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SETTING THE AGENDA
By Editor

MES is in high momentum signing some key vendors this past year. GM, Omar Lutfi
Please discuss some of your key vendors and their standing in the Middle East IT market
MES is a distributor for eight brands, some of them for the whole region and others for part of the region, including Epson, the number one brand for Data Show projector, Dot Matrix and Photo Printers. Also, hey provide a solutions such as banking, education and scanning solutions. MES is the regional distributor except for KSA. We also distribute TP-LINK Networking Products, the number two SOHO networking brands in the GCC, and we distribute TP-LINK’s in the GCC except in KSA Iraq and Syria. Also in our portfolio is NETGEAR networking products, doing very well and growing on SMB level by providing full networking & Storage solutions for small and medium enterprise level. MES is NETGEAR’s distributor for ME region.
Other brands include Bitdefender Security, QNAP Storage, Linkcomn Cabling, and Dahua Security Cameras.
Discuss your channel partnership programme in terms of how you identify, enable and reward your resale partners
The partner program is provided through of our vendors like Epson, TP-LINK and NETGEAR with MES control. This is to encourage the partners to achieve their targets. For the other brands we carry like (Bitdefender & Linkcomn) MES itself provides the program with the help of the vendor.
Since GITEX last year, please discuss any new products and solutions you have added to your portfolio
Since then, we’ve expanded our portfolio and brought on board some leading brands including NETGEAR Networking Products, QNAP Storage Solutions, Linkcomn Cabling and Dahua Security Cameras
In relation to that, what can visitors expect at the MES stand during GITEX?
We are very much focus on showcasing to our visitors our full range of solutions such as storage solution, wireless solution, networking solution, education solution, security camera solution & security software solution.
Are there new markets that you would like to open up for MES through inquiries at GITEX?
Yes, we would like to start focus on KSA market and to focus more on other GCC countries.
As distributors scale up to become VADs, discuss what other services you are able to offer in combination with your traditional distribution business
From the wide range of the products we carry, from NETGEAR, to Dahua, Linkcomn and QNAP we will be able to help our customer to build full Network solution such as wireless, wired, storage & security camera solutions. In addition, we offer presales support by offering the right drawing network solutions and the right products to get the most cost effective solution.
Discuss some other trends in distribution business in the region
Some of the key trends right now in the distribution business include the growing need to offer the best presales and aftersales support to partners. Customers are also demanding a complete solution as opposed to just selling one product. Finally, you have to do all these at cost effective price.
Home Integrator
SAGE Unveils Premium Eid Gifting Collection for Coffee Lovers
This Eid, Sage Appliances elevates gifting with high-performance coffee machines that combine precision, innovation, and refined design. Created for home hosts and coffee enthusiasts alike, each machine delivers barista-level results with ease, making it a gift that’s enjoyed well beyond the festive season.
Engineered around true duality, this machine empowers coffee lovers to seamlessly switch between intelligent automation and full manual control. Whether you prefer the ease of an automated workflow or the satisfaction of hands-on espresso craftsmanship, the Dual Boiler adapts to your style, delivering uncompromising performance, precision and flexibility in every cup.
Sage Barista Touch Impress Brass
Available in a striking limited-edition brass colourway, with limited stock available, this statement machine brings refined design to the forefront of the home coffee experience. The Barista Touch Impress blends intuitive automation with the freedom of hands-on control, making it effortless to craft café-quality favourites like flat whites, cappuccinos, and lattes with confidence and style.
This sleek, state-of-the-art machine delivers café-quality results with complete versatility from delicate pour-overs and bold filter coffee to smooth, flavour-rich cold brews. Featuring adjustable brew styles, temperature control and intuitive settings, it empowers users to take full control of their coffee, hot or cold.
Special Ramadan offer
Sage Appliance Accessories
For those who already own a Sage machine, accessories make a thoughtful gift this Eid, designed to enhance everyday use.
An automatically activated suction cup creates a rapid vacuum which quietly releases the espresso coffee puck from the portafilter in one swift action.
Thespring-loaded mechanism delivers consistent pressure between 7 kg and 10 kg, ensuring an even tamp every time. A variableforce gauge with marked indicators allows you to select your preferred tamp pressure to suit the grind. Available in 54 mm and 58 mm sizes.
The 2-in-1 distribution tool helps break up clumps and evenly spread coffee grounds. With three angled blades, it creates a level surface for consistent and precise tamping. Available in 54 mm and 58 mm.
Visually diagnose and troubleshoot your extraction to achieve the perfect pour every time with The Naked Porterfilter. Crafted from stainless steel with a walnut handle, it adds an elegant touch to your espresso setup while allowing you to monitor flow and consistency with precision. Available in both 54mm and 58mm sizes.
Handleless design and heat-resistant silicone sleeve gives full control, with a pro spout to create more precise latte art. Angled opening provides a better view when steaming milk.
Uncategorized
Majid Al Futtaim Malls Launch Ramadan Experiences Across the UAE

This Ramadan, Majid Al Futtaim, the leading shopping mall, communities, retail, and leisure pioneer across the Middle East, Africa, and Asia invites communities across the UAE to come together for a month filled with meaningful moments, exciting rewards, immersive activations and exclusive shopping offers all under one roof.
From grand prize draws and SHARE rewards to soulful Majlis evenings and community-led giving initiatives, here’s everything you won’t want to miss across Majid Al Futtaim malls this season.
SHARE the Rewards This Ramadan
Across all City Centre malls, customers using the SHARE App can enjoy generous points multipliers throughout the season. Whether you’re updating your wardrobe or gathering loved ones over iftar, every visit comes with more reasons to celebrate:
- Ramadan Offer: 10X points on F&B (Until 18 March)
- Eid Offer: 10X points on Fashion (12 to 22 March)
Letters of Giving (رسائل العطاء) at City Centre Mirdif and City and Mall of the Emirates
This Ramadan, Mall of the Emirates and City Centre Mirdif invite shoppers to take part in the Letters of Giving (رسائل العطاء) pop-up, a heartfelt initiative in partnership with Emirates Red Crescent dedicated to making children in need’s wishes come true.
Until 7 March at City Centre Mirdif and 9 March to 3 April at Mall of the Emirates, visitors are invited to pause, explore a display of children’s wishes, and choose one that speaks to them. They can then fulfil the wish by purchasing the item which will be gifted to the children in need. Each contribution will be accompanied by a personalized message typed on a traditional typewriter, turning every act of giving into a lasting gesture of kindness.
The Ramadan Experience at City Centre Mirdif and Mall of the Emirates
Until 7 March at City Centre Mirdif and 9 March to 3 April at Mall of the Emirates, the Majid Al Futtaim malls are blending art, generosity, and community, this pop-up offers an immersive and soulful experience. Guests can enjoy live harp, qanun, and cello performances featuring soft, Ramadan-inspired melodies, and visit interactive stations to personalize mirrors, bookmarks, or crafted coffee cups with a minimum mall spend of AED 150 (excluding Carrefour). Complementary juices, coffee, and mini bites invite visitors to connect and embrace the true spirit of Ramadan.
To elevate the experience, City Centre Mirdif is collaborating with Fatima Al Kaabi, an Emirati Entrepreneur to integrate AI‑powered displays showcasing traditional Emirati cultural quotes, adding a sense of heritage to the space.
Shop & Win: Ramadan at Mall of the Emirates (9 March to 3April)
This Ramadan, Mall of the Emirates introduces its very own “Shop & Win” reward. Guests who spend AED 300 or more at any of their favourite stores will automatically enter a special draw for a chance to win an exceptional grand prize of 500,000 SHARE points with one dedicated winner selected exclusively from Mall of the Emirates.
From exciting prizes and SHARE rewards to soulful gatherings and meaningful community initiatives, Ramadan at Majid Al Futtaim malls is all about creating moments that matter for everyone, every day.
Uncategorized
THE BIG CHILL CAFÉ INTRODUCES A COMFORT-DRIVEN IFTAR MENU THIS RAMADAN

This Ramadan, The Big Chill Café at Dubai Hills Mall invites guests to slow down, gather, and break their fast with a specially curated Iftar menu that blends comforting classics with generous portions and familiar flavours.
Designed for families, friends, and casual Ramadan catch-ups, the Iftar offering reflects The Big Chill Café’s signature style – wholesome, indulgent, and feel good – served in a relaxed café setting.
Guests can begin their meal with a selection of starters such as Minestrone Soup, Mediterranean Mezze with Hummus and Muhammara, Crispy Calamari, Chicken Tenders, or Panko-crumbed Prawns. The menu then moves into hearty mains, featuring crowd favourites including Penne Primavera, Creamy Mushroom Chicken Pasta, Saffron Risotto with Prawns, Hand-tossed Pizzas, and flavourful grill options.
For those looking to elevate their Iftar, the grill selection includes Grilled Chicken Breast, Slow-cooked Lamb Shank, Flame-grilled Steak with Cowboy Butter, and Tuscan-style Salmon, available with a small supplement.
To finish, The Big Chill Café turns up the indulgence with a dessert selection made for lingering over conversations. Guests can dive into the signature Molten Dubai Lava Cake with its rich and flowing centre, enjoy the comforting sweetness of Banoffee Pie, or opt for the fragrant Saffron Tres Leches Cake. Lighter yet nostalgic options like Date Ice Cream and crowd-favourite Biscoff Ice Cream round off the experience, offering something for every kind of sweet craving after Iftar.
Whether it’s a relaxed weekday Iftar or a long catch-up after prayers, The Big Chill Café’s Ramadan menu offers a warm and satisfying way to come together this holy month.
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