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FABRIC-BASED NETWORKS THE FUTURE, BROCADE SURVEY SAYS

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Updated : December 11, 2013 01:00  am,Dubai
By Editor

img17Fabrics gain recognition as the foundation for data centre evolution, but reactive approach to network investment risks business growth and stability

A recent survey conducted by Brocade of 350 global resellers and systems integrators, identified that their customer’s primary network-specific concern is ‘data centre availability’ (40 percent of respondents), driven by virtualization and mobility, as opposed to ‘network-complexity’ that was their biggest concern last year.  Despite the fact that legacy enterprise networks are not “fit for purpose,” and a significant number experience multiple outages every week, there still seems to be an ‘unwillingness’ to invest in upgrades. 62 percent of the channel believes that budget constraints are having a “significant impact” on customers’ ability to invest in technology, with 63 percent seeing vendor financing as “vital” or “more important” over the next few years.
Almost a third of the channel stated that their customers only invested in networks when they want to adopt a new technology and their network cannot support the deployment of the specific new application or service. More than one in 10 admitted that investment was made only when the network was already failing. However that trend is slowly changing. The survey identified that the five top drivers of network investment are the desire to adopt virtualization (41 percent); demand for faster access to data and applications (41 percent); demand for greater bandwidth (32 percent); the need to support increasing data volumes (25 percent); and the need to support mobility (24 percent).
Khaled Kamel, territory channel manager, MENA at Brocade comments, “Customers have now realized that they need to be more proactive when it comes to modernizing their network infrastructure rather than their current reactive mode. As they look to adopt virtualization, software-defined networking, BYOD culture and meet the needs of more demanding users, it is imperative for them to deploy an on-demand, highly flexible and robust network infrastructure. They will be looking to the channel as strategic advisors. It is clear from the survey that Ethernet fabric based data centre architectures will be the de-facto standard in the future and those partners who can assist customers in their journey to fabrics will undoubtedly have a huge competitive advantage.”
Channel businesses expect wide scale adoption of fabric networks by 2020, with over a fifth claiming it will be the “standard/norm” for data centres to be built on fabric networks, and almost half saying it will be “very common” to have fabric networks deployed in the data centre by this time. One significant challenge, however, is confusion among customers as to what a “fabric” network is with a third of the respondents admitting that customers “have little to no real understanding of fabrics”. This is where consultancy and services will play a major role and these are expected to be major revenue earners for the channel in the years to come.
Consultancy and/or services account for less than 20 percent of revenues for 40 percent of respondents. Less than one fifth reported revenues of more than 50 percent from these sources. This remains virtually unchanged from last years’ research findings, but with over a third expecting consultancy and services to deliver more than 75 of their revenue by 2020 (in the 2012 findings), the question remains how they will make this transition. This year 74 percent confirmed that consultancy/ services revenue growth is “critical” or “important” to the future of their organization. The three biggest challenges to evolving their business strategies cited are low awareness of consultancy value among customers, competition from vendors, and a lack of people experienced in consultancy/services sales. Marketing services and client education are where distribution and vendors can both deliver additional value and support, while addressing a lack of experienced sales personnel is also an area where they can perform a critical role, redefining and refocusing training and education programs to help fill the ‘skills gap’.
Other interesting survey findings on current market trends include:
·         A quarter of the channel believes SDN will be a significant trend by 2020, but currently a third admit to knowing little about SDN.
Flexibility, not cost savings, is the main reason customers adopt the cloud (cited by almost a third of respondents), followed by fast adoption of applications according to 18 percent.
“The survey demonstrates our commitment to enabling our partners to gather strategic insights into the enterprise market that will help them win in the networking arena. We give them the required tools in the form of our world-class Alliance Partner Network (APN) programme that is focused on accelerating partner revenue growth though effortless sales, technical and marketing enablement, streamlined sales processes, and targeted incentives and rebates. Brocade is global leader in data centre fabric innovation and deployment with its VCS fabric technology which provides a key strategic advantage for its channels. Complementing our world-class solutions portfolio, our Capital Solutions offerings featuring network subscriptions and lease programmes help our partners differentiate themselves from competition,” says Mr Kamel.
“In partnership with Brocade, Tech Data was honoured to participate in the development of the report”, said Ken Griffin, VP of Product Marketing, Tech Data.  “Tech Data and Brocade share a focus on adding value through customized education, training and marketing to meet the needs of solution providers in the channel. With the changing landscape in technology, channel partners are tasked with providing complete solutions around cloud, mobility, the Internet of Things and more – from the data centre to the living room. Through our partnership with Brocade, Tech Data is committed to delivering value through the channel enablement of our Brocade partners.”
The Brocade survey was conducted with the support of partners Avnet, TD Azlan, TechData, Arrow ES, edsLAN, immix group, Mindware and Westcon.
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The Maritime Standard Awards 2025 winners list showcases high levels of innovation and operational excellence across the maritime sector

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The maritime sector’s leading awards event, The Maritime Standard (TMS) Awards 2025, has announced this year’s winners, honoring outstanding companies and industry leaders from across the Middle East and Indian Subcontinent. The Awards showcased achievement and innovation in 25 categories covering shipping, logistics, ship repair, offshore services, marine technology and related sectors, as well as a series of special awards for individual achievement. The prestigious event took place at Atlantis The Palm, Dubai on October 29th, attracting over 1000 senior executives, decision-makers and industry leaders, from the region, and across the globe.

Held under the patronage of H.H. Sheikh Ahmed bin Saeed Al Maktoum, President of the Dubai Civil Aviation Authority, Chairman of Dubai Airports, and Chairman and Chief Executive of Emirates Airline and Group, the event recognised organisations and individuals for setting new standards in operational excellence and leadership in the sector amid significant shifts in the industry, including decarbonisation, digitalization, and a renewed emphasis on supply chain resilience. From clean-fuel projects and AI-powered port operations to international collaborations that boost trade efficiency, the 2025 Awards showcased the industry’s progress in turning goals into tangible outcomes.

The evening was hosted by Yalda Hakim, a renowned international correspondent and documentary filmmaker, whose engaging presence added distinction to the occasion. The keynote address was delivered by Captain Abdulkareem Al Masabi, CEO of ADNOC Logistics and Services, who shared valuable insights on the evolving maritime landscape and the UAE’s leadership in advancing sustainable and innovative practices across the sector.

Clive Woodbridge, Editor of The Maritime Standard and Chairman of the Judging Panel, stated, “This year’s competition was exceptionally tough, and we received an unprecedented number of entries across all categories. Each finalist demonstrated remarkable achievements and operational standards over the past year, which underlines the significant advances that continue to be made in the regional maritime sector.”

A rigorous assessment process was conducted as part of the award selections, and this was supervised by an independent panel of distinguished judges that included some of the most prominent names in the maritime industry.

Trevor Pereira, Managing Director of The Maritime Standard, commented, “These Awards are not just about celebrating success, but also about encouraging excellence. This year’s event recognised innovative concepts, exciting new initiatives, and outstanding performance standards. As the region continues to expand its maritime infrastructure and digital port systems, with significant developments across the Middle East and the Indian Subcontinent, events like The Maritime Standard Awards play a key role in reinforcing its position as a global leader in shipping and maritime.”

 Reaction from the individual winners on the night of October 29th was highly appreciative. Captain Mohamed Al Ali, Senior Vice President, Operations (Offshore Logistics), at ADNOC L&S, who received the Outstanding Achievement Award, added: “It was one of the greatest honours of my professional career to receive this Award. It really means a lot to me to have TMS recognise the years of dedication and hard work.”

Tony Dagher, the Founder and Managing Director of TMC Shipping Group was the recipient of the Young Person in Shipping and was similarly honoured. He said: “I have been fortunate to have had great support from many people during my journey in shipping, and to have a fantastic team around me now. This Award is as much for them as it is for me.

Over the past 12 years The Maritime Standard Awards has consolidated its standing as one of the most prominent annual gatherings within the global maritime calendar, gaining worldwide recognition for recognising excellence and promoting a more resilient and sustainable maritime future.

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Deep Dive Dubai Launches Sunken City Walk, a Cinematic Underwater Experience that Makes Adventure Just a Step Away

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Deep Dive Dubai

Deep Dive Dubai has unveiled its newest attraction for experience seekers with the launch of Sunken City Walk. The guided underwater activity invites guests to step into a cinematic cityscape filled with surreal details. From an underwater swing and motorbike to a café table that looks straight out of a movie scene, this is Dubai’s latest must-try attraction.

Deep Dive Dubai

The hour-long journey begins with a full briefing and safety overview, followed by guests changing into wetsuits and equipment provided on-site. They then join trained instructors for a 20-minute guided underwater walk through the Sunken City—an accessible, certification-free experience that requires no swimming skills, making it ideal for guests aged 10 and above. Currently offered at an introductory price of AED 600, with an optional 30-second keepsake video for AED 200, the experience is currently available in four daily slots at 11 AM, 12 PM, 2pm, and 3pm.

Jarrod Jablonski, Director, Deep Dive Dubai, said that “With Sunken City Walk, we’re continuing to shape Dubai’s reputation as a city of unforgettable experiences. It’s a unique attraction that reflects Dubai’s spirit, where visitors can discover adventure in ways they never thought possible.”

The launch reflects a global trend that travellers are choosing experiences over possessions. Supporting this, Shamal’s Experience Economy Report stated that 75% of UAE residents are more willing to spend on experiences, with 80% allocating a dedicated monthly budget. The launch also aligns with Dubai’s commitment to strengthening its global tourism appeal. According to Dubai Department of Economy and Tourism (DET), the city welcomed 9.88 million international visitors in the first half of 2025, a six percent increase year-on-year, reinforcing its position as one of the world’s leading lifestyle and tourism hubs. Sunken City Walk at Deep Dive Dubai adds a new way for visitors to experience the city’s spirit of reinvention, where adventure is always just a step away.

While Sunken City Walk offers a first taste of underwater adventure, guests can plunge into the incredible world of diving at Deep Dive Dubai, choosing from experiences such as scuba diving, freediving, and specialised diving courses.

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Free Mineral Water for All: UAE Startup to Launch Groundbreaking Public Hydration Initiative

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Ourwatr

Staying hydrated just got easier, and greener, thanks to Ourwatr, that’s launching a nationwide free mineral water programme starting June 2025. It’s a first in the region: clean, refreshing mineral water made freely available across the country, delivered through a unique model that blends sustainability, community care, and social impact.

From metro stations and shopping malls to parks and government offices, thousands of chilled bottles of mineral water, sourced locally from Dibba, Fujairah, will soon be within everyone’s reach, every day. Ourwatr’s mission is simple: hydration is a right, not a privilege.

“At Ourwatr, we believe that drinking water should be accessible to all,” says Abhinav Murali, Co-founder.

“That’s why we’re giving away premium mineral water for free, and every bottle supports communities in need. It’s hydration with heart, proudly made right here in the UAE.”

Stamp of UAE quality

All Ourwatr bottles carry the prestigious EQM (Emirates Quality Mark) certification, guaranteeing they meet strict UAE national and international quality standards. When you grab a bottle, you’re assured of top-quality water, safe, pure, refreshing and approved by the country’s standardisation authority.

Mission in a bottle

With temperatures rising across the UAE, especially during summer, access to clean drinking water is more important than ever, for workers, families, children, and the elderly alike.

“In our desert climate, hydration isn’t just healthy; it’s life-saving,” adds co-founder Bharath Mohan.
“Each bottle we provide is a small act of kindness toward our community.”

Ourwatr is more than just a startup, it’s a mission in a bottle. Launched by three young, UAE-based entrepreneurs, the idea was sparked by a simple but powerful observation: access to free, convenient hydration isn’t always a given.

Wanting to change that, the trio built a business with heart at its core. The team is also in talks with various UAE charitable organisations and government agencies to expand its reach and impact. For every bottle distributed, a portion will be donated to local charities, turning everyday hydration into a meaningful act of giving.

A Model Built on Purpose and Sustainability
Ourwatr isn’t just about water, it’s about doing good. Instead of selling to consumers, the company partners with brands and organisations who cover the production and distribution costs. In return, sponsors co-brand the bottles, using them as a platform to share positive messages and shared values, while making a real difference.

“Sustainability isn’t just about less waste,  it’s about creating lasting, meaningful change,” explains Sharat Nair, Co-founder.

The bottles are crafted from recyclable materials, aligning with the UAE’s zero-waste goals and green agenda.

Backing UAE Vision 2030
Ourwatr’s initiative supports the UAE’s Vision 2030 goals around health, sustainability, and quality of life. The startup is already collaborating with local authorities to expand water access and reach as many people as possible.

More than just water, Ourwatr is delivering hope, equality, and care, one bottle at a time.

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