BlingWood launches as Middle East’s first dedicated micro-drama OTT platform, expanding access to vertical short-form series through multilingual and dubbed content for diverse audiences. The platform features original vertical micro-dramas that combine regional storytelling with global production standards, serving changing viewing habits and demand for short-form premium content, with early BlingWood Originals including titles such as Kadak Coffee, Dooriyan Hi Hai Zaroori, and Forget Me Not.

Designed for today’s digital-first audiences, BlingWood delivers sharp, snappy, and engaging narratives through a proprietary micro-drama format. Each series consists of 30 episodes, with each episode running for two minutes, creating a complete 60-minute mini-series. This structure enables immersive storytelling in digestible chapters, maintaining narrative depth and character development while aligning with modern attention spans.

BlingWood’s content offering is entirely curated and professionally produced. Unlike user-generated platforms, all programming is scripted, written, and produced by industry professionals to ensure consistent editorial and production quality. The platform features professionally produced micro-drama series available in eight or more languages through original, dubbed, and localized versions, including English, Hindi, Urdu, Arabic, Korean, and others, reinforcing its commitment to language accessibility and cross-market reach. BlingWood focuses on original micro-dramas that resonate culturally while meeting international benchmarks, with the slate spanning romance, character drama, and high-concept fiction, including titles such as Bot Ne Bana Di Jodi and The Perfumer.

Commenting on the launch, Mohammad Faizan, Founder & CEO of BlingWood, said: “With BlingWood, we are introducing a new storytelling format to the Middle East that reflects how audiences consume content today. Micro-dramas allow us to deliver powerful, emotionally engaging stories in a concise format, without compromising on quality or narrative depth. Our vision is to create a platform that champions regional voices while operating at global production standards, positioning the Middle East as a key player in the future of short-form entertainment.”

The launch comes at a time of rapid global growth for the micro-drama category, which has demonstrated strong engagement and monetization potential. Globally, the format has attracted more than 830 million viewers, with approximately 60 percent identified as paying users. Leading platforms in the space have reported significant year-on-year growth, pointing to sustained audience retention and repeat viewing behavior, with BlingWood’s Originals line-up built around this high-retention episodic model.

BlingWood has been strategically designed for rapid global expansion, with an initial focus on key markets including the UAE and India, followed by a broader international rollout. While global in ambition, the platform remains rooted in regional storytelling, offering narratives that reflect local culture while appealing to a worldwide youth audience, supported by a growing slate of BlingWood Original micro-drama series.

With its launch, BlingWood aims to redefine how premium entertainment is created and consumed in the Middle East, establishing micro-drama as a mainstream OTT format and setting a new benchmark for short-form storytelling in the region.

This Eid, Kempinski Hotel & Residences Palm Jumeirah invites guests to enjoy a serene seaside escape in the heart of the iconic Palm Jumeirah. Available from March 20–22, the hotel invites families and friends to savour a long weekend of relaxation, connection, and celebration. Available with 40% off and free cancellation up to 3 days before arrival, perfect for an effortless Eid escape.

Whether it’s the first sunrise over the Gulf, laughter shared over breakfast, or quiet moments on a private terrace, each select suite offers a stage for unforgettable memories:

• Ocean Two-Bedroom Suite – 163 m² of refined space with sweeping Arabian Gulf views, a master king bedroom, and a second twin bedroom with en-suite, perfect for family stays.
• Palm Two-Bedroom Suite – 163 m² overlooking the tranquil Palm Jumeirah Lagoon, featuring a generous living area and two beautifully appointed bedrooms.
• Two-Bedroom Suite with Private Pool – 350 m² of ground-level luxury, complete with a private pool and two ensuite bedrooms, offering a peaceful retreat from city life.

Every suite has been designed to blend comfort, elegance, and panoramic views, perfect for capturing those picture-perfect Eid moments, from morning coffees by the window to sunset reflections on the terrace.

Plan Your Eid Escape
The offer is available exclusively for stays from March 20–22, 2026. Whether it’s a family getaway, a friends’ retreat, or a quiet luxury break, Kempinski Palm Jumeirah transforms your Eid into a celebration of style, connection, and memorable moments.

This Ramadan, Nando’s UAE is bringing back the heart, the heat, and the community spirit with a series of CSR initiatives that invite guests to create real impact across the UAE. Rooted in creativity, gratitude, and social responsibility, the programme brings together meaningful partnerships and moments of support designed to reflect what the Holy Month is all about, giving back in a way that feels right.

Building on the success of its 2024 collaboration, Nando’s UAE is once again partnering with Dubai Autism Center through a renewed creative initiative featuring the artwork of Abdulla Lutfi. Limited edition water bottles showcasing his distinctive artwork will be sold exclusively across all Nando’s UAE Casas throughout Ramadan, expanding on the 2024 collection. Each bottle will be priced at 35 , with 100% of proceeds donated directly to Dubai Autism Center to support its specialised education, therapy, and community programmes for children on the spectrum.

Dubai Autism Center, a pioneering non profit organisation established in 2001, is dedicated to raising awareness and providing specialised educational programmes, therapies, and community engagement opportunities that make a lasting impact. Through its continued collaboration with the centre for another year, Nando’s UAE is proud to help champion inclusion in a way that is as meaningful as it is memorable.

Alongside this initiative, Nando’s UAE will continue to deliver 1,000 complimentary meals to delivery drivers across the UAE, recognising their essential role especially during Ramadan with a warm meal as a gesture of appreciation and care. 

“At Nando’s, we believe small gestures can create lasting change. This Ramadan, we are proud to continue supporting organisations that make a real difference, while giving our guests simple, meaningful ways to be part of that impact,” Pooja Naik, Marketing & PR Manager at Nando’s UAE. “From creative collaborations that champion inclusion to moments of gratitude for the people who keep our communities moving, each initiative reflects what Ramadan is truly about.”

Joyce Chamoun, Business Development Manager at the Dubai Autism Center (DAC), added: “We are sincerely grateful to Nando’s UAE for their continued support and commitment to our community. Partnerships like this play an essential role in helping us provide specialised educational and therapeutic services to children with autism and their families. Their dedication to social responsibility, especially during a meaningful time such as Ramadan, reflects the spirit of compassion and unity that strengthens our society.”

How to Get Involved
Where to Buy: Limited edition Abdulla Lutfi water bottles available exclusively at all Nando’s UAE Casas throughout Ramadan.
Proceeds: 100% of sales will be donated to Dubai Autism Center.

Join Nando’s UAE this Ramadan and proudly be a part of initiatives that turn everyday moments into meaningful impact, giving back with a little extra heart, and a little extra heat.