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NEW POSSIBILITIES

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11 years ago

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Updated : October 29, 2013 0:0  ,Dubai
By Editor

CEO Syed Nophil Rizvi explains how Asian Continental seeks to crack a crowded MEA IT market


Discuss some key recent launches by Asian Continental and their expected impact on the market

Asian Continental LLC has been focused on providing diligent and efficient technical services to the business community of Dubai and the region since it started operations in the UAE. Originally one of the top 40 pharmaceutical manufacturing and marketing concerns based in Pakistan, we know everything there is to know about product/service quality and the impact it makes in the long term.

After studying the local UAE market, we felt there was a huge gap in B2B services which we were confident we could bridge, and I am happy to confirm that within a very short period we have managed to create a very positive reputation for ourselves based on our straight forward services and complete commitment to the client’s benefit. We have now entered into distribution of high end, innovative technology products and once again aim to impress our customers with our great service and support.

You recently launched a revolutionary product-the Almond router. Discuss some key specs of this product and why you feel it’s a game changer

The Almond router brings a unique freshness to the existing “Consumer Networking Products” segment. It is the world’s first router that has been designed with one purpose in mind: convenience. Sporting a one-of-a-kind touchscreen, the router comes almost preconfigured to the point that users need not engage in any complicated configuration procedures before using it. The step-by-step friendly setup wizard on the touchscreen guides you through and you can be up and running within minutes. The Almond is also a very powerful product as it also provides the customer with the option of using it as a conventional router (wired or wireless connection to an existing network), range extender (repeating an existing Wi-Fi signal to increase its effective range) or as a wireless bridge (connecting a wired device to a Wi-Fi network).

Securifi, the company behind Almond, is great at keeping up with trending technologies and releasing frequent firmware updates to keep the Almond at par with consumer needs. With the availability of Almond rapidly improving in the region, the consumer now has a great option to choose when seeking to cover all their networking needs with just one, very cool looking product. I’d like to add that the Almond is currently Amazon customer’s #1 choice as Router, Repeater and Access Point.

Discuss some trends in the IT resale business in the region and Asian Continental’s position in this market

The Middle East has rapidly become a huge technology market. With the top companies operating here, followed by a huge number of expatriates and local customers following the buying trends of the West it has become very easy to predict which products would be readily accepted. Obviously, the basics remain the same everywhere: honest and straight dealing will guarantee you success every time. Asian Continental is relatively new to the market but we are gaining new relationships every day.

Discuss some key segments that you target

Asian Continental will always focus on bringing unique and innovative products to the discerning customer. We prefer to work on niche products and strive to convert them into mainstream choices. Since our current field of business is technology related, we will continue to monitor emerging products and solutions globally and selecting the ones we feel would click with the consumer in our region. That said, we are currently focused on unique networking products and are also seeking to enter the communications segment with even more innovative solutions very soon.

Discuss your growth as 2013 ends moving to 2014

Our growth has been satisfactorily on an incline since we started operations but we are expecting rapid growth in the next few months as we appoint distributors for the Almond in all GCC countries before the end of 2013 and work together with them to bring the Almond to mainstream retail shelves in time for the holiday season.

Are there any new brands you are looking to add to your portfolio?

Definitely. There are various extremely innovative products we have in the pipeline at various stages of development. It might be too early right now to provide details but we are sure that VAR readers will be hearing about them very

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BREAK YOUR FAST WITH MEDITERRANEAN FLAVOURS AT CUISINES, HOLIDAY INN DUBAI AL MAKTOUM AIRPORT

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11 hours ago

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February 3, 2026

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Mediterranean Ramadan dessert display at Holiday Inn Dubai Al Maktoum Airport featuring kataifi, pistachio pastries, and a large tray of knafeh decorated with “Ramadan Kareem” in pistachio powder.

Celebrate the Holy Month with Mediterranean-inspired Iftar and Suhoor at Cuisines, Holiday Inn Dubai Al Maktoum Airport, from 16th February to 18th March 

This Ramadan, Cuisines Restaurant at Holiday Inn Dubai Al Maktoum Airport invites guests to gather, unwind, and savour the spirit of the Holy Month with thoughtfully curated Iftar and Suhoor experiences inspired by Mediterranean flavours.

Iftar Experience
As the sun sets, guests are welcomed to break their fast with a generous Mediterranean spread, featuring authentic flavours, comforting classics, and seasonal favourites. Designed for relaxed evenings and meaningful moments, the Iftar offering is set in a warm and welcoming atmosphere, ideal for family gatherings, friends, or quiet reflection.

  • Dates: 16 February – 18 March
  • Timings: Sunset – 8:30 PM

Layali Mediterranean Suhoor
For late-night diners, Cuisines presents Layali Mediterranean Suhoor, a light yet nourishing Suhoor experience designed to keep you fueled through the fasting hours. Expect a selection of Mediterranean bites in a calm, laid-back setting, perfect for winding down before the day begins.

  • Dates: 16 February – 18 March
  • Timings: 12:00 AM – 3:30 AM

Whether joining for Iftar or Suhoor, Cuisines offers a simple, flavour-forward Ramadan experience centred on good food and togetherness.
Location: Cuisines Restaurant, Holiday Inn Dubai Al Maktoum Airport

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CELEBRATE THE HOLY MONTH OF RAMADAN WITH AN UNFORGETTABLE ALL-YOU-CAN-EAT IFTAR AT PINCODE BY CHEF KUNAL 

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5 days ago

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January 29, 2026

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Cheese platter at Pincode featuring assorted cheeses, green grapes, crackers, olives, and strawberries on a black slate, with plated Indian desserts and a decorative lantern in the background.

Dubai & Abu Dhabi, United Arab Emirates – This Ramadan, Pincode, the modern Indian dining destination by celebrity chef Kunal Kapur, invites you to slow down, gather close, and break your fast with a thoughtfully curated Iftar inspired by the timeless culinary traditions of India.

From the first moon sighting until 18th March, the all-you-can-eat buffet will be available throughout the holy month at Dubai Hills Mall and The Galleria, Al Maryah Island in Abu Dhabi. The experience blends comfort, culture, and generosity, served the way Ramadan meals are meant to be enjoyed. Priced at AED 179.

Freshly featured in the MICHELIN Guide 2025, Pincode brings its signature warmth and depth of flavour to the season. Inspired by the bustling Iftar bazaars of Old Delhi and Hyderabad, the menu is curated by Chef Kunal Kapur, current judge of MasterChef India, and it features slow-cooked favourites, aromatic biryanis, flavourful grills, and classic Indian desserts, offering a balanced, nourishing, and deeply satisfying experience after a day of fasting.

What sets this Iftar apart is its thoughtful rhythm: while the buffet offers a generous spread, select dishes are served hot at the table, freshly prepared, creating moments of pause and care during the meal. The menu also changes daily, encouraging repeat visits and reflecting the evolving spirit of Ramadan evenings.

Pincode provides a welcoming space to honour the holy month, where guests can share in the warmth, flavours, and traditions that make Ramadan truly special.

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AARK DEVELOPERS APPOINT ONE BROKER GROUP AS EXCLUSIVE SALES PARTNER FOR KARL LAGERFELD BEACH RESIDENCES IN AL MARJAN ISLAND

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2 weeks ago

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January 22, 2026

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Signing ceremony between AARK DEVELOPERS and One Broker Group for Karl Lagerfeld Beach Residences, with representatives shaking hands and holding signed documents in front of branded backdrop.

One Broker Group (OBG), the UAE’s leading master brokerage and exclusive sales partner, has officially been appointed as the Exclusive Sales Partner in the UAE for AARK Developers’ latest landmark residential project on Al Marjan Island, branded by the globally renowned KARL LAGERFELD fashion house.

The signing ceremony marks a significant milestone for all three parties and reinforces Al Marjan Island’s growing position as a global destination for branded, lifestyle driven real estate investments.

Expressions of Interest are now open, with strong anticipated demand from regional and international buyers seeking design-led residences, lifestyle differentiation, and long-term value in one of the UAE’s fastest growing waterfront destinations.

While Al Marjan Island has previously welcomed branded residential developments, this project distinguishes itself as the first fully managed fashion-house-branded residence on the island, the project sets a new benchmark for professionally managed, design-led living, combining architectural integrity, operational excellence, and long-term investment value.

Strategically positioned with views toward the upcoming Wynn Resort, the development valued at over USD 1.4 billion, offers direct beach access, close proximity to the resort, and more than 50 lifestyle amenities. Anchored by the globally recognized KARL LAGERFELD brand and a curated residential experience, the project benefits from Al Marjan Island’s rapid growth, supporting strong long-term investment potential. Comprising over 600 sea-facing residences, the development represents a landmark waterfront investment of significant scale.

“This project represents an important evolution of KARL LAGERFELD’s residential portfolio in the region,” said Pier Paolo Righi, CEO, KARL LAGERFELD. “It reflects our commitment to translating Karl’s visionary design language into a breathtaking large-scale residential experience.”

Speaking on the partnership, Rahul Kumar Gupta, Chairman of AARK Developers commented: “This project represents a defining moment for Al Marjan Island. Partnering with the KARL LAGERFELD brand allows us to introduce a fully managed, fashion-house-branded residential concept that elevates both the lifestyle offering and investment proposition. Appointing One Broker Group as our exclusive sales partner ensures the project is positioned and executed with the level of market expertise and international reach this development deserves.”

Umar Bin Farooq, Founder & CEO, One Broker Group also expressed strong confidence in the project’s potential: “We are extremely proud to be appointed as the exclusive sales partner for this landmark development. The KARL LAGERFELD brings global credibility and lifestyle appeal, and together with Al Marjan Island’s evolution and proximity to Wynn Resort, this represents a highly compelling investment opportunity for both end-users and investors.

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