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NEW POSSIBILITIES

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Updated : October 29, 2013 0:0  ,Dubai
By Editor

CEO Syed Nophil Rizvi explains how Asian Continental seeks to crack a crowded MEA IT market


Discuss some key recent launches by Asian Continental and their expected impact on the market

Asian Continental LLC has been focused on providing diligent and efficient technical services to the business community of Dubai and the region since it started operations in the UAE. Originally one of the top 40 pharmaceutical manufacturing and marketing concerns based in Pakistan, we know everything there is to know about product/service quality and the impact it makes in the long term.

After studying the local UAE market, we felt there was a huge gap in B2B services which we were confident we could bridge, and I am happy to confirm that within a very short period we have managed to create a very positive reputation for ourselves based on our straight forward services and complete commitment to the client’s benefit. We have now entered into distribution of high end, innovative technology products and once again aim to impress our customers with our great service and support.

You recently launched a revolutionary product-the Almond router. Discuss some key specs of this product and why you feel it’s a game changer

The Almond router brings a unique freshness to the existing “Consumer Networking Products” segment. It is the world’s first router that has been designed with one purpose in mind: convenience. Sporting a one-of-a-kind touchscreen, the router comes almost preconfigured to the point that users need not engage in any complicated configuration procedures before using it. The step-by-step friendly setup wizard on the touchscreen guides you through and you can be up and running within minutes. The Almond is also a very powerful product as it also provides the customer with the option of using it as a conventional router (wired or wireless connection to an existing network), range extender (repeating an existing Wi-Fi signal to increase its effective range) or as a wireless bridge (connecting a wired device to a Wi-Fi network).

Securifi, the company behind Almond, is great at keeping up with trending technologies and releasing frequent firmware updates to keep the Almond at par with consumer needs. With the availability of Almond rapidly improving in the region, the consumer now has a great option to choose when seeking to cover all their networking needs with just one, very cool looking product. I’d like to add that the Almond is currently Amazon customer’s #1 choice as Router, Repeater and Access Point.

Discuss some trends in the IT resale business in the region and Asian Continental’s position in this market

The Middle East has rapidly become a huge technology market. With the top companies operating here, followed by a huge number of expatriates and local customers following the buying trends of the West it has become very easy to predict which products would be readily accepted. Obviously, the basics remain the same everywhere: honest and straight dealing will guarantee you success every time. Asian Continental is relatively new to the market but we are gaining new relationships every day.

Discuss some key segments that you target

Asian Continental will always focus on bringing unique and innovative products to the discerning customer. We prefer to work on niche products and strive to convert them into mainstream choices. Since our current field of business is technology related, we will continue to monitor emerging products and solutions globally and selecting the ones we feel would click with the consumer in our region. That said, we are currently focused on unique networking products and are also seeking to enter the communications segment with even more innovative solutions very soon.

Discuss your growth as 2013 ends moving to 2014

Our growth has been satisfactorily on an incline since we started operations but we are expecting rapid growth in the next few months as we appoint distributors for the Almond in all GCC countries before the end of 2013 and work together with them to bring the Almond to mainstream retail shelves in time for the holiday season.

Are there any new brands you are looking to add to your portfolio?

Definitely. There are various extremely innovative products we have in the pipeline at various stages of development. It might be too early right now to provide details but we are sure that VAR readers will be hearing about them very

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Good Hair Days Start At Breakfast: Mary Ruth’s Liquid Multivitamin + Hair Growth, Now on iHerb Middle East

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The days of thinking haircare starts and ends in the shower are officially behind us. Today’s approach is a little more holistic, bringing together everything from your favorite hair products to the little wellness habits that make up your day. With iHerb Middle East offering an extensive selection of wellness, beauty and self-care essentials from leading global brands, discovering new favorites for every part of your day has never been easier. 

Founded by health educator and nutritional consultant MaryRuth Ghiyam, the brand built its name on liquid vitamins that are as easy to take as they are to enjoy. Today it is known for clean, thoughtfully formulated supplements for every stage of life. 

MaryRuth’s Liquid Morning Multivitamin + Hair Growth – AED 225.46

Consider this your morning multivitamin with a beauty twist. Featuring Lustriva®, it is formulated to support hair growth and healthier-looking skin, but that’s only part of the story. With 10,000 mcg of biotin, all eight B vitamins, vitamin D3 and zinc, it also supports energy metabolism, immune function and your overall everyday wellness. It comes in an easy liquid format with a peach mango flavor, so it feels less like a chore and more like a little morning treat, and it’s vegan, gluten-free and sugar-free as well. Because your haircare routine deserves a spot beyond the bathroom shelf, too. To order the products, visit https://ae.iherb.com/ and keep an eye on iHerb Middle East Instagram, @iherbmiddleeast, for the latest wellness finds, updates, and offers.

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From Coffee to Wellness: Three Dubai Destinations Shaping Everyday Wellbeing

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Where Coffee, Food & Community Come Together – Roasters Specialty Coffee House

Founded in Dubai, Roasters Specialty Coffee House has grown into one of the UAE’s prominent homegrown specialty coffee brands, combining specialty coffee, all-day dining and a strong focus on craftsmanship and hospitality.  

At the heart of the experience is Roasters’ specialty coffee programme, with skilled baristas working with carefully sourced beans and a range of brewing methods, including espresso-based drinks and hand-brewed coffee. Beyond coffee, the cafés offer an extensive all-day menu spanning breakfast favourites, savoury dishes, pastries, desserts and seasonal creations, making the brand suitable for everything from morning meetings and leisurely breakfasts to casual lunches and afternoon coffee breaks.

With locations across some of Dubai’s most prominent neighbourhoods and destinations, Roasters continues to position itself as more than a coffee shop, creating spaces centred around coffee culture, food, community and contemporary Dubai lifestyle.

Location: Multiple locations across Dubai

Cuisine: Specialty Coffee & All-Day Dining

Experience: Specialty coffee, breakfast, pastries, desserts, all-day dining & coffee experiences

A More Connected Approach to Wellness – Wellcube

At Wellcube, this idea comes to life through a more connected approach to wellbeing. The Dubai wellness destination brings together movement, nutrition, recovery, clinical wellness and longevity, creating a space where different parts of health can be considered together rather than in isolation.

Its Tranquil Wellness offering takes the idea even further, creating an environment designed around rest, recovery and feeling restored. From fitness and wellness experiences to treatments, nutrition and spaces designed with wellbeing in mind, the focus is on helping people build healthier routines that can actually fit into everyday life.

Rather than waiting until burnout or exhaustion forces a reset, the approach encourages people to think about wellness as something ongoing — something that can be woven into the week alongside everything else.

A More Considered Approach to Aesthetic Care- Aesthetics by King’s College Hospital London – Dubai

 

Wellness can also be about the things that make us feel confident, comfortable and more like ourselves.

At Aesthetics by King’s College Hospital London – Dubai, that starts with taking a more considered approach to aesthetic care. The clinic offers personalised treatments across facial rejuvenation, regenerative skin therapies, laser treatments, body contouring, hair restoration and intimate wellness, with care tailored around individual concerns and goals.

Led by Plastic Surgeon and Medical Director Dr. Dragana Spica, the focus is on enhancing rather than transforming, with treatments designed to support skin quality and achieve natural-looking results.

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October Must-Discover Dining, Wellness & Lifestyle Experiences

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Pinktober Affair of Brunch, Wellness & Awareness at Vivaldi, Sheraton Dubai Creek Hotel & Towers

Looking for a leisurely Saturday brunch with good food, live music and a meaningful cause? This October, Vivaldi at Sheraton Dubai Creek Hotel & Towers invites guests to mark Pinktober on October 3 and 10, with an afternoon of Italian-inspired dining and live entertainment. From Beetroot-Crusted Bass Fillet to Oven-Baked Lamb Pie with Jus, guests can indulge in a generous buffet spread showcasing a selection of Italian favourites, before settling into the sounds of a live singer. Set along the picturesque Dubai Creek, Vivaldi offers a relaxed Italian dining experience in an elegant setting, making it a fitting backdrop for an afternoon dedicated to good food, music and breast cancer awareness.

The hotel will also host a Pinktober Wellness TalkonOctober 16, featuring an insightful session led by a medical expert, alongside light bites and refreshments. Taking place in the Ballroom from 11am to 3pm, attendance is complimentary. Guests are requested to register in advance.

When: Saturday, October 3 and October 10 | 1pm to 4pm | What: Pinktober Brunch – Buffet | Where: Vivaldi, Sheraton Dubai Creek Hotel & Towers | Packages: AED 255 with soft beverages | AED 375 with house beverages | AED 125 for Children 6-12 yrs. 
For booking: contact +971 4 2071717 or email vivaldi.reservations@sheraton.com or visit website

ANA Teams Up with Hind Al Oud to bring Deep Ahojas to life through a limited-edition dessert.

What if a fragrance could be experienced before it is worn? ANA Emirati Fusion has partnered with luxury fragrance house Hind Al Oud to introduce a limited-edition dessert inspired by Deep Ahojas, the fragrance house’s newest creation. Available from 20 September for AED 47, the dessert combines dark chocolate, honey, dried fig, vanilla, cinnamon and sea salt, translating the fragrance’s warm and layered character into a contemporary Emirati dining experience.

Guests will also receive a complimentary Deep Ahojas fragrance sample with each dessert, along with the opportunity to pre-order the fragrance ahead of its launch. The collaboration brings together contemporary Emirati cuisine and Arabian perfumery through a multisensory experience, reflecting ANA’s approach to connecting food with creativity, culture and modern lifestyle, while offering Hind Al Oud a distinctive way to introduce Deep Ahojas to audiences before its launch.

Ladurée and Nour Arida’s Sorbé Bring Beauty and Pâtisserie Together.

What happens when Sorbé’s beauty-inspired lip butter flavours meet the art of French pâtisserie? From 1 October, Ladurée UAE and Lebanese American model and entrepreneur Nour Arida’s skincare brand Sorbé bring rose, lychee, caramel and pomegranate together in an unexpected sweet collaboration. World Pastry Champion and Ladurée Executive Chef Julien Alvarez transforms these flavours into a trio of individual pâtisseries inspired by caramel, pomegranate and rose lychee, each containing fewer than 100 calories. The collection also includes an exclusive Rose Lychee Macaron, Rose & Lychee Sorbet and a collagen-infused slushie made with fresh fruit and no added sugar. Exclusive macaron boxes in 8, 12, 18 and 24 pieces feature the limited-edition Rose Lychee Macaron alongside favourites including Salted Caramel, Pistachio, Chocolate and Raspberry.

Date: Daily, from 1 October 2026 | Price: Rose & Lychee Sorbet – AED 45 | Trio of Individual Pâtisseries inspired by caramel, pomegranate and rose lychee – AED 39 each Collagen-Infused Slushie – AED 49 (made with fresh fruit and without added suga)

Exclusive Macaron Boxes 8 pieces – AED 169 | 12 pieces – AED 237 | 18 pieces – AED 335 |24 pieces – AED 442 | Location: Ladurée, across all outlets in the UAE | For more information: Ladurée UAE

EVIRON – A Korean-Inspired Wellness Drink for Every Occasion

A well-considered drinks table can make all the difference when hosting at home. EVIRON by Clarion International Trading LLC brings a Korean-inspired touch to modern entertaining, offering a light and refreshing option for weekend gatherings, festive celebrations and evenings with friends. Made with Red Korean Ginseng, Hovenia Dulcis and Rubus Coreanus, alongside Vitamin C and B Vitamins, EVIRON draws on Korea’s appreciation for botanical ingredients. Free from alcohol, caffeine, preservatives and refined sugar, it offers a more mindful alternative to traditional soft drinks and high-caffeine beverages. Available across the UAE through Noon, Amazon and Dr Nutrition.

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