A new mobility solution is entering the UAE market with the launch of STROLLZ. – a Dubai-based, family-owned e-commerce brand – introducing thoughtfully designed stroller wagons for modern families. Founded in 2025 by Nadine and Arne Bradshaw, a German family living in the UAE, the brand was born from a real family need and a clear gap in the local market for family mobility solutions that balance elevated design, comfort, practicality and long-term versatility.

Offering an alternative to traditional strollers, STROLLZ. is designed for the realities of everyday family life, from children and pets to travel, beach days, errands and daily outings. Created to adapt as families grow, STROLLZ. provides a considered mobility solution for modern parents seeking functionality without compromising on style.

Redefining Family Mobility

The idea for STROLLZ. began when the family moved from Germany to Dubai and brought their own stroller wagon with them. What started as a practical solution for their own family quickly attracted attention from other parents, who would frequently stop them to ask where they had purchased it, take photos, and even offer to buy it on the spot.

This response revealed a clear gap in the UAE market. While stroller wagons exist internationally, families in the UAE had limited access to elevated options that combined generous space, comfort, safety, refined design and everyday practicality. Traditional strollers can often feel restrictive as children grow, while conventional wagons may lack the quality and thoughtful design modern families are seeking.

“When I moved to Dubai, I brought a much simpler stroller wagon with me because it worked so well for our family,” says Nadine Bradshaw, Founder of STROLLZ. “What surprised me was how often other parents stopped me to ask about it. They wanted to know where they could buy the stroller wagon, and some even offered to purchase ours on the spot. That was the moment we knew, this was bigger than just our family’s needs. It revealed a real gap in the UAE market and it was clear that families here had been waiting for a solution like this.”

Carries What Matters Most

STROLLZ. brings a refined approach to the multi-child mobility category, combining design-led aesthetics with real-life functionality. The current 4-seater stroller wagon features individual seats with elegant detailing, 5-point harnesses, UVP50 canopy, storage solutions, high-quality materials, smooth all-terrain performance and a travel-friendly design that allows families to take it right up to the boarding gate.

Its removable seat system offers the flexibility to adapt the wagon to changing needs, whether accommodating up to four children or creating additional space for everyday essentials. Available in Desert Sand, Forest Green and Urban Black, the collection is designed for families who value both practicality and style.

Unlike a traditional stroller that may be quickly outgrown, STROLLZ. is built for long-term usability across different stages of childhood. Its generous capacity makes it suitable for families with up to four young children, while its pet-friendly entrance supports families who want to include their pets in daily walks and outings.

“Our goal was to create something that feels genuinely useful but also beautifully considered,” says Arne Bradshaw, Co-Founder of STROLLZ. “As parents living in Dubai, we understand how much families carry, plan and manage every time they leave the house. STROLLZ. was designed to make those moments easier, whether for daily routines, travel, beach days or weekends out together.”

At its core, STROLLZ. is built around quality, durability, multifunctionality, ease of use and thoughtful design. The brand reflects the realities of family life in the UAE, where parents are often moving between school runs, errands, shopping, travel, outdoor plans and community experiences. By offering a versatile stroller wagon that supports children, pets and everyday essentials, STROLLZ. helps families spend less time managing what they carry and more time enjoying shared moments.

In alignment with the UAE Year of Family, the Authority of Social Contribution – Ma’an, part of the Department of Community Development – Abu Dhabi, has launched its Life Skills programme, a flagship initiative designed to empower youth with the practical, technical, and creative skills needed to thrive.

The programme forms part of a wider portfolio of family-focused initiatives introduced by the Authority of Social Contribution – Ma’an to support national priorities that strengthen family cohesion, wellbeing, and long-term prosperity.

The Life Skills programme equips youth with practical training in areas such as digital media and artificial intelligence, and aims to be delivered through over 100 volunteers who will lead programmes that foster innovation, creativity, and community engagement. The programme has the capability to benefit more than 180 young members of the community, strengthening their readiness to navigate digital transformation and build an empowered youth generation creating positive impact in the community.

By bridging skill gaps and enhancing future employability, the initiative enables youth to actively contribute to their communities and play a vital role in Abu Dhabi’s social and economic development.

The programme further reinforces the authority’s objective to maximise the impact of social contributions through strategic initiatives that extend beyond individual support to empowering families and strengthening family cohesion, recognising the family unit as the cornerstone of a resilient, sustainable, and adaptable society.

His Excellency Abdullah Al Ameri, Director Generalofthe Authority of Social Contribution – Ma’an, said: “During the Year of Family, we are committed to aligning our efforts with the national agenda to strengthen family empowerment and advance initiatives that enhance their wellbeing and longevity. The Life Skills programme reflects these efforts by activating specialised volunteers to create opportunities for the youth as well as provide the tools and knowledge needed to play an active role in advancing community development.”

The initiative also highlights the power of collective action, bringing together partners, volunteers, and the community to create accessible learning opportunities that prepare youth for future challenges and opportunities.

By investing in youth development within a family-centric framework that reinforces the family as the fundamental pillar in raising future generations, the authority continues to play a pivotal role in nurturing a generation that is skilled, engaged, and ready to lead the future.

In alignment with the UAE Year of Family, the Authority of Social Contribution – Ma’an, part of the Department of Community Development – Abu Dhabi, has launched its Life Skills programme, a flagship initiative designed to empower youth with the practical, technical, and creative skills needed to thrive.

The programme forms part of a wider portfolio of family-focused initiatives introduced by the Authority of Social Contribution – Ma’an to support national priorities that strengthen family cohesion, wellbeing, and long-term prosperity.

The Life Skills programme equips youth with practical training in areas such as digital media and artificial intelligence, and aims to be delivered through over 100 volunteers who will lead programmes that foster innovation, creativity, and community engagement. The programme has the capability to benefit more than 180 young members of the community, strengthening their readiness to navigate digital transformation and build an empowered youth generation creating positive impact in the community.

By bridging skill gaps and enhancing future employability, the initiative enables youth to actively contribute to their communities and play a vital role in Abu Dhabi’s social and economic development.

The programme further reinforces the authority’s objective to maximise the impact of social contributions through strategic initiatives that extend beyond individual support to empowering families and strengthening family cohesion, recognising the family unit as the cornerstone of a resilient, sustainable, and adaptable society.

His Excellency Abdullah Al Ameri, Director Generalofthe Authority of Social Contribution – Ma’an, said: “During the Year of Family, we are committed to aligning our efforts with the national agenda to strengthen family empowerment and advance initiatives that enhance their wellbeing and longevity. The Life Skills programme reflects these efforts by activating specialised volunteers to create opportunities for the youth as well as provide the tools and knowledge needed to play an active role in advancing community development.”

The initiative also highlights the power of collective action, bringing together partners, volunteers, and the community to create accessible learning opportunities that prepare youth for future challenges and opportunities.

By investing in youth development within a family-centric framework that reinforces the family as the fundamental pillar in raising future generations, the authority continues to play a pivotal role in nurturing a generation that is skilled, engaged, and ready to lead the future.