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DIRECT APPROACH
By Editor

Senior Regional Manager at networking vendor DrayTek Joseph Tsai discusses the firm’s MEA vision
Please discuss your participation in the In Search of a Champion (ISoaC) training event in particular and your regular training programmes in general
Our participation in the ISoaC event was to update the market on the latest DrayTek technologies and products. We also wanted to see how sales staff could learn about our products. Our previous focus was on the SI segment and we are realizing that the resale market would be an important market for us. With this event we have found the staff, although in sales, possess the basic technology background and understand what we are talking about.
We carry out regular training events all over the world with our partners in their locales to introduce and provide market training for partners and customers. DrayTek also holds an annual distributor re-union event in Taiwan where we invite all the distributors to our headquarters to experience our products first hand while also getting product updates through training and meetings. In return, we get to receive feedback directly from the market so we can improve our new product plans.
Discuss your partnership with DVCOM
We have been working with DVCOM for the last six years. We began with basic partnership development-finding the right resale partners, the right target and the right channels. At that time, the market was very challenging for us due to price wars and having partners who were basically box movers without broadcasting the benefits of our products to users. But our recent experience with DVCOM has changed all that. We saw a change in our experience because the people at DVCOM want to learn about the benefits and the value and the services they can deliver to partners. We have thus seen things turn around for us. We believe in the partnership we have with DVCOM.
We undertake a lot of initiatives with them such as technical support and training, allowing our SI partners stay connected with the latest technology from DrayTek; after sales service, technical support product offering, as well as attend trade shows either by DVCOM or co-sponsored events. With business growing, we expect to see different channels coming up. This will lead to more focus on the product, strategy and product portfolio and especially in channel management.
How important is the Middle East market to DrayTek?
The Middle East market is contributing more and more to our bottom line. Our focus has been with the SI segment that in turn provides our solutions to SMBs. In the last two years especially, our business development in the Middle East has only gotten better. We expect to double what we had last year and rise even higher in coming years.
What are some of the key DrayTek products and features attracting the regional consumer?
Our most popular product in the Middle East market is the 2830 router model mainly focused on system integrators who have come to realize the value that comes with our products and technology. Before, many of them were only concerned with just getting the lowest-priced product out there. But they are now aware of the value and DrayTek’s reputation and that is why more and more customers are choosing the brand. In comparison with our competitors, we are adding premium features to our networking products without complicated license fees. An example is the free traffic analyser utility that comes with our routers. This is for customers who want to monitor their internet traffic without any extra charges or license fees. We also offer VPN, load balancing, content filtering, all for free. All this can be accessed and managed through an easy-to-use interface. We are an engineering-oriented company. We own the fundamental capabilities for engaging in product development with up to 40% of our staff members being engineers
Discuss how you are able to stay competitive in a fast-evolving Middle East market
For one, we try to localize our products and solutions because market conditions are different. For instance, provision of internet infrastructure varies widely across various countries in the region so we have to adopt different product strategy for different areas. With a more developed internet infrastructure in the UAE for example, there’s more demand for broadband routers. We also keep pace with all the technology advancements in the networking industry including the latest AC protocols. We then add more features to our devices such as management features for wireless and access points. Word of mouth has been also very crucial in the growth of our business in the region. People who have used DrayTek have found features that they find very useful and passed the information around.
The Taiwan Excellence label is very prominent in your marketing campaigns. Discuss the certification and what it entails for DrayTek
The Taiwan Excellence programme is run by the Government of Taiwan to encourage innovation among Taiwanese based firms. As part of the submission to get the award, we have had to prove our quality and the reliability of our products. 2013 is the 4th year we submitted for the Taiwan Excellence accreditation and most of our products have been awarded with the honour. During GITEX, Taiwan Excellence will have its own pavilion where they will showcase more brands that carry the tag, among them DrayTek products.
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COMMUNITY MESSAGES COME TO LIFE AT YAS MALL’S TREE OF GRATITUDE REVEAL
Yas Mall brought the spirit of community and appreciation to life on 20 May with the reveal of its Tree of Gratitude artwork; a special moment held as part of Yas Mall’s Week of Wonder.
Located in Yas Mall’s Town Square, the interactive installation invited visitors to share heartfelt messages of gratitude dedicated to the UAE and its leadership. Thousands of contributions became part of a growing digital artwork symbolising unity, reflection and national pride. The completed mosaic was officially unveiled, revealing a collective artwork inspired by the UAE flag and shaped by the voices of the community. Families and friends gathered to witness the moment, celebrating together in an atmosphere filled with appreciation and national pride.
The reveal was accompanied by a special live performance by the UAE Police Band, alongside traditional Al Ayallah performances that brought an added sense of celebration and cultural spirit to the evening. UAE flags were also distributed to visitors during the performances, creating a vibrant community moment as guests came together in tribute to the nation.
The activation formed part of Yas Mall’s wider Week of Wonder experience, which transformed the destination into an engaging space for discovery and shared experiences from 8 – 20 May.
Financial
Standard Chartered Supports Pakistan’s First Panda Bond Issuance in Chinese Interbank Market
Pakistan has successfully completed its inaugural Panda bond issuance in China’s interbank bond market, raising RMB 1.75 billion through a three-year transaction that marks the country’s first direct entry into China’s capital markets.
Standard Chartered (China) Ltd. Co acted as the only foreign bank serving as joint lead underwriter and joint book runner for the transaction, supporting Pakistan in broadening its international financing channels while strengthening financial connectivity between regional capital markets.
The issuance received strong support from multilateral development institutions, including the Asian Infrastructure Investment Bank (AIIB) and the Asian Development Bank (ADB), which together guaranteed 95 per cent of the bond’s principal and interest payments. The structure helped attract significant demand from Chinese banks, securities houses, and international financial institutions.
The transaction was reportedly more than five times oversubscribed, allowing Pakistan to price the bond at 2.50 per cent, the tightest end of the indicated pricing range.
Salman Ansari, Global Head, Capital Markets, Standard Chartered, described the issuance as a strategically important transaction that expands Pakistan’s access to global liquidity pools while demonstrating the growing relevance of regional capital markets within the international funding landscape.
The transaction also reflects the broader evolution of the Renminbi within global financial markets, as China continues expanding the role of its currency beyond trade settlement into cross-border financing and sovereign funding structures.
Jerry Zhang, Global Head of Banks & Broker Dealers and Head of Coverage, Greater China and North Asia at Standard Chartered, said the transaction highlighted the bank’s role in connecting international issuers with China’s domestic capital markets while also reflecting the continued internationalisation of the Renminbi.
The Panda bond market has increasingly attracted a wider range of sovereign, supranational, and institutional issuers in recent years as regional economies explore diversified funding channels and deeper access to Chinese liquidity pools.
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GEMS MODERN ACADEMY ACHIEVES 100% PASS RATE IN ICSE AND ISC, WITH EXCEPTIONAL STUDENT PERFORMANCE
Students at GEMS Modern Academy (“Modern”) have delivered another year of outstanding student performance in the ICSE Grade 10 and ISC Grade 12 Board examinations, as the school achieved a 100% pass rate across both cohorts.

Students delivered exceptional performances, with a significant proportion attaining top scores across subjects. At the ICSE level, 61.3% of students achieved above 90%, while at the ISC level, an impressive 73.7% of students scored above 90%. The school recorded strong overall averages of 90.1% for ICSE and 92.5% for ISC, reflecting sustained academic excellence.
These results further reinforce GEMS Modern Academy’s reputation as one of the UAE’s leading Indian curriculum schools, known for balancing academic rigour with a strong focus on innovation, wellbeing, and global citizenship.
Sydney Atkins, Principal of GEMS Modern Academy, said: “In a year filled with uncertainty, we knew this for sure; the collective effort of a community united in a singular purpose is stronger than any external circumstance. We are so proud of our students, our passionate and dedicated teachers, and our parents who are our biggest cheerleaders and critical friends. Because of this dream team, we are able to make our students’ dreams come true. Well done, boys and girls, we are so proud of every one of you.”
ISC Grade 12 results
- Total Strength: 175
- Pass Rate: 100%
- Batch Average: 92.5%
- 95% and above: 40% (70 students)
- 90% and above: 73.7% (129 students)
- 80% and above: 97.1% (170 Students)
- 90% and above in all five subjects: 39.4% (69 Students)
- Number of 100s: 29 (Math – 7, Chemistry – 6, Computer Science – 4, Accounts – 2, Political Science – 4, EVS – 4, Mass Media – 2)
- 175 students appeared for the ISC (Grade 12) including, 4 students with Special Education Needs.
- Average of Students of Determination in ISC is 87.25%
- 3 Students on the KHDA Rahhal program have successfully completed their schooling through this flexible academic arrangement.
- Girls batch average 93.1%; Boys batch average 92%
Leading the cohort with the highest score is Khyati Agarwal with 99.5%; Mukul Agarwal stood a close second with 99.25% and 6 students tied at 3rd place with 98.75%
Khyati Agarwal, has secured offers from top universities including Duke, Imperial College London, UCLA, Northwestern, and the University of Michigan said: “This year asked more of me than I thought I had and gave me even more in return. I’ll always be grateful to my Principal, supervisors, and teachers. They all taught me that consistency, faith and the support of my school, family and friends can turn a dream into a reality! I could not have asked for a better finish to the first chapter of my life. Here’s to my next.”
Mukul Agarwal, who is Modern’s first student to receive an offer from Oxford University, said: “Studying at the University of Oxford has been a dream of mine for as long as I can remember, and I’m incredibly grateful to see that dream become a reality. This milestone would not have been possible without the unwavering support of my parents and grandparents, the guidance and encouragement of my teachers, and the constant belief they all had in me.”
ICSE Grade 10 results:
- Total Strength: 150
- Pass Rate: 100%
- Batch Average: 90.1%
- 95% and above: 20% (30 students)
- 90% and above: 61.3% (92 students)
- 80% and above: 96.7% (145 Students)
- 90% and above in all six subjects: 22.7% (34 students)
- Number of 100s: 7 (Economics – 3, Drama – 1, Robotics and AI – 3)
- 150 students appeared for the ICSE (Grade 10) examination, including 2 students with Special Education Needs.
- Average of Students of Determination in ICSE is 81.3%
- Girls batch average 90.42 Boys batch average 90%
Geetika Pati topped the batch with 97.2% and Eshan Tikam and Medha Ratheesh tied in the second place with 96.6%.
Reflecting on her achievement, Geetika Pati, said: “My learning experience at GMA has been a very fruitful one. This was not my journey alone but one of my parents, my teachers who are willing to push you forward at every turn, and everyone who has been there for me throughout this year. I dedicate this victory to my family and GMA.”
GEMS Modern Academy, which is celebrating 40 years of excellence this year, continues to set benchmarks in delivering a balanced education that nurtures both academic capability and personal growth.
Nargish Khambatta, Executive Vice President – Education, GEMS Education, added: “Good results are not achieved perchance. Each accomplishment represents hours of consistent effort and patience, supported by a committed team of teachers, parents and leadership team all working towards the same goal. Maintaining this level of disciplined focus for 40 years is testament to a culture of excellence that has been carefully nurtured over the years keeping the children at the heart of all our decisions. Congratulations on yet another set of excellent results that validates Team Modern! Bravo!”
Graduates from the school consistently secure placements at leading universities worldwide, pursuing diverse pathways across disciplines.
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