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STRIKING AT NICHE OPPORTUNITIES

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Updated : March 17, 2014 0:0  ,
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Prologix has carved out its strongholds in value add distribution, in key areas including Testing & Measurement and has branched out into additional domains. Sarwan Singh, Managing Director at Prologix Distribution discusses the company’s key focus areas


What have been some of the key trends that have emerged of late in value added distribution and how have you shaped your market strategy accordingly?

The distribution industry has seen some changes in the way business operate by bringing in effect additional deliverables as part of “Value Added Distribution”. For some organizations, it is about providing right solutions but for others it is all about delivering at best prices. 2013 has seen a fierce competition in terms of new players emerging in the market with innovative strategies to differentiate from the rest and earn more profits.

For Prologix, the strategy has always been to deliver the clients what the partner could have done. We act as an extended arm for our partners and ensure that we lend the right solution/products to the customer. From the very beginning, Prologix has focused on niche segments like Test & Measurement, Wireless, RF & Microwave with the best in class products and we believe our efforts are appropriately “Value-Add”.

Who are the vendors you are associated with?

Prologix partners with brands like Cambium Networks, Totolink, LevelOne, Sub10, Ideal Networks, Agilent Technologies and many more which has products/solutions in these categories- Test & Measurement, Wireless, RF & Microwave. Government and private businesses today need cost effective solutions with unmatched quality and performance and we as VAD stand out to deliver technology solutions to meet specific IT needs in this region.

One of your major segments seems to be Unified Communications. Discuss the adoption of teleconferencing and related solutions as this sector continues to progress in the Middle East and Africa

For Unified Communications, Prologix having achieved Avaya’s highest certification level, is one of the vendor’s select ‘Platinum’ partners in the region. We have been associated with Avaya since 2005 and Prologix has a dedicated pre-sales, sales and support team to design and implement Avaya Voice, Video and Data. With the expertise and experience, we have delivered high quality solutions to over 30 customers in the past 2 years spanning diverse industry verticals that include education, finance, logistics, hospitality and construction. With Avaya, every interaction is an experience and we help customers integrate voice, video and data to communicate and collaborate in real time.

The most reliable and secure UC solutions from Avaya can be seamlessly integrated allowing customers to answer deskphone from mobile, reply to e-mail with voice and many other innovative features. Enterprises today need an end-to-end customer experience management system to deliver the best customer services and focus on the core business. We assist organizations communicate with their customers in the most perfect and reliable way. We provide networking solutions which provide better performance, increased reliability, efficiency and scalability.

Avaya switches and routers build networks that will stay up and running with no downtime. Prologix works closely with Avaya to deliver comprehensive communications solutions that meet and exceed customer expectations. The award “Best Avaya Partner of the Year Award-Mid Market Category” has brought in more momentum to drive sales and effectiveness in the delivery of complex large scale Avaya communications.

Prologix maintains offices in Africa with physical locations in Kenya and Nigeria. Do you have a larger strategy for the Africa market?

Prologix has expanded the operations to the African continent with respect to the distribution segment. We have our offices in Nigeria and Kenya and have managed to enter into the African market by building relationships with local resellers and SIs in the region. We have signed up distributor agreements with our partners for the African region to deliver the right mix of technologies to enterprises and government sectors alike.

Prologix has seen a huge potential and we see many other technology companies having their eye on this Africa continent as well. Companies delivering best technologies in the field of wireless intends to bring broadband to places that do not have electricity yet. Our strategy focuses on investing in local people, focusing on local projects and make a significant contribution technically and commercially

One of your latest brands on board is Cambium Networks. Discuss briefly this partnership in Middle East as well as in Africa

Prologix has signed up with Cambium Networks, a leading Global manufacturer of outdoor wireless infrastructure solutions for the Middle East and African Regions. 2013 has seen launch of three new product platforms-PMP 450, ePMP & PTP 650 which has already created curiosity in the world of wireless broadband.  Prologix with this partnership is offering industry innovative wireless outdoor solutions. We have also had two amazing events in Kenya and UAE which drew a massive attendance of C-level professionals from wireless ISPs, mobile service providers, system integrators, law enforcement agencies, defence and security and oil and gas organizations from across the GCC and African nations. We are committed to connecting the unconnected and will continue to work closely with Cambium Networks to achieve this common goal.

Discuss growth prospects for 2014 and the driver behind these numbers

We are looking to a year of greater growth, both in terms of value and volume and we will be focusing on enhancing our VAD deliverables. We aim to have over 5000 channel partners on board and in excess of 25 brands in our products portfolio by the end of 2014. We would be focusing on striking alliances with enabled partners who will eventually be responsible for pre-sales, sales, marketing and post-sales support as well which is the most important factor to drive growth in this region.

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Almighty Kids Development Centre: A One-Stop Destination for Family-Centered Rehabilitation Services

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Almighty Kids Development Centre proudly announces its establishment with the mission to provide a complete, comprehensive rehabilitation service for children, adolescents, and young adults. By offering advanced and proven therapies, the center combines state-of-the-art facilities under one roof, making it easier for families to access premium care.

As a unique one-stop destination for family healthcare, Almighty Kids Development Centre is dedicated to serving clients with diverse needs, focusing on physical, cognitive, and developmental rehabilitation. The center aims to foster inclusion, embrace diversity, and nurture each individual’s hidden potential.

“At Almighty, we want everyone to feel at home,” said the founders. “Our goal is to build a family environment of care and support, while delivering exceptional rehabilitation services. As parents of a child of determination, we understand the journey, and we are committed to helping others on a similar path.”

A Personal Mission with a Vision for Inclusion


The center’s founding team, being parents of a child of determination, brings personal experience to the heart of their mission. Almighty Kids Development Centre is committed to providing family-centered care that embraces each child’s unique needs and circumstances.

“We believe that children and adolescents with developmental delays or challenges in physical and cognitive functions have the best chance of progress when actively engaged in dynamic and progressive rehabilitation programs,” the founders added. “Our focus is not just on improving functional abilities but also on fostering independence and helping individuals integrate into society.”

A Commitment to Quality Care with Core Values
The Almighty Kids Development Centre is guided by its core values—REHAB: Respect, Empathy, Happiness, Acceptance, and Belief. These values shape every aspect of their work, ensuring that every individual receives compassionate, high-quality care tailored to their needs.

Services Provided:

  • Comprehensive rehabilitation services for physical and cognitive delays
  • Innovative, advanced therapies delivered with state-of-the-art facilities
  • Support and education for families, enhancing the overall rehabilitation experience
  • A safe, inclusive environment for children, adolescents, and young adults to grow and thrive

Together with the Almighty family, the center aims to turn its vision of inclusion into reality. By providing quality rehabilitation services, the Almighty Kids Development Centre is committed to supporting each child’s journey toward independence and a fulfilling life.

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Freshworks Announces CEO Transition

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Freshworks today announced the appointment of Dennis Woodside as Freshworks’ Chief Executive Officer & President, effective later today. Woodside, currently Freshworks’ President, will succeed Girish Mathrubootham, the company’s Founder, as CEO.

Mathrubootham will transition to a new role of Executive Chairman. Mathrubootham will remain the chairman of the Board of Directors, and Woodside will also remain a member of the Board of Directors.

“When I first proposed this next step to the Freshworks Board, we were starting to chart the next phase of our company’s journey. We brought Dennis on board to partner with me on crafting an ambitious growth plan, and my hope was that he could eventually lead the team of talented employees around the world to execute it, which would allow me to spend more time on the long-term product vision, innovation and AI strategy,” said Mathrubootham.

“Dennis has a deep understanding of Freshworks’ business, customers and our employees, and a strong track record of building and scaling large global teams – he is the right leader to become our next CEO. I’m thrilled to announce this transition.”

Girish Mathrubootham, Founder -CEO

Woodside joined Freshworks as President in September 2022. Since then, Woodside has accelerated Freshworks’ investments in enterprise grade products, and driven increased focus on the growth of mid-market and enterprise customers.

Woodside brings great leadership experience to this new role. Previously, Woodside served as Chief Operating Officer of Dropbox, helping grow revenue from $250M to $1.3B and ultimately raising over $1B in a successful IPO in 2018. Prior to that, Woodside held various sales and strategy leadership roles at Google from 2003 to 2014, including serving as CEO of Motorola Mobility after Google acquired the company in 2012. Before his long tenure at Google, Woodside was a consultant at McKinsey & Co. Woodside currently serves on the board of the Boys & Girls Club of the Peninsula in California and previously served on the board of the American Red Cross from 2016 to 2022 and on the board of ServiceNow from 2018 to 2022.

In his new role as Executive Chairman, Mathrubootham will remain highly engaged with our product vision, customers, and employees. He will work across the company to bring Freshworks’ long-term vision to life and consult with Woodside on strategic decisions. The transition frees him up to spend more time with our product teams in India, and our customers globally, and stay engaged with other external stakeholders.

“As I step into the role of CEO, I am deeply honoured to build upon Girish’s remarkable legacy,” said Woodside. “What he has created is truly special. Our mission and strategy remain the same. We stand before extraordinary opportunities and have the right foundation to make it possible – a winning combination of our strong focus on delighting customers and our product portfolio and innovation. I’m committed and excited to continue our journey of growth.”

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Tech News

Juniper Networks Introduces New Partner Advantages Leveraging AI-Native Networking Solutions

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Juniper Partner Advantage 2024 expands its partner ecosystem and AI-Native Networking offerings to maximize performance, productivity, and profitability

Juniper Networks, a leader in AI-Native Networking, today announced the next evolution of its global Juniper Partner Advantage (JPA) Program. The new elements will help partners leverage AI for IT Operations (AIOps) to offer managed networking services for increased reliability, agility and reach on the path toward unlocking new revenue opportunities and equip customers with solutions that enable a consistent experience-first approach across their networking infrastructure.  

As part of the JPA Program expansion, Juniper has introduced a new Partner Assured designation to provide partners who have rich Juniper practices with third-party validation from Information Security Systems International (ISSI) of their capabilities across the customer lifecycle. By equipping partners with market leading AIOps and verification of superior customer outcomes and lower operational costs, Juniper’s Partner Assured designation helps to accelerate partner profitability.

“By offering world-class partner programs alongside a suite of innovative and secure AI-Native Networking solutions, Juniper sets the foundation for partners to unleash their value, speed and scale,” said Gordon Mackintosh, Group Vice President, Juniper Partner Organization at Juniper Networks.

Additional Juniper Partner Advantage 2024 program highlights include:

  • Managed Network Provider Designation: Juniper has transformed its managed service provider (MSP) designation, which saw a 44 percent growth in the number of partners receiving the designation last year, with new AI capabilities that can improve customer service and increase profitability for partners.
  • New Advisor Designation: The new Advisor designation rewards partners for influencing customer decisions and optimizing customer success.
  • Environmental Sustainability: As more customers require partners who are skilled with and committed to sustainability as a compliance imperative, Juniper amplifies partners’ driving sustainable outcomes through JPA. This encourages our partners, working with our customers, to make progress toward key climate goals, including decarbonization, addition of sustainable technology, and reducing and recycling of waste.
  • Recognizing Vertical Expertise: Juniper is adding acknowledgement of partners’ vertical expertise to JPA, allowing recognition for those with rich vertical GTM motions and demonstrated proficiency that meet these unique customer demands.
  • Enriched Partner GTM Engagement: This program enhances collaboration by offering account mapping, GTM concierge services, investment, and dedicated planning through the entire customer lifecycle.
  • Deal Central Dashboard: This new tool consolidates Juniper partner deals, quotes and marketing leads, streamlining the deal registration process and enabling partners to respond in two hours or less for 80 percent of commercial deals and six hours or less for strategic deals of less than $250K.

Through the Juniper Partner Advantage Program and its innovative AI-Native Networking Platform, Juniper is committed to helping partners maximize performance, productivity, and profitability. Coming off the heels of 233 percent growth in participants YoY, Juniper has expanded its existing Champions Program to bring more scale and expertise to participating partners through a robust extended sales force delivering strong Juniper acumen to support our mutual customers. Additionally, as partners expand investments to gain deeper technology expertise, there has been 20 percent sales growth YoY for partners invested with three or more Juniper specializations. Together with its partners, Juniper is delivering speed, scale and value to its customers, ultimately making every connection count.

“Juniper’s innovative approach to AI-driven networking and the recent enhancements to the JPA program, helps us to differentiate our as-a-service offerings to support our customers across the entire customer lifecycle while providing us with opportunities to accelerate profitability.” Jim McKenna, Vice President, Strategic Partnerships, Black Box

“Customers turn to Presidio’s Managed Services for our team’s expertise and to strategically complement their organizations and manage their day-to-day infrastructure. Partnering with Juniper for their industry leading AIOps enables us to build out a comprehensive offering to our customers with tangible results.” Norm Egan, Vice President, Presales, Presidio

“The new Partner Assured designation provides an incredible opportunity for us to differentiate our customer offerings through third-party assurance of our capabilities to deliver exceptional outcomes across the entire customer lifecycle. This new designation, combined with our GTM approach and Juniper’s market leading AIOps, create a compelling offering for our customers.” Mohamed El Haddouchi, Managing Director, Nomios Netherlands and Group CTO

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