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READY TO ACCELERATE
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Logicom is consolidating its Business portfolio and is strategically aligned with some of the leading brands to be a key player in the value add distribution market. A chat with the company’s Middle East GM, Sajith Raj follows
Discuss Logicom’s go to market focus in terms of value and volume models of distribution
We are on course to strengthening our focus in value distribution further and have received recognition from some of our vendors as of last year that confirms we are moving in the right direction. Schneider Electric, with whom we mostly focus on the enterprise side, awarded Logicom the Distributor of the Year for MEA in 2013. Last year, Logicom was also named ‘HP PPS Distributor of the Year’. In addition, Logicom was awarded ‘EMEAR Services Distributor of the Year’ at Cisco’s EMEAR Distribution Business Forum which were among the highlights last year.
We are trying to develop a datacenter portfolio where all these products will complement each other. We will look for products and Brands that will complement what we already offer.
We do not have a real focus in volume distribution like earlier. However, we still have a balanced portfolio though. In components, we have strong brands including Intel, Kingston and WD.
As far as our channel is concerned, our partners are mostly resellers selling to SMB customer accounts with between 100-500 employees each.
Discuss your value distribution portfolio
We have Cisco and HP Business units. We also have products like Commvault, Netapp all into the value space. We have APC by Schneider Electric – focusing in enterprise level projects. Adobe is another product in the value portfolio. Netapp is a recent addition. Watchguard is another product that we have had for almost two years now. We don’t have any competing products as of now. We are looking for some products on the Virtualisation front as well as some products on the security software front. We are having a few discussions as of now.
Comment on how you expanded your Business with HP
We are only doing commercial products for HP. So we have the profile of a value add distributor when it comes to HP. From the time we started the value focus, we now have developed a team focused on the workstations business. The focus is now on the entire HP portfolio. We started this with servers and then added storage and now have Technical services as well. We have a good presales team as well for the HP Business.
Discuss your growth in 2013
We only make public announcements about our performance after the annual audits and we also give ME figures separately. However, I can confirm that we have seen growth in 2013 and we have added new products. For instance, we added printers which were missing from our portfolio. In terms of products lines, there has been growth across almost all.
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THE AUTHORITY OF SOCIAL CONTRIBUTION – MA’AN LAUNCHES LIFE SKILLS PROGRAMME IN AL AIN REGION, REINFORCING COMMITMENT TO UAE YEAR OF FAMILY
In alignment with the UAE Year of Family, the Authority of Social Contribution – Ma’an, part of the Department of Community Development – Abu Dhabi, has launched its Life Skills programme, a flagship initiative designed to empower youth with the practical, technical, and creative skills needed to thrive.
The programme forms part of a wider portfolio of family-focused initiatives introduced by the Authority of Social Contribution – Ma’an to support national priorities that strengthen family cohesion, wellbeing, and long-term prosperity.
The Life Skills programme equips youth with practical training in areas such as digital media and artificial intelligence, and aims to be delivered through over 100 volunteers who will lead programmes that foster innovation, creativity, and community engagement. The programme has the capability to benefit more than 180 young members of the community, strengthening their readiness to navigate digital transformation and build an empowered youth generation creating positive impact in the community.
By bridging skill gaps and enhancing future employability, the initiative enables youth to actively contribute to their communities and play a vital role in Abu Dhabi’s social and economic development.
The programme further reinforces the authority’s objective to maximise the impact of social contributions through strategic initiatives that extend beyond individual support to empowering families and strengthening family cohesion, recognising the family unit as the cornerstone of a resilient, sustainable, and adaptable society.
His Excellency Abdullah Al Ameri, Director Generalofthe Authority of Social Contribution – Ma’an, said: “During the Year of Family, we are committed to aligning our efforts with the national agenda to strengthen family empowerment and advance initiatives that enhance their wellbeing and longevity. The Life Skills programme reflects these efforts by activating specialised volunteers to create opportunities for the youth as well as provide the tools and knowledge needed to play an active role in advancing community development.”
The initiative also highlights the power of collective action, bringing together partners, volunteers, and the community to create accessible learning opportunities that prepare youth for future challenges and opportunities.
By investing in youth development within a family-centric framework that reinforces the family as the fundamental pillar in raising future generations, the authority continues to play a pivotal role in nurturing a generation that is skilled, engaged, and ready to lead the future.
Uncategorized
THE AUTHORITY OF SOCIAL CONTRIBUTION – MA’AN LAUNCHES LIFE SKILLS PROGRAMME IN AL AIN REGION, REINFORCING COMMITMENT TO UAE YEAR OF FAMILY
In alignment with the UAE Year of Family, the Authority of Social Contribution – Ma’an, part of the Department of Community Development – Abu Dhabi, has launched its Life Skills programme, a flagship initiative designed to empower youth with the practical, technical, and creative skills needed to thrive.
The programme forms part of a wider portfolio of family-focused initiatives introduced by the Authority of Social Contribution – Ma’an to support national priorities that strengthen family cohesion, wellbeing, and long-term prosperity.
The Life Skills programme equips youth with practical training in areas such as digital media and artificial intelligence, and aims to be delivered through over 100 volunteers who will lead programmes that foster innovation, creativity, and community engagement. The programme has the capability to benefit more than 180 young members of the community, strengthening their readiness to navigate digital transformation and build an empowered youth generation creating positive impact in the community.
By bridging skill gaps and enhancing future employability, the initiative enables youth to actively contribute to their communities and play a vital role in Abu Dhabi’s social and economic development.
The programme further reinforces the authority’s objective to maximise the impact of social contributions through strategic initiatives that extend beyond individual support to empowering families and strengthening family cohesion, recognising the family unit as the cornerstone of a resilient, sustainable, and adaptable society.
His Excellency Abdullah Al Ameri, Director Generalofthe Authority of Social Contribution – Ma’an, said: “During the Year of Family, we are committed to aligning our efforts with the national agenda to strengthen family empowerment and advance initiatives that enhance their wellbeing and longevity. The Life Skills programme reflects these efforts by activating specialised volunteers to create opportunities for the youth as well as provide the tools and knowledge needed to play an active role in advancing community development.”
The initiative also highlights the power of collective action, bringing together partners, volunteers, and the community to create accessible learning opportunities that prepare youth for future challenges and opportunities.
By investing in youth development within a family-centric framework that reinforces the family as the fundamental pillar in raising future generations, the authority continues to play a pivotal role in nurturing a generation that is skilled, engaged, and ready to lead the future.
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Jashanmal & Aurum Elixir by Ajmal Showcases Premium Father’s Day Gifting Range Across Lifestyle, Tech and Home Categories
In celebration of Father’s Day, Jashanmal presents a carefully curated selection of elegant and practical gifts that combine exceptional quality with distinctive design. The collection features a variety of options to suit different tastes and interests, giving customers the opportunity to express their appreciation and gratitude to fathers with a meaningful gift that creates lasting memories.

Piquadro Recycled Fabric Laptop Bag:
Piquadro is an Italian brand known for innovative business bags and travel accessories that combine technology with craftsmanship. Focused on functionality, premium materials, and contemporary design, it creates smart solutions for professionals and travellers worldwide. This laptop bag, crafted from recycled fabric and leather, features a dedicated iPad® compartment, shock-absorbing protection, RFID protection, and a pocket for AirPods®, combining practicality with modern design.

Cross Accessories and Writing Instruments:
Cross is a global brand celebrated for fine writing instruments that blend craftsmanship and innovation. Founded in 1846, it pioneered iconic designs that combine elegance and functionality. Today, Cross offers premium pens and accessories that reflect timeless style and quality, making it a trusted name for professionals and creators worldwide.

De’Longhi Rivelia Fully Automatic Bean-to-Cup Coffee Machine with Bean Switch System:
De’Longhi is a global brand known for innovative products that blend style and performance. Founded in 1974 with electric radiators, it introduced icons like Pinguino, Tasciugo, Sfornatutto, and Rot-Fryer, expanding into all areas of the home. Today, De’Longhi’s range spans comfort, cleaning, and kitchen appliances, with coffee machines at its heart—making it a world leader in the category. The De’Longhi Rivelia Fully Automatic Bean-to-Cup Coffee Machine allows users to explore different coffee bean varieties through two interchangeable 250g bean hoppers that make switching between beans easy, while its intuitive 3.5-inch full-touch color display delivers an immersive and seamless user experience.

The Essence of Distinction
Aurum Elixir is a masterfully crafted unisex fragrance that balances bold presence with refined elegance. It weaves an unforgettable olfactory story through meticulously selected notes:
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