designed to serve as an immersive, luxurious sanctuary where avant-garde design meets the timeless beauty of the surrounding ocean. “
Officially unveiled on 15 June by Sun Siyam Founder, Chairman and Managing Director Hon. Ahmed Siyam Mohamed during the resort’s exclusive “A New Rhythm of the Reef” launch event, the Ocean Signature Villas signal a bold new chapter for Sun Siyam Vilu Reef. Blending imaginative design, immersive experiences and heartfelt Maldivian hospitality, they introduce a fresh rhythm to island living while honouring the spirit that has defined the resort since its beginnings.
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