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STRIKING AT NICHE OPPORTUNITIES

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Updated : March 17, 2014 0:0  ,
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Prologix has carved out its strongholds in value add distribution, in key areas including Testing & Measurement and has branched out into additional domains. Sarwan Singh, Managing Director at Prologix Distribution discusses the company’s key focus areas


What have been some of the key trends that have emerged of late in value added distribution and how have you shaped your market strategy accordingly?

The distribution industry has seen some changes in the way business operate by bringing in effect additional deliverables as part of “Value Added Distribution”. For some organizations, it is about providing right solutions but for others it is all about delivering at best prices. 2013 has seen a fierce competition in terms of new players emerging in the market with innovative strategies to differentiate from the rest and earn more profits.

For Prologix, the strategy has always been to deliver the clients what the partner could have done. We act as an extended arm for our partners and ensure that we lend the right solution/products to the customer. From the very beginning, Prologix has focused on niche segments like Test & Measurement, Wireless, RF & Microwave with the best in class products and we believe our efforts are appropriately “Value-Add”.

Who are the vendors you are associated with?

Prologix partners with brands like Cambium Networks, Totolink, LevelOne, Sub10, Ideal Networks, Agilent Technologies and many more which has products/solutions in these categories- Test & Measurement, Wireless, RF & Microwave. Government and private businesses today need cost effective solutions with unmatched quality and performance and we as VAD stand out to deliver technology solutions to meet specific IT needs in this region.

One of your major segments seems to be Unified Communications. Discuss the adoption of teleconferencing and related solutions as this sector continues to progress in the Middle East and Africa

For Unified Communications, Prologix having achieved Avaya’s highest certification level, is one of the vendor’s select ‘Platinum’ partners in the region. We have been associated with Avaya since 2005 and Prologix has a dedicated pre-sales, sales and support team to design and implement Avaya Voice, Video and Data. With the expertise and experience, we have delivered high quality solutions to over 30 customers in the past 2 years spanning diverse industry verticals that include education, finance, logistics, hospitality and construction. With Avaya, every interaction is an experience and we help customers integrate voice, video and data to communicate and collaborate in real time.

The most reliable and secure UC solutions from Avaya can be seamlessly integrated allowing customers to answer deskphone from mobile, reply to e-mail with voice and many other innovative features. Enterprises today need an end-to-end customer experience management system to deliver the best customer services and focus on the core business. We assist organizations communicate with their customers in the most perfect and reliable way. We provide networking solutions which provide better performance, increased reliability, efficiency and scalability.

Avaya switches and routers build networks that will stay up and running with no downtime. Prologix works closely with Avaya to deliver comprehensive communications solutions that meet and exceed customer expectations. The award “Best Avaya Partner of the Year Award-Mid Market Category” has brought in more momentum to drive sales and effectiveness in the delivery of complex large scale Avaya communications.

Prologix maintains offices in Africa with physical locations in Kenya and Nigeria. Do you have a larger strategy for the Africa market?

Prologix has expanded the operations to the African continent with respect to the distribution segment. We have our offices in Nigeria and Kenya and have managed to enter into the African market by building relationships with local resellers and SIs in the region. We have signed up distributor agreements with our partners for the African region to deliver the right mix of technologies to enterprises and government sectors alike.

Prologix has seen a huge potential and we see many other technology companies having their eye on this Africa continent as well. Companies delivering best technologies in the field of wireless intends to bring broadband to places that do not have electricity yet. Our strategy focuses on investing in local people, focusing on local projects and make a significant contribution technically and commercially

One of your latest brands on board is Cambium Networks. Discuss briefly this partnership in Middle East as well as in Africa

Prologix has signed up with Cambium Networks, a leading Global manufacturer of outdoor wireless infrastructure solutions for the Middle East and African Regions. 2013 has seen launch of three new product platforms-PMP 450, ePMP & PTP 650 which has already created curiosity in the world of wireless broadband.  Prologix with this partnership is offering industry innovative wireless outdoor solutions. We have also had two amazing events in Kenya and UAE which drew a massive attendance of C-level professionals from wireless ISPs, mobile service providers, system integrators, law enforcement agencies, defence and security and oil and gas organizations from across the GCC and African nations. We are committed to connecting the unconnected and will continue to work closely with Cambium Networks to achieve this common goal.

Discuss growth prospects for 2014 and the driver behind these numbers

We are looking to a year of greater growth, both in terms of value and volume and we will be focusing on enhancing our VAD deliverables. We aim to have over 5000 channel partners on board and in excess of 25 brands in our products portfolio by the end of 2014. We would be focusing on striking alliances with enabled partners who will eventually be responsible for pre-sales, sales, marketing and post-sales support as well which is the most important factor to drive growth in this region.

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WHY PERSONALISATION IS THE NEW CURRENCY IN WEALTH MANAGEMENT

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By Kalpesh Khakhria, Group Chairman at Klay Group

Everyone in the wealth management industry claims to offer “personalisation.” Yet, for most traditional institutions, it remains a hollow buzzword, a superficial exercise of sorting investors into predefined “conservative” or “aggressive” risk boxes. This transaction-led and product-pushing model is fundamentally broken for today’s ultra-high-net-worth families, whose lives, businesses, and assets span multiple global jurisdictions. Real personalisation is a structural necessity that requires a radical overhaul of how advice is delivered.

We are operating in an era where wealthy families are building complex, cross-border portfolios. A business might be headquartered in the GCC, hold properties in Europe, and have beneficiaries residing across continents. The most critical point is “What does this capital need to achieve across generations?” Traditional banking silos, driven by high client-to-advisor ratios and transactional commissions, simply lack the agility and independence to answer this effectively.

While personalisation is a growing trend across the broader service industry, in wealth management, it has become the new currency. It is the primary driver of growth and retention, shifting the industry standard from generic products to trust-based, tailored advice. The future of wealth management will be exclusively influenced by trust and deep customisation. True personalisation relies on two specific, uncompromising differentiators: structural independence and relationship-plus-data intelligence.

First, it is impossible to fully understand a family’s cross-border tax realities, liquidity needs, or succession plans if an advisor manages multiple different accounts. Personalisation requires time and undivided attention. That is why boutique advisory models that deliberately cap an advisor’s roster, such as limiting it to just 20 families, are so critical. By removing the pressure of aggressive sales targets and replacing transaction-led commissions with a transparent advisory fee structure, advisors gain the freedom to ask the “why” behind a client’s wealth. This structural independence aligns the advisor’s interests directly with the client’s long-term outcomes, enabling the advisor to act as a true partner.

Second, modern personalisation demands the seamless integration of advanced financial technology. We have entered the era of “Wealth 3.0,” where artificial intelligence and data analytics are fundamentally changing how the industry forecasts risk and segments clients. AI must be utilised to codify a family’s complex constraints, such as multi-currency exposures, jurisdictional rules, and legacy holdings, into actionable, real-time portfolio adjustments and proactive stress testing.

However, the industry must draw an uncompromising line between automation and autonomy. While AI powerfully accelerates scenario analysis, it cannot replace the human connection. The nuanced human judgment, discretion, and contextual understanding required to navigate complex, multi-generational wealth remains absolutely irreplaceable. Technology provides the speed and the insight, but seasoned human strategists must retain ultimate autonomy to ensure that personalisation scales without compromising suitability or compliance.

Wealth management today must transcend simple market timing. It is about actively building multi-generational partnerships. The families that succeed over time are those who partner with independent advisors who are unconditionally in their corner. By combining bespoke human expertise with cutting-edge data intelligence, true personalisation transforms wealth from a static collection of assets into a powerful, coherent legacy that thrives across generations.

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ZAHRA’S KITCHEN SHARES ITS GUIDE TO EASIER SUMMER EATING IN THE UAE

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As summer routines shift across the UAE, Zahra’s Kitchen, the UAE homegrown premium food brand, is encouraging consumers to rethink convenience food with simple, flexible meal ideas designed to make everyday eating easier, more flavourful and less time consuming. The seasonal guide comes as the brand expands its ready meal range with three new additions and prepares to launch a limited edition single-portion collection exclusively on Noon Minutes this summer.

Created for busy everyday routines, Zahra’s Kitchen offers handcrafted ready meals, snacks and nibbles inspired by comforting recipes and familiar flavours. Made using responsibly sourced ingredients, with no artificial additives or preservatives, products are frozen at peak freshness to help preserve flavour, texture and nutritional value, while offering greater ease, flexibility and variety throughout the week.

This summer, the brand is spotlighting one of the simplest ways to approach mealtimes at home. One ready meal does not need to mean one meal. Instead, Zahra’s Kitchen is sharing how its dishes can become the starting point for multiple meal ideas, helping consumers create more variety with less effort.

Simple ways to rethink summer meals include:

  • Beef Bolognese: Serve with pasta for an easy dinner, or turn it into lasagne, pasta bakes, stuffed vegetables or eggplant fattah.
  • Chilli Con Carne: Use as a base for tacos, enchiladas, nachos, rice bowls or loaded baked potatoes.
  • Butter Chicken: Pair with rice and naan, or fold into wraps, flatbreads, sandwiches and pizzas for a quick lunch or casual dinner.
  • Plant-Based Sweet Potato and Chickpea Red Curry: Enjoy on its own, or serve alongside grilled fish, chicken or vegetables for an easy summer meal.

The expanded ready meal range now includes Lentil Soup, Chicken Freekah and Plant-Based Sweet Potato and Chickpea Red Curry, joining customer favourites including Beef Bolognese, Butter Chicken, Beef Meatballs, Chilli Con Carne and Basmati Rice.

Currently available in two-serving portions, the ready meal range has been designed to offer flexibility, value and multiple meal occasions. The upcoming limited edition single-portion range, launching exclusively on Noon Minutes this summer, has been developed for consumers looking for greater flexibility during busier days.

Alongside its ready meal collection, Zahra’s Kitchen also offers a range of snacks and nibbles rooted in Middle Eastern flavours and entertaining traditions, including Musakhan Rolls, Beef Kibbeh, Falafel and Spinach Puff Bites. Ideal for sharing platters, lunchboxes, family gatherings, casual hosting or everyday snacking, the range reflects the same commitment to quality ingredients and ease.

Zahra’s Kitchen is available through Talabat Mart, Noon Minutes, Kibsons and selected retail partners across the UAE.

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MOONWALK INTO JUNE

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Lucky Voice Goes Full Michael Jackson This Summer

Lucky Voice, the iconic karaoke and entertainment venue at Grand Millennium Hotel Dubai, is dedicating the first half of June to the one and only King of Pop. Kicking off with a midweek open mic night on the 10th, building through a glittering Friday night party on the 12th, and closing out with a legendary themed brunch on the 13th, three days of non-stop Michael Jackson magic await.

Whether you’re stepping into the spotlight at the mic or raising a glass over a three-hour brunch, Lucky Voice has crafted three distinct experiences that celebrate the greatest entertainer of all time.

The Experiences

Open Mic: MJ Week — Wednesday, 10th June

The MJ takeover begins on Wednesday evening with Lucky Voice’s Open Mic night, reimagined in full King of Pop fashion. This is your chance to take the stage, choose your favourite Michael Jackson track, and own it. With an electric crowd and a venue dressed for the occasion, even the shyest singer will find their inner MJ. As part of the celebration, guests can compete for the title of best Michael Jackson impersonator or performer, with the winner receiving a brunch for two voucher.

Details at a glance: Date: Wednesday, 10th June,  8 PM – 1 AM | Venue: Lucky Voice, Grand Millennium Hotel Dubai

Summer Bash Party — Michael Jackson Edition, Friday 12th June

Two days later, Lucky Voice turns up the energy for its Summer Bash Party, Michael Jackson Edition. From 8 PM onwards, the venue transforms into a full-on MJ celebration, with a DJ spinning all of Michael Jackson’s greatest hits and keeping the dance floor alive all night. 

With ladies’ packages starting at AED 99 and gentlemen’s at AED 250, this is one of the most accessible nights out on the Dubai social calendar and easily one of the most unforgettable.

Details at a glance: Date: Friday, 12th June | Timings: Starting from 8 PM | Venue: Lucky Voice, Grand Millennium Hotel Dubai | Price: AED 99 per lady  |  AED 250 per gentleman | Includes: 3 hours unlimited food & drinks, Live DJ

Retro Rewind: Don’t Stop ‘Til You Brunch Enough — Saturday 13th June

The weekend closes with a brunch that dares you to sit still. Retro Rewind: Don’t Stop ‘Til You Brunch Enough is a Michael Jackson-themed afternoon experience running from 1 PM to 4 PM, where unlimited food and drinks are paired with open mic karaoke, a live MC, and a DJ spinning nothing but classic MJ hits. It’s equal parts feast and performance, and entirely impossible to leave without singing at least one song.

Guests can choose from three beverage packages: starting at AED 195 for unlimited soft drinks, AED 275 for unlimited house beverages, or AED 350 for unlimited sparkling,  making it easy to tailor the experience to the occasion, whether it’s a birthday, a girls’ day, or simply a Saturday well spent.

Details at a glance: Date: Saturday, 13th June | Timings: 1 PM – 4 PM | Venue: Lucky Voice, Grand Millennium Hotel Dubai | Packages: AED 195 (soft) | AED 275 (house) | AED 350 (sparkling) — all inclusive of unlimited food | Highlights: Michael Jackson theme, open mic karaoke, Live MC & DJ

Grand Millennium Hotel Dubai Hosts Michael Jackson Tribute. Grand Millennium Hotel Dubai presents Lucky Voice Michael Jackson nights, brunch, karaoke, and summer entertainment.

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